Dijana 2 - Academia.edu (original) (raw)
Books by Dijana 2
by Senada Demirovic Habibija, Marija Stamenkovic, Aleksandar Kekovic, Alma Mahic, Paolo Girardello, Adnan Zoranic, Azra Korjenic, Bojana Bojanić Obad Šćitaroci, Mustafa Hrasnica, Tommy Down, Erdin Salihovic, Serdarević Sanjin, Dzana Spahic, Salko Kulukcija, Emir Trozic, Irma Huic, Dijana 2, Aleksandar Jovanovic, Dilara Onur, Amila Rujanac, Alberto Viskovic, Zlatko Af, Marco Munari, Aida Botonjic, Aida Idrizbegović Zgonić, Causevic Amir, Nikola Cekic, Işıl Çokuğraş, Mine Topcubasi, Caterina Borelli, Mária Szilágyi, Emir Brackovic, Nerman Rustempasic, and Lana Kudumovic
Research and education are the cornerstones for building effective heritage policies and the impl... more Research and education are the cornerstones for building effective heritage policies and the implementation of those policies are then critical to overall progress. Our main aim is to recover the traditional «architectural» language by integrating it within the framework of contemporary education. The architect's role encompasses appreciating the past, understanding the present, and anticipating and preparing for the future.
Papers by Dijana 2
Interdisciplinary Description of Complex Systems
Journal of Business Paradigms, 2016
In today's information society knowledge has become the chief instigator of entrepreneurship ... more In today's information society knowledge has become the chief instigator of entrepreneurship and the main resource of success. Thus the key challenges include defining, managing, measuring, improving and evaluating knowledge, i.e. intellectual capital. It represents a dynamic human process, which needs to be continuously improved by acquiring new technologies as well as gaining new experience and knowledge. Lifelong education and training of employees is the most efficient method of achieving competitive advantage and surviving in the market. Formal education is not sufficient nowadays; it represents the basis to which educational activities are added throughout one's life and career. Investment in lifelong education is the most important investment in development and future as increasing uncertainty and failure to adapt to change will stop further development and lead to stagnation and decline. The paper discusses the aspects of intellectual capital that are crucial to the ...
Digital presence has penetrated all aspects of social and business life of both companies and con... more Digital presence has penetrated all aspects of social and business life of both companies and consumers, and has contributed to the change in patterns of behaviour of contemporary consumers. Furthermore, social networking has completely changed the ways in which we communicate and make connections in the modern society. Consequently, the digital era consumers have become more active, more demanding and informed about the products they buy, they have become networked in a world where information about a product is rapidly disseminated, but they have also become socially inactive. Linking and creating social connections with consumers is an important factor in the process of developing online marketing and customer relationships because it enables customization and personalization of relationships. Social media have begun to shape consumers’ attitudes and behaviours and have outgrown their basic role of transferring and forwarding information. Thus, social media are shaping a conceptu...
Zbornik sveučilišta Libertas, 2020
The aim of this research is to gain a better insight into customer satisfaction and loyalty as a ... more The aim of this research is to gain a better insight into customer satisfaction and loyalty as a result of celebrity brand endorsements, based on the data collected through primary and secondary research. The paper explores the concept of brand, as well as consumer attitudes towards brands and the use of celebrities in advertising. A brand is a name, symbol or design that identifies a product or service that is commonly associated with quality. In today’s market, celebrities are a vital element of brand advertising and a major factor in driving product sales. New media advertising has become essential for successful communication with the contemporary consumer.
Zbornik sveučilišta Libertas, 2020
The video game development path is full of drastic changes. The growth and strengthening of techn... more The video game development path is full of drastic changes. The growth and strengthening of technology and the growth of innovation in the technology sector have inevitably led to the growth of this industry, which is nowadays achieving unexpected, enviable results. The basic human need for entertainment and socializing contributes to the popularity of video games. Today, video games are played by people of all ages and genders, and the most common reasons for playing video games are fun, socializing, learning, and reducing stress, but video games also provide interactive entertainment, unlike books, movies or theatre performances. The popularity of video games is witnessed by numerous communities on social networks through which professional gamers share their experiences, tips and video game reviews, and there are statistics that support this popularity and growth. The features offered by the video game industry do not need to be particularly emphasized because the results, statis...
Sixth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture
Within the Croatian intangible cultural heritage, traditions and customs, due to their specific f... more Within the Croatian intangible cultural heritage, traditions and customs, due to their specific functions, occupy a unique place in tourism. The oral transmission of tradition, the culture of memory is manifested in the contemporary application of traditional customs as the most vital model of duration, regardless of the new way of life in which traditional customs have lost their significance. This paper aims to highlight women’s role in tradition’s transference – a practice that belongs to women within the framework of intangible cultural heritage, but also female creativity which is closely related to sustainable tourism. Protected cultural goods of intangible heritage represent forms of cultural expression of particular importance in a certain area. Their historical roots testify to their exceptional value from a historical, artistic, ethnographic, sociological, anthropological, linguistic, or literary point of view. Intangible cultural heritage, which is passed down from ge...
by Senada Demirovic Habibija, Marija Stamenkovic, Aleksandar Kekovic, Alma Mahic, Paolo Girardello, Adnan Zoranic, Azra Korjenic, Bojana Bojanić Obad Šćitaroci, Mustafa Hrasnica, Tommy Down, Erdin Salihovic, Serdarević Sanjin, Dzana Spahic, Salko Kulukcija, Emir Trozic, Irma Huic, Dijana 2, Aleksandar Jovanovic, Dilara Onur, Amila Rujanac, Alberto Viskovic, Zlatko Af, Marco Munari, Aida Botonjic, Aida Idrizbegović Zgonić, Causevic Amir, Nikola Cekic, Işıl Çokuğraş, Mine Topcubasi, Caterina Borelli, Mária Szilágyi, Emir Brackovic, Nerman Rustempasic, and Lana Kudumovic
Research and education are the cornerstones for building effective heritage policies and the impl... more Research and education are the cornerstones for building effective heritage policies and the implementation of those policies are then critical to overall progress. Our main aim is to recover the traditional «architectural» language by integrating it within the framework of contemporary education. The architect's role encompasses appreciating the past, understanding the present, and anticipating and preparing for the future.
Interdisciplinary Description of Complex Systems
Journal of Business Paradigms, 2016
In today's information society knowledge has become the chief instigator of entrepreneurship ... more In today's information society knowledge has become the chief instigator of entrepreneurship and the main resource of success. Thus the key challenges include defining, managing, measuring, improving and evaluating knowledge, i.e. intellectual capital. It represents a dynamic human process, which needs to be continuously improved by acquiring new technologies as well as gaining new experience and knowledge. Lifelong education and training of employees is the most efficient method of achieving competitive advantage and surviving in the market. Formal education is not sufficient nowadays; it represents the basis to which educational activities are added throughout one's life and career. Investment in lifelong education is the most important investment in development and future as increasing uncertainty and failure to adapt to change will stop further development and lead to stagnation and decline. The paper discusses the aspects of intellectual capital that are crucial to the ...
Digital presence has penetrated all aspects of social and business life of both companies and con... more Digital presence has penetrated all aspects of social and business life of both companies and consumers, and has contributed to the change in patterns of behaviour of contemporary consumers. Furthermore, social networking has completely changed the ways in which we communicate and make connections in the modern society. Consequently, the digital era consumers have become more active, more demanding and informed about the products they buy, they have become networked in a world where information about a product is rapidly disseminated, but they have also become socially inactive. Linking and creating social connections with consumers is an important factor in the process of developing online marketing and customer relationships because it enables customization and personalization of relationships. Social media have begun to shape consumers’ attitudes and behaviours and have outgrown their basic role of transferring and forwarding information. Thus, social media are shaping a conceptu...
Zbornik sveučilišta Libertas, 2020
The aim of this research is to gain a better insight into customer satisfaction and loyalty as a ... more The aim of this research is to gain a better insight into customer satisfaction and loyalty as a result of celebrity brand endorsements, based on the data collected through primary and secondary research. The paper explores the concept of brand, as well as consumer attitudes towards brands and the use of celebrities in advertising. A brand is a name, symbol or design that identifies a product or service that is commonly associated with quality. In today’s market, celebrities are a vital element of brand advertising and a major factor in driving product sales. New media advertising has become essential for successful communication with the contemporary consumer.
Zbornik sveučilišta Libertas, 2020
The video game development path is full of drastic changes. The growth and strengthening of techn... more The video game development path is full of drastic changes. The growth and strengthening of technology and the growth of innovation in the technology sector have inevitably led to the growth of this industry, which is nowadays achieving unexpected, enviable results. The basic human need for entertainment and socializing contributes to the popularity of video games. Today, video games are played by people of all ages and genders, and the most common reasons for playing video games are fun, socializing, learning, and reducing stress, but video games also provide interactive entertainment, unlike books, movies or theatre performances. The popularity of video games is witnessed by numerous communities on social networks through which professional gamers share their experiences, tips and video game reviews, and there are statistics that support this popularity and growth. The features offered by the video game industry do not need to be particularly emphasized because the results, statis...
Sixth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture
Within the Croatian intangible cultural heritage, traditions and customs, due to their specific f... more Within the Croatian intangible cultural heritage, traditions and customs, due to their specific functions, occupy a unique place in tourism. The oral transmission of tradition, the culture of memory is manifested in the contemporary application of traditional customs as the most vital model of duration, regardless of the new way of life in which traditional customs have lost their significance. This paper aims to highlight women’s role in tradition’s transference – a practice that belongs to women within the framework of intangible cultural heritage, but also female creativity which is closely related to sustainable tourism. Protected cultural goods of intangible heritage represent forms of cultural expression of particular importance in a certain area. Their historical roots testify to their exceptional value from a historical, artistic, ethnographic, sociological, anthropological, linguistic, or literary point of view. Intangible cultural heritage, which is passed down from ge...