Voice-based marketing automation (original) (raw)
Voice-based marketing automation (VBMA) refers to software platforms designed for marketing, sales, and support departments to measure, manage, and automate their phone conversations. Marketing departments, sales teams, and support agents use VBMA to initiate, manage, monitor, track, route, record, and report on sales and support phone conversations. VBMA encompasses a wide range of automation and analytics tools. It is used as a standalone solution and as a way to complement the functionality found in traditional marketing automation software.
| Property | Value |
|---|---|
| dbo:abstract | La automatización de mercadotecnia basada en voz (Voice-based marketing automation, VBMA) se refiere a las plataformas de software diseñadas para mercadotecnia, ventas y departamentos de soporte para medir, gestionar y automatizar las conversaciones telefónicas. Los departamentos de marketing, los equipos de ventas y agentes de apoyo utilizan VBMA para iniciar, administrar, supervisar, dar seguimiento, encaminar, registrar y reportar en ventas y dar soporte a las conversaciones telefónicas. La automatización de marketing basada en voz abarca una amplia gama de herramientas de automatización y análisis. Se utiliza como una solución independiente y como una manera de complementar las funciones del software de automatización de marketing tradicional. (es) Voice-based marketing automation (VBMA) refers to software platforms designed for marketing, sales, and support departments to measure, manage, and automate their phone conversations. Marketing departments, sales teams, and support agents use VBMA to initiate, manage, monitor, track, route, record, and report on sales and support phone conversations. VBMA encompasses a wide range of automation and analytics tools. It is used as a standalone solution and as a way to complement the functionality found in traditional marketing automation software. (en) |
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| dbo:wikiPageWikiLink | dbr:Call_center dbr:Protocol_(computing) dbr:Demand_generation dbr:Customer_relationship_management dbr:Interactive_voice_response dbr:Interface_(computing) dbr:Sales dbr:Call-tracking_software dbr:Called_party dbr:Cloud_computing dbr:Text-to-speech dbr:Marketing dbr:Mass_communication dbr:Dual-tone_multi-frequency_signaling dbr:Lead_scoring dbr:Broadcasting dbr:Telephone dbr:Technical_support dbr:API dbc:Marketing_software dbc:Sales dbr:Marketing_automation dbr:SMS dbr:Software dbr:Software_analytics dbr:Voice_broadcasting dbr:Software_components dbr:IVR |
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| dct:subject | dbc:Marketing_software dbc:Sales |
| rdf:type | yago:WikicatSales yago:Abstraction100002137 yago:Act100030358 yago:Commerce101090446 yago:Event100029378 yago:GroupAction101080366 yago:PsychologicalFeature100023100 yago:YagoPermanentlyLocatedEntity yago:Sale101114824 yago:Selling101113068 yago:Transaction101106808 |
| rdfs:comment | Voice-based marketing automation (VBMA) refers to software platforms designed for marketing, sales, and support departments to measure, manage, and automate their phone conversations. Marketing departments, sales teams, and support agents use VBMA to initiate, manage, monitor, track, route, record, and report on sales and support phone conversations. VBMA encompasses a wide range of automation and analytics tools. It is used as a standalone solution and as a way to complement the functionality found in traditional marketing automation software. (en) La automatización de mercadotecnia basada en voz (Voice-based marketing automation, VBMA) se refiere a las plataformas de software diseñadas para mercadotecnia, ventas y departamentos de soporte para medir, gestionar y automatizar las conversaciones telefónicas. Los departamentos de marketing, los equipos de ventas y agentes de apoyo utilizan VBMA para iniciar, administrar, supervisar, dar seguimiento, encaminar, registrar y reportar en ventas y dar soporte a las conversaciones telefónicas. (es) |
| rdfs:label | Automatización de mercadotecnia basado en voz (es) Voice-based marketing automation (en) |
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