| dbo:abstract |
Grapico is a caffeine-free, artificially flavored carbonated soft drink with a purple color and a grape taste that is sold in the Southeastern United States. When introduced in 1916, the product quickly became a success, which in part was due to implying that Grapico contained real grape juice even though it contained fake juice. In the spring of 1926, J. Grossman's Sons sold the Grapico business to the Pan American Manufacturing Company in New Orleans. Pan American continued J. Grossman's Sons' improper practice of implying that Grapico contained real grape juice and lost the right to use the word "Grapico" to designate their artificial grape drink in 1929. Although the J. Grossman's Sons line of the brand had ended, the Grapico brand continued on through Alabama businessman R. R. Rochell and his Birmingham, Alabama-based Grapico Bottling Works. R. R. Rochell had first become a wholesale syrup customer of J. Grossman's Sons in the Summer of 1917 to serve the Alabama soft drink market. By the time Pan American had lost their artificial grape drink name in 1929, Rochell was selling bottled Grapico in Alabama, Florida, Georgia, Mississippi, and Louisiana. Rochell received the federal trademark on Grapico in 1940, giving his Grapico Company of America the right to use the name "Grapico" everywhere in the United States. In 1955, Grapico Company of America attempted to expand its fruit-flavored brands with Orangico, a sister product to Grapico that included real orange juice. The orange juice-based Orangico did not sell well and the federal trademark eventually expired. In September 1981, both the franchising rights to the Grapico brand name and The Pepsi Bottling Group in Newnan, Georgia were acquired by Buffalo Rock, an independent Pepsi bottler based in Birmingham, Alabama. Buffalo Rock revived the Orangico trademark in 1999 for an artificially flavored orange drink and introduced Diet Grapico in 2005. Grapico is now produced at Buffalo Rock's Birmingham, Alabama bottling facility. (en) |
