Denise Dahlhoff - Academia.edu (original) (raw)
Papers by Denise Dahlhoff
Gabler eBooks, Mar 3, 2009
In Branchen wie der Telekommunikation, der Energieversorgung oder der Fracht- und Zustelldienste ... more In Branchen wie der Telekommunikation, der Energieversorgung oder der Fracht- und Zustelldienste sind die Zeichen auf Wettbewerb gestellt. Die Liberalisierung dieser Branchen wirbelt die eingefahrenen Marktverhältnisse durcheinander und zwingt die e-hemaligen Monopolisten zur Neugestaltung bzw. zum Aufbau von Kundenbeziehungen. Das Schlagwort Kundenbindung macht die Runde.
Gabler Verlag eBooks, 2002
Gabler eBooks, Dec 7, 2007
In Branchen wie der Telekommunikation, der Energieversorgung oder der Fracht- und Zustelldienste ... more In Branchen wie der Telekommunikation, der Energieversorgung oder der Fracht- und Zustelldienste sind die Zeichen auf Wettbewerb gestellt. Die Liberalisierung dieser Branchen wirbelt die eingefahrenen Marktverhältnisse durcheinander und zwingt die ehemaligen Monopolisten zur Neugestaltung bzw. zum Aufbau von Kundenbeziehun-gen. Das Schlagwort Kundenbindung macht die Runde.
Deutscher Universitätsverlag eBooks, 2002
This section of the Developer's Assessment Report (DAR) provides a summary of the main elements o... more This section of the Developer's Assessment Report (DAR) provides a summary of the main elements of the Jay Project (Project) and predictions of the environmental assessment of the Project. For the human environment, the Project is expected to have overall positive effects on the socioeconomic environment, maximizing economic, employment, and educational benefits, while minimizing the negative impacts on well-being, physical infrastructure and non-traditional land use. Impacts to cultural aspects are predicted to be not significant. The Project is expected to have no significant negative effects on the biophysical environment (i.e., air quality, water quality and quantity, fish and fish habitat, vegetation, caribou, and wildlife and wildlife habitat).
Gabler Verlag eBooks, 1999
In Branchen wie der Telekommunikation, der Energieversorgung oder der Fracht- und Zustelldienste ... more In Branchen wie der Telekommunikation, der Energieversorgung oder der Fracht- und Zustelldienste sind die Zeichen auf Wettbewerb gestellt. Die Liberalisierung dieser Branchen wirbelt die eingefahrenen Marktverhaltnisse durcheinander und zwingt die ehemaligen Monopolisten zur Neugestaltung bzw. zum Aufbau von Kundenbeziehungen. Das Schlagwort Kundenbindung macht die Runde.
Deutscher Universitätsverlag eBooks, 2002
As the examination of real-world cases in chapter 3 has shown, brands are a key motive of food co... more As the examination of real-world cases in chapter 3 has shown, brands are a key motive of food companies to acquire or merge with other firms. Hence, when selecting acquisition candidates, firms can be presumed to consider how the brands of target companies would enhance their pool of assets and resources. Generally, the assessment of potential targets depends on the acquirer’s specific motivation of pursuing M&As. According to the findings of chapter 3, brands are dominant M&A drivers along with the consideration of market share, distribution, and coverage of product categories. While the analysis of M&A motives of chapter 3 identifies primary motives underlying acquisition plans, it does not reveal the specific influence of each individual motive on firms’ M&A decisions. The real-world M&A analysis can thus be regarded as a macro study. To uncover the specific influence of each individual motive, a conjoint study is conducted. The conjoint study, therefore, is a kind of micro analysis, and thus complements the macro analysis of motives of chapter 3. Its design and findings will be presented in this chapter and in chapter 5.
Controlling, Mar 14, 1998
Deutscher Universitätsverlag eBooks, 2002
This chapter analyzes the recent phenomenon of an increase in MA see elements A and B in figure 1... more This chapter analyzes the recent phenomenon of an increase in MA see elements A and B in figure 1.2). The second part describes the situation of the U.S. food sector and highlights recent developments, which are relevant to food firms’ expansion (chapter 2.3; see element C in figure 1.2).
Deutscher Universitätsverlag eBooks, 2002
The objective of this chapter is to examine the specific motives of food companies to pursue merg... more The objective of this chapter is to examine the specific motives of food companies to pursue mergers and acquisitions (see figure 1.2, element D). Using a sample of recent significant M&A cases in the food industry, M&A motives are inferred. The inference utilizes corporate press releases, news agency reports and business press articles. Firms’ prevalent M&A motives are derived from the statements, explanations and comments contained in those sources.
Gabler Verlag eBooks, 2004
Deutscher Universitätsverlag eBooks, 2002
Mergers and acquisitions (M&As) have been a preferred growth strategy of fums, becoming even more... more Mergers and acquisitions (M&As) have been a preferred growth strategy of fums, becoming even more popular in recent years with U.S. companies. Often, transaction prices reach Ievels ofbillions ofEuros (e.g., Kraft Foods' acquisition ofNabisco in 2000). It is noteworthy that the motives of such transactions are not limited to material assets. lmmaterial market-based assets, such as brands, have played an increasing role. Both practitioners and academics have widely recognized brands' significance for companies. Until now, however, research has neglected to investigate the importance of market-based assets in M&As. This research provides a tool which can be used to quantizy the relative importance of market-based assets that are ofparticular interest in M&As. The contribution of this research is twofold. The first contribution is the examination of specific M&A motives in the U.S. food industry based on a sample of recently proposed M&As and their influence on shareholder value drivers. The second is the development and empirical application of a measurement tool. This tool is able to quanti:ty motives of particular M&A cases and their relative importance. The empirical examination of specific M&A motives in the U.S. food industry is based on a systematic analysis of M&A news articles and company announcements during the period of 1998 to 2000. The sample comprises 29 cases all with transaction values greater t4an $300 million. These analyses are augmented by twelve transactions by Europe-based fums. Based on the identified motives, a taxonomy of M&A motives is then developed. In total, twelve
This chapter presents and discusses the results of the conjoint study explained in the preceding ... more This chapter presents and discusses the results of the conjoint study explained in the preceding chapter. Both chapters together make up the second component of element D of the outline in figure 1.2. The results refer particularly to the logit model estimation (5.1). Providing a basis to assess the goodness of the estimated models, evaluation criteria for logit models are explained in chapter 5.1.1. Following this, estimation results of differently specified models are shown and reasonable models selected (chapter 5.1.2). The different specifications are particularly based on data exclusion, weighting and segmenting.
Controlling, Mar 14, 1998
Journal of Marketing, 2004
Firms exhibit or “manifest” three types of branding strategies: corporate branding, house of bran... more Firms exhibit or “manifest” three types of branding strategies: corporate branding, house of brands, or mixed branding. These strategies differ in their essential structure and in their potential costs and benefits to the firm. Prior research has failed to understand how these branding strategies are related to the intangible value of the firm. The authors investigate this relationship using five-year data for a sample of 113 U.S. firms. They find that corporate branding strategy is associated with higher values of Tobin's q, and mixed branding strategy is associated with lower values of Tobin's q, after controlling for the effects of several important and relevant factors. The relationships of the control variables are consistent with prior expectations. In addition, most of the firms would have been able to improve their Tobin's q had they adopted a branding strategy different from the one their brand portfolios revealed. The authors also discuss implications and futur...
Kay Lemon and Frank Grillo provided complementary views on customer experience and customer journ... more Kay Lemon and Frank Grillo provided complementary views on customer experience and customer journey from an academic and industry perspective, respectively. This summary describes a novel customer experience framework that Kay proposed, which Frank supplemented with real-world examples and insights on Harte Hanks' approach to customer experience management to illustrate some of the concepts from an industry perspective. Today's customer journeys are complex, thus posing a challenge for companies to manage: Customers' interactions with companies and brands before, during, and after a purchase are a diverse mixture of touchpoints in various channels and media. The combinations are countless,
Research Handbook on Luxury Branding
Gabler eBooks, Mar 3, 2009
In Branchen wie der Telekommunikation, der Energieversorgung oder der Fracht- und Zustelldienste ... more In Branchen wie der Telekommunikation, der Energieversorgung oder der Fracht- und Zustelldienste sind die Zeichen auf Wettbewerb gestellt. Die Liberalisierung dieser Branchen wirbelt die eingefahrenen Marktverhältnisse durcheinander und zwingt die e-hemaligen Monopolisten zur Neugestaltung bzw. zum Aufbau von Kundenbeziehungen. Das Schlagwort Kundenbindung macht die Runde.
Gabler Verlag eBooks, 2002
Gabler eBooks, Dec 7, 2007
In Branchen wie der Telekommunikation, der Energieversorgung oder der Fracht- und Zustelldienste ... more In Branchen wie der Telekommunikation, der Energieversorgung oder der Fracht- und Zustelldienste sind die Zeichen auf Wettbewerb gestellt. Die Liberalisierung dieser Branchen wirbelt die eingefahrenen Marktverhältnisse durcheinander und zwingt die ehemaligen Monopolisten zur Neugestaltung bzw. zum Aufbau von Kundenbeziehun-gen. Das Schlagwort Kundenbindung macht die Runde.
Deutscher Universitätsverlag eBooks, 2002
This section of the Developer's Assessment Report (DAR) provides a summary of the main elements o... more This section of the Developer's Assessment Report (DAR) provides a summary of the main elements of the Jay Project (Project) and predictions of the environmental assessment of the Project. For the human environment, the Project is expected to have overall positive effects on the socioeconomic environment, maximizing economic, employment, and educational benefits, while minimizing the negative impacts on well-being, physical infrastructure and non-traditional land use. Impacts to cultural aspects are predicted to be not significant. The Project is expected to have no significant negative effects on the biophysical environment (i.e., air quality, water quality and quantity, fish and fish habitat, vegetation, caribou, and wildlife and wildlife habitat).
Gabler Verlag eBooks, 1999
In Branchen wie der Telekommunikation, der Energieversorgung oder der Fracht- und Zustelldienste ... more In Branchen wie der Telekommunikation, der Energieversorgung oder der Fracht- und Zustelldienste sind die Zeichen auf Wettbewerb gestellt. Die Liberalisierung dieser Branchen wirbelt die eingefahrenen Marktverhaltnisse durcheinander und zwingt die ehemaligen Monopolisten zur Neugestaltung bzw. zum Aufbau von Kundenbeziehungen. Das Schlagwort Kundenbindung macht die Runde.
Deutscher Universitätsverlag eBooks, 2002
As the examination of real-world cases in chapter 3 has shown, brands are a key motive of food co... more As the examination of real-world cases in chapter 3 has shown, brands are a key motive of food companies to acquire or merge with other firms. Hence, when selecting acquisition candidates, firms can be presumed to consider how the brands of target companies would enhance their pool of assets and resources. Generally, the assessment of potential targets depends on the acquirer’s specific motivation of pursuing M&As. According to the findings of chapter 3, brands are dominant M&A drivers along with the consideration of market share, distribution, and coverage of product categories. While the analysis of M&A motives of chapter 3 identifies primary motives underlying acquisition plans, it does not reveal the specific influence of each individual motive on firms’ M&A decisions. The real-world M&A analysis can thus be regarded as a macro study. To uncover the specific influence of each individual motive, a conjoint study is conducted. The conjoint study, therefore, is a kind of micro analysis, and thus complements the macro analysis of motives of chapter 3. Its design and findings will be presented in this chapter and in chapter 5.
Controlling, Mar 14, 1998
Deutscher Universitätsverlag eBooks, 2002
This chapter analyzes the recent phenomenon of an increase in MA see elements A and B in figure 1... more This chapter analyzes the recent phenomenon of an increase in MA see elements A and B in figure 1.2). The second part describes the situation of the U.S. food sector and highlights recent developments, which are relevant to food firms’ expansion (chapter 2.3; see element C in figure 1.2).
Deutscher Universitätsverlag eBooks, 2002
The objective of this chapter is to examine the specific motives of food companies to pursue merg... more The objective of this chapter is to examine the specific motives of food companies to pursue mergers and acquisitions (see figure 1.2, element D). Using a sample of recent significant M&A cases in the food industry, M&A motives are inferred. The inference utilizes corporate press releases, news agency reports and business press articles. Firms’ prevalent M&A motives are derived from the statements, explanations and comments contained in those sources.
Gabler Verlag eBooks, 2004
Deutscher Universitätsverlag eBooks, 2002
Mergers and acquisitions (M&As) have been a preferred growth strategy of fums, becoming even more... more Mergers and acquisitions (M&As) have been a preferred growth strategy of fums, becoming even more popular in recent years with U.S. companies. Often, transaction prices reach Ievels ofbillions ofEuros (e.g., Kraft Foods' acquisition ofNabisco in 2000). It is noteworthy that the motives of such transactions are not limited to material assets. lmmaterial market-based assets, such as brands, have played an increasing role. Both practitioners and academics have widely recognized brands' significance for companies. Until now, however, research has neglected to investigate the importance of market-based assets in M&As. This research provides a tool which can be used to quantizy the relative importance of market-based assets that are ofparticular interest in M&As. The contribution of this research is twofold. The first contribution is the examination of specific M&A motives in the U.S. food industry based on a sample of recently proposed M&As and their influence on shareholder value drivers. The second is the development and empirical application of a measurement tool. This tool is able to quanti:ty motives of particular M&A cases and their relative importance. The empirical examination of specific M&A motives in the U.S. food industry is based on a systematic analysis of M&A news articles and company announcements during the period of 1998 to 2000. The sample comprises 29 cases all with transaction values greater t4an $300 million. These analyses are augmented by twelve transactions by Europe-based fums. Based on the identified motives, a taxonomy of M&A motives is then developed. In total, twelve
This chapter presents and discusses the results of the conjoint study explained in the preceding ... more This chapter presents and discusses the results of the conjoint study explained in the preceding chapter. Both chapters together make up the second component of element D of the outline in figure 1.2. The results refer particularly to the logit model estimation (5.1). Providing a basis to assess the goodness of the estimated models, evaluation criteria for logit models are explained in chapter 5.1.1. Following this, estimation results of differently specified models are shown and reasonable models selected (chapter 5.1.2). The different specifications are particularly based on data exclusion, weighting and segmenting.
Controlling, Mar 14, 1998
Journal of Marketing, 2004
Firms exhibit or “manifest” three types of branding strategies: corporate branding, house of bran... more Firms exhibit or “manifest” three types of branding strategies: corporate branding, house of brands, or mixed branding. These strategies differ in their essential structure and in their potential costs and benefits to the firm. Prior research has failed to understand how these branding strategies are related to the intangible value of the firm. The authors investigate this relationship using five-year data for a sample of 113 U.S. firms. They find that corporate branding strategy is associated with higher values of Tobin's q, and mixed branding strategy is associated with lower values of Tobin's q, after controlling for the effects of several important and relevant factors. The relationships of the control variables are consistent with prior expectations. In addition, most of the firms would have been able to improve their Tobin's q had they adopted a branding strategy different from the one their brand portfolios revealed. The authors also discuss implications and futur...
Kay Lemon and Frank Grillo provided complementary views on customer experience and customer journ... more Kay Lemon and Frank Grillo provided complementary views on customer experience and customer journey from an academic and industry perspective, respectively. This summary describes a novel customer experience framework that Kay proposed, which Frank supplemented with real-world examples and insights on Harte Hanks' approach to customer experience management to illustrate some of the concepts from an industry perspective. Today's customer journeys are complex, thus posing a challenge for companies to manage: Customers' interactions with companies and brands before, during, and after a purchase are a diverse mixture of touchpoints in various channels and media. The combinations are countless,
Research Handbook on Luxury Branding