Norwani Mohd Nazari - Academia.edu (original) (raw)
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Papers by Norwani Mohd Nazari
Many companies are increasing their investment in social media marketing amid the projection of c... more Many companies are increasing their investment in social media marketing amid the projection of contribution to the companies' profitability. However, few studies have looked at the empirical link between the richness of the social media posting and the intention to purchase. This paper is an attempt to study the dimensions of social media and its influence on purchase intention in undergraduate students at Kuala Lumpur. Questionnaires distributed to undergraduate students as respondents in short experimental sessions in a classroom whereby the respondents will be exposed to Instagram postings. The response from the questionnaires will be used to measure the constructs of this research. The implication of this research will give marketers a clearer picture of the Social Media richness; being the key dimensions of social media posting that elicit intention to purchase. The result of this research will also provide a method to marketers in measuring the potential return of investm...
Exploring The Potential Of Foods As Tourism Product In Malaysia
International Journal of Financial Research, 2019
The aim of this study is to study the effect of tourism towards the food security to the urban po... more The aim of this study is to study the effect of tourism towards the food security to the urban poor in Sarawak. This study applies mixed method approach with the adoption of Structural Equation Modelling using AMOS as the quantitative analytical tool. Both, practitioners and scholars can benefit from this study by having a better understanding of the current issues of food security towards the lower income margin people and how to resolve it.
International Journal of Engineering & Technology, 2018
Mobile marketing is increasing popularity despite, it is not fully utilized in fast food restaura... more Mobile marketing is increasing popularity despite, it is not fully utilized in fast food restaurant. The objective of the study are, firstly to examine customer attitude toward mobile marketing, secondly to assess the perceptions that influence attitude towards mobile marketing, thirdly to identify significant relationship between attitude and mobile marketing promotional tools, and forth, to evaluate the effectiveness of mobile marketing as promotional tool. The study area is in Bukit Bintang, Kuala Lumpur conducted over sample of 384 respondents. Triangulation methodology of both qualitative and quantitative methods including survey questionnaire, field observation, telephone and face to face interview are used in this study. The finding shows there is favorable attitude towards mobile marketing in the customer population, gauging actual use of mobile marketing of fast food restaurant. The perceptions influencing the attitude are Perceived Usefulness (PU), Perceived Ease of Use (P...
Many companies are increasing their investment in social media marketing amid the projection of c... more Many companies are increasing their investment in social media marketing amid the projection of contribution to the companies' profitability. However, few studies have looked at the empirical link between the richness of the social media posting and the intention to purchase. This paper is an attempt to study the dimensions of social media and its influence on purchase intention in undergraduate students at Kuala Lumpur. Questionnaires distributed to undergraduate students as respondents in short experimental sessions in a classroom whereby the respondents will be exposed to Instagram postings. The response from the questionnaires will be used to measure the constructs of this research. The implication of this research will give marketers a clearer picture of the Social Media richness; being the key dimensions of social media posting that elicit intention to purchase. The result of this research will also provide a method to marketers in measuring the potential return of investm...
Exploring The Potential Of Foods As Tourism Product In Malaysia
International Journal of Financial Research, 2019
The aim of this study is to study the effect of tourism towards the food security to the urban po... more The aim of this study is to study the effect of tourism towards the food security to the urban poor in Sarawak. This study applies mixed method approach with the adoption of Structural Equation Modelling using AMOS as the quantitative analytical tool. Both, practitioners and scholars can benefit from this study by having a better understanding of the current issues of food security towards the lower income margin people and how to resolve it.
International Journal of Engineering & Technology, 2018
Mobile marketing is increasing popularity despite, it is not fully utilized in fast food restaura... more Mobile marketing is increasing popularity despite, it is not fully utilized in fast food restaurant. The objective of the study are, firstly to examine customer attitude toward mobile marketing, secondly to assess the perceptions that influence attitude towards mobile marketing, thirdly to identify significant relationship between attitude and mobile marketing promotional tools, and forth, to evaluate the effectiveness of mobile marketing as promotional tool. The study area is in Bukit Bintang, Kuala Lumpur conducted over sample of 384 respondents. Triangulation methodology of both qualitative and quantitative methods including survey questionnaire, field observation, telephone and face to face interview are used in this study. The finding shows there is favorable attitude towards mobile marketing in the customer population, gauging actual use of mobile marketing of fast food restaurant. The perceptions influencing the attitude are Perceived Usefulness (PU), Perceived Ease of Use (P...