LuLaRoe (original) (raw)
LuLaRoe is a United States-based multi-level marketing company that sells women's clothing. It was founded in 2012 by DeAnne Brady and her husband Mark Stidham and is currently based in Corona, California. The company has received criticism and faced lawsuits from distributors and consumer advocates over several issues related to its business model, and for problems with the quality and design of its products. A class-action lawsuit filed in California in October 2017 and a lawsuit filed by the Washington State Attorney General in January 2019 accused LuLaRoe of being a pyramid scheme.
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| dbo:abstract | LuLaRoe is a United States-based multi-level marketing company that sells women's clothing. It was founded in 2012 by DeAnne Brady and her husband Mark Stidham and is currently based in Corona, California. As a multi-level marketing scheme, LuLaRoe recruits independent distributors (referred to by the firm as "fashion consultants") to sell products directly, often through social media. LuLaRoe reported sales of approximately US$1 billion in 2016, making it one of the largest firms in the multi-level marketing industry at the time, and by 2017, there were approximately 80,000 independent distributors selling the company's clothing. The company has received criticism and faced lawsuits from distributors and consumer advocates over several issues related to its business model, and for problems with the quality and design of its products. A class-action lawsuit filed in California in October 2017 and a lawsuit filed by the Washington State Attorney General in January 2019 accused LuLaRoe of being a pyramid scheme. (en) LuLaRoe é uma empresa de marketing multinível com sede nos Estados Unidos que vende roupas femininas. LuLaRoe foi fundada em 2012 por Deanne Brady e seu marido Mark Stidham, e está sediada em Corona, Califórnia. Como uma empresa de marketing multinível, a LuLaRoe recruta distribuidores independentes (chamados pela empresa de "consultores de moda") para vender produtos diretamente, geralmente por meio da mídia social. A LuLaRoe relatou vendas de aproximadamente um bilhão de dólares em 2016, o que a tornaria uma das maiores empresas do setor de marketing multinível na época, e em 2017, havia aproximadamente oitenta mil distribuidores independentes vendendo as roupas da empresa. A empresa recebeu críticas e enfrentou ações judiciais de distribuidores e defensores do consumidor por diversas questões relacionadas ao seu modelo de negócios e por problemas de qualidade e design de seus produtos. Uma ação coletiva aberta na Califórnia em outubro de 2017 e uma ação movida pelo em janeiro de 2019 acusaram LuLaRoe de ser um esquema de pirâmide. (pt) |
| dbo:foundingYear | 2012-01-01 (xsd:gYear) |
| dbo:industry | dbr:Multi-level_marketing |
| dbo:location | dbr:Corona,_California |
| dbo:revenue | 2.3E9 |
| dbo:thumbnail | wiki-commons:Special:FilePath/LuLaRoe_logo.png?width=300 |
| dbo:type | dbr:Private_company |
| dbo:wikiPageExternalLink | http://www.lularoe.com/ https://press.discoveryplus.com/shows/the-rise-and-fall-of-lularoe/ https://www.youtube.com/watch%3Fv=L6eujSJ0-RU |
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| dbo:wikiPageLength | 24903 (xsd:nonNegativeInteger) |
| dbo:wikiPageRevisionID | 1089547053 (xsd:integer) |
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| dbp:areaServed | United States (en) |
| dbp:foundation | 2012 (xsd:integer) |
| dbp:founders | (en) DeAnne Brady (en) Mark Stidham (en) |
| dbp:industry | Fashion (en) |
| dbp:keyPeople | Mark Stidham (en) |
| dbp:location | Corona, California, U.S. (en) |
| dbp:logo | LuLaRoe logo.png (en) |
| dbp:name | LuLaRoe (en) |
| dbp:products | Women's apparel (en) |
| dbp:revenue | 2.3E9 |
| dbp:type | dbr:Private_company |
| dbp:wikiPageUsesTemplate | dbt:Multi-level_marketing dbt:As_of dbt:Increase dbt:Infobox_company dbt:Official dbt:Reflist dbt:Short_description dbt:Url |
| dcterms:subject | dbc:2012_establishments_in_California dbc:American_companies_established_in_2012 dbc:Clothing_brands_of_the_United_States dbc:Privately_held_companies_based_in_California dbc:Retail_companies_established_in_2012 dbc:Multi-level_marketing_companies dbc:Clothing_retailers_of_the_United_States dbc:Clothing_companies_based_in_California dbc:Clothing_companies_established_in_2012 dbc:Companies_based_in_Corona,_California |
| rdf:type | owl:Thing dbo:Company schema:Organization dul:Agent dul:SocialPerson dbo:Agent wikidata:Q24229398 wikidata:Q43229 wikidata:Q4830453 dbo:Organisation |
| rdfs:comment | LuLaRoe is a United States-based multi-level marketing company that sells women's clothing. It was founded in 2012 by DeAnne Brady and her husband Mark Stidham and is currently based in Corona, California. The company has received criticism and faced lawsuits from distributors and consumer advocates over several issues related to its business model, and for problems with the quality and design of its products. A class-action lawsuit filed in California in October 2017 and a lawsuit filed by the Washington State Attorney General in January 2019 accused LuLaRoe of being a pyramid scheme. (en) LuLaRoe é uma empresa de marketing multinível com sede nos Estados Unidos que vende roupas femininas. LuLaRoe foi fundada em 2012 por Deanne Brady e seu marido Mark Stidham, e está sediada em Corona, Califórnia. A empresa recebeu críticas e enfrentou ações judiciais de distribuidores e defensores do consumidor por diversas questões relacionadas ao seu modelo de negócios e por problemas de qualidade e design de seus produtos. Uma ação coletiva aberta na Califórnia em outubro de 2017 e uma ação movida pelo em janeiro de 2019 acusaram LuLaRoe de ser um esquema de pirâmide. (pt) |
| rdfs:label | LuLaRoe (en) LuLaRoe (pt) |
| owl:sameAs | wikidata:LuLaRoe dbpedia-pt:LuLaRoe https://global.dbpedia.org/id/2qUDt |
| prov:wasDerivedFrom | wikipedia-en:LuLaRoe?oldid=1089547053&ns=0 |
| foaf:depiction | wiki-commons:Special:FilePath/LuLaRoe_logo.png |
| foaf:isPrimaryTopicOf | wikipedia-en:LuLaRoe |
| foaf:name | LuLaRoe (en) |
| is dbo:wikiPageRedirects of | dbr:Lularoe |
| is dbo:wikiPageWikiLink of | dbr:List_of_multi-level_marketing_companies dbr:Corona,_California dbr:LuLaRich dbr:Too_Much_Birthday dbr:Lularoe |
| is foaf:primaryTopic of | wikipedia-en:LuLaRoe |
