Rina Rachmawati - Academia.edu (original) (raw)

Papers by Rina Rachmawati

Research paper thumbnail of Sekar Ayu Boga's Business Strategy To Increasing Competitive Advantage In Covid-19 Pandemic

Jurnal Pendidikan Tata Boga dan Teknologi

Sekar Ayu Boga is a business owned by the Study Program of Culinary Education at the Department o... more Sekar Ayu Boga is a business owned by the Study Program of Culinary Education at the Department of home economics which was founded in 2003. This business, starting in 2018, received grants from the Campus Intellectual Product Business Development Program (PPUPIK). Sekar Ayu Boga is currently experiencing business difficulties due to the COVID 19 pandemic. This article aims to identify Sekar Ayu Boga's efforts and discuss the solutions in dealing with the Covid 19 Pandemic. The results of the situation analysis are used to determine alternative strategies to maintain business, including increasing product quality without preservatives to increase consumer loyalty, create new products that are more relevant to the conditions of the Covid 19 pandemic era and carry out online promotions by making the sekaraayuboga.com website that hopefully as a medium to expand consumer reach. These three strategies are a combination chosen to strengthen business strategies so as to increase the ...

Research paper thumbnail of Kepuasan Pelanggan Terhadap Produk Bisnis Inkubator Program Studi PKK Konsentrasi Tata Busana

Home Economics Incubator Bussiness was created as a result of a National Strategy research in 201... more Home Economics Incubator Bussiness was created as a result of a National Strategy research in 2013, created some products. The quality of the products will be known by asking to the costumer satisfaction. The aim of this research want to know how high the costumer satisfaction after used the products of Home Economic Incubator Business. By using survey method the research was conducted. The population and the samples of this research were all of the buyer who used the products. Data were collected by using Costumer Satisfaction Quetionary, and were analized by prosentase descriptive analyze. The result of this research shew that the costumers' satisfaction were very high (82 %). The suggestions were submitted: (1) Needs design product development, (2) Needs coordination of all faculty members, such as: dean, the chief of Home Economics study programs, lecturers, and students, (3) Needs a new work to promote the products.

Research paper thumbnail of Pengembangan Kreativitas Pengrajin Pada Industri Kreatif Kain Perca Di Kabupaten Semarang

Fabric wastes are the rest of garment production. Fabric wastes bring some problems to the people... more Fabric wastes are the rest of garment production. Fabric wastes bring some problems to the people, they may cause garbage every where and make some pollutions. The aims of this research are:(1)increasing competence and creativity in designing handy craft from fabric waste in Kabupaten Semarang,(2)Producing handy crafts from fabric waste,(3)encourage new entrepreneur to less unemployment people.

Research paper thumbnail of Pengaruh Kepuasan Terhadap Loyalitas Pelanggan

Teknobuga: Jurnal Teknologi Busana dan Boga, 2014

Food business will never shrink. During 1997 monetary crisis it proved its resistance and remaine... more Food business will never shrink. During 1997 monetary crisis it proved its resistance and remained undevastated. To succeed in food business, an entrepreneur can not rely solely on the product offered and its quality, but it must also consider the services. Food business is increasingly growing, yet only few survive in the long run. Nowadays the companies' goal in marketing has shifted from customer acquisition to customer retention or customer loyalty. Customer loyalty is the main target marketers work out to achieve. With loyalty of customers at hand, companies will get benefit as expected. As such, companies will be able to maintain their business. However, it takes customers' satisfaction in order to get their loyalty. In fact customer satisfaction depends on some factors such as quality of customer service, customer value and product advantages. These four factors are closely related and essential to bring benefits to the companies which in turn affect the sustainability of food business.

Research paper thumbnail of Pengembangan Wirausahabagiibu-Ibu DI Kelurahan Patemon Gunungpati Semarangmelalui Pelatihan Keterampilan Membuat Hantaran Pengantin

Teknobuga: Jurnal Teknologi Busana dan Boga, 2017

The problem which want to overcome in this activity was: how develop the skill in creating weddin... more The problem which want to overcome in this activity was: how develop the skill in creating wedding parcel in Patemon district.. The methods were applied were lectures, demonstration exercise and entrepreneur practice. The resullt in this community service activity, showed an increase in the skills of participants in creating wedding parcel.. Suggestion can be submitted were: (1) Need to develop Patemon distrik entrepreneurship. (2) Need marketing program to promote the product.

Research paper thumbnail of Pembuatan Hiasan Kerudung Dengan Teknik Mengait DI Kelurahan Patemon Gunungpati Semarang

Teknobuga: Jurnal Teknologi Busana dan Boga, 2015

The problem which want to overcome in this activity was: how develop the skill of women in Patemo... more The problem which want to overcome in this activity was: how develop the skill of women in Patemon district to veil by applying crocheting technique.. The methods were applied to devotion of lectures, demonstration and exercise The resullt in this community service activity, showed an increase in the skills of participants in creating veils.. Suggestion can be submitted were: (1) For Patemon district chairman, should take the advantage of human resources that have been trained to increase the productivity. (2) It takes longer to train the new participant to be able do entrepreneur well, (3) For organizations devoted to the community (LP2M), training should be followed up with the other skill, such as: knitting, embroydery, accessories, etc

Research paper thumbnail of Implementasi Strategi Branding Usaha Batik Dan Pengaruhnya Terhadap Perilaku Konsumen Dan Loyalitas Konsumen Pada Umkm Batik Pekalongan Jawa Tengah

Teknobuga: Jurnal Teknologi Busana dan Boga, 2015

Batik sudah merupakan identitas bagi bangsa Indonesia, keunikan dan kebergamanan motif batik menc... more Batik sudah merupakan identitas bagi bangsa Indonesia, keunikan dan kebergamanan motif batik mencirikan keunikan dan keberagaman bangsa Indonesia. Batik semakin menggema gaungnya di Indonesia, setelah UNESCO menetapkan batik

Research paper thumbnail of Analysis of Batik MSME Business Growth in the Covid-19 Pandemic

Research Horizon, 2022

The rapid spread of the COVID-19 virus to various parts of the world has an impact on the world e... more The rapid spread of the COVID-19 virus to various parts of the world has an impact on the world economy, both in terms of trade, tourism and investment. Small and Medium Enterprises (MSMEs) have felt the significant impact of Covid 19. The batik industry is also affected because it involves imported raw materials, although there are some batik industries that can escape the hustle and bustle of the impact of COVID-19 and are able to experience business growth. This study will analyze the business growth of batik SMEs, especially Kauman Pekalongan batik and the factors that influence business growth are business management. The purpose of this research is on the growth conditions of the Pekalongan Batik MSME business during the Covid 19 Pandemic. This study uses a grand theory, namely the theory of finance and the theory of entrepreneurship. The results showed that there was a decrease in operating income, a sluggish batik market from both the consumer and business perspective, diffi...

Research paper thumbnail of Ibm DI Kelurahan Patemon Gunungpati Semarang Dalam Mengembangkan Kewirausahaan Bidang Busana

The problem which want to overcome in this activity was: how to design marketing and packaging te... more The problem which want to overcome in this activity was: how to design marketing and packaging techniques in order to improve patcwaork crafts business productivity. This activity aims to provide the skills in pakacging and marketing techniques for crafters and craft of patchwork business owners. The methods were applied to devotion of lectures, demonstration and exercise. The resullt in this community service activity, showed an increase in the skills of participants in making pakacging and marketing techniques. Suggestion can be submitted include: (1) For business owner in Semarang district, should take the advantage of human resources that have been trained to increase the productivity. (2) It takes longer to train the new participant to be able do the marketing and pakacging well. (3) It remains to be developed craft of vrious designs by using fabric wastes as row material, in order to obtain the creavity and innovative crafts. (4) For organizations devoted to the community (LP2...

Research paper thumbnail of Funds Manager and Mutual Funds Characteristics on Mutual Funds Performance: Empirical Evidence of Equity Mutual Funds in Indonesia

International Journal of Financial Research, 2020

This study examines the effect of investment fund managers' characteristics in the form of te... more This study examines the effect of investment fund managers' characteristics in the form of tenure, and mutual fund characteristics with proxy turnover portfolios, market timing and stock selectivity on the performance of stock mutual funds. The research sample is 27 stock mutual funds in Indonesia that were active from 2013 to 2017. On the analysis of the relationships between the characteristics of investment managers and mutual funds characteristics on the performance of stock mutual funds, a series of OLS regressions were run. The panel data regression was included based on using the Eviews. All of the above were aimed at achieving portfolio optimization and realizing the maximization of the interests for fund management companies and investors. The main findings are as follows. Tenure does not affect the performance of stock mutual funds during the years 2013 to 2017, but if divided into 2 quadrants of tenure, namely tenure over 19 years and tenure under 19 years of work, th...

Research paper thumbnail of Assessing the contagion effect on herding behaviour under segmented and integrated stock markets circumstances in the USA, China, and ASEAN-5

Economic Annals-ХХI, 2018

This paper investigates the contagion effect of herding behaviour in the US, China, and ASEAN-5 s... more This paper investigates the contagion effect of herding behaviour in the US, China, and ASEAN-5 stock markets by considering the level of market integration. We employed individual stocks and market returns on daily basis data during the global financial crisis (GFC) and the recent tranquil periods. The sample observed consists of stocks having higher liquidity and larger market capitalisation in each of the stock markets. We applied the cross-sectional returns dispersion approach and ordinary least squares to achieve the purpose by involving static correlation. During the GFC period, the empirical result provides evidence on the presence of herding transmission from the dominant stock market to other integrated markets bilaterally. Specifically, herding behaviour in a domestic market was affected by herding activity in integrated foreign markets. By contrast, herding behaviour in a domestic market was not affected by herding in segmented foreign markets. Comparing to the recent tranquil period of 2017-2018, the contagion effect appears on the market only during the crisis period. Therefore, market participants should be more conservative in anticipating the emergence of this phenomenon for integrated markets under market crisis circumstances.

Research paper thumbnail of The Effectiveness of Entrepreneurship Teaching Materials for Engineering Students at Faculty of Engineering of Universitas Negeri Semarang

This research aims to test the effectiveness of entrepreneurship teaching materials for students ... more This research aims to test the effectiveness of entrepreneurship teaching materials for students majoring on Family Wealth Education Department at Faculty of Engineering, Universtas Negeri Semarang. Entrepreneurship teaching materials were developed by researchers by using ADDIE model, and the research only focused on the effectiveness of entrepreneurship teaching materials. It was a quasi-experimental study with a before-after or one group pretest-posttest technique. The research was conducted for 4th semester students of Family Wealth Education Department who studied entrepreneurship subject. In the experimental group, students were taught by teaching materials which were developed by the references of entrepreneurship subject on Higher Education and also was adapted by the conditions of students. Data were collected by using test, questionnaires and learning observation sheets. To test the hypothesis, it used paired t-test analysis and gain-score testing to measure the effectiven...

Research paper thumbnail of Fashion Education Students’ Achievement on Entrepreneurship Lecture Uses Blended Learning in the Pandemic Period

Proceedings of the 1st International Conference on Education, Humanities, Health and Agriculture, ICEHHA 2021, 3-4 June 2021, Ruteng, Flores, Indonesia, 2021

Nowadays we are in the pandemic period, everything changed. The teaching and learning process had... more Nowadays we are in the pandemic period, everything changed. The teaching and learning process had changed, from luring to daring. The study aims to know the achievements of the Fashion Education Study Program students in Entrepreneur lecture used blended learning during the pandemic period. The research method was survey on Entrepreneur instructional achievements of student on Entrepreneur lecture. The data were analyzed using percentage descriptive technique. The result, there was a good students' achievement it was about 79 % on Entrepreneur lecture by applying blended learning during pandemic period.

Research paper thumbnail of Sekar Ayu Boga's Business Strategy To Increasing Competitive Advantage In Covid-19 Pandemic

Jurnal Pendidikan Tata Boga dan Teknologi

Sekar Ayu Boga is a business owned by the Study Program of Culinary Education at the Department o... more Sekar Ayu Boga is a business owned by the Study Program of Culinary Education at the Department of home economics which was founded in 2003. This business, starting in 2018, received grants from the Campus Intellectual Product Business Development Program (PPUPIK). Sekar Ayu Boga is currently experiencing business difficulties due to the COVID 19 pandemic. This article aims to identify Sekar Ayu Boga's efforts and discuss the solutions in dealing with the Covid 19 Pandemic. The results of the situation analysis are used to determine alternative strategies to maintain business, including increasing product quality without preservatives to increase consumer loyalty, create new products that are more relevant to the conditions of the Covid 19 pandemic era and carry out online promotions by making the sekaraayuboga.com website that hopefully as a medium to expand consumer reach. These three strategies are a combination chosen to strengthen business strategies so as to increase the ...

Research paper thumbnail of Kepuasan Pelanggan Terhadap Produk Bisnis Inkubator Program Studi PKK Konsentrasi Tata Busana

Home Economics Incubator Bussiness was created as a result of a National Strategy research in 201... more Home Economics Incubator Bussiness was created as a result of a National Strategy research in 2013, created some products. The quality of the products will be known by asking to the costumer satisfaction. The aim of this research want to know how high the costumer satisfaction after used the products of Home Economic Incubator Business. By using survey method the research was conducted. The population and the samples of this research were all of the buyer who used the products. Data were collected by using Costumer Satisfaction Quetionary, and were analized by prosentase descriptive analyze. The result of this research shew that the costumers' satisfaction were very high (82 %). The suggestions were submitted: (1) Needs design product development, (2) Needs coordination of all faculty members, such as: dean, the chief of Home Economics study programs, lecturers, and students, (3) Needs a new work to promote the products.

Research paper thumbnail of Pengembangan Kreativitas Pengrajin Pada Industri Kreatif Kain Perca Di Kabupaten Semarang

Fabric wastes are the rest of garment production. Fabric wastes bring some problems to the people... more Fabric wastes are the rest of garment production. Fabric wastes bring some problems to the people, they may cause garbage every where and make some pollutions. The aims of this research are:(1)increasing competence and creativity in designing handy craft from fabric waste in Kabupaten Semarang,(2)Producing handy crafts from fabric waste,(3)encourage new entrepreneur to less unemployment people.

Research paper thumbnail of Pengaruh Kepuasan Terhadap Loyalitas Pelanggan

Teknobuga: Jurnal Teknologi Busana dan Boga, 2014

Food business will never shrink. During 1997 monetary crisis it proved its resistance and remaine... more Food business will never shrink. During 1997 monetary crisis it proved its resistance and remained undevastated. To succeed in food business, an entrepreneur can not rely solely on the product offered and its quality, but it must also consider the services. Food business is increasingly growing, yet only few survive in the long run. Nowadays the companies' goal in marketing has shifted from customer acquisition to customer retention or customer loyalty. Customer loyalty is the main target marketers work out to achieve. With loyalty of customers at hand, companies will get benefit as expected. As such, companies will be able to maintain their business. However, it takes customers' satisfaction in order to get their loyalty. In fact customer satisfaction depends on some factors such as quality of customer service, customer value and product advantages. These four factors are closely related and essential to bring benefits to the companies which in turn affect the sustainability of food business.

Research paper thumbnail of Pengembangan Wirausahabagiibu-Ibu DI Kelurahan Patemon Gunungpati Semarangmelalui Pelatihan Keterampilan Membuat Hantaran Pengantin

Teknobuga: Jurnal Teknologi Busana dan Boga, 2017

The problem which want to overcome in this activity was: how develop the skill in creating weddin... more The problem which want to overcome in this activity was: how develop the skill in creating wedding parcel in Patemon district.. The methods were applied were lectures, demonstration exercise and entrepreneur practice. The resullt in this community service activity, showed an increase in the skills of participants in creating wedding parcel.. Suggestion can be submitted were: (1) Need to develop Patemon distrik entrepreneurship. (2) Need marketing program to promote the product.

Research paper thumbnail of Pembuatan Hiasan Kerudung Dengan Teknik Mengait DI Kelurahan Patemon Gunungpati Semarang

Teknobuga: Jurnal Teknologi Busana dan Boga, 2015

The problem which want to overcome in this activity was: how develop the skill of women in Patemo... more The problem which want to overcome in this activity was: how develop the skill of women in Patemon district to veil by applying crocheting technique.. The methods were applied to devotion of lectures, demonstration and exercise The resullt in this community service activity, showed an increase in the skills of participants in creating veils.. Suggestion can be submitted were: (1) For Patemon district chairman, should take the advantage of human resources that have been trained to increase the productivity. (2) It takes longer to train the new participant to be able do entrepreneur well, (3) For organizations devoted to the community (LP2M), training should be followed up with the other skill, such as: knitting, embroydery, accessories, etc

Research paper thumbnail of Implementasi Strategi Branding Usaha Batik Dan Pengaruhnya Terhadap Perilaku Konsumen Dan Loyalitas Konsumen Pada Umkm Batik Pekalongan Jawa Tengah

Teknobuga: Jurnal Teknologi Busana dan Boga, 2015

Batik sudah merupakan identitas bagi bangsa Indonesia, keunikan dan kebergamanan motif batik menc... more Batik sudah merupakan identitas bagi bangsa Indonesia, keunikan dan kebergamanan motif batik mencirikan keunikan dan keberagaman bangsa Indonesia. Batik semakin menggema gaungnya di Indonesia, setelah UNESCO menetapkan batik

Research paper thumbnail of Analysis of Batik MSME Business Growth in the Covid-19 Pandemic

Research Horizon, 2022

The rapid spread of the COVID-19 virus to various parts of the world has an impact on the world e... more The rapid spread of the COVID-19 virus to various parts of the world has an impact on the world economy, both in terms of trade, tourism and investment. Small and Medium Enterprises (MSMEs) have felt the significant impact of Covid 19. The batik industry is also affected because it involves imported raw materials, although there are some batik industries that can escape the hustle and bustle of the impact of COVID-19 and are able to experience business growth. This study will analyze the business growth of batik SMEs, especially Kauman Pekalongan batik and the factors that influence business growth are business management. The purpose of this research is on the growth conditions of the Pekalongan Batik MSME business during the Covid 19 Pandemic. This study uses a grand theory, namely the theory of finance and the theory of entrepreneurship. The results showed that there was a decrease in operating income, a sluggish batik market from both the consumer and business perspective, diffi...

Research paper thumbnail of Ibm DI Kelurahan Patemon Gunungpati Semarang Dalam Mengembangkan Kewirausahaan Bidang Busana

The problem which want to overcome in this activity was: how to design marketing and packaging te... more The problem which want to overcome in this activity was: how to design marketing and packaging techniques in order to improve patcwaork crafts business productivity. This activity aims to provide the skills in pakacging and marketing techniques for crafters and craft of patchwork business owners. The methods were applied to devotion of lectures, demonstration and exercise. The resullt in this community service activity, showed an increase in the skills of participants in making pakacging and marketing techniques. Suggestion can be submitted include: (1) For business owner in Semarang district, should take the advantage of human resources that have been trained to increase the productivity. (2) It takes longer to train the new participant to be able do the marketing and pakacging well. (3) It remains to be developed craft of vrious designs by using fabric wastes as row material, in order to obtain the creavity and innovative crafts. (4) For organizations devoted to the community (LP2...

Research paper thumbnail of Funds Manager and Mutual Funds Characteristics on Mutual Funds Performance: Empirical Evidence of Equity Mutual Funds in Indonesia

International Journal of Financial Research, 2020

This study examines the effect of investment fund managers' characteristics in the form of te... more This study examines the effect of investment fund managers' characteristics in the form of tenure, and mutual fund characteristics with proxy turnover portfolios, market timing and stock selectivity on the performance of stock mutual funds. The research sample is 27 stock mutual funds in Indonesia that were active from 2013 to 2017. On the analysis of the relationships between the characteristics of investment managers and mutual funds characteristics on the performance of stock mutual funds, a series of OLS regressions were run. The panel data regression was included based on using the Eviews. All of the above were aimed at achieving portfolio optimization and realizing the maximization of the interests for fund management companies and investors. The main findings are as follows. Tenure does not affect the performance of stock mutual funds during the years 2013 to 2017, but if divided into 2 quadrants of tenure, namely tenure over 19 years and tenure under 19 years of work, th...

Research paper thumbnail of Assessing the contagion effect on herding behaviour under segmented and integrated stock markets circumstances in the USA, China, and ASEAN-5

Economic Annals-ХХI, 2018

This paper investigates the contagion effect of herding behaviour in the US, China, and ASEAN-5 s... more This paper investigates the contagion effect of herding behaviour in the US, China, and ASEAN-5 stock markets by considering the level of market integration. We employed individual stocks and market returns on daily basis data during the global financial crisis (GFC) and the recent tranquil periods. The sample observed consists of stocks having higher liquidity and larger market capitalisation in each of the stock markets. We applied the cross-sectional returns dispersion approach and ordinary least squares to achieve the purpose by involving static correlation. During the GFC period, the empirical result provides evidence on the presence of herding transmission from the dominant stock market to other integrated markets bilaterally. Specifically, herding behaviour in a domestic market was affected by herding activity in integrated foreign markets. By contrast, herding behaviour in a domestic market was not affected by herding in segmented foreign markets. Comparing to the recent tranquil period of 2017-2018, the contagion effect appears on the market only during the crisis period. Therefore, market participants should be more conservative in anticipating the emergence of this phenomenon for integrated markets under market crisis circumstances.

Research paper thumbnail of The Effectiveness of Entrepreneurship Teaching Materials for Engineering Students at Faculty of Engineering of Universitas Negeri Semarang

This research aims to test the effectiveness of entrepreneurship teaching materials for students ... more This research aims to test the effectiveness of entrepreneurship teaching materials for students majoring on Family Wealth Education Department at Faculty of Engineering, Universtas Negeri Semarang. Entrepreneurship teaching materials were developed by researchers by using ADDIE model, and the research only focused on the effectiveness of entrepreneurship teaching materials. It was a quasi-experimental study with a before-after or one group pretest-posttest technique. The research was conducted for 4th semester students of Family Wealth Education Department who studied entrepreneurship subject. In the experimental group, students were taught by teaching materials which were developed by the references of entrepreneurship subject on Higher Education and also was adapted by the conditions of students. Data were collected by using test, questionnaires and learning observation sheets. To test the hypothesis, it used paired t-test analysis and gain-score testing to measure the effectiven...

Research paper thumbnail of Fashion Education Students’ Achievement on Entrepreneurship Lecture Uses Blended Learning in the Pandemic Period

Proceedings of the 1st International Conference on Education, Humanities, Health and Agriculture, ICEHHA 2021, 3-4 June 2021, Ruteng, Flores, Indonesia, 2021

Nowadays we are in the pandemic period, everything changed. The teaching and learning process had... more Nowadays we are in the pandemic period, everything changed. The teaching and learning process had changed, from luring to daring. The study aims to know the achievements of the Fashion Education Study Program students in Entrepreneur lecture used blended learning during the pandemic period. The research method was survey on Entrepreneur instructional achievements of student on Entrepreneur lecture. The data were analyzed using percentage descriptive technique. The result, there was a good students' achievement it was about 79 % on Entrepreneur lecture by applying blended learning during pandemic period.