Monica Segovia-Pérez | Rey Juan Carlos University (original) (raw)

Papers by Monica Segovia-Pérez

International Conference on Gender Research

Women's underrepresentation in leadership positions is a well-known problem. The lack of self... more Women's underrepresentation in leadership positions is a well-known problem. The lack of self-confidence and training in leadership is highlighted in the literature as the two main barriers to women seeking managerial positions. Educational organizations have to provide leadership skills development and gain-oriented personal resources through women's leadership programs. Research demonstrates that emotions improve the learning process in educational activities. Nevertheless, to our knowledge, there has been little feminist research focused on how emotions modulate the learning process in educational leadership programs and how they promote students’ personal change, which needs to last in time. To fill this gap, the objective of this study is to present an evaluation of the impact of emotions on a leadership program for female undergraduates, using a multi-source program assessment based on triangulation. The study analyzes the students' emotions during and after the un...

Ager. Revista de Estudios sobre Despoblación y Desarrollo Rurales, 2019

This paper aims to conduct a comparative analysis between men and women’s wages in the Spanish to... more This paper aims to conduct a comparative analysis between men and women’s wages in the Spanish tourism accommodation sector in rural and urban areas. Personal characteristics (age and education) and job characteristics (job seniority and job qualification) will be used as control variables. Consequently, the main objective is to evaluate and compare the gender pay gap in rural and urban areas, in the accommodation industry. The main conclusions of this study are that salaries are lower in rural areas than in urban areas, and that the gender pay gap is less wide in rural establishments.

OBETS. Revista de Ciencias Sociales, 2021

Este estudio sociológico se centra en la figura del productor agrario valenciano y su comportamie... more Este estudio sociológico se centra en la figura del productor agrario valenciano y su comportamiento frente a la innovación. Adoptar una actitud que favorezca la innovación depende de múltiples factores que influyen en la gestión de la empresa agraria. Este estudio utiliza los datos procedentes de una encuesta a productores agrarios valencianos que profundiza en los factores socioeconómicos que pueden decantar al productor agrario hacia una postura favorable a la innovación. Posteriormente, el estudio se centra en obtener un perfil tipo que represente al productor según sus características y las de su explotación, según su actitud innovadora y la orientación hacia factores influyentes, como son la orientación al mercado y la orientación al aprendizaje. Se observa una asociación positiva entre la actitud innovadora y el nivel de formación del agricultor y su proximidad a zonas urbanas, donde existe más acceso a conocimiento y servicios. El artículo concluye con la descripción de unos...

TERRA: Revista de Desarrollo Local, 2021

Resumen: La presente investigación sociológica se centra en la figura del productor agrario valen... more Resumen: La presente investigación sociológica se centra en la figura del productor agrario valenciano y su comportamiento frente a la innovación. Adoptar una actitud que favorezca la innovación depende de múltiples factores que influyen en la gestión de la empresa agraria. Este estudio utiliza los datos procedentes de una encuesta a productores agrarios valencianos que profundiza en los factores socioeconómicos que pueden decantar al productor agrario hacia una postura favorable a la innovación. Posteriormente, el estudio se centra en obtener un perfil tipo que represente al productor según sus características y las de su explotación, según su actitud innovadora y la orientación hacia factores influyentes, como son la orientación al mercado y la orientación al aprendizaje. Se observa una asociación positiva entre la actitud innovadora y el nivel de formación del agricultor y su proximidad a zonas urbanas, donde existe más acceso a conocimiento y servicios. El artículo concluye con ...

Journal of Open Innovation: Technology, Market, and Complexity, 2021

Society recognizes the need to progress towards equal opportunities for leadership at all levels ... more Society recognizes the need to progress towards equal opportunities for leadership at all levels of political and economic decision-making for women and requires that companies work to reach that goal. Nevertheless, leadership education should begin in the educational stages. This research presents a collaborative model of leadership education for high-potential female undergraduate students carried out at the university level between 2017 and 2020, with 75 students. To be successful at improving student leadership skills, self-esteem, self-confidence, and personal inner transformation, this women’s leadership development program was based on four lines of innovation: (a) attracting external stakeholders to develop training jointly; (b) making an open program with multidisciplinary students in social sciences and STEM subjects tailored to the professional environment; (c) measuring the learning with all the participants: trainers, directors, managers, program staff and students, usi...

Information and Communication Technologies in Tourism 2020, 2019

The relevance and future prospects of blockchain technology in the tourism industry are not backe... more The relevance and future prospects of blockchain technology in the tourism industry are not backed up by an important research corpus. Furthermore, the concept of blockchain is still blurred, not fully understood, and there is limited information around the knowledge and implementation level of blockchain in the hospitality industry. Consequently, the aim of this article is to identify the current gap in blockchain implementation in the hotel industry. Through a survey to managers in the Spanish hospitality industry, one of the most important tourist destinations in the world, the study shows the very low level of implementation and knowledge concerning blockchain and, hence, room for improvement in the future. Finally, professional and managers in the hospitality industry confirm that blockchain is an emerging technology with tremendous implications for the tourism industry.

Information Technology & Tourism, 2020

Education is an imperative key to driving sustainability and gender equity. In addition to addres... more Education is an imperative key to driving sustainability and gender equity. In addition to addressing well-known female deficiencies in leadership training, it is really important to develop initiatives in sustainable leadership education for women to acquire skills, competencies and tools on leadership and to increase their self-perceptions. The purpose of this study is to assess a Women’s Leadership Program for university students. The sample consisted of 50 students enrolled in the program. A mixed-method approach was applied. Quantitative methods with a survey were conducted to evaluate the training and the achievement of leadership skills. In the data analysis, a descriptive statistics variance analysis, using a Welch statistic and T2 Dunnett test, was applied. Qualitative research methods were conducted through three focus groups to evaluate personal changes in their own-perceptions and self-confidence. Results suggest that the female students in the program reached a level of...

ESIC MARKET Economic and Business Journal, 2014

Business women and their companies, powerful drivers of international economic development, are c... more Business women and their companies, powerful drivers of international economic development, are characterised by certain idiosyncrasies. The present study aimed to analyse the effect of financial support for female entrepreneurship on the number and characteristics of such endeavours. Data for 2005-2012 drawn from the database of new company projects financed by AVALMADRID SGR were analysed with univariate and bivariate methods. The findings revealed differences between female and male entrepreneurship and showed that women’s business activities are more intense when specific support is available from financial institutions. Keywords: Women, entrepreneurship, financing, Spanish Mutual Guarantee Institutions (SGR), Guarantee Scheme, regression model, SMEs.

International Journal of Hospitality Management, 2019

Tourism Management, 2015

h i g h l i g h t s Women's rate of participation on the labour market is growing, but their work... more h i g h l i g h t s Women's rate of participation on the labour market is growing, but their working conditions, and consequently their quality, are less favourable than men's. A study of job quality from the gender perspective is a pressing need. Creation of a Composite Index of Job Quality (CIJQ) for the Tourism Industry. Important number of published studies that compare men's and women's job quality, which focus primarily on salary. The CIJQ includes more variables apart from salary and reveals the importance of bearing work week duration in mind. CIJQ results confirmed that on average women held lower quality jobs than men and an analysis by age group revealed gender gap widens with age. Women have lower job quality in management positions they have not traditionally held. The gender gap in quality is widest in clearly feminised, lower skilled jobs.

Annals of Tourism Research, 2015

Information and Communication Technologies in Tourism 2019, 2018

Journal of Tourism Analysis: Revista de Análisis Turístico, 2020

PurposeThis paper aims to present a conceptual model that identifies and relates the different ap... more PurposeThis paper aims to present a conceptual model that identifies and relates the different approaches and thematic areas in the research area of tourism and gender.Design/methodology/approachThe design of the conceptual model is based on a critical review of the literature and the evolution of feminist paradigms and theories.FindingsThe aforementioned theoretical frameworks are the basis for the further development of feminist studies and a gender perspective in the tourism industry research area, including research design, objectives, methodologies, analysis and result’s presentation.Research limitations/implicationsBased on literature review, is theoretical.Originality/valuePresentation of a conceptual model around the gender perspective in tourism, that leads to the identification of important research opportunities in this area.

Information Technology & Tourism, 2020

The evolution of the Information and Communication Technologies (ICTs) continues generating parad... more The evolution of the Information and Communication Technologies (ICTs) continues generating paradigm-shifts in the tourism industry, and the incorporation of gender diversity in the managing bodies of hospitality and tourism firms can become a factor of critical success. Nevertheless, women’s under-representation on decision-making positions in ICT or high-tech organizations (double gender gap) in the tourism industry has been hardly evaluated. The aim of this paper is to extend the understanding of the impact of this double level of discrimination at a vertical and horizontal level. The impact of stereotypes, gender roles and gendered organizations become the theoretical framework on this study. The biggest multinationals in the tourism industry were classified according to Eurostat’s definition of high-tech services in three intensive technological levels (High-Tech Knowledge Intensive; Knowledge-Intensive and Less Knowledge-lntensive). The composition of their Board of Directors (BOD) and Management Teams (MT) was analysed, through their annual reports and online public related documents, and evaluated through Content Analysis. Based on a total of 55 tourism related firms, the results confirm the direct relationship between the technological level of the companies and the lower participation of women on MT and BOD. Results also show that Gender Diversity Programs promote women representation on the BOD and that this relation is bi-directional, i.e. more women on BOD imply more gender diversity programs.

e-Review of Tourism Research, 2017

Tourism is an information intensive sector and consequently decision-making entails managing and ... more Tourism is an information intensive sector and consequently decision-making entails managing and analysing an increasing quantity of information. Tourists generate incredible amounts of information, before, during and after their trips. Consequently, all kinds of tourism organizations are working to try to adapt new data techniques and methodologies that will allow the compilation of information, its connection, and its analysis. For these reasons, research in tourism has increasingly focused on data mining, big data and structural equations modelling techniques. The aim of this paper is the analysis of the use over time that the tourism research area is making of these new methodologies through a bibliometric analysis. It covers publications between 1994 and 2015. Results confirm the increasing importance of these techniques in the tourism research area.

El proceso de toma de decisión del consumidor turístico involucra, más y más, el uso de tecnologí... more El proceso de toma de decisión del consumidor turístico involucra, más y más, el uso de tecnología. La identificación del impacto que tiene la tecnología en el proceso de compra del producto turístico debe realizarse desde una perspectiva de género, que permita identificar expectativas y necesidades diferenciadas, de clientes diferentes. El objetivo de esta comunicación es analizar el impacto de la tecnología en todo el proceso de compra del producto turístico. Los resultados muestran que las diferencias de género surgen pero, no tanto por un menor uso de Internet, si no por un uso diferenciado entre hombres y mujeres. Asimismo, se demuestra que la brecha tecnológica de género existe en el ámbito del uso de los smartphones, aunque también va desapareciendo.

Books by Monica Segovia-Pérez

Turismo y género La perspectiva inclusiva en la gestión turística, 2018

El objetivo del libro es establecer las bases para implementar una perspectiva de género en el de... more El objetivo del libro es establecer las bases para implementar una perspectiva de género en el desarrollo, la planificación, la gestión y la investigación en turismo. Para ello, en primer lugar se realiza un análisis conceptual y teórico del área de turismo y género. Se analizan los aspectos relevantes que permiten entender el género como un factor social estructurador y su impacto en los diferentes ámbitos del turismo como la sostenibilidad, el desarrollo local, el ocio, el consumo y el emprendimiento, entre otros. A continuación, se realiza una aplicación de la perspectiva de género en el entorno laboral turístico.

International Conference on Gender Research

Women's underrepresentation in leadership positions is a well-known problem. The lack of self... more Women's underrepresentation in leadership positions is a well-known problem. The lack of self-confidence and training in leadership is highlighted in the literature as the two main barriers to women seeking managerial positions. Educational organizations have to provide leadership skills development and gain-oriented personal resources through women's leadership programs. Research demonstrates that emotions improve the learning process in educational activities. Nevertheless, to our knowledge, there has been little feminist research focused on how emotions modulate the learning process in educational leadership programs and how they promote students’ personal change, which needs to last in time. To fill this gap, the objective of this study is to present an evaluation of the impact of emotions on a leadership program for female undergraduates, using a multi-source program assessment based on triangulation. The study analyzes the students' emotions during and after the un...

Ager. Revista de Estudios sobre Despoblación y Desarrollo Rurales, 2019

This paper aims to conduct a comparative analysis between men and women’s wages in the Spanish to... more This paper aims to conduct a comparative analysis between men and women’s wages in the Spanish tourism accommodation sector in rural and urban areas. Personal characteristics (age and education) and job characteristics (job seniority and job qualification) will be used as control variables. Consequently, the main objective is to evaluate and compare the gender pay gap in rural and urban areas, in the accommodation industry. The main conclusions of this study are that salaries are lower in rural areas than in urban areas, and that the gender pay gap is less wide in rural establishments.

OBETS. Revista de Ciencias Sociales, 2021

Este estudio sociológico se centra en la figura del productor agrario valenciano y su comportamie... more Este estudio sociológico se centra en la figura del productor agrario valenciano y su comportamiento frente a la innovación. Adoptar una actitud que favorezca la innovación depende de múltiples factores que influyen en la gestión de la empresa agraria. Este estudio utiliza los datos procedentes de una encuesta a productores agrarios valencianos que profundiza en los factores socioeconómicos que pueden decantar al productor agrario hacia una postura favorable a la innovación. Posteriormente, el estudio se centra en obtener un perfil tipo que represente al productor según sus características y las de su explotación, según su actitud innovadora y la orientación hacia factores influyentes, como son la orientación al mercado y la orientación al aprendizaje. Se observa una asociación positiva entre la actitud innovadora y el nivel de formación del agricultor y su proximidad a zonas urbanas, donde existe más acceso a conocimiento y servicios. El artículo concluye con la descripción de unos...

TERRA: Revista de Desarrollo Local, 2021

Resumen: La presente investigación sociológica se centra en la figura del productor agrario valen... more Resumen: La presente investigación sociológica se centra en la figura del productor agrario valenciano y su comportamiento frente a la innovación. Adoptar una actitud que favorezca la innovación depende de múltiples factores que influyen en la gestión de la empresa agraria. Este estudio utiliza los datos procedentes de una encuesta a productores agrarios valencianos que profundiza en los factores socioeconómicos que pueden decantar al productor agrario hacia una postura favorable a la innovación. Posteriormente, el estudio se centra en obtener un perfil tipo que represente al productor según sus características y las de su explotación, según su actitud innovadora y la orientación hacia factores influyentes, como son la orientación al mercado y la orientación al aprendizaje. Se observa una asociación positiva entre la actitud innovadora y el nivel de formación del agricultor y su proximidad a zonas urbanas, donde existe más acceso a conocimiento y servicios. El artículo concluye con ...

Journal of Open Innovation: Technology, Market, and Complexity, 2021

Society recognizes the need to progress towards equal opportunities for leadership at all levels ... more Society recognizes the need to progress towards equal opportunities for leadership at all levels of political and economic decision-making for women and requires that companies work to reach that goal. Nevertheless, leadership education should begin in the educational stages. This research presents a collaborative model of leadership education for high-potential female undergraduate students carried out at the university level between 2017 and 2020, with 75 students. To be successful at improving student leadership skills, self-esteem, self-confidence, and personal inner transformation, this women’s leadership development program was based on four lines of innovation: (a) attracting external stakeholders to develop training jointly; (b) making an open program with multidisciplinary students in social sciences and STEM subjects tailored to the professional environment; (c) measuring the learning with all the participants: trainers, directors, managers, program staff and students, usi...

Information and Communication Technologies in Tourism 2020, 2019

The relevance and future prospects of blockchain technology in the tourism industry are not backe... more The relevance and future prospects of blockchain technology in the tourism industry are not backed up by an important research corpus. Furthermore, the concept of blockchain is still blurred, not fully understood, and there is limited information around the knowledge and implementation level of blockchain in the hospitality industry. Consequently, the aim of this article is to identify the current gap in blockchain implementation in the hotel industry. Through a survey to managers in the Spanish hospitality industry, one of the most important tourist destinations in the world, the study shows the very low level of implementation and knowledge concerning blockchain and, hence, room for improvement in the future. Finally, professional and managers in the hospitality industry confirm that blockchain is an emerging technology with tremendous implications for the tourism industry.

Information Technology & Tourism, 2020

Education is an imperative key to driving sustainability and gender equity. In addition to addres... more Education is an imperative key to driving sustainability and gender equity. In addition to addressing well-known female deficiencies in leadership training, it is really important to develop initiatives in sustainable leadership education for women to acquire skills, competencies and tools on leadership and to increase their self-perceptions. The purpose of this study is to assess a Women’s Leadership Program for university students. The sample consisted of 50 students enrolled in the program. A mixed-method approach was applied. Quantitative methods with a survey were conducted to evaluate the training and the achievement of leadership skills. In the data analysis, a descriptive statistics variance analysis, using a Welch statistic and T2 Dunnett test, was applied. Qualitative research methods were conducted through three focus groups to evaluate personal changes in their own-perceptions and self-confidence. Results suggest that the female students in the program reached a level of...

ESIC MARKET Economic and Business Journal, 2014

Business women and their companies, powerful drivers of international economic development, are c... more Business women and their companies, powerful drivers of international economic development, are characterised by certain idiosyncrasies. The present study aimed to analyse the effect of financial support for female entrepreneurship on the number and characteristics of such endeavours. Data for 2005-2012 drawn from the database of new company projects financed by AVALMADRID SGR were analysed with univariate and bivariate methods. The findings revealed differences between female and male entrepreneurship and showed that women’s business activities are more intense when specific support is available from financial institutions. Keywords: Women, entrepreneurship, financing, Spanish Mutual Guarantee Institutions (SGR), Guarantee Scheme, regression model, SMEs.

International Journal of Hospitality Management, 2019

Tourism Management, 2015

h i g h l i g h t s Women's rate of participation on the labour market is growing, but their work... more h i g h l i g h t s Women's rate of participation on the labour market is growing, but their working conditions, and consequently their quality, are less favourable than men's. A study of job quality from the gender perspective is a pressing need. Creation of a Composite Index of Job Quality (CIJQ) for the Tourism Industry. Important number of published studies that compare men's and women's job quality, which focus primarily on salary. The CIJQ includes more variables apart from salary and reveals the importance of bearing work week duration in mind. CIJQ results confirmed that on average women held lower quality jobs than men and an analysis by age group revealed gender gap widens with age. Women have lower job quality in management positions they have not traditionally held. The gender gap in quality is widest in clearly feminised, lower skilled jobs.

Annals of Tourism Research, 2015

Information and Communication Technologies in Tourism 2019, 2018

Journal of Tourism Analysis: Revista de Análisis Turístico, 2020

PurposeThis paper aims to present a conceptual model that identifies and relates the different ap... more PurposeThis paper aims to present a conceptual model that identifies and relates the different approaches and thematic areas in the research area of tourism and gender.Design/methodology/approachThe design of the conceptual model is based on a critical review of the literature and the evolution of feminist paradigms and theories.FindingsThe aforementioned theoretical frameworks are the basis for the further development of feminist studies and a gender perspective in the tourism industry research area, including research design, objectives, methodologies, analysis and result’s presentation.Research limitations/implicationsBased on literature review, is theoretical.Originality/valuePresentation of a conceptual model around the gender perspective in tourism, that leads to the identification of important research opportunities in this area.

Information Technology & Tourism, 2020

The evolution of the Information and Communication Technologies (ICTs) continues generating parad... more The evolution of the Information and Communication Technologies (ICTs) continues generating paradigm-shifts in the tourism industry, and the incorporation of gender diversity in the managing bodies of hospitality and tourism firms can become a factor of critical success. Nevertheless, women’s under-representation on decision-making positions in ICT or high-tech organizations (double gender gap) in the tourism industry has been hardly evaluated. The aim of this paper is to extend the understanding of the impact of this double level of discrimination at a vertical and horizontal level. The impact of stereotypes, gender roles and gendered organizations become the theoretical framework on this study. The biggest multinationals in the tourism industry were classified according to Eurostat’s definition of high-tech services in three intensive technological levels (High-Tech Knowledge Intensive; Knowledge-Intensive and Less Knowledge-lntensive). The composition of their Board of Directors (BOD) and Management Teams (MT) was analysed, through their annual reports and online public related documents, and evaluated through Content Analysis. Based on a total of 55 tourism related firms, the results confirm the direct relationship between the technological level of the companies and the lower participation of women on MT and BOD. Results also show that Gender Diversity Programs promote women representation on the BOD and that this relation is bi-directional, i.e. more women on BOD imply more gender diversity programs.

e-Review of Tourism Research, 2017

Tourism is an information intensive sector and consequently decision-making entails managing and ... more Tourism is an information intensive sector and consequently decision-making entails managing and analysing an increasing quantity of information. Tourists generate incredible amounts of information, before, during and after their trips. Consequently, all kinds of tourism organizations are working to try to adapt new data techniques and methodologies that will allow the compilation of information, its connection, and its analysis. For these reasons, research in tourism has increasingly focused on data mining, big data and structural equations modelling techniques. The aim of this paper is the analysis of the use over time that the tourism research area is making of these new methodologies through a bibliometric analysis. It covers publications between 1994 and 2015. Results confirm the increasing importance of these techniques in the tourism research area.

El proceso de toma de decisión del consumidor turístico involucra, más y más, el uso de tecnologí... more El proceso de toma de decisión del consumidor turístico involucra, más y más, el uso de tecnología. La identificación del impacto que tiene la tecnología en el proceso de compra del producto turístico debe realizarse desde una perspectiva de género, que permita identificar expectativas y necesidades diferenciadas, de clientes diferentes. El objetivo de esta comunicación es analizar el impacto de la tecnología en todo el proceso de compra del producto turístico. Los resultados muestran que las diferencias de género surgen pero, no tanto por un menor uso de Internet, si no por un uso diferenciado entre hombres y mujeres. Asimismo, se demuestra que la brecha tecnológica de género existe en el ámbito del uso de los smartphones, aunque también va desapareciendo.

Turismo y género La perspectiva inclusiva en la gestión turística, 2018

El objetivo del libro es establecer las bases para implementar una perspectiva de género en el de... more El objetivo del libro es establecer las bases para implementar una perspectiva de género en el desarrollo, la planificación, la gestión y la investigación en turismo. Para ello, en primer lugar se realiza un análisis conceptual y teórico del área de turismo y género. Se analizan los aspectos relevantes que permiten entender el género como un factor social estructurador y su impacto en los diferentes ámbitos del turismo como la sostenibilidad, el desarrollo local, el ocio, el consumo y el emprendimiento, entre otros. A continuación, se realiza una aplicación de la perspectiva de género en el entorno laboral turístico.