sandra borsoi | Universidade Estadual de Ponta Grossa (original) (raw)
Papers by sandra borsoi
Vamos novamente em busca do público neste livro. Para que a arte do teatro, na sua versão escrita... more Vamos novamente em busca do público neste livro. Para que a arte do teatro, na sua versão escrita, atinja os públicos em suas casas e possa ser uma companhia neste momento em que devemos defender o isolamento. Este livro também cumpre duas outras funções nobres e extremamente necessárias aos instrumentos públicos de cultura: reconhecer os talentos da dramaturgia contemporânea e investir na divulgação de trabalhos de qualidade. Ao mesmo tempo em que parabenizo os curadores pela valiosa ação e toda a equipe da Diretoria de Assuntos Culturais e da Proex, nas figuras das professoras Sandra Borsoi e Édina Schimanski, além do presidente da FAUEPG, professor Sinvaldo Baglie, e sua equipe, destaco o apoio do ator Luis Melo, que foi um parceiro entusiasta desta edição e nos doou seu talento. O FENATA continua investindo no teatro e buscando respostas possíveis em um momento em que devemos reafirmar a centralidade da arte em nossas vidas. Boa leitura. Bom festival por meio da ocupação do palco da página impressa.
Revista Eletrônica Multidisciplinar de Investigação Científica
The current society of hyperconsumption, as described by Gilles Lipovetsky, is characterized by t... more The current society of hyperconsumption, as described by Gilles Lipovetsky, is characterized by the pursuit of welfare and happiness, what even justifies the consumption of objects. Nowadays, we buy things not so much to boast about them, to show a social position, but to satisfy emotional, physical, sensory, aesthetic, relational, healthy, playful and recreational needs. We desire products “to live” rather than display. To satisfy this consumer’s desire, products and services for sale are imbued with sensations and messages, by the incorporation of a brand: a set of meanings as well as emotional and aesthetic associations tied to the offer. The adoption of the brand allows the stimulation of feelings of happiness and the expression of identities through the consumption of products and services. The same are permitted by the spaces, through the incorporation of the brand values by the process of visual merchandising: the space planning in order to attract consumers. Brand management...
IXTLI, 2019
This article deals with the relationship between philosophy, education and visual arts from the e... more This article deals with the relationship between philosophy, education and visual arts from the epistemological focus of Critical Theory. The problem reflects on what kind of theoretical foundation of educational and curricular practices in Visual Arts makes possible the realization of a project of society supported by the ideals of emancipation, autonomy and critical awareness of the subject. We understand that it is necessary to review the intentionality and the theoretical assumption of educational practice in Visual Arts, because the lack of these benchmarks contributes to the Cultural Industries conception of art to exert alienation, massification and anomie over the subjects. Therefore, the critical-hermeneutic rescue of the Project of Modernity is the medium that allows extending the concept of enlightened reason. The relationship between education and art are the elements that contribute to the social formation of this project. According to Adorno and Horkheimer, critical cl...
A tese e resultado da investigacao orientada na linha de pesquisa ‘Ensino e Aprendizagem’, do Pro... more A tese e resultado da investigacao orientada na linha de pesquisa ‘Ensino e Aprendizagem’, do Programa de Pos-Graduacao em Educacao, em nivel de Doutorado, da Universidade Estadual de Ponta Grossa. Verifica-se que pressuposto fundamenta uma concepcao de curriculo na formacao de professores de Artes Visuais numa perspectiva hermeneutico-dialetica? A tese tem por objetivo geral compreender os fundamentos de curriculo numa perspectiva hermeneutico-dialetica na formacao de professores de Artes Visuais. Para isso, busca-se atender os seguintes objetivos especificos: (I) estabelecer um olhar critico sobre os fundamentos teorico-curriculares no atual contexto da formacao de professores de Artes Visuais das IEES do Parana; (II) abordar os fundamentos da educacao na perspectiva hermeneutico-dialetica como pressuposto basico de curriculo; e (III) com base nos objetivos anteriores, pontuar pressupostos de um curriculo na perspectiva hermeneutico-dialetica na formacao de professores de Artes Vi...
O presente artigo trata da relacao entre filosofia, educacao e artes visuais a partir do enfoque ... more O presente artigo trata da relacao entre filosofia, educacao e artes visuais a partir do enfoque epistemologico da Teoria Critica. O problema reflete sobre qual e o tipo de fundamentacao teorica de praticas educativas e curriculares em Artes Visuais, que tornem possivel a efetivacao de um projeto de sociedade amparado nos ideais de emancipacao, autonomia e consciencia critica dos sujeitos. Entende-se que e necessario rever qual e a intencionalidade e quais sao os pressupostos teoricos da pratica educativa em Artes Visuais, pois a falta desses referenciais contribui para que a concepcao de arte da Industria Cultural exerca sobre os sujeitos a alienacao, a massificacao e a anomia. Por isso, o resgate critico-hermeneutico do Projeto da Modernidade e o meio que permite ampliar o conceito de razao esclarecida. Pela relacao entre educacao e arte tem-se os elementos que contribuem para a formacao social desse Projeto. Segundo Adorno e Horkheimer, o esclarecimento critico requer uma educaca...
This article deals with the relationship between philosophy, education and visual arts from the e... more This article deals with the relationship between philosophy, education and visual arts from the epistemological focus of Critical Theory. The problem reflects on what kind of theoretical foundation of educational and curricular practices in Visual Arts makes possible the realization of a project of society supported by the ideals of emancipation, autonomy and critical awareness of the subject. We understand that it is necessary to review the intentionality and the theoretical assumption of educational practice in Visual Arts, because the lack of these benchmarks contributes to the Cultural Industries conception of art to exert alienation, massification and anomie over the subjects. Therefore, the critical-hermeneutic rescue of the Project of Modernity is the medium that allows extending the concept of enlightened reason. The relationship between education and art are the elements that contribute to the social formation of this project. According to Adorno and Horkheimer, critical cl...
O objetivo deste artigo e desempenhar uma reflexao bibliografica sobre a sociedade de hiperconsum... more O objetivo deste artigo e desempenhar uma reflexao bibliografica sobre a sociedade de hiperconsumo atual sob o vies das marcas de moda, que, por valorizarem a efemeridade, estimulam o consumo vendendo mais do que produtos: mudanca, novidade e felicidade. As marcas de moda incorporam esses valores nos espacos de contato com o consumidor, sobretudo nas lojas, e mais evidentemente nas flagship stores , que se caracterizam por transmitir num espaco todo o imaginario associado a marca. O metodo de pesquisa empregado e a investigacao bibliografica, que abrange as areas de filosofia, moda, gestao de marcas e visual merchandising .
Publicatio Uepg Ciencias Humanas Linguistica Letras E Artes, Sep 6, 2012
e-Revista LOGO, 2017
O objetivo deste artigo é desempenhar uma reflexão bibliográfica sobre a sociedade de hiperconsum... more O objetivo deste artigo é desempenhar uma reflexão bibliográfica sobre a sociedade de hiperconsumo atual sob o viés das marcas de moda, que, por valorizarem a efemeridade, estimulam o consumo vendendo mais do que produtos: mudança, novidade e felicidade. As marcas de moda incorporam esses valores nos espaços de contato com o consumidor, sobretudo nas lojas, e mais evidentemente nas flagship stores, que se caracterizam por transmitir num espaço todo o imaginário associado à marca. O método de pesquisa empregado é a investigação bibliográfica, que abrange as áreas de filosofia, moda, gestão de marcas e visual merchandising.
The current society of hyperconsumption, as described by Gilles Lipovetsky, is characterized by t... more The current society of hyperconsumption, as described by Gilles Lipovetsky, is characterized by the pursuit of welfare and happiness, what even justifies the consumption of objects. Nowadays, we buy things not so much to boast about them, to show a social position, but to satisfy emotional, physical, sensory, aesthetic, relational, healthy, playful and recreational needs. We desire products “to live” rather than display. To satisfy this consumer’s desire, products and services for sale are imbued with sensations and messages, by the incorporation of a brand: a set of meanings as well as emotional and aesthetic associations tied to the offer. The adoption of the brand allows the stimulation of feelings of happiness and the expression of identities through the consumption of products and services. The same are permitted by the spaces, through the incorporation of the brand values by the process of visual merchandising: the space planning in order to attract consumers. Brand management...
The current society of hyperconsumption, as described by Gilles Lipovetsky, is characterized by t... more The current society of hyperconsumption, as described by Gilles Lipovetsky, is characterized by the pursuit of welfare and happiness, what even justifies the consumption of objects. Nowadays, we buy things not so much to boast about them, to show a social position, but to satisfy emotional, physical, sensory, aesthetic, relational, healthy, playful and recreational needs. We desire products “to live” rather than display. To satisfy this consumer’s desire, products and services for sale are imbued with sensations and messages, by the incorporation of a brand: a set of meanings as well as emotional and aesthetic associations tied to the offer. The adoption of the brand allows the stimulation of feelings of happiness and the expression of identities through the consumption of products and services. The same are permitted by the spaces, through the incorporation of the brand values by the process of visual merchandising: the space planning in order to attract consumers. Brand management, or branding, is responsible for creating and managing emotional ties with consumers. Rather than worry about the logo and visual identity, branding today have turned increasingly to the global environment that involves the relationship between brand and consumers. In this context, the importance of physical spaces has increased, since they are points of contact that engage the consumer on a physical and emotional relationship with the brand. The space can imbue soul, personality and sensory appeal, transmitting the brand values through the architecture, furniture, color and shapes. This article offers a brief literature reflection about hyperconsumption society and links this subject with fashion brands, which, by the appreciation of ephemerality and their time, stimulate the consumption selling more than products: change, novelty and happiness. Fashion, in this context, is considered the desire for the New and the appreciation of change, the present time, the aesthetic variability and sensitivity. Fashion brands incorporate these values in the spaces of contact with consumers, especially in stores, and most evidently in the so-called flagship stores, which are characterized by transmitting at a space the whole imaginary associated with the brand. The research method employed in this article is the literature search that covers the areas of philosophy – which deals with the consumer society -, fashion, branding and visual merchandising. The aim of this paper is to perform a literature reflection about the current hyperconsumption society under the bias of fashion brands, relating them with visual merchandising of stores and other branded spaces.
Publicatio UEPG: Ciencias Humanas, Ciencias Sociais Aplicadas, Linguistica, Letras e Artes, 2011
Companies have sought to introduce new methodologies for business and project management and deve... more Companies have sought to introduce new methodologies for business and project management and development. In this perspective emerged the Design Thinking, a methodology focused on synesthetic aspects and organized in what have been called the mental process of designers within a creative bias. However, Design Thinking has surpassed its original format becoming a business methodology focused on the empowerment of non-designers within a closed perspective in strongly structured and linear. Our purpose is to return to the origins of how to design and enable the design thinking (r)evolution: Systemic, non-linear and meta-discipline, through methods, techniques and tools appropriate to start-ups.
Vamos novamente em busca do público neste livro. Para que a arte do teatro, na sua versão escrita... more Vamos novamente em busca do público neste livro. Para que a arte do teatro, na sua versão escrita, atinja os públicos em suas casas e possa ser uma companhia neste momento em que devemos defender o isolamento. Este livro também cumpre duas outras funções nobres e extremamente necessárias aos instrumentos públicos de cultura: reconhecer os talentos da dramaturgia contemporânea e investir na divulgação de trabalhos de qualidade. Ao mesmo tempo em que parabenizo os curadores pela valiosa ação e toda a equipe da Diretoria de Assuntos Culturais e da Proex, nas figuras das professoras Sandra Borsoi e Édina Schimanski, além do presidente da FAUEPG, professor Sinvaldo Baglie, e sua equipe, destaco o apoio do ator Luis Melo, que foi um parceiro entusiasta desta edição e nos doou seu talento. O FENATA continua investindo no teatro e buscando respostas possíveis em um momento em que devemos reafirmar a centralidade da arte em nossas vidas. Boa leitura. Bom festival por meio da ocupação do palco da página impressa.
Revista Eletrônica Multidisciplinar de Investigação Científica
The current society of hyperconsumption, as described by Gilles Lipovetsky, is characterized by t... more The current society of hyperconsumption, as described by Gilles Lipovetsky, is characterized by the pursuit of welfare and happiness, what even justifies the consumption of objects. Nowadays, we buy things not so much to boast about them, to show a social position, but to satisfy emotional, physical, sensory, aesthetic, relational, healthy, playful and recreational needs. We desire products “to live” rather than display. To satisfy this consumer’s desire, products and services for sale are imbued with sensations and messages, by the incorporation of a brand: a set of meanings as well as emotional and aesthetic associations tied to the offer. The adoption of the brand allows the stimulation of feelings of happiness and the expression of identities through the consumption of products and services. The same are permitted by the spaces, through the incorporation of the brand values by the process of visual merchandising: the space planning in order to attract consumers. Brand management...
IXTLI, 2019
This article deals with the relationship between philosophy, education and visual arts from the e... more This article deals with the relationship between philosophy, education and visual arts from the epistemological focus of Critical Theory. The problem reflects on what kind of theoretical foundation of educational and curricular practices in Visual Arts makes possible the realization of a project of society supported by the ideals of emancipation, autonomy and critical awareness of the subject. We understand that it is necessary to review the intentionality and the theoretical assumption of educational practice in Visual Arts, because the lack of these benchmarks contributes to the Cultural Industries conception of art to exert alienation, massification and anomie over the subjects. Therefore, the critical-hermeneutic rescue of the Project of Modernity is the medium that allows extending the concept of enlightened reason. The relationship between education and art are the elements that contribute to the social formation of this project. According to Adorno and Horkheimer, critical cl...
A tese e resultado da investigacao orientada na linha de pesquisa ‘Ensino e Aprendizagem’, do Pro... more A tese e resultado da investigacao orientada na linha de pesquisa ‘Ensino e Aprendizagem’, do Programa de Pos-Graduacao em Educacao, em nivel de Doutorado, da Universidade Estadual de Ponta Grossa. Verifica-se que pressuposto fundamenta uma concepcao de curriculo na formacao de professores de Artes Visuais numa perspectiva hermeneutico-dialetica? A tese tem por objetivo geral compreender os fundamentos de curriculo numa perspectiva hermeneutico-dialetica na formacao de professores de Artes Visuais. Para isso, busca-se atender os seguintes objetivos especificos: (I) estabelecer um olhar critico sobre os fundamentos teorico-curriculares no atual contexto da formacao de professores de Artes Visuais das IEES do Parana; (II) abordar os fundamentos da educacao na perspectiva hermeneutico-dialetica como pressuposto basico de curriculo; e (III) com base nos objetivos anteriores, pontuar pressupostos de um curriculo na perspectiva hermeneutico-dialetica na formacao de professores de Artes Vi...
O presente artigo trata da relacao entre filosofia, educacao e artes visuais a partir do enfoque ... more O presente artigo trata da relacao entre filosofia, educacao e artes visuais a partir do enfoque epistemologico da Teoria Critica. O problema reflete sobre qual e o tipo de fundamentacao teorica de praticas educativas e curriculares em Artes Visuais, que tornem possivel a efetivacao de um projeto de sociedade amparado nos ideais de emancipacao, autonomia e consciencia critica dos sujeitos. Entende-se que e necessario rever qual e a intencionalidade e quais sao os pressupostos teoricos da pratica educativa em Artes Visuais, pois a falta desses referenciais contribui para que a concepcao de arte da Industria Cultural exerca sobre os sujeitos a alienacao, a massificacao e a anomia. Por isso, o resgate critico-hermeneutico do Projeto da Modernidade e o meio que permite ampliar o conceito de razao esclarecida. Pela relacao entre educacao e arte tem-se os elementos que contribuem para a formacao social desse Projeto. Segundo Adorno e Horkheimer, o esclarecimento critico requer uma educaca...
This article deals with the relationship between philosophy, education and visual arts from the e... more This article deals with the relationship between philosophy, education and visual arts from the epistemological focus of Critical Theory. The problem reflects on what kind of theoretical foundation of educational and curricular practices in Visual Arts makes possible the realization of a project of society supported by the ideals of emancipation, autonomy and critical awareness of the subject. We understand that it is necessary to review the intentionality and the theoretical assumption of educational practice in Visual Arts, because the lack of these benchmarks contributes to the Cultural Industries conception of art to exert alienation, massification and anomie over the subjects. Therefore, the critical-hermeneutic rescue of the Project of Modernity is the medium that allows extending the concept of enlightened reason. The relationship between education and art are the elements that contribute to the social formation of this project. According to Adorno and Horkheimer, critical cl...
O objetivo deste artigo e desempenhar uma reflexao bibliografica sobre a sociedade de hiperconsum... more O objetivo deste artigo e desempenhar uma reflexao bibliografica sobre a sociedade de hiperconsumo atual sob o vies das marcas de moda, que, por valorizarem a efemeridade, estimulam o consumo vendendo mais do que produtos: mudanca, novidade e felicidade. As marcas de moda incorporam esses valores nos espacos de contato com o consumidor, sobretudo nas lojas, e mais evidentemente nas flagship stores , que se caracterizam por transmitir num espaco todo o imaginario associado a marca. O metodo de pesquisa empregado e a investigacao bibliografica, que abrange as areas de filosofia, moda, gestao de marcas e visual merchandising .
Publicatio Uepg Ciencias Humanas Linguistica Letras E Artes, Sep 6, 2012
e-Revista LOGO, 2017
O objetivo deste artigo é desempenhar uma reflexão bibliográfica sobre a sociedade de hiperconsum... more O objetivo deste artigo é desempenhar uma reflexão bibliográfica sobre a sociedade de hiperconsumo atual sob o viés das marcas de moda, que, por valorizarem a efemeridade, estimulam o consumo vendendo mais do que produtos: mudança, novidade e felicidade. As marcas de moda incorporam esses valores nos espaços de contato com o consumidor, sobretudo nas lojas, e mais evidentemente nas flagship stores, que se caracterizam por transmitir num espaço todo o imaginário associado à marca. O método de pesquisa empregado é a investigação bibliográfica, que abrange as áreas de filosofia, moda, gestão de marcas e visual merchandising.
The current society of hyperconsumption, as described by Gilles Lipovetsky, is characterized by t... more The current society of hyperconsumption, as described by Gilles Lipovetsky, is characterized by the pursuit of welfare and happiness, what even justifies the consumption of objects. Nowadays, we buy things not so much to boast about them, to show a social position, but to satisfy emotional, physical, sensory, aesthetic, relational, healthy, playful and recreational needs. We desire products “to live” rather than display. To satisfy this consumer’s desire, products and services for sale are imbued with sensations and messages, by the incorporation of a brand: a set of meanings as well as emotional and aesthetic associations tied to the offer. The adoption of the brand allows the stimulation of feelings of happiness and the expression of identities through the consumption of products and services. The same are permitted by the spaces, through the incorporation of the brand values by the process of visual merchandising: the space planning in order to attract consumers. Brand management...
The current society of hyperconsumption, as described by Gilles Lipovetsky, is characterized by t... more The current society of hyperconsumption, as described by Gilles Lipovetsky, is characterized by the pursuit of welfare and happiness, what even justifies the consumption of objects. Nowadays, we buy things not so much to boast about them, to show a social position, but to satisfy emotional, physical, sensory, aesthetic, relational, healthy, playful and recreational needs. We desire products “to live” rather than display. To satisfy this consumer’s desire, products and services for sale are imbued with sensations and messages, by the incorporation of a brand: a set of meanings as well as emotional and aesthetic associations tied to the offer. The adoption of the brand allows the stimulation of feelings of happiness and the expression of identities through the consumption of products and services. The same are permitted by the spaces, through the incorporation of the brand values by the process of visual merchandising: the space planning in order to attract consumers. Brand management, or branding, is responsible for creating and managing emotional ties with consumers. Rather than worry about the logo and visual identity, branding today have turned increasingly to the global environment that involves the relationship between brand and consumers. In this context, the importance of physical spaces has increased, since they are points of contact that engage the consumer on a physical and emotional relationship with the brand. The space can imbue soul, personality and sensory appeal, transmitting the brand values through the architecture, furniture, color and shapes. This article offers a brief literature reflection about hyperconsumption society and links this subject with fashion brands, which, by the appreciation of ephemerality and their time, stimulate the consumption selling more than products: change, novelty and happiness. Fashion, in this context, is considered the desire for the New and the appreciation of change, the present time, the aesthetic variability and sensitivity. Fashion brands incorporate these values in the spaces of contact with consumers, especially in stores, and most evidently in the so-called flagship stores, which are characterized by transmitting at a space the whole imaginary associated with the brand. The research method employed in this article is the literature search that covers the areas of philosophy – which deals with the consumer society -, fashion, branding and visual merchandising. The aim of this paper is to perform a literature reflection about the current hyperconsumption society under the bias of fashion brands, relating them with visual merchandising of stores and other branded spaces.
Publicatio UEPG: Ciencias Humanas, Ciencias Sociais Aplicadas, Linguistica, Letras e Artes, 2011
Companies have sought to introduce new methodologies for business and project management and deve... more Companies have sought to introduce new methodologies for business and project management and development. In this perspective emerged the Design Thinking, a methodology focused on synesthetic aspects and organized in what have been called the mental process of designers within a creative bias. However, Design Thinking has surpassed its original format becoming a business methodology focused on the empowerment of non-designers within a closed perspective in strongly structured and linear. Our purpose is to return to the origins of how to design and enable the design thinking (r)evolution: Systemic, non-linear and meta-discipline, through methods, techniques and tools appropriate to start-ups.