Predictors of International Tourists' Behavioural Intention to Visit Malaysia: A Conceptual Paper (original) (raw)
Related papers
International Fellowship Journal of Interdisciplinary Research, 2021
Introduction: Today, the demand for halal tourism has increased dramatically and highlighted as one of the new horizons and fastest-growing sector in the world's tourism industry. Background Problem: Malaysia is indeed one of the countries with the most concerned halal segment in the tourism sector. Research Objective: The key purpose of this study is to examine the influence of affecting attributes on tourist's behavioral intention to visit Malaysia as a halal tourism destination. Research Methods: The development of the research framework is based on the theory of plan behavior (TPB) model. A total of 394 responses were received from the Klang Valley area of Malaysia. For the purpose of analyzing the data, SPSS and AMOS were hired. Findings: Findings from the study reveal that, affecting attributes like, "Halal Certification for Food and Beverage", "Destination Image" and "Emotional Incidents" have a significant positive influence on tourist's satisfaction towards behavioral intention to determine the destination. Research Contribution: The key significance of this study demonstrated that a large number of Muslim travelers are able to experience Islamic cultures while considering halal tourism products and services in visiting accessible Muslim destinations. Conclusion: The conclusions of this research provided insights into the behavioral intentions of Muslim tourists select Malaysia as a destination for tourism.
Islamic tourism: an empirical examination of travel motivation and satisfaction in Malaysia
Current Issues in Tourism, 2014
The objectives of this study are to test the relationship between tourism motivations and tourist satisfaction, and to test how 'Religion' moderates the relationship. The variable 'Religion' is represented by the availability of Islamic norms and practices relevant to tourism at the destination. The results of the Partial Least Square (PLS) indicate that tourism motivations are significantly and positively related to tourist satisfaction. The results also showed that Religion significantly moderates the relationship between pull motivation and tourist satisfaction. However, the moderating effect of Religion on the relationship between push motivation and tourist satisfaction was not supported.
Factors influencing the intention of inbound muslim travellers to revisit Malaysia
2019
Research on Islamic tourism has often been described as a new research direction, particularly in the area of Muslim travellers revisit intention to certain tourism destination. This study aims to investigate the factors influencing inbound Muslim travellers' revisit intention to Malaysia. Five variables have been tested as the factors influencing revisit intention which consist of attitude towards Islamic attributes of destination, attitude towards destination attributes, subjective norms, perceived behavioral control and tourist satisfaction. The mediating effect of tourist satisfaction between the variables and inbound Muslim travellers' revisit intentions have also been tested. Although past researchers have investigated the influence of these variables on revisit intentions, only a few researchers discovered the effect of tourist satisfaction as a mediator between the variables and revisit intention in the context of inbound Muslim travellers. The model of this study wa...
Factors that Influence Malaysian Muslim Travel Preferences
Information management and business review, 2024
Tourism has become an important industry that contributes to a country's economy. Currently, the Muslim tourist segment is viewed as one of the important segments in the tourism industry. In addition, there has been a growing interest in understanding the preferences and motivations of Muslim travelers. This is due to the increasing number of Muslim travelers worldwide and the recognition that catering to their specific needs is essential for successful tourism development. The number of Muslim tourists from a Muslim-majority country increases significantly. Muslim travelers are looking for destinations in which the majority of the population are Muslims. This study is aimed to determine the factors that influence Muslim traveler preferences and to determine the most dominant factor that influences Muslim traveler preferences. Therefore, a survey of 100 Malaysian Muslim travelers in Shah Alam Selangor was done to determine the factors that influence Muslim traveler preferences. Statistical Package for Social Science (SPSS) is used to analyze the multiple regression to test hypotheses on the factors that influence Muslim traveler preferences. The result of the survey suggests that halal certification is a significant factor in explaining Muslim traveler preferences. The availability of halal food and Sharia-compliant hotels were found not to have a significant relationship with Muslim travel preferences. This study provides evidence of the detailed needs and preferences of Muslim travelers and enhances the knowledge of tourists, government, and service providers about Islamic tourism.
2017
Muslim travellers segment is gaining attention among the destination marketers as a target market. Thus, ensuring their repeat visitation is among the top priorities of the marketers. However, the factors that make them return to a particular destination are still unclear as studies on Muslim travellers segment are still limited. Nevertheless, previous studies have shown that the availability of Islamic attributes of destination as well as certain destination attributes exert significant influence on travel satisfaction and destination loyalty. Although few studies have shown that availability of Islamic attributes of destination and destination attributes lead to tourist satisfaction as well as inspire multiple return visits, more studies are needed to strengthen the finding. Therefore, this article proposed a study on the influence of Muslim travellers’ attitude towards Islamic attribute of destination and attitude towards destination attributes on their travel satisfaction and re...
The Application of TPB on Inbound Muslim Travellers’ Revisit Intention to Malaysia
2017
International tourism including Muslim tourism segment shows incredible growth year by year. Thus, it is not surprising when repeat visitation in the Muslim tourism segment is fast becoming the focus of destination marketers. However, the antecedents of Muslim travellers repeat behaviour are still vague. On the other hand, although revisit intention is considered as a valuable concept in predicting future revisit behaviour, studies on Muslim travellers in this area are still limited compared to other travellers. As religious facet represents one of the important factors in the decision-making process concerning travel destination, it is crucial to highlight the importance of Islamic attributes’ influence on Muslim travellers behaviour. Further, this paper also will propose a framework based on the Theory of Planned Behaviour to study the antecedent of inbound Muslim travellers’ revisit intention to Malaysia as it will become an indicator for their actual revisit behaviour. Consequen...
Halal Tourism: Lessons for Destination Managers of Non-Muslim Majority Countries
International Journal of Business and Society, 2021
Muslim tourists spending are expected to grow significantly and could represent more than 13% of global tourism expenditure by the year 2020. The growth of younger and educated Muslims with larger disposable income has also further increase their propensity to travel abroad. This study explores the influence of perceived destination attributes on Muslim tourist satisfaction and eventual destination loyalty. The population of the study were Muslim travellers intercepted at the Penang International Airport. A purposive sampling procedure was applied and data collection was through self administered questionnaire. A structural equation modelling approach (using SmartPLS 3.0 software) was employed for data analysis and testing of the research model. The results of the analysis were critically discussed and suggestions were proposed, for practical and empirical purpose.
Tourists' Behaviour Towards Islamic Tourism Characteristics in Kota Bharu Malaysia
Malaysian Journal of Social Sciences and Humanities (MJSSH), 2023
Islamic tourism, sometimes referred to as halal tourism, is a developing trend in the market that is gaining popularity among tourists who want to enjoy many travel perks while keeping in mind their religious commitments. On the other hand, Islamic tourism is a global industry that generates a billion-dollar economic impact and provides thousands of employments. The study's goal is to examine how behaviour among tourists and Islamic tourism in Kota Bharu are related. A total of 421 domestic tourists completed the questionnaire survey and six Subject Matter Experts (SME) participated in the structured interview as part of the sequential explanatory mixed-method research. Relative Importance Index (RII) and content analysis were applied to the data analysis. According to the results, the majority of the respondent were satisfied and agree with Kota Bharu Islamic Tourism indicators and components. The findings of this study will be helpful to the Kota Bharu tourism industry in improving Islamic tourism, which will boost the number of visitors to the city. Furthermore, it is believed that this research will serve as the basis for Islamic tourism in other Islamic cities around the globe.
2021
Destination image has been empirically proven to have a significant influence on the behavioral intention of tourists, while limited studies have been done to explore the relationship between destination image and behavioral intention of a Muslim tourist when visiting a destination. Empirical studies highlight the importance of a positive destination image on the behavioral intention of a Muslim tourist. The primary purpose of this study is to explain the relationship between destination image and behavioral intention with the aid of the theory of planned behavior in the context of Asia and empirical evidence is extracted from various studies conducted in Asian countries. Attracting more Muslim tourists has been a challenge for various countries and while so, the concept of halal tourism has been recently recognized in academia, is in need of research to study the gaps and challenges faced when increasing the number of Muslim tourists in the world. This study highlights the link bet...
What travel motivational factors influence Muslim tourists towards MMITD?
Purpose -The World Islamic Tourism Mart in Malaysia has been attracting Muslim tourists from all over the world to choose Malaysia as their Islamic tourism destination. This paper aims to implement the concept of the travel career ladder (TCL) with the main purpose of the antecedents of travel motivation toward Malaysia for Islamic tourism destination (MMITD).