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Papers by nani ariani

Jurnal Indonesia Sosial Sains

Sustainable economic growth towards a better condition over a certain period is a goal that every... more Sustainable economic growth towards a better condition over a certain period is a goal that every developed and developing country wants to achieve, including Indonesia. Many indicators affect economic growth in Indonesia, such as investment, exchange rates and interest rates. This study aims to determine the effect of investment, exchange rates and interest rates on economic growth in Indonesia. The research method used in this research is time series data regression analysis and quantitative descriptive analysis supported by existing quantitative data. The results of this study indicate that investment has no effect on economic growth, while the exchange rate, and both exchange rates and interest rates affect economic growth. Investment has no effect on economic growth because Indonesia's investment is still only focused on the industrial and agricultural sectors so that it does not have a significant effect on economic growth. There is an influence between the exchange rate o...

IKRA-ITH ABDIMAS

The essence of national development is full human development and the development ofIndonesian so... more The essence of national development is full human development and the development ofIndonesian society as a whole, this can be realized if the welfare of the family and society can beachieved properly. In the context of realizing family and community welfare, among others,community empowerment can be done and in fact community empowerment has not been maximized,so that family and community welfare has not been fully achieved, because family and communitybusinesses have not been able to develop their potential and roles optimally. The condition of smallbusinesses is still relatively weak, some are still limited to efforts to meet local consumption needsor the environment in which the business is located, so it is necessary to strengthen the organizationand increase the participation of community members in activities that are productive in the formof entrepreneurship, among others; training activities for making painting shoes and other realsectors. These weaknesses must be overcome ...

IKRA-ITH ABDIMAS

In a life for a person/individual to be able to live well, it cannot be separated from what is at... more In a life for a person/individual to be able to live well, it cannot be separated from what is attached to himself that he has, without having to need the help of others, namely a science, creation/idea. Ability and desire, all of which will not be achieved or possessed, if we are very lacking or even do not have it at all because we cannot read, write and count which we know as illiteracy. With the current condition that everything is digital or technological progress, it is very unfortunate if there are still an area or village whose people are illiterate, so that the village can be said to have a shortage or difficulty in their lives, even the impact will eventually reduce economic growth a country. Then how can the village that is left behind, to be able to progress and develop at least for the consumption of himself and his family does not lack, it is necessary to have public awareness that has education, innovation, knowledge and ability to be able to help it. So that they can...

JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)

This study was conducted to analyze the effect of self-efficacy, job promotion, and work environm... more This study was conducted to analyze the effect of self-efficacy, job promotion, and work environment on employee loyalty through job satisfaction on outsourced employees of PT. Siemens Indonesia. Companies must pay attention to employee self-efficacy, promotion opportunities, and the employee's work environment that can lead to employee job satisfaction. These things also have an important role in increasing employee loyalty. Several studies related to this writing have also been submitted by several authors, which resulted in a positive and significant influence between these variables. The research sample used is as many as 40 respondents outsourcing employees who work at PT. Siemens Indonesia. Analysis of the data in this study using PLS analysis using PLS software Version 3.0. The results showed that there was a positive but not significant effect between self-efficacy on job satisfaction, there was a positive and significant effect between job promotions on job satisfaction...

Jurnal Indonesia Sosial Sains

Indeks Pembangunan Manusia suatu daerah sangat membantu menunjangnya pembangunan secara nasional,... more Indeks Pembangunan Manusia suatu daerah sangat membantu menunjangnya pembangunan secara nasional, seperti pengukuran perbandingan dari harapan hidup, pendidikan, kesehatan dan standar hidup untuk semua negara. namun tidak semua daerah memiliki Indeks Pembangunan Manusia yang merata. Hal ini diduga disebabkan karena adanya kesenjangan pengeluaran pemerintah dan kemiskinan, oleh sebab itu dalam penelitian ini membahas faktor-faktor penentu Indeks Pembangunan Manusia yang ditentukan oleh Kemiskinan, Pengeluaran Pemerintah Sektor Pendidikan, Pengeluaran Pemerintah Sektor Kesehatan, adapun hasilnya menunjukan bahwa Kemiskinan dan Pengeluaran Pemerintah Sektor Kesehatan daerah terbukti berpengaruh terhadap Indeks Pembangunan Manusia karena Kemiskinan merupakan salah satu faktor penentu yang berperan besar terhadap Indeks Pembangunan Manusia, juga Pengeluaran Pemerintah Sektor Kesehatan yang juga menjadi salah satu faktor penentu Indeks Pembangunan Manusia . Selanjutnya Pengeluaran Pemerin...

International Journal of Business, Technology and Organizational Behavior (IJBTOB)

There was a decline in the growth rate of DKI Jakarta's Gross Regional Domestic Product in 20... more There was a decline in the growth rate of DKI Jakarta's Gross Regional Domestic Product in 2020 due to the Covid-19 pandemic. GRDP is closely related to income and sales volume sold for MSME. Revenue and sales volume are dimensions of marketing performance. The purpose of this study is to examine the effect of digital marketing mix strategy and customer relationship management on marketing performance. Researchers used a quantitative approach by distributing questionnaires to 231 owners or managers of MSME 4.0 in DKI Jakarta. The proposed research model was tested using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) specifically using the Smart-PLS 3.3 program. The results of data analysis show that: (1) Digital Marketing Mix Strategy has a significant effect on Customer Relationship Management MSME 4.0 DKI Jakarta (2) Customer Relationship Management has a significant effect on Marketing Performance of MSME 4.0 DKI Jakarta (3) Digital Marketin...

Jurnal Indonesia Sosial Sains

The Composite Stock Price Index certainly continues to fluctuate or change, where these changes o... more The Composite Stock Price Index certainly continues to fluctuate or change, where these changes occur due to various macroeconomic factors that influence it, namely the BI Rate, The FED Rate, and inflation. This study aims to determine the effect of fluctuations in the BI Rate, The FED Rate, and inflation on the Composite Stock Price Index. This study uses data from 1989 to 2019. The method in this study is a multiple linear regression analysis models using the OLS method. The results of multiple linear regression analysis prove that there is a significant effect between the BI Rate on the Composite Stock Price Index, there is no significant effect between The FED Rate on the Composite Stock Price Index, and there is a significant effect between inflation on the Composite Stock Price Index. The conclusion of this study is moderate inflation and the government's target level shows that economic conditions are stable, not sluggish, and still support the level of trading that allow...

Jurnal Indonesia Sosial Sains

Absorption of labor is often used as a benchmark for the development of human resources, includin... more Absorption of labor is often used as a benchmark for the development of human resources, including the workforce of a country. The minimum wage level of work continues to rise, which can have a positive impact on the workforce, but unlike the company, which sees this as an increase in company costs every year. The aim is to determine the effect of foreign investment, domestic investment, and the minimum wage on employment. Using multiple linear regression analysis methods with OLS. The results of several linear regression analyzes show that foreign investment has a significant effect on employment, domestic investment has no effect on employment, and low state wages have a significant effect on employment. Foreign Investment has an influence and relationship with employment.

Keberadaan UMKM memiliki dampak yang besar bagi perekonomian suatu negara dalampenyerapan tenaga ... more Keberadaan UMKM memiliki dampak yang besar bagi perekonomian suatu negara dalampenyerapan tenaga kerja, di Indonesia sekitar 89,2 % dari total tenaga kerja pada tahun 2016 danbahkan ketika krisis moneter melanda Indonesia pada tahun 2008, UMKM merupakan salah satufaktor yang dapat membangkitkan kembali perekonomian. Pada tahun 2020 ketika bencanapandemi global yaitu Covid-19 melanda Indonesia, sektor UMKM cukup terguncang. Berdasarkanlaporan yang diperoleh dari Kementrian Koperasi dan UKM ada sekitar 37.000 yang terdampakcukup serius akibat pandemi ini. Dari hasil laporan menunjukkan rata-rata dari UMKM tersebutmengalami penurunan penjualan, aspek pembiayaan, pendistribusian barang dan memperolehbahan baku. Dari permasalahan yang dihadapi diperlukan pengembangan usahanya dan sangatmembutuhkan peran dari pemerintah. Hal ini dapat dilakukan dengan pendekatan pembinaan,seperti diketahui bahwa saat ini berada pada era industri 4.0, dimana segala aktivitas sehari-harisangat bergantung ke...

Program pengabdian kepada masyarakat ini termotivasi dari banyaknya UMKMdaerah kami yang kesulita... more Program pengabdian kepada masyarakat ini termotivasi dari banyaknya UMKMdaerah kami yang kesulitan dalam aspek pemasaran. Berdasarkan kondisi di atas,perlu ada upaya yang dilakukan untuk membantu pelaku UMKM bangkit danmeningkatkan kembali kegiatan usahanya agar produktivitas dan omzetnya secaraperlahan-lahan akan meningkat lagi. Untuk itu, Tim Pengabdian KepadaMasyarakat dari Fakultas Ekonomi dan Bisnis Universitas Pembangunan NasionalVeteran Jakarta (UPNVJ) yang terdiri dari Dosen dan Mahasiswa membantupelaku UMKM khususnya di Kelurahan Benda Baru,Pamulang Kota TangerangSelatan dengan kegiatan “Workshop system daya saing “ Program abdimas yangkami laksanakan ini bersifat komprehensif untuk memberikan dorongan kepadamasyarakat dan UMKM. Tujuan program ini supaya bisa menciptakan 'Jobcreation', agar pelaku usaha mikro bisa ditampung, dan diberi workshop-workshop.Nantinya pelaku UMKM yang sudah memenuhi kriteria naik kelas bisa terusberkembang. Di sisi lain, sesungguhnya new ...

Jurnal Maksipreneur: Manajemne, Koperasi & Entrepreneurship, Mar 30, 2022

This study aims to obtain the level of financial performance of the Government of Tegal Regency, ... more This study aims to obtain the level of financial performance of the Government of Tegal Regency, Central Java Province. The sample used is the 2016-2019 Tegal Regency Budget Realization Report. The analysis technique used uses five different ratios, namely the ratio of regional financial independence, effectiveness ratio, growth ratio, harmony ratio, and fiscal decentralization ratio. The data collection technique was carried out by taking the data on the BPS (Central Bureau of Statistics) Tegal Regency website. The results show that the ratio of regional financial independence in the regional financial statements of Tegal Regency has an instructive pattern, while the effectiveness ratio is in the ineffective area. Other results show that the growth ratio is fluctuating, the compatibility ratio is in an unbalanced condition, and the ratio of fiscal decentralization is in a low category.

Prosiding BIEMA (Business Management, Economic, and Accounting National Seminar), Nov 25, 2020

Penelitian yang penulis lakukan ini merupakan sebuah penelitian yang berjenis kuantitaf yang bert... more Penelitian yang penulis lakukan ini merupakan sebuah penelitian yang berjenis kuantitaf yang bertujuan supaya dapat memahami pengaruh persepsi online social media marketing, sales promotion, advertising terhadap minat beli pada produk sepatu olahraga Nike. Sedangkan, untuk populasi yang terhadap pada pengkajian ini ialah pengguna sepatu olahraga Nike yang berdomisili di Tangerang Selatan. Untuk sampelnya, penulis mengambil 75 orang sebagai responden pada tulisan ini. Metode dari pengkajian ini ialah metode nonprobability sampling. Terkhusus pada purposive sampling. Data yang terkumpul, penulis mendapatkannya melalui kuesioner yang diberikan kepada para responden. Untuk tekhnik analisis, penulis menggunakan analisis PLS (Partial Least Square). Adapun hasil yang diperoleh dari pengkajian mendalam yang dilakukan mengungkapkan bahwasanya; (1) persepsi online & social media marketing mempunyai pengaruh yang begitu penting terhadap minat beli dengan nilai koefisien 0,001. (2) sales promotion mempunyai impresi yang signifikan terhadap minat beli dengan nilai koefisien 0,020. (3) advertising memiliki pengaruh yang signifikan terhadap minat beli dengan taksiran koefisien 0,000.

Prosiding BIEMA (Business Management, Economic, and Accounting National Seminar), Nov 25, 2020

Penelitian ini merupakan salah satu penelitian kuantitatif yang digunakan untuk menganalisis fakt... more Penelitian ini merupakan salah satu penelitian kuantitatif yang digunakan untuk menganalisis faktor-faktor yang mempengaruhi keputusan pembelian konsumen khususnya pada faktor lifestyle, media sosial instagram, dan celebrity endorser. Populasi pada penelitian adalah masyarakat yang menjadi pengguna produk Make Up Maybelline di Jakarta. Ukuran sampel yang diambil sebanyak 75 responden, dengan teknik sampel probability sampling dengan simple random sampling. Pengumpulan data pada penelitian ini melalui penyebaran kuesioner. Teknik analisis yang digunakan adalah metode analisis PLS (Partial Least Square) dengan software SmartPLS versi 3.2. Hasil penelitian ini menunjukan (1) Lifestyle berpengaruh signifikan terhadap keputusan pembelian konsumen. (2) Media Sosial Instagram berpengaruh signifikan terhadap keputusan pembelian konsumen. (3) Celebrity Endorser berpengaruh signifikan terhadap keputusan pembelian konsumen.

Konferensi Riset Nasional Ekonomi Manajemen dan Akuntansi, Mar 10, 2021

Penelitian ini ditujukan untuk menganalisis serta membuktikan bahwa ada atau tidaknya pengaruh ci... more Penelitian ini ditujukan untuk menganalisis serta membuktikan bahwa ada atau tidaknya pengaruh citra merek, kepercayaan merek, dan kepuasan merek terhadap loyalitas merek Wardah. Metode yang digunakan pada penelitian ini yaitu metode deskriptif kuantitatif. Populasi ditujukan kepada konsumen perempuan kosmetik Wardah yang berdomisili di wilayah Bogor dengan 75 reponden. Pada penelitian ini teknik analisis data yang digunakan adalah teknik analisis deskriptif serta teknik inferensial dengan menggunakan alat uji SmartPLS. Hasil analisis memperoleh nilai R square sejumlah 0,765. Pengujian hipotesis menunjukkan hasil bahwa variabel citra merek tidak berpengaruh terhadap loyalitas merek dengan nilai koefisien jalur sebesar 0,019. Sedangkan variabel kepercayaan merek dan variabel kepuasan merek berpengaruh terhadap loyalitas merek dengan nilai koefisien jalur masing-masing variabel sebesar 0,317 dan 0,565.

Jurnal Dinamika Ekonomi & Bisnis, 2021

This study aimed to determine the influence and factors that cause low school year expectancy, li... more This study aimed to determine the influence and factors that cause low school year expectancy, life expectancy, purchasing power, and the number of poor people on economic growth in Banten Province. This study uses data from 2014 to 2019. The method used in this study is the panel data analysis method with theapproach Random Effect Model. The result of panel data analysis shows that the variable of school duration expectancy, life expectancy, purchasing power, and the number of poor people simultaneously influence economic growth in Banten Province. Partially, the variable expectation of school years and people's purchasing power has a significant positive effect on economic growth in Banten Province, the variable life expectancy has a significant positive effect on economic growth in Banten Province and the number of poor people has a significant negative effect on economic growth in Banten Province.

Konferensi Riset Nasional Ekonomi, Manajemen, dan Akuntansi I, Jan 30, 2020

Located between the feet of the Mount Gede and the Mount Salak, Bogor Regency is a region... more Located between the feet of the Mount Gede and the Mount Salak, Bogor Regency is a region blessed with abundant natural potentials which can be turned into tourism objects to attract both local and overseas tourists. Such advantages cannot be found in many regions. Therefore, it is necessary for local governments to recognize and to map any benefits that the region has and to identify any sector which should receive immediate attention so that they can be the driving locomotive the development of the region. The purpose of this study is to analyze the economy, economic structure, the leading sector, creative economic potential, and strategies for developing the creative economy of Bogor regency. In terms of method, this research used secondary data with analysis of economic growth, economic structure and sectoral contribution to GRDP, LQ analysis, and Shift Share analysis. To recognize potentials of creative economy and development strategy in the future, SWOT analysis with ...

International Journal of Research in Business and Social Science (2147- 4478), 2022

This study aims to analyze the effect of the Gender Ratio on Life Expectancy (GLE), Gender Ratio ... more This study aims to analyze the effect of the Gender Ratio on Life Expectancy (GLE), Gender Ratio on Mean Years of Schooling (GMYS), Gender Ratio on Labor Force Participation Rate (GLFPR), and Gender Ratio on Per Capita Expenditure (GPE) on labor productivity in all Regency/cities of West Java Province. The sampling in this study used a saturated sampling technique in 27 Regency/cities of West Java Province during 2015-2020 so that a total sample of 162 data was obtained from the Central Statistics Agency (BPS) of West Java. This study uses panel data analysis by combining time-series data and cross-section data. The results partially show that RLE and RLFPR have a significant positive effect on labor productivity, while RPE has a significant negative effect on labor productivity, and RMYS has no effect on labor productivity. The results of the study simultaneously showed that RLE, RMYS, RLFPR, and RPE had an effect on labor productivity.

Penelitian ini merupakan penelitian deskriptif kuantitatif yang bertujuan untuk mengetahui dan me... more Penelitian ini merupakan penelitian deskriptif kuantitatif yang bertujuan untuk mengetahui dan membuktikan pengaruh merek, kemasan, harga dan rasa terhadap preferensi konsumen the celup.. Besar sampel diambil sebanyak 100 responden, dengan metode probability sampling . Pengumpulan data dilakukan melalui kuesioner yang dibagikan menggunakan google form Teknik analisis yang digunakan adalah metode analisis PLS (Partial Least Square). Hasil penelitian ini menunjukkan bahwa merek dan rasa tidak berpengaruh signifikan terhadap preferensi konsumen. Sedangkan kemasan dan harga berpengaruh terhadap preferensi konsumen.

Jurnal Indonesia Sosial Sains

Sustainable economic growth towards a better condition over a certain period is a goal that every... more Sustainable economic growth towards a better condition over a certain period is a goal that every developed and developing country wants to achieve, including Indonesia. Many indicators affect economic growth in Indonesia, such as investment, exchange rates and interest rates. This study aims to determine the effect of investment, exchange rates and interest rates on economic growth in Indonesia. The research method used in this research is time series data regression analysis and quantitative descriptive analysis supported by existing quantitative data. The results of this study indicate that investment has no effect on economic growth, while the exchange rate, and both exchange rates and interest rates affect economic growth. Investment has no effect on economic growth because Indonesia's investment is still only focused on the industrial and agricultural sectors so that it does not have a significant effect on economic growth. There is an influence between the exchange rate o...

IKRA-ITH ABDIMAS

The essence of national development is full human development and the development ofIndonesian so... more The essence of national development is full human development and the development ofIndonesian society as a whole, this can be realized if the welfare of the family and society can beachieved properly. In the context of realizing family and community welfare, among others,community empowerment can be done and in fact community empowerment has not been maximized,so that family and community welfare has not been fully achieved, because family and communitybusinesses have not been able to develop their potential and roles optimally. The condition of smallbusinesses is still relatively weak, some are still limited to efforts to meet local consumption needsor the environment in which the business is located, so it is necessary to strengthen the organizationand increase the participation of community members in activities that are productive in the formof entrepreneurship, among others; training activities for making painting shoes and other realsectors. These weaknesses must be overcome ...

IKRA-ITH ABDIMAS

In a life for a person/individual to be able to live well, it cannot be separated from what is at... more In a life for a person/individual to be able to live well, it cannot be separated from what is attached to himself that he has, without having to need the help of others, namely a science, creation/idea. Ability and desire, all of which will not be achieved or possessed, if we are very lacking or even do not have it at all because we cannot read, write and count which we know as illiteracy. With the current condition that everything is digital or technological progress, it is very unfortunate if there are still an area or village whose people are illiterate, so that the village can be said to have a shortage or difficulty in their lives, even the impact will eventually reduce economic growth a country. Then how can the village that is left behind, to be able to progress and develop at least for the consumption of himself and his family does not lack, it is necessary to have public awareness that has education, innovation, knowledge and ability to be able to help it. So that they can...

JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)

This study was conducted to analyze the effect of self-efficacy, job promotion, and work environm... more This study was conducted to analyze the effect of self-efficacy, job promotion, and work environment on employee loyalty through job satisfaction on outsourced employees of PT. Siemens Indonesia. Companies must pay attention to employee self-efficacy, promotion opportunities, and the employee's work environment that can lead to employee job satisfaction. These things also have an important role in increasing employee loyalty. Several studies related to this writing have also been submitted by several authors, which resulted in a positive and significant influence between these variables. The research sample used is as many as 40 respondents outsourcing employees who work at PT. Siemens Indonesia. Analysis of the data in this study using PLS analysis using PLS software Version 3.0. The results showed that there was a positive but not significant effect between self-efficacy on job satisfaction, there was a positive and significant effect between job promotions on job satisfaction...

Jurnal Indonesia Sosial Sains

Indeks Pembangunan Manusia suatu daerah sangat membantu menunjangnya pembangunan secara nasional,... more Indeks Pembangunan Manusia suatu daerah sangat membantu menunjangnya pembangunan secara nasional, seperti pengukuran perbandingan dari harapan hidup, pendidikan, kesehatan dan standar hidup untuk semua negara. namun tidak semua daerah memiliki Indeks Pembangunan Manusia yang merata. Hal ini diduga disebabkan karena adanya kesenjangan pengeluaran pemerintah dan kemiskinan, oleh sebab itu dalam penelitian ini membahas faktor-faktor penentu Indeks Pembangunan Manusia yang ditentukan oleh Kemiskinan, Pengeluaran Pemerintah Sektor Pendidikan, Pengeluaran Pemerintah Sektor Kesehatan, adapun hasilnya menunjukan bahwa Kemiskinan dan Pengeluaran Pemerintah Sektor Kesehatan daerah terbukti berpengaruh terhadap Indeks Pembangunan Manusia karena Kemiskinan merupakan salah satu faktor penentu yang berperan besar terhadap Indeks Pembangunan Manusia, juga Pengeluaran Pemerintah Sektor Kesehatan yang juga menjadi salah satu faktor penentu Indeks Pembangunan Manusia . Selanjutnya Pengeluaran Pemerin...

International Journal of Business, Technology and Organizational Behavior (IJBTOB)

There was a decline in the growth rate of DKI Jakarta's Gross Regional Domestic Product in 20... more There was a decline in the growth rate of DKI Jakarta's Gross Regional Domestic Product in 2020 due to the Covid-19 pandemic. GRDP is closely related to income and sales volume sold for MSME. Revenue and sales volume are dimensions of marketing performance. The purpose of this study is to examine the effect of digital marketing mix strategy and customer relationship management on marketing performance. Researchers used a quantitative approach by distributing questionnaires to 231 owners or managers of MSME 4.0 in DKI Jakarta. The proposed research model was tested using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) specifically using the Smart-PLS 3.3 program. The results of data analysis show that: (1) Digital Marketing Mix Strategy has a significant effect on Customer Relationship Management MSME 4.0 DKI Jakarta (2) Customer Relationship Management has a significant effect on Marketing Performance of MSME 4.0 DKI Jakarta (3) Digital Marketin...

Jurnal Indonesia Sosial Sains

The Composite Stock Price Index certainly continues to fluctuate or change, where these changes o... more The Composite Stock Price Index certainly continues to fluctuate or change, where these changes occur due to various macroeconomic factors that influence it, namely the BI Rate, The FED Rate, and inflation. This study aims to determine the effect of fluctuations in the BI Rate, The FED Rate, and inflation on the Composite Stock Price Index. This study uses data from 1989 to 2019. The method in this study is a multiple linear regression analysis models using the OLS method. The results of multiple linear regression analysis prove that there is a significant effect between the BI Rate on the Composite Stock Price Index, there is no significant effect between The FED Rate on the Composite Stock Price Index, and there is a significant effect between inflation on the Composite Stock Price Index. The conclusion of this study is moderate inflation and the government's target level shows that economic conditions are stable, not sluggish, and still support the level of trading that allow...

Jurnal Indonesia Sosial Sains

Absorption of labor is often used as a benchmark for the development of human resources, includin... more Absorption of labor is often used as a benchmark for the development of human resources, including the workforce of a country. The minimum wage level of work continues to rise, which can have a positive impact on the workforce, but unlike the company, which sees this as an increase in company costs every year. The aim is to determine the effect of foreign investment, domestic investment, and the minimum wage on employment. Using multiple linear regression analysis methods with OLS. The results of several linear regression analyzes show that foreign investment has a significant effect on employment, domestic investment has no effect on employment, and low state wages have a significant effect on employment. Foreign Investment has an influence and relationship with employment.

Keberadaan UMKM memiliki dampak yang besar bagi perekonomian suatu negara dalampenyerapan tenaga ... more Keberadaan UMKM memiliki dampak yang besar bagi perekonomian suatu negara dalampenyerapan tenaga kerja, di Indonesia sekitar 89,2 % dari total tenaga kerja pada tahun 2016 danbahkan ketika krisis moneter melanda Indonesia pada tahun 2008, UMKM merupakan salah satufaktor yang dapat membangkitkan kembali perekonomian. Pada tahun 2020 ketika bencanapandemi global yaitu Covid-19 melanda Indonesia, sektor UMKM cukup terguncang. Berdasarkanlaporan yang diperoleh dari Kementrian Koperasi dan UKM ada sekitar 37.000 yang terdampakcukup serius akibat pandemi ini. Dari hasil laporan menunjukkan rata-rata dari UMKM tersebutmengalami penurunan penjualan, aspek pembiayaan, pendistribusian barang dan memperolehbahan baku. Dari permasalahan yang dihadapi diperlukan pengembangan usahanya dan sangatmembutuhkan peran dari pemerintah. Hal ini dapat dilakukan dengan pendekatan pembinaan,seperti diketahui bahwa saat ini berada pada era industri 4.0, dimana segala aktivitas sehari-harisangat bergantung ke...

Program pengabdian kepada masyarakat ini termotivasi dari banyaknya UMKMdaerah kami yang kesulita... more Program pengabdian kepada masyarakat ini termotivasi dari banyaknya UMKMdaerah kami yang kesulitan dalam aspek pemasaran. Berdasarkan kondisi di atas,perlu ada upaya yang dilakukan untuk membantu pelaku UMKM bangkit danmeningkatkan kembali kegiatan usahanya agar produktivitas dan omzetnya secaraperlahan-lahan akan meningkat lagi. Untuk itu, Tim Pengabdian KepadaMasyarakat dari Fakultas Ekonomi dan Bisnis Universitas Pembangunan NasionalVeteran Jakarta (UPNVJ) yang terdiri dari Dosen dan Mahasiswa membantupelaku UMKM khususnya di Kelurahan Benda Baru,Pamulang Kota TangerangSelatan dengan kegiatan “Workshop system daya saing “ Program abdimas yangkami laksanakan ini bersifat komprehensif untuk memberikan dorongan kepadamasyarakat dan UMKM. Tujuan program ini supaya bisa menciptakan 'Jobcreation', agar pelaku usaha mikro bisa ditampung, dan diberi workshop-workshop.Nantinya pelaku UMKM yang sudah memenuhi kriteria naik kelas bisa terusberkembang. Di sisi lain, sesungguhnya new ...

Jurnal Maksipreneur: Manajemne, Koperasi & Entrepreneurship, Mar 30, 2022

This study aims to obtain the level of financial performance of the Government of Tegal Regency, ... more This study aims to obtain the level of financial performance of the Government of Tegal Regency, Central Java Province. The sample used is the 2016-2019 Tegal Regency Budget Realization Report. The analysis technique used uses five different ratios, namely the ratio of regional financial independence, effectiveness ratio, growth ratio, harmony ratio, and fiscal decentralization ratio. The data collection technique was carried out by taking the data on the BPS (Central Bureau of Statistics) Tegal Regency website. The results show that the ratio of regional financial independence in the regional financial statements of Tegal Regency has an instructive pattern, while the effectiveness ratio is in the ineffective area. Other results show that the growth ratio is fluctuating, the compatibility ratio is in an unbalanced condition, and the ratio of fiscal decentralization is in a low category.

Prosiding BIEMA (Business Management, Economic, and Accounting National Seminar), Nov 25, 2020

Penelitian yang penulis lakukan ini merupakan sebuah penelitian yang berjenis kuantitaf yang bert... more Penelitian yang penulis lakukan ini merupakan sebuah penelitian yang berjenis kuantitaf yang bertujuan supaya dapat memahami pengaruh persepsi online social media marketing, sales promotion, advertising terhadap minat beli pada produk sepatu olahraga Nike. Sedangkan, untuk populasi yang terhadap pada pengkajian ini ialah pengguna sepatu olahraga Nike yang berdomisili di Tangerang Selatan. Untuk sampelnya, penulis mengambil 75 orang sebagai responden pada tulisan ini. Metode dari pengkajian ini ialah metode nonprobability sampling. Terkhusus pada purposive sampling. Data yang terkumpul, penulis mendapatkannya melalui kuesioner yang diberikan kepada para responden. Untuk tekhnik analisis, penulis menggunakan analisis PLS (Partial Least Square). Adapun hasil yang diperoleh dari pengkajian mendalam yang dilakukan mengungkapkan bahwasanya; (1) persepsi online & social media marketing mempunyai pengaruh yang begitu penting terhadap minat beli dengan nilai koefisien 0,001. (2) sales promotion mempunyai impresi yang signifikan terhadap minat beli dengan nilai koefisien 0,020. (3) advertising memiliki pengaruh yang signifikan terhadap minat beli dengan taksiran koefisien 0,000.

Prosiding BIEMA (Business Management, Economic, and Accounting National Seminar), Nov 25, 2020

Penelitian ini merupakan salah satu penelitian kuantitatif yang digunakan untuk menganalisis fakt... more Penelitian ini merupakan salah satu penelitian kuantitatif yang digunakan untuk menganalisis faktor-faktor yang mempengaruhi keputusan pembelian konsumen khususnya pada faktor lifestyle, media sosial instagram, dan celebrity endorser. Populasi pada penelitian adalah masyarakat yang menjadi pengguna produk Make Up Maybelline di Jakarta. Ukuran sampel yang diambil sebanyak 75 responden, dengan teknik sampel probability sampling dengan simple random sampling. Pengumpulan data pada penelitian ini melalui penyebaran kuesioner. Teknik analisis yang digunakan adalah metode analisis PLS (Partial Least Square) dengan software SmartPLS versi 3.2. Hasil penelitian ini menunjukan (1) Lifestyle berpengaruh signifikan terhadap keputusan pembelian konsumen. (2) Media Sosial Instagram berpengaruh signifikan terhadap keputusan pembelian konsumen. (3) Celebrity Endorser berpengaruh signifikan terhadap keputusan pembelian konsumen.

Konferensi Riset Nasional Ekonomi Manajemen dan Akuntansi, Mar 10, 2021

Penelitian ini ditujukan untuk menganalisis serta membuktikan bahwa ada atau tidaknya pengaruh ci... more Penelitian ini ditujukan untuk menganalisis serta membuktikan bahwa ada atau tidaknya pengaruh citra merek, kepercayaan merek, dan kepuasan merek terhadap loyalitas merek Wardah. Metode yang digunakan pada penelitian ini yaitu metode deskriptif kuantitatif. Populasi ditujukan kepada konsumen perempuan kosmetik Wardah yang berdomisili di wilayah Bogor dengan 75 reponden. Pada penelitian ini teknik analisis data yang digunakan adalah teknik analisis deskriptif serta teknik inferensial dengan menggunakan alat uji SmartPLS. Hasil analisis memperoleh nilai R square sejumlah 0,765. Pengujian hipotesis menunjukkan hasil bahwa variabel citra merek tidak berpengaruh terhadap loyalitas merek dengan nilai koefisien jalur sebesar 0,019. Sedangkan variabel kepercayaan merek dan variabel kepuasan merek berpengaruh terhadap loyalitas merek dengan nilai koefisien jalur masing-masing variabel sebesar 0,317 dan 0,565.

Jurnal Dinamika Ekonomi & Bisnis, 2021

This study aimed to determine the influence and factors that cause low school year expectancy, li... more This study aimed to determine the influence and factors that cause low school year expectancy, life expectancy, purchasing power, and the number of poor people on economic growth in Banten Province. This study uses data from 2014 to 2019. The method used in this study is the panel data analysis method with theapproach Random Effect Model. The result of panel data analysis shows that the variable of school duration expectancy, life expectancy, purchasing power, and the number of poor people simultaneously influence economic growth in Banten Province. Partially, the variable expectation of school years and people's purchasing power has a significant positive effect on economic growth in Banten Province, the variable life expectancy has a significant positive effect on economic growth in Banten Province and the number of poor people has a significant negative effect on economic growth in Banten Province.

Konferensi Riset Nasional Ekonomi, Manajemen, dan Akuntansi I, Jan 30, 2020

Located between the feet of the Mount Gede and the Mount Salak, Bogor Regency is a region... more Located between the feet of the Mount Gede and the Mount Salak, Bogor Regency is a region blessed with abundant natural potentials which can be turned into tourism objects to attract both local and overseas tourists. Such advantages cannot be found in many regions. Therefore, it is necessary for local governments to recognize and to map any benefits that the region has and to identify any sector which should receive immediate attention so that they can be the driving locomotive the development of the region. The purpose of this study is to analyze the economy, economic structure, the leading sector, creative economic potential, and strategies for developing the creative economy of Bogor regency. In terms of method, this research used secondary data with analysis of economic growth, economic structure and sectoral contribution to GRDP, LQ analysis, and Shift Share analysis. To recognize potentials of creative economy and development strategy in the future, SWOT analysis with ...

International Journal of Research in Business and Social Science (2147- 4478), 2022

This study aims to analyze the effect of the Gender Ratio on Life Expectancy (GLE), Gender Ratio ... more This study aims to analyze the effect of the Gender Ratio on Life Expectancy (GLE), Gender Ratio on Mean Years of Schooling (GMYS), Gender Ratio on Labor Force Participation Rate (GLFPR), and Gender Ratio on Per Capita Expenditure (GPE) on labor productivity in all Regency/cities of West Java Province. The sampling in this study used a saturated sampling technique in 27 Regency/cities of West Java Province during 2015-2020 so that a total sample of 162 data was obtained from the Central Statistics Agency (BPS) of West Java. This study uses panel data analysis by combining time-series data and cross-section data. The results partially show that RLE and RLFPR have a significant positive effect on labor productivity, while RPE has a significant negative effect on labor productivity, and RMYS has no effect on labor productivity. The results of the study simultaneously showed that RLE, RMYS, RLFPR, and RPE had an effect on labor productivity.

Penelitian ini merupakan penelitian deskriptif kuantitatif yang bertujuan untuk mengetahui dan me... more Penelitian ini merupakan penelitian deskriptif kuantitatif yang bertujuan untuk mengetahui dan membuktikan pengaruh merek, kemasan, harga dan rasa terhadap preferensi konsumen the celup.. Besar sampel diambil sebanyak 100 responden, dengan metode probability sampling . Pengumpulan data dilakukan melalui kuesioner yang dibagikan menggunakan google form Teknik analisis yang digunakan adalah metode analisis PLS (Partial Least Square). Hasil penelitian ini menunjukkan bahwa merek dan rasa tidak berpengaruh signifikan terhadap preferensi konsumen. Sedangkan kemasan dan harga berpengaruh terhadap preferensi konsumen.