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Papers by RAFIDAH ABAS

International Journal of Business and Technology Management, Mar 1, 2024

Despite the expanding worldwide Islamic tourism market, the industry is still largely untapped. A... more Despite the expanding worldwide Islamic tourism market, the industry is still largely untapped. As Islamic tourism market comprises of the technology-driven market dominated by the millennial, followed by gen Z and gen Alpha as the next successors, Islamic tourism stakeholders are urged to capitalize cutting-edge technology in their business orientation to gain competitive advantage and business sustainability. As such, this content-analysis paper aims to determine Islamic tourism stakeholders' adoption of Artificial Intelligence (AI) in their business orientation. Findings indicated that Narrow AI is the most common AI types used by most of the Islamic tourism stakeholders. It was also found that both internal and external factors strongly influenced the AI adoption and it types among the stakeholders. Nevertheless, the organization's financial health, the business size and scope, and the target market's needs profoundly affect AI implementation by the business operators. As for the customers, the expected delivery performance, the service facilitating conditions and the expenses they have to pay were found to be significant in influencing them in their AI acceptance. AI adoption positively influences the Islamic tourism stakeholders' business orientation and the organizations' sustainability. Capitalizing AI in Islamic tourism business orientation helps to redress Islamic muamalat misconception and other religious related issues and practices, promote understanding about divine religions, allows for greater flexibility in the differences in Fiqh implementation, pooling stronger and sound Muslim experts manpower capitalization and empowerment in various fields as technology and business, ensure Syariah compliance and conformance which results to greater efficiency, increase performance, competitive advantage and Islamic tourism business sanctity and sustainability. As AI is evolving, it is projected that the industry will fully capitalize this technology and establishes legal measures to cope with the industry standard and business sustainability while at the same time ensuring experience and value-driven service to the customers.

Journal of Tourism, Hospitality and Environment Management (JTHEM), 2024

Robust growth of halal industry and its components including Islamic tourism is an aftermath of I... more Robust growth of halal industry and its components including Islamic tourism is an aftermath of Islam being the fastest growing religion. Despite the thriving success, stakeholders are facing greater challenges in fulfilling the market demands. Incomprehension about Islamic tourism and Muamalat concept among Islamic tourism stakeholders has adversely affected the Islamic tourism growth. Hence, employing content analysis, the researchers were keen to identify the factors affecting Islamic tourism stakeholders’ poor understanding about Islamic muamalat and how it affects Islamic tourism’s growth. Findings indicated that misunderstanding about Islamic muamalat among Islamic tourism stakeholders stem from both internal and external factors. Under the Internal factors, demographic profile was found to be the most significant determinant affecting the Islamic tourism operators’ incomprehension about Islamic Muamalat. Besides, lack of understanding about Islamic Muamalat even among Muslim stakeholders was attributed to poor Syariah comprehension. As for the external factors, government policies
and business opportunities contributed significantly towards the issue. Consequently, we found that the substandard conception has adverse effect towards the Islamic tourism sector’s growth which reflects its overall credibility and effectiveness. Hence, further explain the potential business owners’ and operators’ reticence to penetrate the market.

International Journal of Business and Technology Management, 2024

Despite the expanding worldwide Islamic tourism market, the industry is still largely untapped. A... more Despite the expanding worldwide Islamic tourism market, the industry is still largely untapped. As Islamic tourism market comprises of the technology-driven market dominated by the millennial, followed by gen Z and gen Alpha as the next successors, Islamic tourism stakeholders are urged to capitalize cutting-edge technology in their business orientation to gain competitive advantage and business sustainability. As such, this content-analysis paper aims to determine Islamic tourism stakeholders’ adoption of Artificial Intelligence (AI) in their business orientation. Findings indicated that Narrow AI is the most common AI types used by most of the Islamic tourism stakeholders. It was also found that both internal and external factors strongly influenced the AI adoption and it types among the stakeholders. Nevertheless, the organization’s financial health, the business size and scope, and the target market’s needs profoundly affect AI implementation by the business operators. As for the customers, the expected delivery performance, the service facilitating conditions and the expenses they have to pay were found to be significant in influencing them in their AI acceptance. AI adoption positively influences the Islamic tourism stakeholders’ business orientation and the organizations’ sustainability. Capitalizing AI in Islamic tourism business orientation helps to redress Islamic muamalat misconception and other religious related issues and practices, promote understanding about divine religions, allows for greater flexibility in the differences in Fiqh implementation, pooling stronger and sound Muslim experts manpower capitalization and empowerment in various fields as technology and business, ensure Syariah compliance and conformance which results to greater efficiency, increase performance, competitive advantage and Islamic tourism business sanctity and sustainability. As AI is evolving, it is projected that the industry will fully capitalize this technology and establishes legal measures to cope with the industry standard and business sustainability while at the same time ensuring experience and value-driven service to the customers.

International Journal of Social Science Research (IJSSR), 2022

Worldwide tourism market is dominated by the millennials. This segment relies heavily on technolo... more Worldwide tourism market is dominated by the millennials. This segment relies heavily on technology in their daily lives. Thus, understanding the demand characteristics enable tourism business suppliers to leverage technology in their service provision. Correspondingly, national tourism sector requires concerted effort from the stakeholders to ensure the post-covid recovery phase can achieve the projected national tourism policy by 2030. Despite the lacklustre industry, technology advancement has helped tourism stakeholders to remain alert and get updated information virtually until we are fully ready to host the travellers again. This conceptual paper has thus enthralled the researchers to discuss the influence of technology in helping the stakeholders to tap the full potential of Islamic tourism in Malaysia. The objectives are i) to investigate the influence of technology in tapping the potential Islamic Tourism and ii) to discuss the extent to which technology influence the potential of Islamic tourism. The discussion entails the challenges of Islamic tourism, future trends and stakeholder’s role and strategies in tapping the full potential of Islamic tourism with the advent of technology. Data from established secondary sources were reviewed, analysed, and organized according to their relevance importance based on the scope of the study. Findings indicated that greater technology leveraging positively influence the potential of Islamic tourism offerings. Furthermore, understanding the future trends enable the Islamic tourism stakeholders to equip themselves with the relevant skills and practices to stay competitive. In addition, sustainability of the Islamic tourism product lies on the stakeholders’ concerted effort in their respective area.

Procedia - Social and Behavioral Sciences, 2012

The increasing chronic diseases associated with imbalance and substantive nutritional intake has ... more The increasing chronic diseases associated with imbalance and substantive nutritional intake has witnessed the awakening concerned among restaurant customers. Studies revealed that customers positively valued nutritional information in the full service restaurant menus. However, the extent of restaurateurs' willingness and obstacles in providing the nutritional information in restaurant menu has not been widely explored. This study empirically investigates Malaysian full service restaurateurs' responsiveness towards providing nutritional information in the menu. Result demonstrates disparity between the serious concerns of customers with the operators' responsiveness particularly on certain issues.

Journal of ASIAN Behavioural Studies, 2018

The increasing of chronic diseases associated with imbalance and substantive nutritional intake w... more The increasing of chronic diseases associated with imbalance and substantive nutritional intake witness the awakening concern among restaurant customers. Studies revealed that customers positively valued the availability of nutritional information in the full service restaurant menu. However, the extent of restaurateurs’ willingness and obstacles in providing the nutritional information in restaurant menu has not been widely explored. This study empirically investigates the Malaysian full service restaurateurs’ responsiveness towards providing nutritional information in the menu. Result demonstrates there is a slight disparity between the serious concerns of customers with the operators’ responsiveness particularly on certain issues. Keywords: Nutritional Information; Full Service Restaurant; Operators. eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http:/...

Conference Presentations by RAFIDAH ABAS

Proceeding: 7th International Conference on Education, Business, Islamic and Technology 2023, 2023

Worldwide acceptance and demand for Islam as the world’s fastest growing religion provides abunda... more Worldwide acceptance and demand for Islam as the world’s fastest growing religion provides abundant opportunities for halal industry components including Islamic tourism. Nevertheless, despite the positive opportunities, poor understanding about Islamic tourism and the muamalat concept has adversely affected Islamic tourism growth. Thus, the researchers are interested to uncover the determinant of Islamic tourism stakeholders’ incomprehension about Islamic muamalat and the effect toward Islamic tourism growth. Contents were analyzed, data was assembled and classified into meaningful information. It was found that both internal and external factors contributed significantly in the misunderstanding about Islamic muamalat among Islamic tourism stakeholders. Of the variables, demographic profile turned out to be
the most dominant factor affecting the incomprehension of Islamic tourism operators about Islamic Muamalat. Lack understanding about Syariah even among Muslim stakeholders has resulted in relatively poor comprehension about Islamic Muamalat. Consequently, the substandard conception has adversely affected the Islamic tourism sector’s overall credibility and effectiveness. Thus, clarify the potential business owners’ and operators’ reticence to embark into the business.

International Journal of Business and Technology Management, Mar 1, 2024

Despite the expanding worldwide Islamic tourism market, the industry is still largely untapped. A... more Despite the expanding worldwide Islamic tourism market, the industry is still largely untapped. As Islamic tourism market comprises of the technology-driven market dominated by the millennial, followed by gen Z and gen Alpha as the next successors, Islamic tourism stakeholders are urged to capitalize cutting-edge technology in their business orientation to gain competitive advantage and business sustainability. As such, this content-analysis paper aims to determine Islamic tourism stakeholders' adoption of Artificial Intelligence (AI) in their business orientation. Findings indicated that Narrow AI is the most common AI types used by most of the Islamic tourism stakeholders. It was also found that both internal and external factors strongly influenced the AI adoption and it types among the stakeholders. Nevertheless, the organization's financial health, the business size and scope, and the target market's needs profoundly affect AI implementation by the business operators. As for the customers, the expected delivery performance, the service facilitating conditions and the expenses they have to pay were found to be significant in influencing them in their AI acceptance. AI adoption positively influences the Islamic tourism stakeholders' business orientation and the organizations' sustainability. Capitalizing AI in Islamic tourism business orientation helps to redress Islamic muamalat misconception and other religious related issues and practices, promote understanding about divine religions, allows for greater flexibility in the differences in Fiqh implementation, pooling stronger and sound Muslim experts manpower capitalization and empowerment in various fields as technology and business, ensure Syariah compliance and conformance which results to greater efficiency, increase performance, competitive advantage and Islamic tourism business sanctity and sustainability. As AI is evolving, it is projected that the industry will fully capitalize this technology and establishes legal measures to cope with the industry standard and business sustainability while at the same time ensuring experience and value-driven service to the customers.

Journal of Tourism, Hospitality and Environment Management (JTHEM), 2024

Robust growth of halal industry and its components including Islamic tourism is an aftermath of I... more Robust growth of halal industry and its components including Islamic tourism is an aftermath of Islam being the fastest growing religion. Despite the thriving success, stakeholders are facing greater challenges in fulfilling the market demands. Incomprehension about Islamic tourism and Muamalat concept among Islamic tourism stakeholders has adversely affected the Islamic tourism growth. Hence, employing content analysis, the researchers were keen to identify the factors affecting Islamic tourism stakeholders’ poor understanding about Islamic muamalat and how it affects Islamic tourism’s growth. Findings indicated that misunderstanding about Islamic muamalat among Islamic tourism stakeholders stem from both internal and external factors. Under the Internal factors, demographic profile was found to be the most significant determinant affecting the Islamic tourism operators’ incomprehension about Islamic Muamalat. Besides, lack of understanding about Islamic Muamalat even among Muslim stakeholders was attributed to poor Syariah comprehension. As for the external factors, government policies
and business opportunities contributed significantly towards the issue. Consequently, we found that the substandard conception has adverse effect towards the Islamic tourism sector’s growth which reflects its overall credibility and effectiveness. Hence, further explain the potential business owners’ and operators’ reticence to penetrate the market.

International Journal of Business and Technology Management, 2024

Despite the expanding worldwide Islamic tourism market, the industry is still largely untapped. A... more Despite the expanding worldwide Islamic tourism market, the industry is still largely untapped. As Islamic tourism market comprises of the technology-driven market dominated by the millennial, followed by gen Z and gen Alpha as the next successors, Islamic tourism stakeholders are urged to capitalize cutting-edge technology in their business orientation to gain competitive advantage and business sustainability. As such, this content-analysis paper aims to determine Islamic tourism stakeholders’ adoption of Artificial Intelligence (AI) in their business orientation. Findings indicated that Narrow AI is the most common AI types used by most of the Islamic tourism stakeholders. It was also found that both internal and external factors strongly influenced the AI adoption and it types among the stakeholders. Nevertheless, the organization’s financial health, the business size and scope, and the target market’s needs profoundly affect AI implementation by the business operators. As for the customers, the expected delivery performance, the service facilitating conditions and the expenses they have to pay were found to be significant in influencing them in their AI acceptance. AI adoption positively influences the Islamic tourism stakeholders’ business orientation and the organizations’ sustainability. Capitalizing AI in Islamic tourism business orientation helps to redress Islamic muamalat misconception and other religious related issues and practices, promote understanding about divine religions, allows for greater flexibility in the differences in Fiqh implementation, pooling stronger and sound Muslim experts manpower capitalization and empowerment in various fields as technology and business, ensure Syariah compliance and conformance which results to greater efficiency, increase performance, competitive advantage and Islamic tourism business sanctity and sustainability. As AI is evolving, it is projected that the industry will fully capitalize this technology and establishes legal measures to cope with the industry standard and business sustainability while at the same time ensuring experience and value-driven service to the customers.

International Journal of Social Science Research (IJSSR), 2022

Worldwide tourism market is dominated by the millennials. This segment relies heavily on technolo... more Worldwide tourism market is dominated by the millennials. This segment relies heavily on technology in their daily lives. Thus, understanding the demand characteristics enable tourism business suppliers to leverage technology in their service provision. Correspondingly, national tourism sector requires concerted effort from the stakeholders to ensure the post-covid recovery phase can achieve the projected national tourism policy by 2030. Despite the lacklustre industry, technology advancement has helped tourism stakeholders to remain alert and get updated information virtually until we are fully ready to host the travellers again. This conceptual paper has thus enthralled the researchers to discuss the influence of technology in helping the stakeholders to tap the full potential of Islamic tourism in Malaysia. The objectives are i) to investigate the influence of technology in tapping the potential Islamic Tourism and ii) to discuss the extent to which technology influence the potential of Islamic tourism. The discussion entails the challenges of Islamic tourism, future trends and stakeholder’s role and strategies in tapping the full potential of Islamic tourism with the advent of technology. Data from established secondary sources were reviewed, analysed, and organized according to their relevance importance based on the scope of the study. Findings indicated that greater technology leveraging positively influence the potential of Islamic tourism offerings. Furthermore, understanding the future trends enable the Islamic tourism stakeholders to equip themselves with the relevant skills and practices to stay competitive. In addition, sustainability of the Islamic tourism product lies on the stakeholders’ concerted effort in their respective area.

Procedia - Social and Behavioral Sciences, 2012

The increasing chronic diseases associated with imbalance and substantive nutritional intake has ... more The increasing chronic diseases associated with imbalance and substantive nutritional intake has witnessed the awakening concerned among restaurant customers. Studies revealed that customers positively valued nutritional information in the full service restaurant menus. However, the extent of restaurateurs' willingness and obstacles in providing the nutritional information in restaurant menu has not been widely explored. This study empirically investigates Malaysian full service restaurateurs' responsiveness towards providing nutritional information in the menu. Result demonstrates disparity between the serious concerns of customers with the operators' responsiveness particularly on certain issues.

Journal of ASIAN Behavioural Studies, 2018

The increasing of chronic diseases associated with imbalance and substantive nutritional intake w... more The increasing of chronic diseases associated with imbalance and substantive nutritional intake witness the awakening concern among restaurant customers. Studies revealed that customers positively valued the availability of nutritional information in the full service restaurant menu. However, the extent of restaurateurs’ willingness and obstacles in providing the nutritional information in restaurant menu has not been widely explored. This study empirically investigates the Malaysian full service restaurateurs’ responsiveness towards providing nutritional information in the menu. Result demonstrates there is a slight disparity between the serious concerns of customers with the operators’ responsiveness particularly on certain issues. Keywords: Nutritional Information; Full Service Restaurant; Operators. eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http:/...

Proceeding: 7th International Conference on Education, Business, Islamic and Technology 2023, 2023

Worldwide acceptance and demand for Islam as the world’s fastest growing religion provides abunda... more Worldwide acceptance and demand for Islam as the world’s fastest growing religion provides abundant opportunities for halal industry components including Islamic tourism. Nevertheless, despite the positive opportunities, poor understanding about Islamic tourism and the muamalat concept has adversely affected Islamic tourism growth. Thus, the researchers are interested to uncover the determinant of Islamic tourism stakeholders’ incomprehension about Islamic muamalat and the effect toward Islamic tourism growth. Contents were analyzed, data was assembled and classified into meaningful information. It was found that both internal and external factors contributed significantly in the misunderstanding about Islamic muamalat among Islamic tourism stakeholders. Of the variables, demographic profile turned out to be
the most dominant factor affecting the incomprehension of Islamic tourism operators about Islamic Muamalat. Lack understanding about Syariah even among Muslim stakeholders has resulted in relatively poor comprehension about Islamic Muamalat. Consequently, the substandard conception has adversely affected the Islamic tourism sector’s overall credibility and effectiveness. Thus, clarify the potential business owners’ and operators’ reticence to embark into the business.