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The present research entitled: Perception of the advertising message "Quiérete" and its influence... more The present research entitled: Perception of the advertising message "Quiérete" and its influence on the decision to buy clients between 20 and 28 years old, Los olivos, 2018, was carried out in order to investigate and demonstrate the existing influence of the perception of the message advertising in the purchase decision through the message "Quiérete" that the CyZone brand offers. A sample was taken of 47 clients from the Santa Ana urbanization of the district of Los Olivos who were studied based on a questionnaire of 17 questions, an instrument used in this investigation, which served to collect the different considerations in relation to the variables proposed. The research is based on a quantitative approach, of applied type. Of causal correlational level and non-experimental, transversal design. When performing the tabulation of data, and the relevant statistical processes, it was concluded by means of the linear regression test that the independent variable influences the dependent variable, that is to say; that there is a significant cause and effect relationship between the perception of the advertising message in the purchase decision, likewise it was recommended to the CyZone brand to continue with the elaboration of advertising messages such as "Quiérete" or to continue developing it in the manner in which the one that does it, to maintain the influence in its clients and thus the acquisition of CyZone products is achieved.
The present research entitled: Perception of the advertising message "Quiérete" and its influence... more The present research entitled: Perception of the advertising message "Quiérete" and its influence on the decision to buy clients between 20 and 28 years old, Los olivos, 2018, was carried out in order to investigate and demonstrate the existing influence of the perception of the message advertising in the purchase decision through the message "Quiérete" that the CyZone brand offers. A sample was taken of 47 clients from the Santa Ana urbanization of the district of Los Olivos who were studied based on a questionnaire of 17 questions, an instrument used in this investigation, which served to collect the different considerations in relation to the variables proposed. The research is based on a quantitative approach, of applied type. Of causal correlational level and non-experimental, transversal design. When performing the tabulation of data, and the relevant statistical processes, it was concluded by means of the linear regression test that the independent variable influences the dependent variable, that is to say; that there is a significant cause and effect relationship between the perception of the advertising message in the purchase decision, likewise it was recommended to the CyZone brand to continue with the elaboration of advertising messages such as "Quiérete" or to continue developing it in the manner in which the one that does it, to maintain the influence in its clients and thus the acquisition of CyZone products is achieved.