Agatha Judith Caroline G - Academia.edu (original) (raw)
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Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus
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Papers by Agatha Judith Caroline G
Advertising is the process of informing the potential customers about the availability of various... more Advertising is the process of informing the potential customers about the availability of various products and services, events and job vacancies etc. Advertisement is a paid form of non-personal presentation of ideas, product or service by the marketer to disseminate information of the same to prospective customers. Advertising is intended to create an interest on the part of customers and convert them into consumers. Since advertisement is a non-personal form, trust plays a very significant role in creating confidence among the consumers in guaranteeing the product performance and quality. And it is the morale responsibility of every marketer to keep up to their promises. Marketers use multiple techniques in their advertisements to emotionally appeal to their target groups. This paper attempts to bring out the various persuasive components of advertisement manipulating customer buying decision with respect to electronic products.
Advertising is the process of informing the potential customers about the availability of various... more Advertising is the process of informing the potential customers about the availability of various products and services, events and job vacancies etc. Advertisement is a paid form of non-personal presentation of ideas, product or service by the marketer to disseminate information of the same to prospective customers. Advertising is intended to create an interest on the part of customers and convert them into consumers. Since advertisement is a non-personal form, trust plays a very significant role in creating confidence among the consumers in guaranteeing the product performance and quality. And it is the morale responsibility of every marketer to keep up to their promises. Marketers use multiple techniques in their advertisements to emotionally appeal to their target groups. This paper attempts to bring out the various persuasive components of advertisement manipulating customer buying decision with respect to electronic products.