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Papers by Keshab Pudasaini

According to , service can be defined as any activities that one party can offer to another that ... more According to , service can be defined as any activities that one party can offer to another that is essentially intangible and does not result in the ownership of anything. In contrast, services likely triangulate on; deeds (actions), process (exchange) and performance (satisfaction) Zeithaml et al (2006). Further, the triangle shows three linkage groups; company, employees and buyers that works collectively to develop, promote and delivery of services through the internal and external marketing process.

Apple International (Apple Inc.) was branded for designs and manufacturing of computers, communic... more Apple International (Apple Inc.) was branded for designs and manufacturing of computers, communication devices and wide-varieties of related software, peripheral IT networking solution throughout the world. However, closest competitors; Microsoft, Dell and other for computer brands and accessories but Apple Inc. was genius in manufacturing industries like as; Mac-desktop and portable systems include MacBook Pro, MacBook, MacBook Air, Mac Pro, iMac, Mac mini and X serve. The Apple iPhone combines a mobile phone, a widescreen iPod with touch controls, and an internet communications device in a single handheld product. In addition, Apple's iPod line of portable digital music and video players include the iPod shuffle, iPod nano, iPod classic, iPod touch are designed and manufactured according to the customer psychological interest and demand of market.

Review by: Keshab Pudasaini M. Phil. (Dev. Studies) Kathmandu University School of Education 2006... more Review by: Keshab Pudasaini M. Phil. (Dev. Studies) Kathmandu University School of Education 2006 "Active Social Capital" Tracing the Roots of Development and Democracy, Author tries to investigate the simple understanding what is Social Capital, how it operates in practice and what results it can be expected to produce? In this regards author attempts his attention to acquiring the depth answer of these questions. Social Capital represents a propensity for mutually beneficial collection action, and it derives from the quality of relationships among people within a particular group or community. Communities with high social capital will achieve superior outcomes community peace and democratic participation have promoted. Social capital is not directly observable, people carry it in their heads, what one can observe and measures are some manifestation or behavioral consequences given rise of social capital. Here, the writer mentions that field base observation is important for assessing the worth of the social capital argument relative to the competitions. This book reflects the Indian community on the pace of development and democratic process. Here, I found an interesting thing is that similar conditions and variables are running in the same ways but level of development and democratic involvement may not similar. Other ways of studying and analyzing variables and factors that becomes a part of development and the fundamental needs for the community is the feature of this book. It created the community into the several units and over look into them separately. Development Status and democratic process are actively involved in the community or not is the concern issue in the beginning. Thus, it helps to understand and become a part of the change element of social a political organization in the rural communities especially in the Rajasthan in India.

Global Express Logistic Industry (GELI) at broader sense represents the multi-functionalist busin... more Global Express Logistic Industry (GELI) at broader sense represents the multi-functionalist business model where express delivery, transport networking, logistic supply-chain and warehouse management consisted together. At present, globalization and e-business are outcomes of evolution of collaboration of corporation strategy that organizations can run multiple functions effectively under the umbrella strategy. The presence of FedEx in GELI was the outcome of globalization process. However, there were renowned express logistic and supply chain operators already struggling in business market. FedEx is listed as a pioneer company because of the outcomes of the trinity; strategy, ITC innovation and combating resources and skills in the sake of organizational development, although FedEx encountered unreliable threats and challenges happening in international business environment.

Journal of Product & Brand Management, 2006

... that a model proposed by Argawal and Malhotra (2005), which integrates these two components a... more ... that a model proposed by Argawal and Malhotra (2005), which integrates these two components and investigates their effect ... The sum effect=0.77. ... For example, 60 per cent of online store image explains the online purchase intention (Van der Heijden and Verhagen, 2004) and ...

Marketing Intelligence & Planning, 2005

Purpose -This research study aims to examine the practicality and application of a customer-based... more Purpose -This research study aims to examine the practicality and application of a customer-based brand equity model, based on Aaker's well-known conceptual framework of brand equity. Design/methodology/approach -The study employed structural equation modelling to investigate the causal relationships between the dimensions of brand equity and brand equity itself. It specifically measured the way in which consumers' perceptions of the dimensions of brand equity affected the overall brand equity evaluations. Data were collected from a sample of university students in Turkey. Findings -The study concludes that brand loyalty is the most influential dimension of brand equity. Weak support is found for the brand awareness and perceived quality dimensions. Research limitations/implications -While it is acknowledged that student samples are normally an unreliable basis for conclusions and predictions to be applied to consumers in general, it is considered that they were an appropriate group for this study, given that the subject was beverages. Practical implications -Implications for brand managers and marketing planners are discussed. Marketing managers should consider the relative importance of brand equity dimensions in their overall brand equity evaluations. Originality/value -Branding plays an important role in contemporary marketing, and is the focus of much literature, both academic and professional. This study contributes to the body of knowledge.

This research investigated direct and indirect relationship between brand equity constructs which... more This research investigated direct and indirect relationship between brand equity constructs which includes brand awareness, brand association, perceived quality, and brand loyalty. We implement Structural Equation Modelling with LISREL to examine the hypothesis. The finding showed that there is a significant and positive direct effect between brand awareness toward brand associations, and brand association toward perceived quality and brand loyalty.

Journal of Product & Brand Management, 2006

Marketing Intelligence & Planning, 2005