Iker Legarda - Academia.edu (original) (raw)
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UERJ - Universidade do Estado do Rio de Janeiro / Rio de Janeiro State University
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Papers by Iker Legarda
23rd International Congress on Project Management and Engineering (AEIPRO 2019), Málaga, Spain, 10-12 July, 2019, 2019
Manufacturers’ Design Skills for the Design of Advanced Services. Insights from Five Basque Manuf... more Manufacturers’ Design Skills for the Design of Advanced Services. Insights from Five Basque Manufacturers.
Making it practitioners-friendly. A service design toolkit for the design of advanced services
Independientemente del sector en el que operan, un creciente numero de organizaciones de servicio... more Independientemente del sector en el que operan, un creciente numero de organizaciones de servicios estan buscando nuevos enfoques capaces de ofrecer propuestas de valor mas competitivas. De acuerdo con la literatura, el diseno de servicios puede asistir a las empresas en tal proceso. Este estudio se centra en el analisis de dos companias que buscan integrar capacidades para el diseno de servicios. Ambas companias son lideres en su sector: servicios de restauracion colectiva y servicios de atencion al cliente. El objetivo del estudio es identificar las razones que impulsaron a estas empresas a comenzar dicha transformacion. De esta forma, se busca contribuir a entender por que cada vez mas organizaciones estan adoptando el diseno de servicios como enfoque central para la innovacion y el crecimiento. El metodo de investigacion consiste en dos entrevistas semiestructuradas con directivos y mandos intermedios de cada compania. Los resultados muestran que estas dos companias buscan capac...
Sustainability
Increasing numbers of companies are looking to embed design as a strategic capability to meet tod... more Increasing numbers of companies are looking to embed design as a strategic capability to meet today’s business and social challenges. However, integrating design in an organization is a challenge, due to the scarcity of knowledge on managing this process and measuring its impact. This study presents a model for measuring and managing the impact of design on the organization (DIMM). The model builds on four levels of design impact identified in the literature: results, perception, processes, and design culture. The model was tested with four service companies that have recently developed design capabilities. To this end, those responsible for the integration of design were interviewed, using the model itself as an interview guide to confirm its usefulness and identify possible improvements. The results showed that the model was useful to assess the impact of design on companies with emerging design capabilities, but also as a reflection and management tool to align design with strate...
23rd International Congress on Project Management and Engineering (AEIPRO 2019), Málaga, Spain, 10-12 July, 2019, 2019
Manufacturers’ Design Skills for the Design of Advanced Services. Insights from Five Basque Manuf... more Manufacturers’ Design Skills for the Design of Advanced Services. Insights from Five Basque Manufacturers.
Making it practitioners-friendly. A service design toolkit for the design of advanced services
Independientemente del sector en el que operan, un creciente numero de organizaciones de servicio... more Independientemente del sector en el que operan, un creciente numero de organizaciones de servicios estan buscando nuevos enfoques capaces de ofrecer propuestas de valor mas competitivas. De acuerdo con la literatura, el diseno de servicios puede asistir a las empresas en tal proceso. Este estudio se centra en el analisis de dos companias que buscan integrar capacidades para el diseno de servicios. Ambas companias son lideres en su sector: servicios de restauracion colectiva y servicios de atencion al cliente. El objetivo del estudio es identificar las razones que impulsaron a estas empresas a comenzar dicha transformacion. De esta forma, se busca contribuir a entender por que cada vez mas organizaciones estan adoptando el diseno de servicios como enfoque central para la innovacion y el crecimiento. El metodo de investigacion consiste en dos entrevistas semiestructuradas con directivos y mandos intermedios de cada compania. Los resultados muestran que estas dos companias buscan capac...
Sustainability
Increasing numbers of companies are looking to embed design as a strategic capability to meet tod... more Increasing numbers of companies are looking to embed design as a strategic capability to meet today’s business and social challenges. However, integrating design in an organization is a challenge, due to the scarcity of knowledge on managing this process and measuring its impact. This study presents a model for measuring and managing the impact of design on the organization (DIMM). The model builds on four levels of design impact identified in the literature: results, perception, processes, and design culture. The model was tested with four service companies that have recently developed design capabilities. To this end, those responsible for the integration of design were interviewed, using the model itself as an interview guide to confirm its usefulness and identify possible improvements. The results showed that the model was useful to assess the impact of design on companies with emerging design capabilities, but also as a reflection and management tool to align design with strate...