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Books by Carrie Packwood Freeman

Research paper thumbnail of BOOK DISCUSSION now passed, but paperback out June 2022: 20% cost of hardback +20% off w/ code FLE22 ordering through Routledge.

by Tema Milstein, José Castro-Sotomayor, Laura Bridgeman, Carlos Tarin, Melissa M Parks, Jeffrey Hoffmann, Casper G Bendixsen, Emma Frances Bloomfield, Eric Karikari, Lars Hallgren, Dakota Raynes, John Carr, Bruno Seraphin, Carrie Packwood Freeman, Julia L Ginsburg, and Rebecca Banham

Routledge Handbook of Ecocultural Identity, 2020

Use this link to join the discussion: https://www.academia.edu/s/da2195c5e5?source=link For this... more Use this link to join the discussion: https://www.academia.edu/s/da2195c5e5?source=link

For this book discussion, we've shared the Routledge Handbook of Ecocultural Identity's Introduction Chapter, Table of Contents, Endorsements, and Author Bios. We look forward to discussing the book with you! "The Routledge Handbook of Ecocultural Identity (2020) is a timely book, as across the globe more and more of us awake to our always interconnected selves. The Handbook brings the ecological turn to sociocultural understandings of self and group identities, introducing an interdisciplinary, insightful assembly of original theory and research on planetary positionalities in flux in the Anthropocene – or what in this Handbook cultural ecologist David Abram presciently renames the Humilocene, a new “epoch of humility.” Forty international authors craft a kaleidoscopic lens, focusing on ways all identities are ecocultural and on the multiple and unspooling ways identities evolve and transform and, in so doing, may support reciprocal surviving and thriving."

Please write your thoughts, questions, and comments into the discussion. We will check in regularly to respond and move the conversation forward.

Note: Routledge is offering a 25% discount code for hardcover or Ebook until June 26. Routledge code=ACR02. (Order at: https://doi.org/10.4324/9781351068840)

You may enjoy the following podcasts on the book:

Australian Broadcasting Corporation: https://www.abc.net.au/radionational/programs/philosopherszone/ecocultural-identity/13311966

Climactic:
https://omny.fm/shows/climactic-1/gretchen-miller-tema-milstein-routledge-handbook-o

Custodians of the Planet:
https://www.listennotes.com/podcasts/custodians-of-the/the-routledge-handbook-of-OuhdqzASWG-/

Research paper thumbnail of The Human Animal Earthling Identity: Shared Values Unifying Human Rights, Animal Rights, and Environmental Movements

UGA Press, 2020

Author Carrie P. Freeman asks us to reconsider the devastating division we have created between t... more Author Carrie P. Freeman asks us to reconsider the devastating division we have created between the human and animal conditions, leading to mass exploitation, injustice, and extinction. As a remedy, Freeman believes social movements should collectively foster a cultural shift in human identity away from an egoistic anthropocentrism (human-centered outlook) and toward a universal altruism (species-centered ethic), so people may begin to see themselves more broadly as "human animal earthlings."

To formulate the basis for this identity shift, Freeman examines overlapping values (supporting life, fairness, responsibility, and unity) that are common in global rights declarations and in the current campaign messages of sixteen global social movement organizations that work on human/civil rights, nonhuman animal protection, and/or environmental issues, such as Amnesty International, Human Rights Watch, CARE, People for the Ethical Treatment of Animals, the World Wildlife Fund, the Sea Shepherd Conservation Society, the Nature Conservancy, the Rainforest Action Network, and Greenpeace. She also interviews the leaders of these advocacy groups to gain their insights on how human and nonhuman protection causes can become allies by engaging common opponents and activating shared values and goals on issues such as the climate crisis, enslavement, extinction, pollution, inequality, destructive farming and fishing, and threats to democracy.

Freeman's analysis of activist discourse considers ethical ideologies on behalf of social justice, animal rights, and environmentalism, using animal rights' respect for sentient individuals as a bridge connecting human rights to a more holistic valuing of species and ecological systems. Ultimately, Freeman uses her findings to recommend a set of universal values around which all social movements' campaign messages can collectively cultivate respectful relations between "human animal earthlings," fellow sentient beings, and the natural world we share.

UGA Press website https://ugapress.org/book/9780820358192/the-human-animal-earthling-identity/
Author Website: https://www.humananimalearthlings.com/

Research paper thumbnail of Routledge Handbook of Ecocultural Identity Introduction, TOC, Endorsements

by Tema Milstein, José Castro-Sotomayor, Laura Bridgeman, David Abram, Melissa M Parks, Mariko O Thomas, Elizabeth Oriel, Toni Frohoff, Jeffrey Hoffmann, Casper G Bendixsen, Jessica Love-Nichols, Emma Frances Bloomfield, Charles Carlin, Eric Karikari, Godfried Asante, Dakota Raynes, Shilpa Dahake, Joe Quick, Gabriela Méndez Cota, Carrie Packwood Freeman, and Rebecca Banham

Routledge Handbook of Ecocultural Identity, 2020

The Routledge Handbook of Ecocultural Identity (2020) is a timely book, as across the globe more ... more The Routledge Handbook of Ecocultural Identity (2020) is a timely book, as across the globe more and more of us awake to our always interconnected selves. The Handbook brings the ecological turn to sociocultural understandings of self and group identities, introducing an interdisciplinary, insightful assembly of original theory and research on planetary positionalities in flux in the Anthropocene – or what in this Handbook cultural ecologist David Abram presciently renames the Humilocene, a new “epoch of humility.” Forty international authors craft a kaleidoscopic lens, focusing on ways all identities are ecocultural and on the multiple and unspooling ways identities evolve and transform and, in so doing, may support reciprocal surviving and thriving.

Paperback out June 2022: 20% cost of hardback +20% off w/ code FLE22 ordering through Routledge.

Introduction chapter, table of contents, and endorsements are posted here. More, including editor bios and authors, can be found at this Routledge link: https://www.routledge.com/Routledge-Handbook-of-Ecocultural-Identity/Milstein-Castro-Sotomayor/p/book/9781138478411. Please help share the Routledge Handbook of Ecocultural Identity among your networks. And please ask your libraries to purchase the book (or put it on their to-buy lists if budgets have been temporarily frozen due to Covid). The Handbook is an important resource for our times for scholars, teachers, students, protectors, policy-makers, and practitioners. The editors, Tema Milstein and José Castro-Sotomayor, are available for Q&A, interviews, guest commentary, talks, etc. Thanks for your interest and for helping to spread word!

What has been said about the Handbook:
“Intricately transdisciplinary and cross-geographical, it is the first volume of its kind to caringly craft a gathering concept, that of ecocultural identities, bringing together the social, political, and ecological dimensions of identity. What results is a treasure of insights on the politics of life, broadly speaking, and a novel toolbox for tackling effectively the damages caused by modern capitalist modes of extraction and the urgent task of Earth’s ontological repair and renewal.”
Arturo Escobar, University of North Carolina, Chapel Hill

“Too often mislabelled an ‘issue,’ the environment is in fact integral not just to everything we do but to who we are. This link between our identity and our ecology has long been recognised in many societies, but others seem to have forgotten its signal importance. This superb collection shows why all identities are ecocultural ones, and why full recognition of this is essential to all our political futures.”
Noel Castree, University of Manchester

“A smart, provocative, and original collection, the Handbook of Ecocultural Identity provides a definitive introduction to the constraints upon, and the contexts, formations, and impacts of, our diverse – but often unexamined – ecological selves.”
Robert Cox, University of North Carolina, Chapel Hill, and three-time national president of the Sierra Club

“I am in complete solidarity with this book.”
Donna Haraway, University of California, Santa Cruz

Research paper thumbnail of Critical Animal and Media Studies: Communication for Nonhuman Animal Advocacy

This book aims to put the speciesism debate and the treatment of non-human animals on the agenda ... more This book aims to put the speciesism debate and the treatment of non-human animals on the agenda of critical media studies and to put media studies on the agenda of animal ethics researchers. Contributors examine the convergence of media and animal ethics from theoretical, philosophical, discursive, social constructionist, and political economic perspectives. The book is divided into three sections: foundations, representation, and responsibility, outlining the different disciplinary approaches’ application to media studies and covering how non-human animals, and the relationship between humans and non-humans, are represented by the mass media, concluding with suggestions for how the media, as a major producer of cultural norms and values related to non-human animals and how we treat them, might improve such representations.

Research paper thumbnail of Framing Farming: Communication Strategies for Animal Rights (2014). New York/Amsterdam: Rodopi Press (part of the Critical Animal Studies series)  See www.framingfarming.com

To what extent should animal rights activists promote animal rights when attempting to persuade m... more To what extent should animal rights activists promote animal rights when attempting to persuade meat-lovers to stop eating animals?

Contributing to a classic social movement framing debate, Freeman examines the animal rights movement’s struggles over whether to construct farming campaign messages based more on utility (emphasizing animal welfare, reform and reduction, and human self-interest) or ideology (emphasizing animal rights and abolition). Freeman prioritizes the latter, “ideological authenticity,” to promote a needed transformation in worldviews and human animal identity, not just behaviors. This would mean framing “go veg” messages not only around compassion, but also around principles of ecology, liberty, and justice, convincing people it’s not fair to farm anyone.

Through a unique frame analysis of vegan campaign materials (from websites, to videos, to bumper stickers) at five prominent U.S. animal rights organizations, and interviews with their leaders, including Ingrid Newkirk and Gene Baur, Freeman answers questions, such as: How is the movement defining core problems and solutions regarding animal farming and fishing? To which values are activists appealing? Why have movement leaders made these visual and rhetorical strategic choices – such as deciding between appealing to human self-interest, environmentalism, or altruism? To what extent is the animal rights movement actually challenging speciesist discrimination and the human/animal dualism?

Appealing to both scholars and activists, Framing Farming distinctively offers practical strategic guidance while remaining grounded in animal ethics and communication theory. It not only describes what 21st century animal rights campaigns are communicating, it also prescribes recommendations for what they should communicate to remain culturally resonant while promoting needed long-term social transformation away from using animals as resources.

This book is a 2016 National Indie Excellence book award finalist in the Social/Political Change category.

See the vegan advocacy website at www.framingfarming.com

Media Styleguide by Carrie Packwood Freeman

Research paper thumbnail of AnimalsandMedia.org  Style Guidelines for Fair Representation of Animals by Media Practitioners

A styleguide for media-makers to encourage fairer and more respectful representation of animals a... more A styleguide for media-makers to encourage fairer and more respectful representation of animals and animal protection issues in media. There are guidelines for journalism, public relations, advertising, entertainment media (film and TV), and the general public. It serves as a great learning tool for media classes and as standards by which to judge the fairness of animal coverage when analyzing media content.

Webinars by Carrie Packwood Freeman

Research paper thumbnail of Scholar Advocacy for Animals in Comm & Media Studies

Watch our webinar on being animal advocates as academics, specifically in communication/media stu... more Watch our webinar on being animal advocates as academics, specifically in communication/media studies (env comm; critical animal and media studies), featuring Professors Carrie P. Freeman and Debra Merskin of animalsandmedia.org interviewed by Dr. Lori Marino for the Kimmela Center for Animal Advocacy. 75-minute conversation with participant Q&A at the end. https://www.facebook.com/watch/?v=5420922604587224

Journals Edited by Carrie Packwood Freeman

Research paper thumbnail of Special Issue "Communication in Defense of Nonhuman Animals during an Extinction and Climate Crisis"

Journalism & Media, 2022

I co-edited with Dr. Nuria Almiron a special issue of the Journalism & Media open-access internat... more I co-edited with Dr. Nuria Almiron a special issue of the Journalism & Media open-access international journal in 2022, with the special focus on nonhuman animals in nature, living and dying in an era of crisis, and what communication scholarship can add to aiding their protection and thriving. We wrote an editor's introduction to the six included articles from scholars across Spain and the USA. All articles are free to access and read in full at https://www.mdpi.com/journal/journalmedia/special_issues/comm_animals

Papers by Carrie Packwood Freeman

Research paper thumbnail of The Protection of Meat (Kip Andersen & Keegan Kuhn, Cowspiracy: The Sustainability Secret)

Humanimalia - a journal of human/animal interface studies, Mar 20, 2017

Research paper thumbnail of Consuming Nature: Mass Media and The Cultural Politics of Animals and Environments

Research paper thumbnail of Struggling for Ideological Integrity in the Social Movement Framing Process: How U.S. Animal Rights Organizations Frame Values and Ethical Ideology in Food Advocacy Communication

Research paper thumbnail of Framing Animal Rights in the “Go Veg” Campaigns of U.S. Animal Rights Organizations

Research paper thumbnail of Unnamed Sources: A Utilitarian Exploration of their Justification and Guidelines for Limited Use

Journal of Mass Media Ethics, Oct 19, 2011

Research paper thumbnail of A Greater Means to the Greater Good: Ethical Guidelines to Meet Social Movement Organization Advocacy Challenges

Journal of Mass Media Ethics, Oct 30, 2009

Research paper thumbnail of www.animalsandmedia.org Media Style Guidelines for Responsible & Respectful Representations of Animals

Research paper thumbnail of Having it His Way: The Construction of Masculinity in Fast Food TV Advertising

From an ecofeminist perspective, we conducted a semiotic analysis of 17 gendered television adver... more From an ecofeminist perspective, we conducted a semiotic analysis of 17 gendered television advertisements from six fast food companies in 2006-2007. Findings revealed that advertisers perpetuate the problematic stereotype that straight men consume the bodies of both nonhuman animals and women as a way to 1) seek freedom from personal, social, and ecological constraints, and 2) remain loyal to and identify with the heterosexual male group. While television advertising of fast food is an easy target for criticism, we still felt it was important to document how meat is culturally constructed as part of the heterosexual male identity in ways that are counterproductive to feminism, animal rights, and environmentalism. In an era where green marketing/washing and conscientious consumerism is en vogue, it is disturbing to note how some industries go in the opposite direction to promote freedom via irresponsible consumption. NO ONLINE ACCESS: Unfortunately, the publisher did not give me permission to post a draft of this paper for online access, so you must access the book itself to read the article.

Research paper thumbnail of Respectful Representation: An Animal Issues Style Guide for All Media Practitioners

Research paper thumbnail of Rhetoric of Vegan/Vegetarianism, and Health, Medicine, and Culture

Rhetoric of health & medicine, Jan 18, 2022

This dialogue piece provides scholars of the rhetoric of health and medicine with a close examina... more This dialogue piece provides scholars of the rhetoric of health and medicine with a close examination of vegan and vegetarian diets/lifestyles through the perspective of several scholars, activists, and/or medical practitioners. Through these conversations, the authors illuminate many key areas of interest and future examination related to vegan and vegetarian diets through the lens of several subtopics including health impact, ethics, cultural influence on diet, gender, medical advice, emerging “meat” technologies, and societal rhetoric about vegans and vegetarians.The dialogue participants provide a discussion on how vegetarian diets—and vegan diets in particular—can progress individual and public human health, liberate non-human animals, improve the environment, and provide a vehicle in which several important social justice movements (for both humans and animals) can take root, all the while recognizing the many reasons reasons people might choose a vegetarian or vegan diet.

Research paper thumbnail of Fostering human animal earthling identities in Just One Health messages for multi-species food justice

CABI One Health

The commitment of One Health appears at first glance to be an inclusive, intersectional approach ... more The commitment of One Health appears at first glance to be an inclusive, intersectional approach to achieving overall wellbeing for all living beings. And yet, as reflected in the call for submissions for this special edition on the dilemma of animal-source food within One Health, it rarely includes, much less centers, animal species (other than humans) in the discussion surrounding our use of their lives, milks, eggs, babies, or bodies. In this article, we are responding to the call of authors who suggest a Just One Health approach can rhetorically infuse more humility and interconnectedness in positioning humans in and among other animals who also want to live freely in safe, healthy habitats. A multi-species justice ethic (blending human and animal rights into the broader rights of ecosystems) should be incorporated as part of Just One Health’s decision-making criteria. One Health impact statement The One Health approach to public health integrates the interests, ethics, and righ...

Research paper thumbnail of Critical Animal and Media Studies: Communication for Nonhuman Animal Advocacy

This book aims to put the speciesism debate and the treatment of non-human animals on the agenda ... more This book aims to put the speciesism debate and the treatment of non-human animals on the agenda of critical media studies and to put media studies on the agenda of animal ethics researchers. Contributors examine the convergence of media and animal ethics from theoretical, philosophical, discursive, social constructionist, and political economic perspectives. The book is divided into three sections: foundations, representation, and responsibility, outlining the different disciplinary approaches’ application to media studies and covering how non-human animals, and the relationship between humans and non-humans, are represented by the mass media, concluding with suggestions for how the media, as a major producer of cultural norms and values related to non-human animals and how we treat them, might improve such representations.

Research paper thumbnail of BOOK DISCUSSION now passed, but paperback out June 2022: 20% cost of hardback +20% off w/ code FLE22 ordering through Routledge.

by Tema Milstein, José Castro-Sotomayor, Laura Bridgeman, Carlos Tarin, Melissa M Parks, Jeffrey Hoffmann, Casper G Bendixsen, Emma Frances Bloomfield, Eric Karikari, Lars Hallgren, Dakota Raynes, John Carr, Bruno Seraphin, Carrie Packwood Freeman, Julia L Ginsburg, and Rebecca Banham

Routledge Handbook of Ecocultural Identity, 2020

Use this link to join the discussion: https://www.academia.edu/s/da2195c5e5?source=link For this... more Use this link to join the discussion: https://www.academia.edu/s/da2195c5e5?source=link

For this book discussion, we've shared the Routledge Handbook of Ecocultural Identity's Introduction Chapter, Table of Contents, Endorsements, and Author Bios. We look forward to discussing the book with you! "The Routledge Handbook of Ecocultural Identity (2020) is a timely book, as across the globe more and more of us awake to our always interconnected selves. The Handbook brings the ecological turn to sociocultural understandings of self and group identities, introducing an interdisciplinary, insightful assembly of original theory and research on planetary positionalities in flux in the Anthropocene – or what in this Handbook cultural ecologist David Abram presciently renames the Humilocene, a new “epoch of humility.” Forty international authors craft a kaleidoscopic lens, focusing on ways all identities are ecocultural and on the multiple and unspooling ways identities evolve and transform and, in so doing, may support reciprocal surviving and thriving."

Please write your thoughts, questions, and comments into the discussion. We will check in regularly to respond and move the conversation forward.

Note: Routledge is offering a 25% discount code for hardcover or Ebook until June 26. Routledge code=ACR02. (Order at: https://doi.org/10.4324/9781351068840)

You may enjoy the following podcasts on the book:

Australian Broadcasting Corporation: https://www.abc.net.au/radionational/programs/philosopherszone/ecocultural-identity/13311966

Climactic:
https://omny.fm/shows/climactic-1/gretchen-miller-tema-milstein-routledge-handbook-o

Custodians of the Planet:
https://www.listennotes.com/podcasts/custodians-of-the/the-routledge-handbook-of-OuhdqzASWG-/

Research paper thumbnail of The Human Animal Earthling Identity: Shared Values Unifying Human Rights, Animal Rights, and Environmental Movements

UGA Press, 2020

Author Carrie P. Freeman asks us to reconsider the devastating division we have created between t... more Author Carrie P. Freeman asks us to reconsider the devastating division we have created between the human and animal conditions, leading to mass exploitation, injustice, and extinction. As a remedy, Freeman believes social movements should collectively foster a cultural shift in human identity away from an egoistic anthropocentrism (human-centered outlook) and toward a universal altruism (species-centered ethic), so people may begin to see themselves more broadly as "human animal earthlings."

To formulate the basis for this identity shift, Freeman examines overlapping values (supporting life, fairness, responsibility, and unity) that are common in global rights declarations and in the current campaign messages of sixteen global social movement organizations that work on human/civil rights, nonhuman animal protection, and/or environmental issues, such as Amnesty International, Human Rights Watch, CARE, People for the Ethical Treatment of Animals, the World Wildlife Fund, the Sea Shepherd Conservation Society, the Nature Conservancy, the Rainforest Action Network, and Greenpeace. She also interviews the leaders of these advocacy groups to gain their insights on how human and nonhuman protection causes can become allies by engaging common opponents and activating shared values and goals on issues such as the climate crisis, enslavement, extinction, pollution, inequality, destructive farming and fishing, and threats to democracy.

Freeman's analysis of activist discourse considers ethical ideologies on behalf of social justice, animal rights, and environmentalism, using animal rights' respect for sentient individuals as a bridge connecting human rights to a more holistic valuing of species and ecological systems. Ultimately, Freeman uses her findings to recommend a set of universal values around which all social movements' campaign messages can collectively cultivate respectful relations between "human animal earthlings," fellow sentient beings, and the natural world we share.

UGA Press website https://ugapress.org/book/9780820358192/the-human-animal-earthling-identity/
Author Website: https://www.humananimalearthlings.com/

Research paper thumbnail of Routledge Handbook of Ecocultural Identity Introduction, TOC, Endorsements

by Tema Milstein, José Castro-Sotomayor, Laura Bridgeman, David Abram, Melissa M Parks, Mariko O Thomas, Elizabeth Oriel, Toni Frohoff, Jeffrey Hoffmann, Casper G Bendixsen, Jessica Love-Nichols, Emma Frances Bloomfield, Charles Carlin, Eric Karikari, Godfried Asante, Dakota Raynes, Shilpa Dahake, Joe Quick, Gabriela Méndez Cota, Carrie Packwood Freeman, and Rebecca Banham

Routledge Handbook of Ecocultural Identity, 2020

The Routledge Handbook of Ecocultural Identity (2020) is a timely book, as across the globe more ... more The Routledge Handbook of Ecocultural Identity (2020) is a timely book, as across the globe more and more of us awake to our always interconnected selves. The Handbook brings the ecological turn to sociocultural understandings of self and group identities, introducing an interdisciplinary, insightful assembly of original theory and research on planetary positionalities in flux in the Anthropocene – or what in this Handbook cultural ecologist David Abram presciently renames the Humilocene, a new “epoch of humility.” Forty international authors craft a kaleidoscopic lens, focusing on ways all identities are ecocultural and on the multiple and unspooling ways identities evolve and transform and, in so doing, may support reciprocal surviving and thriving.

Paperback out June 2022: 20% cost of hardback +20% off w/ code FLE22 ordering through Routledge.

Introduction chapter, table of contents, and endorsements are posted here. More, including editor bios and authors, can be found at this Routledge link: https://www.routledge.com/Routledge-Handbook-of-Ecocultural-Identity/Milstein-Castro-Sotomayor/p/book/9781138478411. Please help share the Routledge Handbook of Ecocultural Identity among your networks. And please ask your libraries to purchase the book (or put it on their to-buy lists if budgets have been temporarily frozen due to Covid). The Handbook is an important resource for our times for scholars, teachers, students, protectors, policy-makers, and practitioners. The editors, Tema Milstein and José Castro-Sotomayor, are available for Q&A, interviews, guest commentary, talks, etc. Thanks for your interest and for helping to spread word!

What has been said about the Handbook:
“Intricately transdisciplinary and cross-geographical, it is the first volume of its kind to caringly craft a gathering concept, that of ecocultural identities, bringing together the social, political, and ecological dimensions of identity. What results is a treasure of insights on the politics of life, broadly speaking, and a novel toolbox for tackling effectively the damages caused by modern capitalist modes of extraction and the urgent task of Earth’s ontological repair and renewal.”
Arturo Escobar, University of North Carolina, Chapel Hill

“Too often mislabelled an ‘issue,’ the environment is in fact integral not just to everything we do but to who we are. This link between our identity and our ecology has long been recognised in many societies, but others seem to have forgotten its signal importance. This superb collection shows why all identities are ecocultural ones, and why full recognition of this is essential to all our political futures.”
Noel Castree, University of Manchester

“A smart, provocative, and original collection, the Handbook of Ecocultural Identity provides a definitive introduction to the constraints upon, and the contexts, formations, and impacts of, our diverse – but often unexamined – ecological selves.”
Robert Cox, University of North Carolina, Chapel Hill, and three-time national president of the Sierra Club

“I am in complete solidarity with this book.”
Donna Haraway, University of California, Santa Cruz

Research paper thumbnail of Critical Animal and Media Studies: Communication for Nonhuman Animal Advocacy

This book aims to put the speciesism debate and the treatment of non-human animals on the agenda ... more This book aims to put the speciesism debate and the treatment of non-human animals on the agenda of critical media studies and to put media studies on the agenda of animal ethics researchers. Contributors examine the convergence of media and animal ethics from theoretical, philosophical, discursive, social constructionist, and political economic perspectives. The book is divided into three sections: foundations, representation, and responsibility, outlining the different disciplinary approaches’ application to media studies and covering how non-human animals, and the relationship between humans and non-humans, are represented by the mass media, concluding with suggestions for how the media, as a major producer of cultural norms and values related to non-human animals and how we treat them, might improve such representations.

Research paper thumbnail of Framing Farming: Communication Strategies for Animal Rights (2014). New York/Amsterdam: Rodopi Press (part of the Critical Animal Studies series)  See www.framingfarming.com

To what extent should animal rights activists promote animal rights when attempting to persuade m... more To what extent should animal rights activists promote animal rights when attempting to persuade meat-lovers to stop eating animals?

Contributing to a classic social movement framing debate, Freeman examines the animal rights movement’s struggles over whether to construct farming campaign messages based more on utility (emphasizing animal welfare, reform and reduction, and human self-interest) or ideology (emphasizing animal rights and abolition). Freeman prioritizes the latter, “ideological authenticity,” to promote a needed transformation in worldviews and human animal identity, not just behaviors. This would mean framing “go veg” messages not only around compassion, but also around principles of ecology, liberty, and justice, convincing people it’s not fair to farm anyone.

Through a unique frame analysis of vegan campaign materials (from websites, to videos, to bumper stickers) at five prominent U.S. animal rights organizations, and interviews with their leaders, including Ingrid Newkirk and Gene Baur, Freeman answers questions, such as: How is the movement defining core problems and solutions regarding animal farming and fishing? To which values are activists appealing? Why have movement leaders made these visual and rhetorical strategic choices – such as deciding between appealing to human self-interest, environmentalism, or altruism? To what extent is the animal rights movement actually challenging speciesist discrimination and the human/animal dualism?

Appealing to both scholars and activists, Framing Farming distinctively offers practical strategic guidance while remaining grounded in animal ethics and communication theory. It not only describes what 21st century animal rights campaigns are communicating, it also prescribes recommendations for what they should communicate to remain culturally resonant while promoting needed long-term social transformation away from using animals as resources.

This book is a 2016 National Indie Excellence book award finalist in the Social/Political Change category.

See the vegan advocacy website at www.framingfarming.com

Research paper thumbnail of AnimalsandMedia.org  Style Guidelines for Fair Representation of Animals by Media Practitioners

A styleguide for media-makers to encourage fairer and more respectful representation of animals a... more A styleguide for media-makers to encourage fairer and more respectful representation of animals and animal protection issues in media. There are guidelines for journalism, public relations, advertising, entertainment media (film and TV), and the general public. It serves as a great learning tool for media classes and as standards by which to judge the fairness of animal coverage when analyzing media content.

Research paper thumbnail of Scholar Advocacy for Animals in Comm & Media Studies

Watch our webinar on being animal advocates as academics, specifically in communication/media stu... more Watch our webinar on being animal advocates as academics, specifically in communication/media studies (env comm; critical animal and media studies), featuring Professors Carrie P. Freeman and Debra Merskin of animalsandmedia.org interviewed by Dr. Lori Marino for the Kimmela Center for Animal Advocacy. 75-minute conversation with participant Q&A at the end. https://www.facebook.com/watch/?v=5420922604587224

Research paper thumbnail of Special Issue "Communication in Defense of Nonhuman Animals during an Extinction and Climate Crisis"

Journalism & Media, 2022

I co-edited with Dr. Nuria Almiron a special issue of the Journalism & Media open-access internat... more I co-edited with Dr. Nuria Almiron a special issue of the Journalism & Media open-access international journal in 2022, with the special focus on nonhuman animals in nature, living and dying in an era of crisis, and what communication scholarship can add to aiding their protection and thriving. We wrote an editor's introduction to the six included articles from scholars across Spain and the USA. All articles are free to access and read in full at https://www.mdpi.com/journal/journalmedia/special_issues/comm_animals

Research paper thumbnail of The Protection of Meat (Kip Andersen & Keegan Kuhn, Cowspiracy: The Sustainability Secret)

Humanimalia - a journal of human/animal interface studies, Mar 20, 2017

Research paper thumbnail of Consuming Nature: Mass Media and The Cultural Politics of Animals and Environments

Research paper thumbnail of Struggling for Ideological Integrity in the Social Movement Framing Process: How U.S. Animal Rights Organizations Frame Values and Ethical Ideology in Food Advocacy Communication

Research paper thumbnail of Framing Animal Rights in the “Go Veg” Campaigns of U.S. Animal Rights Organizations

Research paper thumbnail of Unnamed Sources: A Utilitarian Exploration of their Justification and Guidelines for Limited Use

Journal of Mass Media Ethics, Oct 19, 2011

Research paper thumbnail of A Greater Means to the Greater Good: Ethical Guidelines to Meet Social Movement Organization Advocacy Challenges

Journal of Mass Media Ethics, Oct 30, 2009

Research paper thumbnail of www.animalsandmedia.org Media Style Guidelines for Responsible & Respectful Representations of Animals

Research paper thumbnail of Having it His Way: The Construction of Masculinity in Fast Food TV Advertising

From an ecofeminist perspective, we conducted a semiotic analysis of 17 gendered television adver... more From an ecofeminist perspective, we conducted a semiotic analysis of 17 gendered television advertisements from six fast food companies in 2006-2007. Findings revealed that advertisers perpetuate the problematic stereotype that straight men consume the bodies of both nonhuman animals and women as a way to 1) seek freedom from personal, social, and ecological constraints, and 2) remain loyal to and identify with the heterosexual male group. While television advertising of fast food is an easy target for criticism, we still felt it was important to document how meat is culturally constructed as part of the heterosexual male identity in ways that are counterproductive to feminism, animal rights, and environmentalism. In an era where green marketing/washing and conscientious consumerism is en vogue, it is disturbing to note how some industries go in the opposite direction to promote freedom via irresponsible consumption. NO ONLINE ACCESS: Unfortunately, the publisher did not give me permission to post a draft of this paper for online access, so you must access the book itself to read the article.

Research paper thumbnail of Respectful Representation: An Animal Issues Style Guide for All Media Practitioners

Research paper thumbnail of Rhetoric of Vegan/Vegetarianism, and Health, Medicine, and Culture

Rhetoric of health & medicine, Jan 18, 2022

This dialogue piece provides scholars of the rhetoric of health and medicine with a close examina... more This dialogue piece provides scholars of the rhetoric of health and medicine with a close examination of vegan and vegetarian diets/lifestyles through the perspective of several scholars, activists, and/or medical practitioners. Through these conversations, the authors illuminate many key areas of interest and future examination related to vegan and vegetarian diets through the lens of several subtopics including health impact, ethics, cultural influence on diet, gender, medical advice, emerging “meat” technologies, and societal rhetoric about vegans and vegetarians.The dialogue participants provide a discussion on how vegetarian diets—and vegan diets in particular—can progress individual and public human health, liberate non-human animals, improve the environment, and provide a vehicle in which several important social justice movements (for both humans and animals) can take root, all the while recognizing the many reasons reasons people might choose a vegetarian or vegan diet.

Research paper thumbnail of Fostering human animal earthling identities in Just One Health messages for multi-species food justice

CABI One Health

The commitment of One Health appears at first glance to be an inclusive, intersectional approach ... more The commitment of One Health appears at first glance to be an inclusive, intersectional approach to achieving overall wellbeing for all living beings. And yet, as reflected in the call for submissions for this special edition on the dilemma of animal-source food within One Health, it rarely includes, much less centers, animal species (other than humans) in the discussion surrounding our use of their lives, milks, eggs, babies, or bodies. In this article, we are responding to the call of authors who suggest a Just One Health approach can rhetorically infuse more humility and interconnectedness in positioning humans in and among other animals who also want to live freely in safe, healthy habitats. A multi-species justice ethic (blending human and animal rights into the broader rights of ecosystems) should be incorporated as part of Just One Health’s decision-making criteria. One Health impact statement The One Health approach to public health integrates the interests, ethics, and righ...

Research paper thumbnail of Critical Animal and Media Studies: Communication for Nonhuman Animal Advocacy

This book aims to put the speciesism debate and the treatment of non-human animals on the agenda ... more This book aims to put the speciesism debate and the treatment of non-human animals on the agenda of critical media studies and to put media studies on the agenda of animal ethics researchers. Contributors examine the convergence of media and animal ethics from theoretical, philosophical, discursive, social constructionist, and political economic perspectives. The book is divided into three sections: foundations, representation, and responsibility, outlining the different disciplinary approaches’ application to media studies and covering how non-human animals, and the relationship between humans and non-humans, are represented by the mass media, concluding with suggestions for how the media, as a major producer of cultural norms and values related to non-human animals and how we treat them, might improve such representations.

Research paper thumbnail of Works Cited

Framing Farming: Communication Strategies for Animal Rights, 2014

Research paper thumbnail of “Take Extinction off Your Plate”: How International Environmental Campaigns Connect Food, Farming, and Fishing to Wildlife Extinction

Environmental Communication

Research paper thumbnail of Effectively Affective: A Call for Animal-Centered Anthropomorphism

Society & Animals, 2022

Research paper thumbnail of Corporate Disclosure Initiative for Animal Welfare

The Palgrave Macmillan Animal Ethics Series

Research paper thumbnail of Editors’ Introduction to the Special Issue “Communication in Defense of Nonhuman Animals during an Extinction and Climate Crisis”

Journalism and Media

When honored with the opportunity to edit our first Special Issue in a media journal, we knew tha... more When honored with the opportunity to edit our first Special Issue in a media journal, we knew that we would concentrate on the subdiscipline of “critical animal and media studies” (CAMS) [...]

Research paper thumbnail of Critical animal and media studies: Expanding the understanding of oppression in communication research

European Journal of Communication, 2018

Critical and communication studies have traditionally neglected the oppression conducted by human... more Critical and communication studies have traditionally neglected the oppression conducted by humans towards other animals. However, our (mis)treatment of other animals is the result of public consent supported by a morally speciesist-anthropocentric system of values. Speciesism or anthroparchy, as much as any other mainstream ideologies, feeds the media and at the same time is perpetuated by them. The goal of this article is to remedy this neglect by introducing the subdiscipline of Critical Animal and Media Studies. Critical Animal and Media Studies takes inspiration both from critical animal studies – which is so far the most consolidated critical field of research in the social sciences addressing our exploitation of other animals – and from the normative-moral stance rooted in the cornerstones of traditional critical media studies. The authors argue that the Critical Animal and Media Studies approach is an unavoidable step forward for critical media and communication studies to e...

Research paper thumbnail of Was Blind but Now I See: Animal Liberation Documentaries’ Deconstruction of Barriers to Witnessing Injustice

Research paper thumbnail of Meat's Place on the Campaign Menu: How US Environmental Discourse Negotiates Vegetarianism

Environmental Communication, 2010

Research paper thumbnail of "The Convergence of Two Critical Approaches" (2016)

Critical Animal and Media Studies, 2016

This book aims to put the speciesism debate and the treatment of non-human animals on the agenda ... more This book aims to put the speciesism debate and the treatment of non-human animals on the agenda of critical media studies and to put media studies on the agenda of animal ethics researchers. Contributors examine the convergence of media and animal ethics from theoretical, philosophical, discursive, social constructionist, and political economic perspectives. The book is divided into three sections: foundations, representation, and responsibility, outlining the different disciplinary approaches’ application to media studies and covering how non-human animals, and the relationship between humans and non-humans, are represented by the mass media, concluding with suggestions for how the media, as a major producer of cultural norms and values related to non-human animals and how we treat them, might improve such representations.

Research paper thumbnail of Film Review essay on eco documentary "Cowspiracy: The Sustainability Secret"

This 3,000 word film review essay helps teachers and activists utilize the eco-documentary "Cowsp... more This 3,000 word film review essay helps teachers and activists utilize the eco-documentary "Cowspiracy" to lead discussions about veganism and animal rights. I analyze how the nonhuman animals (farmed animals and fishes) are discussed in the film, from a critical animal studies perspective. I outline specific clips from the film that are most useful for class discussions (if you cannot show the whole documentary due to time constraints).

This is an open-access journal Humanimalia, and you can link to the full article.

Here is the citation: Freeman, C. P. (Spring 2017). The Protection of Meat (Film Review Essay on Cowspiracy: The Sustainability Secret), Humanimalia, 8(2), http://www.depauw.edu/humanimalia/issue%2016/freeman-andersen.html

Research paper thumbnail of The Rhetoric of Vegan/ Vegetarianism, and Health, Medicine, and Culture

Rhetoric of Health & Medicine, 2022

This dialogue piece provides scholars of the rhetoric of health and medicine with a close examina... more This dialogue piece provides scholars of the rhetoric of health and medicine with a close examination of vegan and vegetarian diets/lifestyles through the perspective of several scholars, activists, and/or medical practitioners. Through these conversations, the authors illuminate many key areas of interest and future examination related to vegan and vegetarian diets through the lens of several subtopics including health impact, ethics, cultural influence on diet, gender, medical advice, emerging "meat" technologies, and societal rhetoric about vegans and vegetarians. The dialogue participants provide a discussion on how vegetarian dietsand vegan diets in particular-can progress individual and public human health, liberate non-human animals, improve the environment, and provide a vehicle in which several important social justice movements (for both humans and animals) can take root, all the while recognizing the many reasons reasons people might choose a vegetarian or vegan diet.

Research paper thumbnail of The Rhetoric of Vegan/ Vegetarianism, and Health, Medicine, and Culture

Rhetoric of Health & Medicine, 2022

This dialogue piece provides scholars of the rhetoric of health and medicine with a close examina... more This dialogue piece provides scholars of the rhetoric of health and medicine with a close examination of vegan and vegetarian diets/lifestyles through the perspective of several scholars, activists, and/or medical practitioners. Through these conversations, the authors illuminate many key areas of interest and future examination related to vegan and vegetarian diets through the lens of several subtopics including health impact, ethics, cultural influence on diet, gender, medical advice, emerging "meat" technologies, and societal rhetoric about vegans and vegetarians. The dialogue participants provide a discussion on how vegetarian dietsand vegan diets in particular-can progress individual and public human health, liberate non-human animals, improve the environment, and provide a vehicle in which several important social justice movements (for both humans and animals) can take root, all the while recognizing the many reasons reasons people might choose a vegetarian or vegan diet.