Qianqian Xu | University of Westminster (original) (raw)

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Papers by Qianqian Xu

Research paper thumbnail of The Application and Effects of Augmented Reality in Mobile Advertising Business

It is questionable that how do new technologies affect media industry at present. Especially in a... more It is questionable that how do new technologies affect media industry at present. Especially in advertising industry, new innovations come and go, making advertising business develop in fast pace. Consumers are more mobile than ever and advertisers want to reach them on the go. Among all the new technologies, mobile advertising is becoming more and more important for products and services. Recently, the most eye-catching technology Augmented Reality has entered the mobile advertising industry, where advertisers start to use this technology as a way to increase consumer engagement hence increasing the revenue.

Research paper thumbnail of The Application and Effects of Augmented Reality in Mobile Advertising Business

It is questionable that how do new technologies affect media industry at present. Especially in a... more It is questionable that how do new technologies affect media industry at present. Especially in advertising industry, new innovations come and go, making advertising business develop in fast pace. Consumers are more mobile than ever and advertisers want to reach them on the go. Among all the new technologies, mobile advertising is becoming more and more important for products and services. Recently, the most eye-catching technology Augmented Reality has entered the mobile advertising industry, where advertisers start to use this technology as a way to increase consumer engagement hence increasing the revenue.

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