Renira Gambarato | Jönköping University (original) (raw)

Books and Book Chapters by Renira Gambarato

This chapter discusses the implementation of information and communication technology (ICT) and t... more This chapter discusses the implementation of information and communication technology (ICT) and transmedia storytelling in Alexey Navalny's political campaign during the 2013 Moscow mayoral election in Russia. The aim is to analyze how the use of ICT across multiple media platforms contributed to the development of democratic practices in the Russian political landscape. Navalny's westernized, bottom-up political campaign was innovative in the country because it involved novel manners of engaging the public via online fundraising, door-to-door canvassing, engagement of volunteers, digital projects, and meetings with voters, for instance, which were not common practices at the time in Russia. Although Navalny lost the election, his candidacy represented advancement in terms of the use of ICT and transmedia storytelling to promote democratic development in the midst of autocratic Russia. If the democratic progress in the country will be maintained, it remains to be seen. The methodological approach is based on the transmedia analytical model developed by Gambarato (2013).

The Sochi Project is a transmedia experience built by Dutch documentary photographer Rob Hornstra... more The Sochi Project is a transmedia experience built by Dutch documentary photographer Rob Hornstra and journalist/filmmaker Arnold van Bruggen to depict the hidden story behind the 2014 Winter Olympic Games in Sochi, Russia. The paper aims at discussing the premises of slow journalism and transmedia space as the theoretical background in which the transmedia analysis of the project is founded. The methodological approach to explore the case of The Sochi Project, in which the emphasis of this paper relies on, is the author’s original transmedia project design analytical model aimed at outlining essential features of the process of development of transmedia projects. The Sochi Project explores online as well as offline extensions in order to embrace the diverse facets of the storyworld and the audience.

Preview of the book GLOBAL CONVERGENCE CULTURES - TRANSMEDIA EARTH with table of contents

This chapter discusses the participatory flair of transmedia journalism within the concreteness o... more This chapter discusses the participatory flair of transmedia journalism within the concreteness of urban spaces by examining The Great British Property Scandal (TGBPS), a transmedia experience designed to inform and engage the public and offer alternative solutions to the long-standing housing crisis in the United Kingdom. The theoretical framework is centered on transmedia storytelling applied to journalism in the scope of urban spaces and participatory culture. The methodological approach of the case study is based on Gambarato's (2013) transmedia analytical model and applied to TGBPS to depict how transmedia strategies within urban spaces collaborated to influence social change. TGBPS is a pertinent example of transmedia journalism within the liquid society, integrating mobile technologies into daily processes with the potential for enhanced localness, customization, and mobility within the urban fabric.

The news coverage of the 2016 Rio Summer Olympics in Brazil encompassed multiple media platforms ... more The news coverage of the 2016 Rio Summer Olympics in Brazil encompassed multiple media platforms and the flow of information in the intersection between mass media (especially television) and social media (especially Snapchat and Instagram). The 2016 Rio Olympics was the Games of Snapchat stories and filters along with Instagram stories for news coverage. This chapter aims to investigate how trans-media features are structured and implemented in the news coverage of the 2016 Olympics by the official Brazilian broadcaster, Globo Network. The theoretical framework focuses on transmedia journalism of planned events, and the methodology is based on the analytical model for transmedia news coverage of planned events developed by Gambarato and Tárcia (2017). The research findings indicate that the coverage presented systematic content expanded throughout various media platforms (a core characteristic of transmedia journalism) but involved limited mechanisms of audience engagement, particularly in terms of citizen participation.

Politics, Protest, and Empowerment in Digital Spaces is a comprehensive reference source for emer... more Politics, Protest, and Empowerment in Digital Spaces is a comprehensive reference source for emerging scholarly perspectives on the use of new media technology to engage people in socially- and politically-oriented conversations and examines communication trends in these virtual environments. Highlighting relevant coverage across topics such as online free expression, political campaigning, and online blogging, this book is ideally designed for government officials, researchers, academics, graduate students, and practitioners interested in how new media is revolutionizing political and social communications.
https://www.igi-global.com/book/politics-protest-empowerment-digital-spaces/166730

Around the globe, people now engage with media content across multiple platforms, following stori... more Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.

This chapter discusses the impact of transmedia campaigns aimed at achieving a certain level of g... more This chapter discusses the impact of transmedia campaigns aimed at achieving a certain level of government policy change. Transmedia campaigns comprise a series of coordinated activities and organized efforts designed to achieve a social, political, or commercial goal by means of multiple media platforms. The Great British Property Scandal and Food, Inc. transmedia campaigns are considered to introduce the argument that this kind of multiplatform campaigning can actually produce concrete results in the political sphere. Moreover, this chapter focuses on the in-depth analysis of the transmedia strategies of the Fish Fight campaign to demonstrate how exactly transmedia strategies collaborate to influence policy change. The research findings point to the effective role of transmedia storytelling strategies in raising awareness in the political sphere through public participation in supporting relevant issues, influencing policy change.

Call for Chapters: Exploring Transmedia Journalism in the Digital Age For more Information: http:... more Call for Chapters: Exploring Transmedia Journalism in the Digital Age
For more Information: http://www.igi-global.com/publish/call-for-papers/call-details/2447
Editors
Renira Rampazzo Gambarato (National Research University Higher School of Economics,
Russia)
Geane Alzamora (Federal University of Minas Gerais, Brazil)
Publisher
IGI Global
Call for Chapters
Proposals Submission Deadline: December 30, 2016
Full Chapters Due: April 30, 2017

Transmedia storytelling denotes a process in which instalments of a story are spread across multi... more Transmedia storytelling denotes a process in which instalments of a story are spread across multiple media platforms to create an integrated experience that promotes audience engagement. Gambarato and Nanì discuss the specific ethical issues of transmedia storytelling through the conceptualization of ethics developed by Charles Sanders Peirce. Peirce proposes an immediate connection among aesthetics, ethics and logic, which enriches and enlarges the approach to ethical issues in the realm of transmediality. This chapter concludes with two case studies—the transmedia projects The Truth about Marika from Sweden and Final Punishment from Brazil, analysing to what extent the two cases comply with Peircean ethics.

Call for Chapters Proposals Submission Deadline: December 30, 2016 Full Chapters Due: April 30, 2... more Call for Chapters
Proposals Submission Deadline: December 30, 2016
Full Chapters Due: April 30, 2017

Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Multimedia, cross-media, intermedia, and transmedia storytelling are some of the terms aggregated in the media convergence process involving news in liquid, fluid, participatory environments (Bauman, 2000). Transmedia storytelling is one of the newest terms. It was coined by Henry Jenkins (2003) in the fictional realm and refers to the expansion of content across multiple media platforms, encouraging audience engagement in the story. Ever since, transmedia storytelling has been the focus of diverse studies, including its application to journalism (Alzamora &Tárcia, 2012; Canavilhas, 2014; Dominguez, 2012; Gambarato & Tárcia, 2016; Moloney, 2011; Renó, 2014). In the journalism realm, audience can add information to the news content, edit it, and/or share it in online social networks, in addition to eventually collaborating directly in the coverage. Although various media are present in journalism and journalists employ multiple practices to cover multifaceted media events, not every news production is necessarily transmediatic; thus far, the majority of the content spread across different media platforms is simply repurposed. We consider that transmedia journalism, as well as other applications of transmedia storytelling in fictional and nonfictional realms, is characterized by the involvement of (a) multiple media platforms, (b) content expansion, and (c) audience engagement (Gambarato &Tárcia, 2016). Transmedia journalism can take advantage of different media platforms such as television, radio, print media, and, above all, the Internet and mobile media to tell deeper stories. Content expansion, as opposed to the repetition of the same message across multiple platforms, is the essence of transmedia storytelling and, therefore, should be the focal point of transmedia journalism as well.

This chapter analyzes the transmedia strategies of opposition candidate Alexey Navalny’s campaign... more This chapter analyzes the transmedia strategies of opposition candidate Alexey Navalny’s campaign during the 2013 Moscow mayoral election. The goal is to highlight how the use of information and communication technology contributed to the development of democratic practices in Russia. His westernized, grassroots political campaign was a novelty in the country, involving online fundraising, door-to-door canvassing, engagement of volunteers, digital projects, and meetings with voters, for instance. The argument is that, although Navalny lost the election, his candidacy represented advancement in terms of both the use of new media and the promotion of democratic development in the midst of autocratic Russia. If the progress will be maintained, it remains to be seen. The theoretical framework includes the reality of the Russian political scenario and the conceptualization of transmedia storytelling strategies in the context of participatory politics. The methodological approach is based on the transmedia analytical model by Gambarato (2013).

Papers by Renira Gambarato

Memory Studies, 2021

The aim of this study is to elucidate the mnemonic conditions established in the ever-increasing ... more The aim of this study is to elucidate the mnemonic conditions established in the ever-increasing production and use of cultural memory in streaming media environments. To gain in-depth insight into how memories are selected for remembering and sorted for forgetting, the focus is the HBO Chernobyl mini-series. The case study of HBO's Chernobyl is selected to qualitatively explore cultural memories across the series throughout the complexities of globally connected technologies and markets, where different cultures and languages, as well as media framings, come into play. Theoretically, the article is based on conceptualization of cultural memory studies and streaming media platforms. Methodologically, the case study is supported by the multidimensional analytical lens developed by Erll, adopted to elucidate how the cultural memory of Chernobyl is activated, mediated, and shaped by the streaming series. These three dimensions involve the intra-medial aspects of how memory is expressed within the representation itself, the inter-medial relations which designate the interplay with previous representations of the same historical event, and the pluri-medial contexts in which novels and films appear and exert their influence on cultural memory. In the threedimension analysis, we address the construction and circulation of cultural memory from the production to the reception of the mini-series in multiple media environments and across borders, depicting the social, cultural, and political impact of streaming media productions.

International Journal of Communication, 2019

This article discusses, from a Peircean semiotic perspective, (1) the logic of algorithms employe... more This article discusses, from a Peircean semiotic perspective, (1) the logic of algorithms employed by Facebook to foster audience engagement as it relates to the spreadability of fake news in the context of transmedia journalism, and (2) how our own methods of fixation of beliefs influence this process. The methodological approach encompasses a qualitative conceptual study of Peircean semiotics, focusing on concepts such as truth, reality, representation, fixation of beliefs, and collateral experiences, as a proposition to investigate the relationship between algorithms, fake news, and transmedia journalism. The research findings point to the fact that social media networks such as Facebook have their share of responsibility in the current fake news furor, but audiences are also involved in this issue as their behavior and beliefs play an important role in feeding Facebook’s algorithms.

Acta Scientiarum, 2018

In this article, we analyze a delimited corpus of Internet memes showcasing Brazilian President M... more In this article, we analyze a delimited corpus of Internet memes showcasing Brazilian President Michel Temer. The theoretical framework is based on literacy studies, digital information and communication technology usage in research and teaching, and Bakhtin studies. The methodological design follows the approach of Gambarato and Komesu (2018), who selected and analyzed data sets of memes based on classification tools developed by Dawkins (1976) and Knobel and Lankshear (2007). The main goal is to discuss the relevance of using 'Internet memes', while studying the concept of 'text'. Therefore, regarding the mobilization of digital information and communication technologies, we consider how the appropriation of someone else's word takes place through verbal and visual-verbal elements potentially available to subjects on the Web. We aim to discuss effects of meaning deriving from the way these texts are disseminated across spreadable media, taking into account power and resistance relations between subjects of/in language.

Preview of the book GLOBAL CONVERGENCE CULTURES - TRANSMEDIA EARTH with table of contents

Memory Studies, 2021

International Journal of Communication, 2019

Acta Scientiarum, 2018

Journal of Creative Communications, 2018

This article analyses a delimited corpus of Internet memes showcasing former Brazilian President ... more This article analyses a delimited corpus of Internet memes showcasing former Brazilian President Dilma
Rousseff. The theoretical framework is based on studies of memes and Internet memes as phenomena
inserted in the online dimension of transmission and cultural production, and principles of the General
Theory of Systems. The methodological approach is based on the classification tools developed by
Dawkins (1976) to describe memes that spread widely across the digital space (fidelity, fecundity and
longevity) and the patterns developed by Knobel and Lankshear (2007) as the main characteristics that
contribute to an Internet meme’s spreadability (humour, intertextuality and juxtaposition). These classification
tools are applied aiming to select and analyse Internet memes that feature the Brazilian president.
The goal of the article is to extract from both classification systems relevant tools for guiding understanding
about how certain specific sets of memes connected to Dilma Rousseff became memorable
and spreadable within the Brazilian media landscape. The result findings show that the categories and
patterns applied to the analysis are not isolated and are not mutually exclusive. On the contrary, they are
frequently juxtaposed, which denotes their integrated nature and coherent disposition, corroborating to
clarify and identify how certain specific sets of memes spread within the media.

Journalism Studies , 2017

Abstract The article discusses the meanings of transmedia journalism, which involves the expansio... more Abstract
The article discusses the meanings of transmedia journalism, which involves the expansion, not the repetition, of news content and then presents the development of a new analytical model that focuses on the coverage of planned events in news media. Planned events are temporal occurrences that are normally well schematized and publicized in advance. The proposed model addresses the fundamental features involved in transmedia strategies for media coverage to contribute to scholars’ analytic needs and to guide journalists in developing transmedia strategies in the context of the news coverage of planned events. Multiplatform news media production is already a reality that, although probably more modest than comprehensive, will inevitably grow and improve.

KEYWORDS: analytical model, digital journalism, news coverage, planned events, transmedia journalism, transmedia strategies

Global Media and Communication, 2017

Abstract The news coverage of the 2014 Fédération Internationale de Football Association (FIFA) W... more Abstract
The news coverage of the 2014 Fédération Internationale de Football Association (FIFA) World Cup in Brazil encompassed various media platforms and the flow of information in the intersection between mass media (especially television) and social media (especially Twitter and Facebook). The research question that motivates this article is, ‘To what extent can Globo Network’s Brazilian coverage be characterized as a transmedia experience?’ The theoretical framework focuses on transmedia journalism, and the methodology is based on the analytical model regarding transmedia news coverage of planned events developed by Gambarato and Tárcia. The research findings demonstrate that the Globo Network coverage was modestly transmediatic, presenting mechanisms of audience engagement and limited expansion of content within technological advances. However, there was no solid transmedia plan aiming at articulating transmediality to build a universe designed within various integrated media platforms.

Keywords 2014 FIFA World Cup, Brazilian news coverage, Globo Network, transmedia analysis, transmedia journalism, transmedia news coverage

Трансмедиа-сторителлинг (ТС) — это медийный опыт, интенсифицированный за счет размещения контент... more Трансмедиа-сторителлинг (ТС) — это медийный опыт, интенсифицированный за счет размещения контента на нескольких платформах. В статье рассматривается специфика российских трансмедийных инициатив. Цель исследования —
реконструировать панораму российских трансмедиа и определить социальную и культурную специфику внедрения трансмедийных инициатив в российский медиаландшафт. Методологически данное качественное междисциплинарное исследование основано на анализе документов и источников, связанных с российскими ТС-проектами. В статье 1) исследуются границы понятия ТС и неоднозначность терминологии в зависимости от контекста применения этого и смежных понятий; 2) рассмотрены особенности дискуссии о трансмедиа-сторителлинге в современном российском медийном пространстве и 3) анализируются наиболее репрезентативные, с точки зрения авторов, российские ТС-проекты. В связи с тем, что феномен ТС еще только начинает ассимилироваться в российских медиа и медиаисследованиях, статья представляет собой опыт картирования российского трансмедийного ландшафта.

Transmedia storytelling (TS) refers to media experiences expanded across multiple platforms. This article discusses the specificity of Russian TS initiatives. The goal of the research is to determine the social and cultural contexts in which TS is adopted in Russia by reconstructing the panorama of the Russian transmedia landscape. The qualitative research is methodologically supported by an analysis of documents and materials regarding transmedia projects in Russia and presents an interdisciplinary theoretical approach (1) to explore the concept of TS and the variability of terminology in different contexts; (2) to situate the discussion of TS in the contemporary Russian media space and above all (3) to analyze examples of transmedia projects in Russia. Since TS is just emerging in Russian media and media studies, the article represents an attempt to map the Russian transmedia landscape.

Cândida Almeida entrevista a profª Drª Renira Rampazzo Gambarato Vivemos num tempo em que as açõ... more Cândida Almeida entrevista a profª Drª Renira Rampazzo Gambarato

Vivemos num tempo em que as ações comunicacionais transcendem cada vez mais as próprias mídias. Conteúdos de um mesmo processo co- municacional estão distribuídos em meios, redes, mídias e plataformas dis- tintas, tornando-se complementares e fazendo a comunicação ir além de um mesmo formato. Esse é o resultado do fenômeno de convergência dos meios de comunicação, associado à ampliação da participação popular na produção e distribuição dos conteúdos que se fortalecem e ganham impulso com as mídias digitais. Apesar de não ser uma prática que se inaugura neste século, é com o advento das mídias sociais que o fenômeno das narrativas transmídia ganha força e passa a ser utilizado estrategicamente no jornalis- mo, na publicidade, no entretenimento e na comunicação em geral. Diante desse contexto peculiar ao nosso tempo e às possibilidades tecnológicas e midiáticas, pesquisadores se debruçam para entender as origens, usos e efei- tos dessa forma de encarar a comunicação contemporânea.
A professora e pesquisadora Renira Rampazzo Gambarato do depar- tamento de Mídia e Comunicação da National Research University Higher School of Economics (Rússia), uma das especialistas no assunto, é a entrevis- tada desta edição da Communicare. Renira é mestre e doutora em Comuni- cação e Semiótica pela PUC-SP e tem pós-doutorado em Semiótica e Cinema pela Concordia University (Canadá), foi professora associada no mestrado em Crossmedia Production da Tallinn University Baltic Film and Media School (Estônia) e professora assistente no mestrado (MFA in Design) da Virginia Commonwealth University (no campus em Doha, no Qatar).

En este artículo discutimos la relación pragmática entre semiosis y comunicación con el fin de ca... more En este artículo discutimos la relación pragmática entre semiosis y comunicación con el fin de caracterizar las dinámicas transmediáticas como una derivación de la semiosis en los medios, perspectiva que da cuenta de la incompletud del interpretante en sus acciones de pensamiento. La aproximación teórica está basada en la perspectiva comunicacional del signo desarrollada por Charles Sanders Peirce y sus comentadores contemporáneos, tales como Parmentier (1985), Colapietro (1995, 2004), Santaella (1992, 1995, 2003, 2004) y
Bergman (2000, 2003, 2007). Asimismo, las dinámicas transmediáticas son exploradas de acuerdo con Jenkins (2001, 2006, 2013), Göran (2012) y Jansson (2013).
Discutimos la noción de medio en tanto mediación y dinámica transmediática en tanto superación de la semiosis basada en la aproximación pragmática de esta última. Las narrativas transmediáticas se refieren a experiencias mediáticas integradas que se despliegan a través de variadas plataformas, atrayendo la adhesión de la audiencia y
ofreciendo contenidos nuevos y pertinentes. Adicionalmente, la incompletud productiva del interpretante es tomada como un
parámetro conceptual para entender el modo en que el consumo de los medios regula hábitos y delinea la narrativa transmedia en el proceso sígnico de asociaciones en red. En conclusión, enfatizamos cómo la operación semiótica de representación, asociando nuevos signos y experiencia colateral, sin perder la referencia narrativa (operación semiótica de determinación) emerge en los entornos transmediáticos.

Transmedia storytelling (TS) refers to media experiences expanded across multiple platforms. This... more Transmedia storytelling (TS) refers to media experiences expanded across multiple platforms. This article answers the research question about the specificity of Russian TS initiatives. The goal of the research is to emphasize the social and cultural contexts in which TS is inserted in Russia by reconstructing the panorama of the Russian transmedia landscape. The qualitative
research is methodologically supported by an analysis of ocuments and materials regarding transmedia projects in Russia and presents an interdisciplinary theoretical approach (1) to explore the concept of TS and the variability of terminology in different contexts; (2) to situate the discussion of TS in the contemporary Russian media landscape and above all (3) to investigate examples of transmedia projects in Russia. Since TS is just emerging in Russian media and culture, the article concentrates on mapping the Russian transmedia landscape.

The journalistic coverage of the 2014 Winter Olympic Games in Sochi, Russia, involved various med... more The journalistic coverage of the 2014 Winter Olympic Games in Sochi, Russia, involved various media platforms and the flow of information between mass media and social media. This phenomenon is not new; therefore, the research question that motivates this article is to what extent transmedia strategies were effectively applied to the Russian official news coverage of the Sochi Olympic Games. The theoretical framework focuses on transmedia journalism, and the method is based on the analytical model regarding transmedia news coverage of planned events developed by Gambarato and Tárcia. The research findings demonstrate that, although transmedial features are incorporated in the Russian coverage, there is modest content expansion and limited engagement with the audience.

This article discusses the potentiality and risks of applying transmedia storytelling strategies ... more This article discusses the potentiality and risks of applying transmedia storytelling strategies in the realm of education. The empirical approach is used to analyze the experiential education project Robot Heart Stories, developed in 2011 in Canada and the United States. The theoretical framework focuses on the conceptualization of transmedia storytelling in the scope of education and the examination of the implications of gamification in this scenario. The methodological approach of the case study is based on the transmedia project design analytical model and applied to Robot Heart Stories to depict how the project was developed and demonstrate how transmedia strategies can potentially enhance education. The research findings point out that the transmedia strategies in the project placed the students in the center of the learning process and motivated them to learn. As the students were actual characters in the story, they had the opportunity to experience it, instead of just listening or reading it. The project nurtured skills, such as multimodal literacy, critical literacy, digital literacy, media literacy, visual literacy, information literacy, and game literacy, in addition to interpersonal communication skills and experiential learning.

This paper discusses the so-called "hidden" aspects of literacy (STREET, 2009) as indices of soci... more This paper discusses the so-called "hidden" aspects of literacy (STREET, 2009) as indices of social presumptions (VOLOSHINOV, BAKHTIN, 2013; CORRÊA, 2011), aiming at reflecting, from a linguistic and discursive viewpoint, on the appropriation of visual communication principles currently recognized in the semiotic studies and inserted in multimodal communicative practices. The material is composed by 25 texts produced by students in semi-presential courses in the São Paulo State University, Brazil. The goal of the analysis of this material is to contribute with the literacy studies especially with regard to academic literacy studies in digital context, considering direct and/or indirect contact, increasingly frequent and precocious, between social groups and information and communication technologies.
Resumo: Este trabalho discute os chamados aspectos “ocultos” dos letramentos (STREET, 2009) como índices de presumidos sociais (VOLOSHINOV, BAKHTIN, 2013; CORRÊA, 2011), na tentativa de refletir, de uma perspectiva linguístico-discursiva, sobre a apropriação de princípios da diagramação, reconhecidos em estudos semióticos no tratamento investigativo do processo de textualização verbo-visual na contemporaneidade, nas chamadas práticas comunicativas multimodais. O conjunto do material é formado de 25 textos produzidos por universitários em contexto semipresencial, numa universidade pública do Estado de São Paulo, Brasil. A partir da análise desse material, tenciona-se contribuir com os estudos de letramento, em particular, no que se refere aos estudos de letramento acadêmico em contexto digital, considerando-se contato direto e/ou indireto, cada vez mais frequente e precoce, entre grupos sociais e tecnologias de informação e comunicação.

The article discusses the meanings of transmedia journalism, which involves the expansion, not th... more The article discusses the meanings of transmedia journalism, which involves the expansion, not the repetition, of news content and then presents the development of a new analytical model that focuses on the coverage of planned events in news media. Planned events are temporal occurrences that are normally well schematized and publicized in advance. The proposed model addresses the fundamental features involved in transmedia strategies for media coverage to contribute to scholars' analytic needs and to guide journalists in developing transmedia strategies in the context of the news coverage of planned events. Multiplatform news media production is already a reality that, although probably more modest than comprehensive, will inevitably grow and improve.

Transmedia storytelling (TS) refers to media experiences expanded across multiple platforms. This... more Transmedia storytelling (TS) refers to media experiences expanded across multiple platforms. This article answers the research question about the specificity of Russian TS initiatives. The goal of the research is to emphasize the social and cultural contexts in which TS is inserted in Russia by reconstructing the panorama of the Russian transmedia landscape. The qualitative
research is methodologically supported by an analysis of documents and materials regarding transmedia projects in Russia and presents an interdisciplinary theoretical approach (1) to explore the concept of TS and the variability of terminology in different contexts; (2) to situate the discussion of TS in the contemporary Russian media landscape and above all (3) to investigate examples of transmedia projects in Russia. Since TS is just emerging in Russian media and culture, the article concentrates on mapping the Russian transmedia landscape.

The Sochi Project is a distinguished example of slow journalism. The project, a transmedia experi... more The Sochi Project is a distinguished example of slow journalism. The project, a transmedia experience built by Dutch photographer Rob Hornstra and journalist Arnold van Bruggen, depicts the hidden story behind the 2014 Winter Olympic Games in Sochi, Russia. The project involves an interactive documentary, numerous print media extensions, digital publications, and an exhibition. Transmedia storytelling involves the unfolding of a storyworld in which installments of the narrative are distributed across different media platforms to engage the audience and offer a meaningful experience. The case study paper aims at discussing the premises of slow journalism within the transmedia space as the theoretical background on which the analysis of the project is founded. The methodological approach is the original transmedia project design analytical model by Gambarato (2013) aimed at outlining essential features of the process for developing complex transmedia projects. The transmedia analysis delineates how The Sochi Project is developed and, consequently, how slow journalism can benefit from multiplatform media production. In conclusion, slow journalism is not necessarily attached to traditional media, but the opposite: It is aligned with the new possibilities offered by novel technologies. The relevance of the paper relies on the exemplification of slow journalism within transmedia dynamics.

Keywords: Interactive documentary; Russia; slow journalism; Sochi Winter Olympic Games; The Sochi Project; transmedia storytelling.

The 2010–2013 Fish Fight campaign, produced by Channel 4 in the United Kingdom and hosted by chef... more The 2010–2013 Fish Fight campaign, produced by Channel 4 in the United Kingdom and hosted by chef Hugh Fearnley-Whittingstall, is a transmedia experience designed to (1) draw the public's attention to the reckless discarding of caught fish because of the quota system intended to conserve fish stocks in the domain of the European Union; and to (2) pressure the authorities to change the European Common Fisheries Policy. The article analyzes the transmedia strategies of the Fish Fight campaign in order to demonstrate how the multiplatform media production contributed to (1) make the public aware of the wasteful discarding of healthy fish at sea under the European fishing quotas; and (2) to amend the European Union's fishing policies. The research findings point to the effective role of transmedia storytelling strategies in raising awareness in the political sphere through public participation in supporting relevant issues, influencing policy change.

Baltic Screen Media Review, Oct 2013

Theoretical and analytical considerations around the development of transmedia projects are evolv... more Theoretical and analytical considerations around the development of transmedia projects are evolving, but are still widely open, probably because transmedia storytelling is a relatively new subject that does not yet have its own specific methods and methodology of analysis. Moreover, transmedia projects are complex phenomena involving multiple dimensions, such as narrative, cultural context, marketing, business models, and legal framework. Currently, the usual approach gives place to methodologically separate analytical perspectives related to some of these dimensions. This article first discusses the elusive concept of transmedia storytelling and later presents analytical considerations outlining relevant aspects that can contribute to perceive the process of developing transmedia projects. The significance of these discussions is to address essential features of the design process behind transmedia projects and contribute to support the analytic needs of transmedia designers and the applied research in the interest of the media industry.

Routledge eBooks, Oct 9, 2018

Frontiers in Communication, Apr 28, 2023

The aim of this article is to contribute to a discussion on the challenges of and opportunities f... more The aim of this article is to contribute to a discussion on the challenges of and opportunities for using major streaming media platforms and fictional streaming series in an educational context. The article departs from research on the post-digital condition, platformization, cultural memory, and cultural sustainability. The tangible interest in cultural memory and heritage studies indicates the current need to include streaming services in these research fields, as the platforms for streaming media are vectors of popular culture and heritage in terms of digital archives. With the help of Astrid Erll's analytical model, the authors argue that perspectives from cultural memory studies are useful for deepening the learning potential of fictional series on streaming platforms. The article also supports the idea that major streaming services can be used in education as a supplement to other cultural resources if the potential sustainability risks are considered.

Frontiers in Communication, Apr 28, 2023

Significação, Jan 23, 2014

Journal of Communication Management

PurposeThe research aim of this article is to generate novel insights into how public sector orga... more PurposeThe research aim of this article is to generate novel insights into how public sector organizations (PSOs) strategically communicate with the public about critical issues on social media. To this end, the study explores the public's experiences of the Swedish Police's sense of safety communication on Instagram in the third largest city in Sweden, where the lack of a sense of public safety is a main societal challenge.Design/methodology/approachThe research was designed as a case study employing photo-elicitation interviews as a method to collect the empirical material. A phenomenography approach was used to analyze public experiences of the Swedish Police's Instagram communication in Malmö, Sweden.FindingsFindings show that the police's strategic communication of safety on Instagram is experienced along the dimensions of a sense of protection, a sense of proximity and a sense of ambiguity. Taken together, these dimensions broaden and develop the knowledge of w...

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Advances in multimedia and interactive technologies book series, Feb 16, 2018

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A principal motivacao do presente artigo e apresentar, sinteticamente, o desenvolvimento de um di... more A principal motivacao do presente artigo e apresentar, sinteticamente, o desenvolvimento de um diagrama tridimensional que, por meio do design, procura esclarecer e explicitar a complexidade das inumeras tricotomias representativas da logica recursiva da filosofia de Charles Sanders Peirce (1838-1914). O diagrama, desenvolvido no decorrer de nosso mestrado, partiu da constatacao de inumeros paralelismos entre as triades peircianas e da conveniencia em se desenvolver uma representacao grafica que congregasse todos esses conceitos. O diagrama foi constituido, inicialmente, pela representacao bidimensional e evoluiu, naturalmente, para a tridimensionalidade, representando mais acuradamente a realidade. Toda a filosofia peirciana esta calcada em relacoes triadicas e, ao estudarmos esse conjunto de tricotomias, nos surpreendemos com sua quantidade e constatamos os variados paralelismos existentes entre elas. Entao, pareceu-nos relevante desenvolver uma representacao grafica que abarcasse todos esses conceitos e que nao se restringisse apenas a demonstrar cada triade isoladamente num triângulo equilatero, como ocorria comumente. Tais triades se organizam e se apresentam num diagrama geometrico contido na geometria euclidiana. O diagrama nasce de associacoes, relaciona e integra ideias que ja existiam previamente, mas que estavam desconectadas. Permite visualizar as relacoes entre as ideias, representando-as numa estrutura, de modo que facilite sua compreensao e explicite o que anteriormente nao era claramente percebido.

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The article discusses the design praxis in relation to the Peircean semiotics. It approaches the ... more The article discusses the design praxis in relation to the Peircean semiotics. It approaches the product as sign. The product should communicate its functions; it should emit its message. Its own f ...

International Conference on Interactive Digital Storytelling, Nov 14, 2017

This half-day workshop promotes a hands-on approach to recent developments in transmedia storytel... more This half-day workshop promotes a hands-on approach to recent developments in transmedia storytelling and its application to journalism and interactive documentary (iDoc). Transmedia journalism, as well as any other application of transmedia storytelling in fictional and nonfictional realms, is characterized by the involvement of (a) multiple media platforms; (b) content expansion; and (c) audience engagement. The premise of iDocs is the active flow of information. With the support of digital technologies, iDocs presuppose that the user must be able to (physically) do something, which implies the audience can form its own storyline by choosing the path to experience the story, watching a video, seeing a photo, etc. The workshop starts with an introduction to the primordial role of transmedia audiences, the relationship between transmedia journalism and iDocs, and cases studies that illustrate the theory. The participants, organized in groups, work together to experience how to transform a single news story into a transmedia project.

The news coverage of the 2016 Rio Summer Olympics in Brazil encompassed multiple media platforms ... more The news coverage of the 2016 Rio Summer Olympics in Brazil encompassed multiple media platforms and the flow of information in the intersection between mass media (especially television) and social media (especially Snapchat and Instagram). The 2016 Rio Olympics was the Games of Snapchat stories and filters along with Instagram stories for news coverage. This chapter aims to investigate how transmedia features are structured and implemented in the news coverage of the 2016 Olympics by the official Brazilian broadcaster, Globo Network. The theoretical framework focuses on transmedia journalism of planned events, and the methodology is based on the analytical model for transmedia news coverage of planned events developed by Gambarato and Tárcia (2017). The research findings indicate that the coverage presented systematic content expanded throughout various media platforms (a core characteristic of transmedia journalism) but involved limited mechanisms of audience engagement, particularly in terms of citizen participation.

Narrativas midiáticas contemporâneas, 2018

TARCIA, L. ; ALZAMORA, Geane C. ; GAMBARATO, R. R. . Cobertura jornalística transmídia de megaeve... more TARCIA, L. ; ALZAMORA, Geane C. ; GAMBARATO, R. R. . Cobertura jornalística transmídia de megaeventos esportivos: proposta metodológica aplicada às Olimpíadas de Sochi (2014) e do Rio de Janeiro (2016). In: Marta R. Maia e Monica Martinez. (Org.). Narrativas midiáticas contemporâneas. 1ed.Santa Cruz do Sul: Catarse, 2018, v. 1, p. 240-253.
http://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1267507&dswid=-583

Transmedia Journalism in the Digital Age., 2018

https://www.igi-global.com/pdf.aspx?tid=198017&ptid=181513&ctid=15&t=Preface&isxn=9781522537816 G... more https://www.igi-global.com/pdf.aspx?tid=198017&ptid=181513&ctid=15&t=Preface&isxn=9781522537816
GAMBARATO, R. R. ; Geane C. Alzamora . Preface - CHALLENGES AND OPPORTUNITIES OF TRANSMEDIA JOURNALISM. In: Renira Rampazzo Gambarato; Geane C. Alzamora. (Org.). Transmedia Journalism in the Digital Age. 1ed.Hershey: IGI Global, 2018, v. 1, p. 16-22.

Advances in Multimedia and Interactive Technologies., 2018

Gambarato, Renira Rampazzo ; ALZAMORA, Geane C. ; Tárcia, Lorena Peret Teixeira . 2016 Rio Summer... more Gambarato, Renira Rampazzo ; ALZAMORA, Geane C. ; Tárcia, Lorena Peret Teixeira . 2016 Rio Summer Olympics and the Transmedia Journalism of Planned Events. In: Renira Rampazzo Gambarato; Geane C. Alzamora. (Org.). Advances in Multimedia and Interactive Technologies. 1ed.: IGI Global, 2018, v. 1, p. 126-146.