International Journal of Nonprofit and Voluntary Sector Marketing: special issue on marketing and religion (original) (raw)

Religious marketing: reflections from the other side of politics

Ifan Shepherd

Journal of public affairs, 2004

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Marketing as an Enabler for Churches to Fulfill their Social Responsibility

Femi Amos

2020

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Commercialisation of Religion in Neo-Prophetic Pentecostal/Charismatic Churches in Ghana: Christian Ethical Analysis of their Strategies

Dr. George Anderson Jnr.

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God has instructed me to sell: Questioning the practice of commercialization of religion in Neo-Prophetic Pentecostal/Charismatic Churches in Ghana

Dr. George Anderson Jnr.

ANUJAT, 2019

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Stolz, J., & Usunier, J.-C. (2013). Religions as Brands. New Perspectives on the Marketization of Religion and Spirituality. In J.-C. Usunier & J. Stolz (Eds.), Religions as Brands. New Perspectives on the Marketization of Religion and Spirituality (pp. 3-26). London: Ashgate.

Jörg Stolz

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Book Review: Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality

Aliakbar Jafari

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OPERATIONALIZING MARKETING IN THE CHURCH

Osaiga F Isibor

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Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality

Guy Redden

Journal of Contemporary Religion, 2015

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The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal

Femi Amos

2015

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Faith Marketing a Theoretical Article

Abdul Razzak Hashmi

SINERGI,, 2018

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Religion, Marketing and Market: An Adjustment in the Language of Faith

JOSE RUBENS LIMA JARDILINO

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Commoditization of God in religion Marketing Pentecostalism in the Nigerian public space

Oluwaseun O . Afolabi

2023

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Situating the Religious Market Theory in Ghanaian Religious Context: Merits and Demerits

Dr. George Anderson Jnr., Victor S Gedzi

2021

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Religious Studies and Relationship with Marketing 07/20/2018 -- RELS 160 Course Reflection Paper

Michael D Johnson

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redictors of Church Participation In Effutu Municipality, Ghana: A Marketing Perspective

Rexford Okyireh

European Journal of Business and Management Research, 2020

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HOW FAITH-BASED MARKETING CAN FORESTALL THE CRISIS OF INSTITUTIONALIZED RELIGION - THE CASE OF AMERICAN CHRISTIAN FUNDAMENTALISM

Alina Preda

Journal for the Study of Religions and Ideologies, 2019

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Strategy set by faith - Analyzing the marketing concepts of communities devoted to Krishna consciousness in Europe

Krisztina Bence-Kiss

2021

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Church Marketing: An Investigation of the Role of Market Orientation in Church Participation

Felix Mavondo

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015

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The marketing and consumption of spirituality and religion

Diego Rinallo

Journal of Management, Spirituality & Religion, 2019

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Call for papers – Journal of Management, Spirituality and Religion: Special Issue on the marketing and consumption of spirituality and religion

Diego Rinallo

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Marketing In America's Large Protestant Churches

Paul Benchener

Journal of Business & Economics Research (JBER), 2011

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Commodification of the gospel and the socio-economics of neo-Pentecostal/Charismatic Christianity in Ghana

FRANCIS BENYAH

Legon Journal of the Humanities

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BRANDS OF FAITH: MARKETING RELIGION IN A COMMERCIAL AGE by Mara Einstein

Daniel Stout

Journal for the Scientific Study of Religion, 2009

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‘Come and receive your miracle today!’ Advertising and ‘Gullibility’ in Selected Pentecostal Churches in Harare, Zimbabwe

Ezra Chitando

Alternation, 2020

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The brand positioning and image of a religious organisation: an empirical analysis

Madalena Eça de Abreu

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An investigation of the giving behavior of loyal, lapsed, and non-givers to a religious organization

Elaine Notarantonio

International Journal of Nonprofit and Voluntary Sector Marketing, 2009

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Religions as brands? Religion and spirituality in consumer society

Jörg Stolz

Journal of Management, Spirituality & Religion, 2019

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Religious Branding and the Quest to Meet Consumer Needs: Joel Osteen’s “Message of Hope”

Katja Rakow

Jan Stieverman, Philip Goff, Detlef Junker (eds.) (2015): Religion and the Marketplace in the United States., 2015

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Predictors of Church Participation In Effutu Municipality, Ghana: A Marketing Perspective

daniel opoku

European Journal of Business and Management Research, 2020

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Introduction to Special Issue on Religion, Media, and Marketing

Sarah McFarland Taylor

Journal of Religion, Media and Digital Culture

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Commodities and the Power of Prayer: Pentecostalist Attitudes Towards Consumption in Contemporary Ghana

Birgit Meyer

Development and Change, 1998

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