Analyses of Consumer Behavior and Wine Market in Kosovo (original) (raw)
Related papers
Main Factors That Determine Consumer Behavior for Wine in the Region of Prizren , Kosovo
2016
Sector of viticultural and wine production it has been and remains an important economic activity for many businesses in the region of Prizren, in Kosovo. Statistics attest to the wine production area and vineyards with high fluctuation. 90s register about 9000 ha of vineyards and a wine production of about 100 million liters (Official Statistics, 1991), of which about 35-40% exported, mainly to the countries of Yugoslavia and Germany. In the last decade due to developments that Kosovo has passed this area as well as wine production have been reduced dramatically. Meanwhile Free Trade Agreement (CEFTA) represents today an effective instrument for the development of competitive potential in the sector of Wine in Kosovo by creating real opportunities for the export of products of this sector. Consumer behavior as regards the purchase of the wine affected by the a variety of factors as they social, psychological, demographic, as well as of incomes. From this viewpoint, our study aims t...
Wine Economics and Policy, 2020
This study analyzes consumer preferences for wine in Prishtina, Kosovo – a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and incomes rising rapidly since the last conflict, it is imperative to survey the changing demand for producers to compete in the domestic markets. Conjoint Choice Experiments were used to evaluate wine consumer preferences based on wine type (white vs. red), origin (domestic vs. imported), taste (sweet vs. dry) and price. Four distinct classes of consumers were identified. The top two important attributes in the choice of wine are the type and origin but preferences vary across groups – type of wine and origin appear far more important when compared to price, especially for the richest identified segment, whose consumers prefer more expensive wines.
Behaviour of Millenial wine consumers in southern Serbia
BIO Web of Conferences, 2017
Consumer behaviour when purchasing wine is the result of a complementary operation of the large number of different factors, which may include economic, geographic, social, psychological, and other. Discovering consumer preferences for wine and their buying behavior would allow the application of an appropriate marketing strategy to increase the sales of wine. Special attention was given to one of the most promising new demographic segments that likes to buy-Millennial generation. The main purpose of this research is to find out if the wine attributes of the Millennials are different from other generations in southern Serbia. Results of this research are shown that when choosing wine, the quality of wine has the biggest impact on consumers, rather than others wine attributes. The paper also asserts that, the wine industry should particularly focus on marketing to Millennial age group, as this segment has a high willingness to experiment.
The factors influencing consumers’ behavior on wine consumption in the Moldovan wine market
With an area of over 148000 ha allotted to vine culture, the Republic of Moldova has a welldeveloped traditional wine industry, recognized on international markets. Although the largest part of wine-making products is designed for export, we must not neglect the domestic market, which assures the stability and constancy of consumption. The district Cahul, the region in which the research was carried out, represents one of the most important areas of production of red wines, sweet and semi-sweet wines. The study tried to highlight the main features of Moldavian consumer of table wines, factors of influence in the consumption and acquisition of wines, the degree of satisfaction regarding the products that exist on the market. The results of research can be useful to both producers and traders of local and import wines.
Marketing research on wine consumers preferences in Romania
2014
The paper is based on a research that aimed to make some assumptions regarding wine consumer preferences in Romania. The research method was survey made through questionnaires administered to a relevant number of respondents. In order to establish the main goals of this research, we considered aspects as: identification of purchase and consume frequency of wine, the preferred consumer’s places for serving or buying wine, the average quantity of wine that is usually bought, the level of price accepted by the consumer, the type of wine preferred by consumer in relation with wine color and taste, the preferred package, time spent for wine shopping, preferred producers, brands, grape variety, quality influence in choosing wine categories, identifying wine consumers profile. The analysis and interpretation of results revealed that decision factors in buying wine are the type of the wine, the price, followed by color, packaging and advertisement.
What Influences Croatian Consumers’ Wine Choice?
Tržište, 2023
Purpose-This research explores the habits of Croatian wine consumers and the importance of selected wine choice attributes, including price, Country of Origin (COO), grape variety, sugar content, color, brand, Protected Designation of Origin (PDO), traditional terms of kvalitetno vino KZP and vrhunsko vino KZP (TT), vintage, and bottle/label design, with respect to age, gender, and subjective knowledge. Methodology-The study is based on 428 questionnaires collected in a survey conducted among consumers during the winter/spring of 2019. The results were analyzed using descriptive statistics and quantitative methods (Friedmann ANOVA, Mann-Whitney's U-test, and Kruskal-Wallis test). Findings and Implications-Most respondents perceive wine as a pleasure. However, consumers with more subjective knowledge predominantly experience wine as a product with potential health benefits. The frequency of consumption generally increases with age. In general, grape variety and TT are the most important attributes in wine choice, TT being the most important attribute among women and consumers with more subjective knowledge. The importance of COO, grape variety, and vintage attributes increases with the age, Sažetak Svrha-Istraživanjem se proučavaju navike hrvatskih potrošača i važnost atributa u izboru vina (cijena, zemlja podrijetla, sorta vinove loze, sadržaj šećera, boja, marka, zaštićena oznaka izvornosti, tradicionalni izrazi "kvalitetno" i "vrhunsko", berba, iskustvo i dizajn boce) s obzirom na dob, spol i subjektivno znanje. Metodološki pristup-Istraživanje se temelji na podacima iz upitnika od 428 potrošača, prikupljenih tijekom zime i proljeća 2019. godine, analiziranih pomoću deskriptivnih i kvantitativnih statističkih metoda (Friedmann ANOVA, Mann-Whitneyev U-test i Kruskal-Wallisov test). Rezultati i implikacije-Većina ispitanika vino doživljava kao užitak. Međutim, potrošači s više subjektivnog znanja vino doživljavaju prije svega kao proizvod s potencijalnom zdravstvenom dobrobiti. Učestalost konzumiranja općenito raste s godinama. Deklarirana sorta vinove loze i tradicionalni izrazi najvažniji su atributi u izboru vina. Ženama i potrošačima s više subjektivnog znanja tradicionalni izrazi su važniji od ostalih čimbenika. Važnost zemlje podrijetla, sorte vinove loze i berbe raste sa životnom dobi, dok se važnost cijene i dizajna boce/etikete smanjuje. Potrošači su još uvijek zbunjeni EU oznakom zaštićene oznake izvornosti (ZOI), iako se
Consumer habits in the Czech wine market
Agricultural Economics (Zemědělská ekonomika), 2012
The paper includes partial results of the research oriented on the habits and behaviour of consumers in the wine market in the Czech Republic. Based on direct questioning of 1 000 respondents from the whole Czech Republic, we found that 11.3% of respondents drink wine several times a week, 29.8% of respondents at least once a week, and 23.2% drink wine several times a month. Only 2.7% of respondents do not drink wine at all. 30.3% of respondents drink wine more often than before, especially because of the fact, that they like wine more, it is of a better quality, and the offer is bigger. 34.1% of respondents buy wine several times a month especially in supermarkets or hyper- markets (45.2%) and in special vine-stores (23.8%). 52.5% of respondents prefer quality varietal wine. Rank of the top ten wines most often bought by the selected sample of respondents is: Frankovka, Cabernet Sauvignon, Müller Thurgau, Veltlínské zelené, Rulandské bílé, Svatovavřinecké, Modrý Portugal, Chardonn...
Segmentation of the Romanian Wine Market: An Exploratory Study
2006
French companies in the wine industry are facing a decline in demand on their domestic market and an increasing competition on their traditional export markets. A solution for French companies could be to seek new outlets. Eastern and Central European countries, because of their fast economic growth and of the recent evolution of their consumption modes, are very attractive market targets. In order to better understand these emerging markets, this article analyses wine consumption using a sample of consumers of the area of Banat in Romania. From data collected using a questionnaire, it aims describing and identifying the principal characteristics and determinants of this consumption and proposes a market segmentation. With this intention, we use two different approaches of market segmentation (one-dimensional and multidimensional) based on socio-economic and behavioral criteria. We obtain five segments which are different by the importance given to various product characteristics an...
The Impact of Marketing and Technological Factors on the Quality, Safety and Sales of Wine
calitatea.ro, 2023
Kosovo, as a part of global market, in the last decade has become part of the quality management systems of food for the local market, as well as for international market. Wine in Kosovo under the Law on Wines No. 02/L08 and the Law with changes and prior completion of the previous Law, No. 04/L-019, article 2, paragraph 1, is qualified as agricultural and food product, which means that the industry of wine is oriented not only for economic positive financial effects upon the placement of their products but also is oriented in the quality of wines, which is achieved through complete food chains from production of raw materials (grape), from the vineyards to the tables of consumers who consume wine. Quality management of wine in Kosovo is realized through consumer protection policies under Article 1 of the Law on Consumer Protection (Official Gazette of the Republic of Kosovo) No.32.