Eric Berkowitz - Academia.edu (original) (raw)

Papers by Eric Berkowitz

Research paper thumbnail of ヘルスケア・マーケティング : 戦略の策定から実行まで

第１章 戦略の開発と戦略的発想 第２章 マーケティング計画立案プロセスの概要 第３章 競争市場における挑戦 第４章 ステップ１：ビジョンを設定する 第５章 ステップ２：組織の内部評価・外部評価を... more 第１章 戦略の開発と戦略的発想 第２章 マーケティング計画立案プロセスの概要 第３章 競争市場における挑戦 第４章 ステップ１：ビジョンを設定する 第５章 ステップ２：組織の内部評価・外部評価を行う 第６章 ステップ３：戦略と活動をマッチさせる 第７章 ステップ４：マーケティング活動を決定する 第８章 ステップ５：マーケティング計画の統合化 第９章 ステップ６：承認とモニタリングのプロセス 第１０章 結論

Research paper thumbnail of Consumer Perceptions: a Discussion

Research paper thumbnail of Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment

The aim of this book is to provide detailed guidelines for market research, with adaptation to th... more The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare. Filled with market data, sample survey forms, and environmental checklists, the book provides the professional with the necessary tools to effectively reach the "new" healthcare consumer. Topics include data sources for healthcare marketing research, survey sampling, estimating the use of healthcare services, researching the healthcare consumer, and healthcare marketing in the 21st century.

Research paper thumbnail of Is Convenience Ruining Your Brand?

Marketing health services, 2015

Research paper thumbnail of The New Loyalty Effect

Marketing health services, 2015

Research paper thumbnail of An Investigation of Alternative Indicators of Attribute Saliency and Their Effects of the Size of the Attribute Set in the Multi-Attitudinal Model

Research paper thumbnail of The Structure of Consumer Responses to Newspaper Price Advertisements

Research paper thumbnail of The perilous post. Filling in the inpatient social media gap and the impact on patient care

Marketing health services, 2014

Research paper thumbnail of Leading beyond the bottom line, Part 4. The questions it has raised

Physician executive

The Leading Beyond the Bottom Line article series has received an overwhelming response from ACPE... more The Leading Beyond the Bottom Line article series has received an overwhelming response from ACPE members, mostly in enthusiastic support of this new leadership concept. Some of the important questions raised by members are presented with answers from the authors. This article also explores the moral challenge of leadership and why health care is more than a business. In recent years, there's been confusion about the role of the health care enterprise, its leadership and its management. We have lost our way about the "moral" thing, the "right" thing, because we have no philosophy to guide us. To manage or lead in this "business" of health care, a philosophy is required that recognizes the multiple elements to which the leader has responsibility and obligations: the customers, community, employees, and, certainly, the financial assets.

Research paper thumbnail of A qualitative study about breast cancer screening in older women: Implications for research

Journal of gerontology, 1992

Focus groups were used to explore a range of issues concerning breast cancer screening in elderly... more Focus groups were used to explore a range of issues concerning breast cancer screening in elderly women and to contribute to defining a research agenda. Two groups consisted of women aged 65-75 and 75 and older, and one group consisted of primary care physicians. Predominant topic areas were women's awareness of breast cancer and screening information, attitudes and perceived barriers to screening (including those related to women themselves, to the health care system, and to physicians), issues related to relationships within the medical community, and opinions about and priorities for change.

Research paper thumbnail of The effects of choice complexity and decision Freedom on consumer choice behavior

Advances in Consumer Research, 1979

... This research is concerned with the concepts of choice set complexity and decision freedom as... more ... This research is concerned with the concepts of choice set complexity and decision freedom as they relate to the alternative evaluation stage. At this stage it is assumed that the individual consumer has identified a choice set consisting of N objects. Hendrick, Mills, and Kiesler ...

Research paper thumbnail of The effects of choice complexity and decision Freedom on consumer choice behavior

Advances in Consumer Research, 1979

... This research is concerned with the concepts of choice set complexity and decision freedom as... more ... This research is concerned with the concepts of choice set complexity and decision freedom as they relate to the alternative evaluation stage. At this stage it is assumed that the individual consumer has identified a choice set consisting of N objects. Hendrick, Mills, and Kiesler ...

Research paper thumbnail of Brand Loyalty: Measurement and Management

Journal of Marketing Research, 1978

... Brand loyalty: Measurement and management. Post a Comment. CONTRIBUTORS: ... VOLUME/EDITION: ... more ... Brand loyalty: Measurement and management. Post a Comment. CONTRIBUTORS: ... VOLUME/EDITION: PAGES (INTRO/BODY): xiv, 157 p. SUBJECT(S): Brand loyalty. DISCIPLINE: No discipline assigned. LC NUMBER: HF5415.3 .J32. HTTP: LANGUAGE: English. ...

Research paper thumbnail of All Health Care Is Local. Capitalizing on your brand equity in the age of telemedicine

Marketing health services, 2015

Research paper thumbnail of Book Review: Brand Loyalty: Measurement and Management

Journal of Marketing Research

Research paper thumbnail of Book Reviews : PROFESSIONAL SELLING by David L. Kurtz, H. Robert Dodge, Jay E. Klompmaker (Dallas: Business Publications, Inc., 1979. 409 pp. $14.95)

Journal of the Academy of Marketing Science

Research paper thumbnail of Book Reviews : Systematic Selling: How To Influence the Buying Decision Process: by Terry A. Mort (New York, N.Y.: AMACOM, 1977. 190 pp. $12.95)

Journal of the Academy of Marketing Science, 1978

Research paper thumbnail of Marketing, Seventh Edition (Маркетинг)

Research paper thumbnail of Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius

1 Manajemen Pemasaran Marketing Eric N Berkowitz Roger a Kerin William Rudelius, 1986

Research paper thumbnail of Marketing, Sixth Edition (Маркетинг)

Research paper thumbnail of ヘルスケア・マーケティング : 戦略の策定から実行まで

第１章 戦略の開発と戦略的発想 第２章 マーケティング計画立案プロセスの概要 第３章 競争市場における挑戦 第４章 ステップ１：ビジョンを設定する 第５章 ステップ２：組織の内部評価・外部評価を... more 第１章 戦略の開発と戦略的発想 第２章 マーケティング計画立案プロセスの概要 第３章 競争市場における挑戦 第４章 ステップ１：ビジョンを設定する 第５章 ステップ２：組織の内部評価・外部評価を行う 第６章 ステップ３：戦略と活動をマッチさせる 第７章 ステップ４：マーケティング活動を決定する 第８章 ステップ５：マーケティング計画の統合化 第９章 ステップ６：承認とモニタリングのプロセス 第１０章 結論

Research paper thumbnail of Consumer Perceptions: a Discussion

Research paper thumbnail of Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment

The aim of this book is to provide detailed guidelines for market research, with adaptation to th... more The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare. Filled with market data, sample survey forms, and environmental checklists, the book provides the professional with the necessary tools to effectively reach the "new" healthcare consumer. Topics include data sources for healthcare marketing research, survey sampling, estimating the use of healthcare services, researching the healthcare consumer, and healthcare marketing in the 21st century.

Research paper thumbnail of Is Convenience Ruining Your Brand?

Marketing health services, 2015

Research paper thumbnail of The New Loyalty Effect

Marketing health services, 2015

Research paper thumbnail of An Investigation of Alternative Indicators of Attribute Saliency and Their Effects of the Size of the Attribute Set in the Multi-Attitudinal Model

Research paper thumbnail of The Structure of Consumer Responses to Newspaper Price Advertisements

Research paper thumbnail of The perilous post. Filling in the inpatient social media gap and the impact on patient care

Marketing health services, 2014

Research paper thumbnail of Leading beyond the bottom line, Part 4. The questions it has raised

Physician executive

The Leading Beyond the Bottom Line article series has received an overwhelming response from ACPE... more The Leading Beyond the Bottom Line article series has received an overwhelming response from ACPE members, mostly in enthusiastic support of this new leadership concept. Some of the important questions raised by members are presented with answers from the authors. This article also explores the moral challenge of leadership and why health care is more than a business. In recent years, there's been confusion about the role of the health care enterprise, its leadership and its management. We have lost our way about the "moral" thing, the "right" thing, because we have no philosophy to guide us. To manage or lead in this "business" of health care, a philosophy is required that recognizes the multiple elements to which the leader has responsibility and obligations: the customers, community, employees, and, certainly, the financial assets.

Research paper thumbnail of A qualitative study about breast cancer screening in older women: Implications for research

Journal of gerontology, 1992

Focus groups were used to explore a range of issues concerning breast cancer screening in elderly... more Focus groups were used to explore a range of issues concerning breast cancer screening in elderly women and to contribute to defining a research agenda. Two groups consisted of women aged 65-75 and 75 and older, and one group consisted of primary care physicians. Predominant topic areas were women's awareness of breast cancer and screening information, attitudes and perceived barriers to screening (including those related to women themselves, to the health care system, and to physicians), issues related to relationships within the medical community, and opinions about and priorities for change.

Research paper thumbnail of The effects of choice complexity and decision Freedom on consumer choice behavior

Advances in Consumer Research, 1979

... This research is concerned with the concepts of choice set complexity and decision freedom as... more ... This research is concerned with the concepts of choice set complexity and decision freedom as they relate to the alternative evaluation stage. At this stage it is assumed that the individual consumer has identified a choice set consisting of N objects. Hendrick, Mills, and Kiesler ...

Research paper thumbnail of The effects of choice complexity and decision Freedom on consumer choice behavior

Advances in Consumer Research, 1979

... This research is concerned with the concepts of choice set complexity and decision freedom as... more ... This research is concerned with the concepts of choice set complexity and decision freedom as they relate to the alternative evaluation stage. At this stage it is assumed that the individual consumer has identified a choice set consisting of N objects. Hendrick, Mills, and Kiesler ...

Research paper thumbnail of Brand Loyalty: Measurement and Management

Journal of Marketing Research, 1978

... Brand loyalty: Measurement and management. Post a Comment. CONTRIBUTORS: ... VOLUME/EDITION: ... more ... Brand loyalty: Measurement and management. Post a Comment. CONTRIBUTORS: ... VOLUME/EDITION: PAGES (INTRO/BODY): xiv, 157 p. SUBJECT(S): Brand loyalty. DISCIPLINE: No discipline assigned. LC NUMBER: HF5415.3 .J32. HTTP: LANGUAGE: English. ...

Research paper thumbnail of All Health Care Is Local. Capitalizing on your brand equity in the age of telemedicine

Marketing health services, 2015

Research paper thumbnail of Book Review: Brand Loyalty: Measurement and Management

Journal of Marketing Research

Research paper thumbnail of Book Reviews : PROFESSIONAL SELLING by David L. Kurtz, H. Robert Dodge, Jay E. Klompmaker (Dallas: Business Publications, Inc., 1979. 409 pp. $14.95)

Journal of the Academy of Marketing Science

Research paper thumbnail of Book Reviews : Systematic Selling: How To Influence the Buying Decision Process: by Terry A. Mort (New York, N.Y.: AMACOM, 1977. 190 pp. $12.95)

Journal of the Academy of Marketing Science, 1978

Research paper thumbnail of Marketing, Seventh Edition (Маркетинг)

Research paper thumbnail of Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius

1 Manajemen Pemasaran Marketing Eric N Berkowitz Roger a Kerin William Rudelius, 1986

Research paper thumbnail of Marketing, Sixth Edition (Маркетинг)