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George Gerbner (8. srpna 1919 Budapešť, Maďarsko – 24. prosince 2005 Filadelfie, USA) byl maďarsko-americký profesor komunikace na v Pensylvánii. Je autorem kultivační teorie, zabýval se též zkoumáním projevů násilí v televizi. Vyučoval na pensylvánských univerzitách , a na Pensylvánské univerzitě. (cs) جورج جربنر (8 أغسطس 1919-24 ديسمبر 2005) (بالإنجليزية: George Gerbner) كان أستاذًا في الاتصال ومؤسس نظرية الغرس الثقافي. عمل بالتدريس في جامعة تمبل وجامعة بنسلفانيا. قدم نموذج اتصالي يدرس حاليا في مادة نماذج الاتصال في كلية الاعلام. اهتم نموذج جورج جربنر بالمثيرات الاولية للفرد في الاتصال والاستجابة إلى هذه المثيرات في شكل محتوى يحقق بعض النتائج كما قدم النموذج في بناء لفظي بجانب الرسم التخطيطي لعناصر النموذج واتجاه حركته. توجد عناصر أساسية في نموذج جربنر هي: (فرد ما يدرك حدث ما يستجيب له ,في حاله ما بوسائل معينه يصيغ ماده متاحه ,في شكل ماوسياق ما ,ينقل محتوى له بعض النماذج ). اهتم جربنر في المشكلات الاتصالية والإدراكية للفرد في الاتصال المواجهي. (ar) George Gerbner (* 8. August 1919 in Budapest; † 24. Dezember 2005 in Philadelphia) war ein ungarisch-amerikanischer Kommunikationswissenschaftler und Dichter. Er gilt als Begründer der Kultivierungsanalyse. (de) George Gerbner (August 8, 1919 – December 24, 2005) was a professor of communication and the founder of cultivation theory. He taught at Temple University, Villanova University, and the University of Pennsylvania. (en) George Gerbner (né à Budapest le 8 août 1919 et mort à Philadelphie le 24 décembre 2005) est un sociologue américano-hongrois, professeur de télécommunication américain d'origine hongroise, est notamment connu pour sa théorie sur la télévision et ses effets, la « (en) ». (fr) George Gerbner (Budapest, 8 de agosto de 1919 – Filadelfia, 24 de diciembre de 2005) fue un teórico sobre la comunicación. Desarrolló la teoría del cultivo y estuvo muy interesado acerca de los efectos de la televisión en la sociedad. (es) George Gerbner (Boedapest, 8 augustus 1919 – Philadelphia, 24 december 2005) was een hoogleraar communicatie en uitvinder van de cultivatietheorie. Deze theorie veronderstelt dat het beeld dat de mensen van de werkelijkheid hebben voor een groot deel gevormd (gecultiveerd) wordt door het televisiekijken. Gerbner heeft jarenlang het effect bestudeerd dat geweld op de tv op de kijkers heeft en introduceerde de term mean world syndrome, die inhoudt dat mensen die veel tv kijken geneigd zijn om te geloven dat de wereld slecht en beangstigend is. (nl) George Gerbner (8 de Agosto 1919 - 24 de Dezembro 2005) foi um teórico da comunicação, fundador da "teoria da enculturação" e poeta. Nascido em Budapeste, Hungria, emigrou para a América em 1939. Gerbner graduou-se em jornalismo na Universidade da California, Berkeley em 1942. Trabalhou parao "San Francisco Chronicle" como escritor, colunista e editor financeiro assistente. Foi recrutado pelo Exército dos Estados Unidos em 1943. Integrou o Gabinete de Serviços Estratégicos enquanto esteve ao serviço e recebeu a medalha "Bronze Star Medal". Depois da guerra trabalhou como escritor freelancer e publicista e ensinou jornalismo no "El Camino College" enquanto fazia o Mestrado (1951) e o Doutorado (1955) em comunicação pela University of Southern California. A sua dissertação, "Toward a General Theory of Communication," ganhou o prémio USC- University of Southern California, para a melhor dissertação. Foi Reitor em "Annenberg School for Communication at the University of Pennsylvania" (1964-1989) e em "Bell Atlantic". Professor de telecomunicação na "Temple University" desde 1997. Foi-lhe diagnosticado cancro em Novembro de 2005. Morreu em 24 de Dezembro de 2005 no seu apartamento no centro de Filadélfia. (pt) 喬治·葛本納（英語：George Gerbner），1919年8月出生於匈牙利布達佩斯，他提出的涵化理論對傳播學有著深遠的發展。 (zh) Джордж Гербнер (англ. George Gerbner); 8 серпня 1919 — 24 грудня 2005) – дослідник масової комунікації, який вивчав вплив телебачення на світосприйняття індивідів. Автор теорії культивації та явища «синдрому злого світу». (uk) |
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I came to the conclusion that communication is really where the action is—the political action, the social action, the cultural action. (en) |
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George Gerbner (8. srpna 1919 Budapešť, Maďarsko – 24. prosince 2005 Filadelfie, USA) byl maďarsko-americký profesor komunikace na v Pensylvánii. Je autorem kultivační teorie, zabýval se též zkoumáním projevů násilí v televizi. Vyučoval na pensylvánských univerzitách , a na Pensylvánské univerzitě. (cs) George Gerbner (* 8. August 1919 in Budapest; † 24. Dezember 2005 in Philadelphia) war ein ungarisch-amerikanischer Kommunikationswissenschaftler und Dichter. Er gilt als Begründer der Kultivierungsanalyse. (de) George Gerbner (August 8, 1919 – December 24, 2005) was a professor of communication and the founder of cultivation theory. He taught at Temple University, Villanova University, and the University of Pennsylvania. (en) George Gerbner (né à Budapest le 8 août 1919 et mort à Philadelphie le 24 décembre 2005) est un sociologue américano-hongrois, professeur de télécommunication américain d'origine hongroise, est notamment connu pour sa théorie sur la télévision et ses effets, la « (en) ». (fr) George Gerbner (Budapest, 8 de agosto de 1919 – Filadelfia, 24 de diciembre de 2005) fue un teórico sobre la comunicación. Desarrolló la teoría del cultivo y estuvo muy interesado acerca de los efectos de la televisión en la sociedad. (es) George Gerbner (Boedapest, 8 augustus 1919 – Philadelphia, 24 december 2005) was een hoogleraar communicatie en uitvinder van de cultivatietheorie. Deze theorie veronderstelt dat het beeld dat de mensen van de werkelijkheid hebben voor een groot deel gevormd (gecultiveerd) wordt door het televisiekijken. Gerbner heeft jarenlang het effect bestudeerd dat geweld op de tv op de kijkers heeft en introduceerde de term mean world syndrome, die inhoudt dat mensen die veel tv kijken geneigd zijn om te geloven dat de wereld slecht en beangstigend is. (nl) 喬治·葛本納（英語：George Gerbner），1919年8月出生於匈牙利布達佩斯，他提出的涵化理論對傳播學有著深遠的發展。 (zh) Джордж Гербнер (англ. George Gerbner); 8 серпня 1919 — 24 грудня 2005) – дослідник масової комунікації, який вивчав вплив телебачення на світосприйняття індивідів. Автор теорії культивації та явища «синдрому злого світу». (uk) جورج جربنر (8 أغسطس 1919-24 ديسمبر 2005) (بالإنجليزية: George Gerbner) كان أستاذًا في الاتصال ومؤسس نظرية الغرس الثقافي. عمل بالتدريس في جامعة تمبل وجامعة بنسلفانيا. قدم نموذج اتصالي يدرس حاليا في مادة نماذج الاتصال في كلية الاعلام. (ar) George Gerbner (8 de Agosto 1919 - 24 de Dezembro 2005) foi um teórico da comunicação, fundador da "teoria da enculturação" e poeta. Nascido em Budapeste, Hungria, emigrou para a América em 1939. Gerbner graduou-se em jornalismo na Universidade da California, Berkeley em 1942. Trabalhou parao "San Francisco Chronicle" como escritor, colunista e editor financeiro assistente. Foi recrutado pelo Exército dos Estados Unidos em 1943. Integrou o Gabinete de Serviços Estratégicos enquanto esteve ao serviço e recebeu a medalha "Bronze Star Medal". (pt) |
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