Liljana Siljanovska - Academia.edu (original) (raw)

Papers by Liljana Siljanovska

Research paper thumbnail of Media Freedom and Professional Criteria through an Analysis of Daily News Broadcasts on the National Televisions in the Republic of North Macedonia

INTERNATIONAL JOURNAL OF SOCIAL SCIENCE AND EDUCATION RESEARCH STUDIES

Freedom of speech and expression as one of the fundamental human rights in conditions of a lower ... more Freedom of speech and expression as one of the fundamental human rights in conditions of a lower degree of democratization of a society increasingly create a state of media dysfunction, informative and analytical reduction and a phenomenon of cognitive atrophy of media messages, especially in the formation of public opinion about significant social issues of political, economic and cultural background. Freedom and responsibility, being two sides of a process in the functioning of the media conditioned by the application of professional standards and criteria, reflects the media culture that influences the formation of public opinion among the audience. The purpose of this paper is to analyze the factors of the development of professional standards and criteria as a significant communication phenomenon that determines the democratic capacity of the contemporary communication reality and the pluralism of citizens’ interests. The paper methodologically focuses on the analysis of the ce...

Research paper thumbnail of The Influences of Public Relations and Crisis Management in the Business Sector: A Case Study in the Republic of North Macedonia

Prizren social science journal, Aug 31, 2022

The subject of this research is the preparedness of companies in terms of crisis management under... more The subject of this research is the preparedness of companies in terms of crisis management under the conditions of various endogenous and exogenous factors, such as economic growth, new technologies, the Internet, media, social media, as well as unfair competition. That being said, the purpose of this research is setting up the tactics of communication which should be developed good communication of the message to the members of the target group. Medium and large companies operating in the Republic of North Macedonia are taken as an example for this research. These are companies in the field of water production, telecommunications, design and printing of material, work with social networks, as well as providing services. In addition, the two largest PR agencies in Macedonia were included in the research as well, which significantly contributes to its validity results. As a candidate country for membership in the European Union, in the Macedonian business sector it is necessary to raise awareness of the existence of a team in companies that will contribute to their readiness for future crisis situations, coordination and work efficiency. It is to be anticipated for the obtained results of this research to significantly promote and advance the country's serious intention of such ambitious international tendencies.

Research paper thumbnail of The attitudes, perceptions and practices in terms of editorial reporting on cultural diversity in Macedonian media

Republic of Macedonia is democratic multicultural society and has unique characteristics witch ar... more Republic of Macedonia is democratic multicultural society and has unique characteristics witch are real positive manifestations on ethnic, religious, cultural and linguistic complexity. Basic research challenge in this study will be the question if this characteristic, in the past as for today, from members of the Macedonian people as a majority and other communities and groups that live in Macedonia, perceived as a threat to social integration or new regional and common European values for cultural diversity. The way different communities and groups are presented through media, their possibilities to express their opinions and attitudes through media content and be part of the redactions in the media which are crucial to the overall development of the Macedonian society and developing mutual understanding, coexistence, cooperation and tolerance.

Research paper thumbnail of Media in the Republic of North Macedonia: Between Objective Informing and False News

Research paper thumbnail of Globalization vs. Cultural Identity

Language, individual & society, 2014

Globalization, today, is marked as a relatively new discourse although it refers to some old proc... more Globalization, today, is marked as a relatively new discourse although it refers to some old processes that in the previous years had been interpreted a little bit differently. In that sense the universalization and internationalization are just synonyms for globalization of which there are controversial arguments in scientific academic circles and the international public. Globalists and anti-globalists are divided in their attitudes on the effects that it causes nationally and globally. Issues in terms of the theoretical reorganization of space and time that it defines in terms of economical, political and cultural context of an unspecified geographical area, with undefined borders and undefined global governments are disputable. That is why it cannot be regarded neither as Americanization, nor Europeanization, and each attempt at a simple regional gathering of national governments in their joined actions is solely a reduced understanding of the growing global interdependency that simultaneously produces cultural diversity and is nurturing cultural identities at a local level. Their proportional dependency revives in practice the new amalgam of Robertson-glocalization.

Research paper thumbnail of Facebook as a New Media - Cultural and Communication Phenomenon of Globalization

2017 UBT International Conference, Oct 28, 2017

The idea of this text is the method of textual analysis, using excerpts from academic research, b... more The idea of this text is the method of textual analysis, using excerpts from academic research, but also by analyzing the extracts from the press, interpreting the sociological facts and opposing attitudes, to show the complexity of a phenomenon in an area and an activity that is very arbitrarily and irresponsibly used and interpreted. The Internet as a medium is a communication phenomenon in which the complex interconnection of the Facebook web site with real life itself transmits information to the participants and therefore requires a systematic analysis procedure that clarifies that complexity. As Vuksanovic emphasizes (2007), "the world of the apparition is again becoming actual." The Internet social communication is a supplement and extension of the traditional social behavior. It has been proven that the more individuals in communicative realities are connected, communicate tete-a-tete, they more commonly use other media for mutual communication, including Internet social communication. In fact, the new media, or social networks, upgrade traditional social behavior without having to increase or decrease it. The term "reality" is increasingly virtualized and falls under the influence of the media that is expressing the multifunctionality that gives dimension, shape and transforms the public. The theoretical reorganization of space and time generalizes the communication content and atomizes the audience through a dual approach that sets unwritten rules of communication culture. The Internet as an independent medium, which is partly composed of other media, due to the development of science and technology, on one hand, facilitates everyday life, and on the other hand, it does not make it stable and regulated, but it seems that it takes it away from everyday control. The consequences of the "Internet present" or "cyber reality" do not remain impressive and captured solely in such a virtual world, but also manifest themselves in the realms of communication in the real life.

Research paper thumbnail of A Critical Analysis of Interpersonal Communication in Modern Times of the Concept “ Looking Glass Self (1902) ” By Charles Horton Cooley

SEEU Review, 2018

Influence of other’s assessments on individuals in society and their reaction is an amusing topic... more Influence of other’s assessments on individuals in society and their reaction is an amusing topic, given Cooley’s Looking Glass Self concept concerning this, simultaneously being the subject of this critical analysis. The fact manifesting an opinion that an individual’s true self changes due to other perceptions is often subjected to various critical considerations, creating the impression that in reality the concept is infeasible. The purpose is determining the “hole” in the third component, proving that the true self is occasionally susceptible to constant change, depending on other’s perceptions and the individual himself. Regarding the methodology, several methods were used to prove the critical attitude towards this topic. Applications of comparative analysis, descriptive and historical methods are present. Our result is concluding the individual develops a certain attitude influenced by different experiences, being crucial to whether he will be ready to change his true self or...

Research paper thumbnail of The Influence of Social Media on Organizational Communication: Case Study in Republic of Macedonia

European Journal of Interdisciplinary Studies, 2015

Development of the communications technologies introduced the need of new ways of organization of... more Development of the communications technologies introduced the need of new ways of organization of corporate communication processes. Social media play an important role in performing of public and community activities and are more and more used as important communication tool of the employees in sharing of ideas, exchange of mutual experiences, and in all aspects of performing of vertical and horizontal communication. By research conducted with quality methods- observing of different companies and interviews of employees, managers and competent officials for development of organizational communication in the Republic of Macedonia data will be collected for how many employees of organizations in Macedonia use the social networks services and what habits they have during such communication. By that, the research will try with case study to answer the question on the influence of social media to organizational communication. Internet social communication is the addition and an extensio...

Research paper thumbnail of The Informative Function of the Media: Negativism and the Ideological Component of News

Media Mass Communication, 2014

One of the basic functions of the media is the informative function whose sole purpose is to info... more One of the basic functions of the media is the informative function whose sole purpose is to inform the recipients with a message of public interest which is to promote public awareness and a certain relation to the new, the unknown, the current and, above all, the true and the objective. Such performances of information in its basic form of media expression should contain the news, regardless of the media used to convey it, i.e. whether it is a radio or TV announcement, a printed article in the daily newspapers or piece of information published on the new social media. The media framework or the famous theoretical perspective-agenda seething-in media practice nationally and worldwide strays from objective criteria on structure and reorganization of the news and, above all, in terms of the thematic choice on which piece of information or which current event deserves to be published. Negativism and the ideological coloring of the news are central in daily newspapers and informational shows, i.e. in radio and TV news.

Research paper thumbnail of Globalization vs. Cultural Identity

Language Individual Society, 2014

Globalization, today, is marked as a relatively new discourse although it refers to some old proc... more Globalization, today, is marked as a relatively new discourse although it refers to some old processes that in the previous years had been interpreted a little bit differently. In that sense the universalization and internationalization are just synonyms for globalization of which there are controversial arguments in scientific academic circles and the international public. Globalists and anti-globalists are divided in their attitudes on the effects that it causes nationally and globally. Issues in terms of the theoretical reorganization of space and time that it defines in terms of economical, political and cultural context of an unspecified geographical area, with undefined borders and undefined global governments are disputable. That is why it cannot be regarded neither as Americanization, nor Europeanization, and each attempt at a simple regional gathering of national governments in their joined actions is solely a reduced understanding of the growing global interdependency that simultaneously produces cultural diversity and is nurturing cultural identities at a local level. Their proportional dependency revives in practice the new amalgam of Robertson-glocalization.

Research paper thumbnail of The demystifying of the European politics on enlargement- the case with the Republic of Macedonia

Mediterranean Journal of Social Sciences, 2014

The purpose of this study was to find out the various problems student-teachers face during the t... more The purpose of this study was to find out the various problems student-teachers face during the teaching practice exercise and proffer possible solutions. The study adopted the descriptive research of the survey type. The population consisted of all the lecturers and students of the Faculty of Education in three universities namely,

Research paper thumbnail of The Europeanization of Balkans−Yes or No

Social Sciences, 2013

Should the Balkan be place where the credibility of European Union will happen? This question is ... more Should the Balkan be place where the credibility of European Union will happen? This question is becoming increasingly evident after the rejection of the EU constitution by France and the Netherlands in the middle of 2005 which is mostly resulted by dissatisfaction of voters of the internal political governing in their countries. This conclusion was further created by created mediumistic reality for Euro integrated processes of the aspirant and candidate countries for their membership through one longer period of creation of public opinion (mostly intensive from 2003-2005). What have mediumistic forecasts show for the Europeanization of the Balkans? Controversy about the expansion of the Union have been treated by a media content that the international and domestic public channelled the European public opinion through several dimensions of influence. First, on the local mediumistic scene, the European public opinion, is firstly manifested more as an ideology, less as a rational strategic preference for the creation of European values through reforms in all segments of social-political, economic and cultural life. In those frames, the media have created a framework for the creation of collective memory of Euro integrations, Euro-consciousness to integrate in the normative collective , economic, social and institutional system whose cultured common denominator are the new social relationships, and politics of influences between EU and countries out of EU The concept of integration and inclusion is idealized to the extent which ii itself negates the concept of exclusion and marginalization. All this is in contradiction with some postmodern theories that suggest some of the possible changes of transitional societies. Here could be included destruction, that is the collapse of old institutions and especially the actual questions regarding the process of fragmentation of the society to micro-social units, that is, to small parallel worlds and their adjustment. Atomization of societies, which would result as possibility of conflicting new changes, would lose the social dimension, and in the enter of attention are individuals that with their free rational mind will be faced with a wild-takings power.

Research paper thumbnail of The Politicization of European Identity in International Scientific Circles

Social Sciences, 2013

European Union introduces the right of European citizenship with the Maastricht treaty of 1992. T... more European Union introduces the right of European citizenship with the Maastricht treaty of 1992. This law explains the direct relationship between citizens and the Union, giving European citizens in case of need, especially when outside the European Union, to be represented by any Consulate of a country-member of the Union. This applies in cases when it is different from their national state. Certainly these issues are beyond the powers of an international organization because they are related to constitutional norms of a state that in accordance with the structure of national groups to determine the qualifications of its own, national identity. It is therefore not surprising that the Union was in the process to discuss their own constitution which is still trying to be enacted. On the other hand, the resolution of these questions posed by the need to reach agreement on political integration, as the highest degree of integration between countries.The politicization of European identity in international scientific circles is more of a question as a practical reality versus efforts of the Union for Americanization of European cultural space that imposes globalization to the values of culture, especially the media space. If it's known that the definition of European values is actually determining the global, universal norms and rules of behavior especially regarding human rights, freedoms and the characteristics that occur and determine identities of nations, it is difficult to generalize and practice as European identity. In this direction moves the same qualification of the Union as a community of national and cultural differences. From there, efforts to build the European identity in terms of institutional and financial crisis of the Union are harder to accrue out of the narrow, national frameworks of member states. Old and new 'ladies' the Union, the division of Eastern and Western Europe, the rich north and poor south, is deeply rooted in Western European mental code-category that in later time defines Europe's identity crisis.

Research paper thumbnail of The Political Basis of the European Identity

Social Sciences, 2014

The concept of European identity is understood as an attempt to consolidate the process of Europe... more The concept of European identity is understood as an attempt to consolidate the process of European integration that would provide the European Union with a more stable future. This is why, generally speaking, the concept has gained its full relevance with the entry into force of the Mastricht Treaty in 1993, establishing the European Union, thus ever growing integration. Under the concept of European identity, it is not enough to be within the borders of the EU. One can become "more" European by accepting what is considered to be European norms and values while at the same time having appreciation for the background. The European identity is expressed by trying to speak the local language, by trying to assimilate and integrate to the extent that will facilitate our everyday life in the given environment, by respecting an opportunity to be part of such an environment, etc. The official establishment of the concept of the European identity during the 1973 Copenhagen Summit at that point was a political category as a foreign policy tool. Since then, it moved from political to social category and back. For example, the veil issue has moved from being a cultural issue to become a political issue and this also has implications for the development of European identity. The politicization of European identity in international scientific circles is more of a question as a practical reality versus efforts of the Union for Americanization of European cultural space that imposes globalization to the values of culture, especially the media space.

Research paper thumbnail of Theoretical Approach and Analysis of Communication as an Important Factor in Leadership in the Republic of North Macedonia

European Journal of Business and Management Research

The subject of research in this paper is leadership and how communication with all its tools and ... more The subject of research in this paper is leadership and how communication with all its tools and capabilities "dictates" and sets its modes of action. The research conducts a detailed analysis of how communication tools with their power direct leadership on its path to complete success, thus turning it into transformative leadership, i.e., leadership that can change radically depending on the way communication tools are used. Communication comes down to speaking and listening to others as well as understanding what they are saying is key to achieving successful communication. It is often said that listening is the first language that people develop and as a result, cognitive skills are based on the skill and ability to listen. Leadership, on the other hand, is also a subject around which the visualizations of people who communicate, develop certain relationships, and people who "work" to improve society as a whole are inevitable. Through theoretical analysis and ...

Research paper thumbnail of Public Opinion and Europeanization of Macedonia: A Communicational View on European Values

Commonly accepted attitude is that integration into the European Union will not be possible witho... more Commonly accepted attitude is that integration into the European Union will not be possible without clear and quality message which should reflect as essence of the process of media communication in a democratic world rich of different forms of social interaction. With regard to that, European behavior prefers communication which should be free, transparent, objective, analytical and diverse. In other words - it should make telling the pluralism of interests possible. To be able to promote the European values, the media is facing a task of “Europeiization” in a sense of building standards and criteria which could be possible with consistent media policies and regulation. Some new studies of values in Macedonian society admit that Macedonia is only pseudo- modern today. Clearly economic and political institutions swing between modern and postmodern orientation of institutional and technological level. However, traditionalism has been kept in the sphere of social and cultural values. ...

Research paper thumbnail of Stylistic Analysis of a Portrait of the Artist as a Young Man from Lexical and Grammatical Category

Language is a purely human and non-instinctive method of communicating ideas, emotions and desire... more Language is a purely human and non-instinctive method of communicating ideas, emotions and desires by means of a system of voluntarily produced symbols. Linguists have recognized that language can be spoken, thought, written, and expressed in shorthand, Morse code, Braille, teleprint code, and even whistled. Each of these 'codings' has been analyzed statistically in numerous ways but the most common approaches are: counting the number of occurrences of words, counting the number of times a word of given length occurs, counting the number of times a sentence of given length occurs, and counting the number of times a word containing a given number of phonemes occurs. The resulting frequency distributions have been used to characterize an author or indeed a language. They have been used to estimate an author's total vocabulary. One important feature or by-product of such distributions is that languages of societies can be classified according to some complexity criterion. Since it is possible that the complexity of a society can be indicated by the complexity of its language, then the models for such distributions take on a utility factor besides the intrinsic interest of classification. This paper classifies many linguistic features and reviews some linguistic indicators commonly referred to as words, vocabulary, phrases, clauses, sentences, etc.

Research paper thumbnail of Some Moments of Distortion of Reality in Iris Murdoch’s Novel “Under the Net”

Life is full of adventures that we might be a victim of. Life is also a playful net which throws ... more Life is full of adventures that we might be a victim of. Life is also a playful net which throws on ourselves interesting moments in order to make us face ourselves in the process of coping with them. This is the net which is thrown on us day after day, moment after moment, there are moments that we lose a complete view and reflect a lot of negative energy. On the other hand we try to create our own net, as a counter reflection of the first net, and thus put the two of them in a constant struggle. This is done to create our own reality. A reality which reflects our deep inner self which is in a constant struggle with the outer, already established reality. So it is up to us to make these kinds of struggles if we want to break free from the stultifying movements of the life waves.

Research paper thumbnail of The Mass Media and Persuasion

In democratic societies, the media today have a complex relation with the sources of power and th... more In democratic societies, the media today have a complex relation with the sources of power and the political system. Firstly, they should emit information and attitudes independent from the government and interests of power, secondly, those with interests promote news and information closely related with the political parties and other groups. Hence, there has always been a close relation between the mass communication and the product of politics. In the relation between politics and the media the good informative function is very evident. As a part of the media reality, communication contents do not only transfer messages and information from the political factors, but they also analyze, select, make comments, give their own opinion and share attitudes on them. Media effects on politics are realized through manipulative and propagandistic techniques of persuasion, contrary to the professional standards and criteria of the functioning of the mass media communication.

Research paper thumbnail of David Herbert Lawrence an Icon of Modernism

A great contribution on the exploration of the human mind, and the modes in which people think an... more A great contribution on the exploration of the human mind, and the modes in which people think and behave by literally leaving aside all the constraints that were imposed to them by various social movements, are present in the Literature of the modern world, which historically begins by the ending of the 19th century. The era during which this kind of Literature is created is known as Modernism. Modernism is based on the outburst of peoples introversion, their pathological need to speak freely about their ―skeletons in the cupboard‖, to get released of their mental and spiritual xenophobia. Modernism enabled not only a detection of these deformities, but freedom to speak about them and find cures. It is Sigmund Freud, whose theories changed the way of thinking, thus the way of writing that is why Modernism transfers us to a new dimension of writing, which deals a lot with the straightforward way of writing about the truth in a truthful way. There is no doubt that David Herbert Lawre...

Research paper thumbnail of Media Freedom and Professional Criteria through an Analysis of Daily News Broadcasts on the National Televisions in the Republic of North Macedonia

INTERNATIONAL JOURNAL OF SOCIAL SCIENCE AND EDUCATION RESEARCH STUDIES

Freedom of speech and expression as one of the fundamental human rights in conditions of a lower ... more Freedom of speech and expression as one of the fundamental human rights in conditions of a lower degree of democratization of a society increasingly create a state of media dysfunction, informative and analytical reduction and a phenomenon of cognitive atrophy of media messages, especially in the formation of public opinion about significant social issues of political, economic and cultural background. Freedom and responsibility, being two sides of a process in the functioning of the media conditioned by the application of professional standards and criteria, reflects the media culture that influences the formation of public opinion among the audience. The purpose of this paper is to analyze the factors of the development of professional standards and criteria as a significant communication phenomenon that determines the democratic capacity of the contemporary communication reality and the pluralism of citizens’ interests. The paper methodologically focuses on the analysis of the ce...

Research paper thumbnail of The Influences of Public Relations and Crisis Management in the Business Sector: A Case Study in the Republic of North Macedonia

Prizren social science journal, Aug 31, 2022

The subject of this research is the preparedness of companies in terms of crisis management under... more The subject of this research is the preparedness of companies in terms of crisis management under the conditions of various endogenous and exogenous factors, such as economic growth, new technologies, the Internet, media, social media, as well as unfair competition. That being said, the purpose of this research is setting up the tactics of communication which should be developed good communication of the message to the members of the target group. Medium and large companies operating in the Republic of North Macedonia are taken as an example for this research. These are companies in the field of water production, telecommunications, design and printing of material, work with social networks, as well as providing services. In addition, the two largest PR agencies in Macedonia were included in the research as well, which significantly contributes to its validity results. As a candidate country for membership in the European Union, in the Macedonian business sector it is necessary to raise awareness of the existence of a team in companies that will contribute to their readiness for future crisis situations, coordination and work efficiency. It is to be anticipated for the obtained results of this research to significantly promote and advance the country's serious intention of such ambitious international tendencies.

Research paper thumbnail of The attitudes, perceptions and practices in terms of editorial reporting on cultural diversity in Macedonian media

Republic of Macedonia is democratic multicultural society and has unique characteristics witch ar... more Republic of Macedonia is democratic multicultural society and has unique characteristics witch are real positive manifestations on ethnic, religious, cultural and linguistic complexity. Basic research challenge in this study will be the question if this characteristic, in the past as for today, from members of the Macedonian people as a majority and other communities and groups that live in Macedonia, perceived as a threat to social integration or new regional and common European values for cultural diversity. The way different communities and groups are presented through media, their possibilities to express their opinions and attitudes through media content and be part of the redactions in the media which are crucial to the overall development of the Macedonian society and developing mutual understanding, coexistence, cooperation and tolerance.

Research paper thumbnail of Media in the Republic of North Macedonia: Between Objective Informing and False News

Research paper thumbnail of Globalization vs. Cultural Identity

Language, individual & society, 2014

Globalization, today, is marked as a relatively new discourse although it refers to some old proc... more Globalization, today, is marked as a relatively new discourse although it refers to some old processes that in the previous years had been interpreted a little bit differently. In that sense the universalization and internationalization are just synonyms for globalization of which there are controversial arguments in scientific academic circles and the international public. Globalists and anti-globalists are divided in their attitudes on the effects that it causes nationally and globally. Issues in terms of the theoretical reorganization of space and time that it defines in terms of economical, political and cultural context of an unspecified geographical area, with undefined borders and undefined global governments are disputable. That is why it cannot be regarded neither as Americanization, nor Europeanization, and each attempt at a simple regional gathering of national governments in their joined actions is solely a reduced understanding of the growing global interdependency that simultaneously produces cultural diversity and is nurturing cultural identities at a local level. Their proportional dependency revives in practice the new amalgam of Robertson-glocalization.

Research paper thumbnail of Facebook as a New Media - Cultural and Communication Phenomenon of Globalization

2017 UBT International Conference, Oct 28, 2017

The idea of this text is the method of textual analysis, using excerpts from academic research, b... more The idea of this text is the method of textual analysis, using excerpts from academic research, but also by analyzing the extracts from the press, interpreting the sociological facts and opposing attitudes, to show the complexity of a phenomenon in an area and an activity that is very arbitrarily and irresponsibly used and interpreted. The Internet as a medium is a communication phenomenon in which the complex interconnection of the Facebook web site with real life itself transmits information to the participants and therefore requires a systematic analysis procedure that clarifies that complexity. As Vuksanovic emphasizes (2007), "the world of the apparition is again becoming actual." The Internet social communication is a supplement and extension of the traditional social behavior. It has been proven that the more individuals in communicative realities are connected, communicate tete-a-tete, they more commonly use other media for mutual communication, including Internet social communication. In fact, the new media, or social networks, upgrade traditional social behavior without having to increase or decrease it. The term "reality" is increasingly virtualized and falls under the influence of the media that is expressing the multifunctionality that gives dimension, shape and transforms the public. The theoretical reorganization of space and time generalizes the communication content and atomizes the audience through a dual approach that sets unwritten rules of communication culture. The Internet as an independent medium, which is partly composed of other media, due to the development of science and technology, on one hand, facilitates everyday life, and on the other hand, it does not make it stable and regulated, but it seems that it takes it away from everyday control. The consequences of the "Internet present" or "cyber reality" do not remain impressive and captured solely in such a virtual world, but also manifest themselves in the realms of communication in the real life.

Research paper thumbnail of A Critical Analysis of Interpersonal Communication in Modern Times of the Concept “ Looking Glass Self (1902) ” By Charles Horton Cooley

SEEU Review, 2018

Influence of other’s assessments on individuals in society and their reaction is an amusing topic... more Influence of other’s assessments on individuals in society and their reaction is an amusing topic, given Cooley’s Looking Glass Self concept concerning this, simultaneously being the subject of this critical analysis. The fact manifesting an opinion that an individual’s true self changes due to other perceptions is often subjected to various critical considerations, creating the impression that in reality the concept is infeasible. The purpose is determining the “hole” in the third component, proving that the true self is occasionally susceptible to constant change, depending on other’s perceptions and the individual himself. Regarding the methodology, several methods were used to prove the critical attitude towards this topic. Applications of comparative analysis, descriptive and historical methods are present. Our result is concluding the individual develops a certain attitude influenced by different experiences, being crucial to whether he will be ready to change his true self or...

Research paper thumbnail of The Influence of Social Media on Organizational Communication: Case Study in Republic of Macedonia

European Journal of Interdisciplinary Studies, 2015

Development of the communications technologies introduced the need of new ways of organization of... more Development of the communications technologies introduced the need of new ways of organization of corporate communication processes. Social media play an important role in performing of public and community activities and are more and more used as important communication tool of the employees in sharing of ideas, exchange of mutual experiences, and in all aspects of performing of vertical and horizontal communication. By research conducted with quality methods- observing of different companies and interviews of employees, managers and competent officials for development of organizational communication in the Republic of Macedonia data will be collected for how many employees of organizations in Macedonia use the social networks services and what habits they have during such communication. By that, the research will try with case study to answer the question on the influence of social media to organizational communication. Internet social communication is the addition and an extensio...

Research paper thumbnail of The Informative Function of the Media: Negativism and the Ideological Component of News

Media Mass Communication, 2014

One of the basic functions of the media is the informative function whose sole purpose is to info... more One of the basic functions of the media is the informative function whose sole purpose is to inform the recipients with a message of public interest which is to promote public awareness and a certain relation to the new, the unknown, the current and, above all, the true and the objective. Such performances of information in its basic form of media expression should contain the news, regardless of the media used to convey it, i.e. whether it is a radio or TV announcement, a printed article in the daily newspapers or piece of information published on the new social media. The media framework or the famous theoretical perspective-agenda seething-in media practice nationally and worldwide strays from objective criteria on structure and reorganization of the news and, above all, in terms of the thematic choice on which piece of information or which current event deserves to be published. Negativism and the ideological coloring of the news are central in daily newspapers and informational shows, i.e. in radio and TV news.

Research paper thumbnail of Globalization vs. Cultural Identity

Language Individual Society, 2014

Globalization, today, is marked as a relatively new discourse although it refers to some old proc... more Globalization, today, is marked as a relatively new discourse although it refers to some old processes that in the previous years had been interpreted a little bit differently. In that sense the universalization and internationalization are just synonyms for globalization of which there are controversial arguments in scientific academic circles and the international public. Globalists and anti-globalists are divided in their attitudes on the effects that it causes nationally and globally. Issues in terms of the theoretical reorganization of space and time that it defines in terms of economical, political and cultural context of an unspecified geographical area, with undefined borders and undefined global governments are disputable. That is why it cannot be regarded neither as Americanization, nor Europeanization, and each attempt at a simple regional gathering of national governments in their joined actions is solely a reduced understanding of the growing global interdependency that simultaneously produces cultural diversity and is nurturing cultural identities at a local level. Their proportional dependency revives in practice the new amalgam of Robertson-glocalization.

Research paper thumbnail of The demystifying of the European politics on enlargement- the case with the Republic of Macedonia

Mediterranean Journal of Social Sciences, 2014

The purpose of this study was to find out the various problems student-teachers face during the t... more The purpose of this study was to find out the various problems student-teachers face during the teaching practice exercise and proffer possible solutions. The study adopted the descriptive research of the survey type. The population consisted of all the lecturers and students of the Faculty of Education in three universities namely,

Research paper thumbnail of The Europeanization of Balkans−Yes or No

Social Sciences, 2013

Should the Balkan be place where the credibility of European Union will happen? This question is ... more Should the Balkan be place where the credibility of European Union will happen? This question is becoming increasingly evident after the rejection of the EU constitution by France and the Netherlands in the middle of 2005 which is mostly resulted by dissatisfaction of voters of the internal political governing in their countries. This conclusion was further created by created mediumistic reality for Euro integrated processes of the aspirant and candidate countries for their membership through one longer period of creation of public opinion (mostly intensive from 2003-2005). What have mediumistic forecasts show for the Europeanization of the Balkans? Controversy about the expansion of the Union have been treated by a media content that the international and domestic public channelled the European public opinion through several dimensions of influence. First, on the local mediumistic scene, the European public opinion, is firstly manifested more as an ideology, less as a rational strategic preference for the creation of European values through reforms in all segments of social-political, economic and cultural life. In those frames, the media have created a framework for the creation of collective memory of Euro integrations, Euro-consciousness to integrate in the normative collective , economic, social and institutional system whose cultured common denominator are the new social relationships, and politics of influences between EU and countries out of EU The concept of integration and inclusion is idealized to the extent which ii itself negates the concept of exclusion and marginalization. All this is in contradiction with some postmodern theories that suggest some of the possible changes of transitional societies. Here could be included destruction, that is the collapse of old institutions and especially the actual questions regarding the process of fragmentation of the society to micro-social units, that is, to small parallel worlds and their adjustment. Atomization of societies, which would result as possibility of conflicting new changes, would lose the social dimension, and in the enter of attention are individuals that with their free rational mind will be faced with a wild-takings power.

Research paper thumbnail of The Politicization of European Identity in International Scientific Circles

Social Sciences, 2013

European Union introduces the right of European citizenship with the Maastricht treaty of 1992. T... more European Union introduces the right of European citizenship with the Maastricht treaty of 1992. This law explains the direct relationship between citizens and the Union, giving European citizens in case of need, especially when outside the European Union, to be represented by any Consulate of a country-member of the Union. This applies in cases when it is different from their national state. Certainly these issues are beyond the powers of an international organization because they are related to constitutional norms of a state that in accordance with the structure of national groups to determine the qualifications of its own, national identity. It is therefore not surprising that the Union was in the process to discuss their own constitution which is still trying to be enacted. On the other hand, the resolution of these questions posed by the need to reach agreement on political integration, as the highest degree of integration between countries.The politicization of European identity in international scientific circles is more of a question as a practical reality versus efforts of the Union for Americanization of European cultural space that imposes globalization to the values of culture, especially the media space. If it's known that the definition of European values is actually determining the global, universal norms and rules of behavior especially regarding human rights, freedoms and the characteristics that occur and determine identities of nations, it is difficult to generalize and practice as European identity. In this direction moves the same qualification of the Union as a community of national and cultural differences. From there, efforts to build the European identity in terms of institutional and financial crisis of the Union are harder to accrue out of the narrow, national frameworks of member states. Old and new 'ladies' the Union, the division of Eastern and Western Europe, the rich north and poor south, is deeply rooted in Western European mental code-category that in later time defines Europe's identity crisis.

Research paper thumbnail of The Political Basis of the European Identity

Social Sciences, 2014

The concept of European identity is understood as an attempt to consolidate the process of Europe... more The concept of European identity is understood as an attempt to consolidate the process of European integration that would provide the European Union with a more stable future. This is why, generally speaking, the concept has gained its full relevance with the entry into force of the Mastricht Treaty in 1993, establishing the European Union, thus ever growing integration. Under the concept of European identity, it is not enough to be within the borders of the EU. One can become "more" European by accepting what is considered to be European norms and values while at the same time having appreciation for the background. The European identity is expressed by trying to speak the local language, by trying to assimilate and integrate to the extent that will facilitate our everyday life in the given environment, by respecting an opportunity to be part of such an environment, etc. The official establishment of the concept of the European identity during the 1973 Copenhagen Summit at that point was a political category as a foreign policy tool. Since then, it moved from political to social category and back. For example, the veil issue has moved from being a cultural issue to become a political issue and this also has implications for the development of European identity. The politicization of European identity in international scientific circles is more of a question as a practical reality versus efforts of the Union for Americanization of European cultural space that imposes globalization to the values of culture, especially the media space.

Research paper thumbnail of Theoretical Approach and Analysis of Communication as an Important Factor in Leadership in the Republic of North Macedonia

European Journal of Business and Management Research

The subject of research in this paper is leadership and how communication with all its tools and ... more The subject of research in this paper is leadership and how communication with all its tools and capabilities "dictates" and sets its modes of action. The research conducts a detailed analysis of how communication tools with their power direct leadership on its path to complete success, thus turning it into transformative leadership, i.e., leadership that can change radically depending on the way communication tools are used. Communication comes down to speaking and listening to others as well as understanding what they are saying is key to achieving successful communication. It is often said that listening is the first language that people develop and as a result, cognitive skills are based on the skill and ability to listen. Leadership, on the other hand, is also a subject around which the visualizations of people who communicate, develop certain relationships, and people who "work" to improve society as a whole are inevitable. Through theoretical analysis and ...

Research paper thumbnail of Public Opinion and Europeanization of Macedonia: A Communicational View on European Values

Commonly accepted attitude is that integration into the European Union will not be possible witho... more Commonly accepted attitude is that integration into the European Union will not be possible without clear and quality message which should reflect as essence of the process of media communication in a democratic world rich of different forms of social interaction. With regard to that, European behavior prefers communication which should be free, transparent, objective, analytical and diverse. In other words - it should make telling the pluralism of interests possible. To be able to promote the European values, the media is facing a task of “Europeiization” in a sense of building standards and criteria which could be possible with consistent media policies and regulation. Some new studies of values in Macedonian society admit that Macedonia is only pseudo- modern today. Clearly economic and political institutions swing between modern and postmodern orientation of institutional and technological level. However, traditionalism has been kept in the sphere of social and cultural values. ...

Research paper thumbnail of Stylistic Analysis of a Portrait of the Artist as a Young Man from Lexical and Grammatical Category

Language is a purely human and non-instinctive method of communicating ideas, emotions and desire... more Language is a purely human and non-instinctive method of communicating ideas, emotions and desires by means of a system of voluntarily produced symbols. Linguists have recognized that language can be spoken, thought, written, and expressed in shorthand, Morse code, Braille, teleprint code, and even whistled. Each of these 'codings' has been analyzed statistically in numerous ways but the most common approaches are: counting the number of occurrences of words, counting the number of times a word of given length occurs, counting the number of times a sentence of given length occurs, and counting the number of times a word containing a given number of phonemes occurs. The resulting frequency distributions have been used to characterize an author or indeed a language. They have been used to estimate an author's total vocabulary. One important feature or by-product of such distributions is that languages of societies can be classified according to some complexity criterion. Since it is possible that the complexity of a society can be indicated by the complexity of its language, then the models for such distributions take on a utility factor besides the intrinsic interest of classification. This paper classifies many linguistic features and reviews some linguistic indicators commonly referred to as words, vocabulary, phrases, clauses, sentences, etc.

Research paper thumbnail of Some Moments of Distortion of Reality in Iris Murdoch’s Novel “Under the Net”

Life is full of adventures that we might be a victim of. Life is also a playful net which throws ... more Life is full of adventures that we might be a victim of. Life is also a playful net which throws on ourselves interesting moments in order to make us face ourselves in the process of coping with them. This is the net which is thrown on us day after day, moment after moment, there are moments that we lose a complete view and reflect a lot of negative energy. On the other hand we try to create our own net, as a counter reflection of the first net, and thus put the two of them in a constant struggle. This is done to create our own reality. A reality which reflects our deep inner self which is in a constant struggle with the outer, already established reality. So it is up to us to make these kinds of struggles if we want to break free from the stultifying movements of the life waves.

Research paper thumbnail of The Mass Media and Persuasion

In democratic societies, the media today have a complex relation with the sources of power and th... more In democratic societies, the media today have a complex relation with the sources of power and the political system. Firstly, they should emit information and attitudes independent from the government and interests of power, secondly, those with interests promote news and information closely related with the political parties and other groups. Hence, there has always been a close relation between the mass communication and the product of politics. In the relation between politics and the media the good informative function is very evident. As a part of the media reality, communication contents do not only transfer messages and information from the political factors, but they also analyze, select, make comments, give their own opinion and share attitudes on them. Media effects on politics are realized through manipulative and propagandistic techniques of persuasion, contrary to the professional standards and criteria of the functioning of the mass media communication.

Research paper thumbnail of David Herbert Lawrence an Icon of Modernism

A great contribution on the exploration of the human mind, and the modes in which people think an... more A great contribution on the exploration of the human mind, and the modes in which people think and behave by literally leaving aside all the constraints that were imposed to them by various social movements, are present in the Literature of the modern world, which historically begins by the ending of the 19th century. The era during which this kind of Literature is created is known as Modernism. Modernism is based on the outburst of peoples introversion, their pathological need to speak freely about their ―skeletons in the cupboard‖, to get released of their mental and spiritual xenophobia. Modernism enabled not only a detection of these deformities, but freedom to speak about them and find cures. It is Sigmund Freud, whose theories changed the way of thinking, thus the way of writing that is why Modernism transfers us to a new dimension of writing, which deals a lot with the straightforward way of writing about the truth in a truthful way. There is no doubt that David Herbert Lawre...