Main Factors That Determine Consumer Behavior for Wine in the Region of Prizren , Kosovo (original) (raw)
Related papers
Analyses of Consumer Behavior and Wine Market in Kosovo
Th is survey is part of the project "Marketing Support of Food Products in Kosovo", fi nanced by the European Agency for Reconstruction (EAR). Th e main purpose of the project was to support the producers of food products in Kosovo with data for absorbing opportunities of wine market, according to the demographic and socioeconomic features of wine customers. As a basis of this research 1214 respondents were interviewed in Kosovo during the period May-June 2007. Chi-Square test of variable analysis shows that 48.8 % of the total number purchase wine and out of this 4.1 % buy it everyday, 11.4 % twice a week, 27.4 % once a week and 57.1 % twice a month. Th e rest of the interviewed respondents 52.2 % (634) point out that they don't purchase wine. Th e researching results show that number of men (55.4 %) who consume wine is higher than the number of women (37.4 %). One of the current diffi culties that the wine sector in Kosovo is facing with is the lack of their profi le according to the market demands.
The factors influencing consumers’ behavior on wine consumption in the Moldovan wine market
With an area of over 148000 ha allotted to vine culture, the Republic of Moldova has a welldeveloped traditional wine industry, recognized on international markets. Although the largest part of wine-making products is designed for export, we must not neglect the domestic market, which assures the stability and constancy of consumption. The district Cahul, the region in which the research was carried out, represents one of the most important areas of production of red wines, sweet and semi-sweet wines. The study tried to highlight the main features of Moldavian consumer of table wines, factors of influence in the consumption and acquisition of wines, the degree of satisfaction regarding the products that exist on the market. The results of research can be useful to both producers and traders of local and import wines.
Wine Economics and Policy, 2020
This study analyzes consumer preferences for wine in Prishtina, Kosovo – a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and incomes rising rapidly since the last conflict, it is imperative to survey the changing demand for producers to compete in the domestic markets. Conjoint Choice Experiments were used to evaluate wine consumer preferences based on wine type (white vs. red), origin (domestic vs. imported), taste (sweet vs. dry) and price. Four distinct classes of consumers were identified. The top two important attributes in the choice of wine are the type and origin but preferences vary across groups – type of wine and origin appear far more important when compared to price, especially for the richest identified segment, whose consumers prefer more expensive wines.
Behaviour of Millenial wine consumers in southern Serbia
BIO Web of Conferences, 2017
Consumer behaviour when purchasing wine is the result of a complementary operation of the large number of different factors, which may include economic, geographic, social, psychological, and other. Discovering consumer preferences for wine and their buying behavior would allow the application of an appropriate marketing strategy to increase the sales of wine. Special attention was given to one of the most promising new demographic segments that likes to buy-Millennial generation. The main purpose of this research is to find out if the wine attributes of the Millennials are different from other generations in southern Serbia. Results of this research are shown that when choosing wine, the quality of wine has the biggest impact on consumers, rather than others wine attributes. The paper also asserts that, the wine industry should particularly focus on marketing to Millennial age group, as this segment has a high willingness to experiment.
Consumer habits in the Czech wine market
Agricultural Economics (Zemědělská ekonomika), 2012
The paper includes partial results of the research oriented on the habits and behaviour of consumers in the wine market in the Czech Republic. Based on direct questioning of 1 000 respondents from the whole Czech Republic, we found that 11.3% of respondents drink wine several times a week, 29.8% of respondents at least once a week, and 23.2% drink wine several times a month. Only 2.7% of respondents do not drink wine at all. 30.3% of respondents drink wine more often than before, especially because of the fact, that they like wine more, it is of a better quality, and the offer is bigger. 34.1% of respondents buy wine several times a month especially in supermarkets or hyper- markets (45.2%) and in special vine-stores (23.8%). 52.5% of respondents prefer quality varietal wine. Rank of the top ten wines most often bought by the selected sample of respondents is: Frankovka, Cabernet Sauvignon, Müller Thurgau, Veltlínské zelené, Rulandské bílé, Svatovavřinecké, Modrý Portugal, Chardonn...
What Influences Croatian Consumers’ Wine Choice?
Tržište, 2023
Purpose-This research explores the habits of Croatian wine consumers and the importance of selected wine choice attributes, including price, Country of Origin (COO), grape variety, sugar content, color, brand, Protected Designation of Origin (PDO), traditional terms of kvalitetno vino KZP and vrhunsko vino KZP (TT), vintage, and bottle/label design, with respect to age, gender, and subjective knowledge. Methodology-The study is based on 428 questionnaires collected in a survey conducted among consumers during the winter/spring of 2019. The results were analyzed using descriptive statistics and quantitative methods (Friedmann ANOVA, Mann-Whitney's U-test, and Kruskal-Wallis test). Findings and Implications-Most respondents perceive wine as a pleasure. However, consumers with more subjective knowledge predominantly experience wine as a product with potential health benefits. The frequency of consumption generally increases with age. In general, grape variety and TT are the most important attributes in wine choice, TT being the most important attribute among women and consumers with more subjective knowledge. The importance of COO, grape variety, and vintage attributes increases with the age, Sažetak Svrha-Istraživanjem se proučavaju navike hrvatskih potrošača i važnost atributa u izboru vina (cijena, zemlja podrijetla, sorta vinove loze, sadržaj šećera, boja, marka, zaštićena oznaka izvornosti, tradicionalni izrazi "kvalitetno" i "vrhunsko", berba, iskustvo i dizajn boce) s obzirom na dob, spol i subjektivno znanje. Metodološki pristup-Istraživanje se temelji na podacima iz upitnika od 428 potrošača, prikupljenih tijekom zime i proljeća 2019. godine, analiziranih pomoću deskriptivnih i kvantitativnih statističkih metoda (Friedmann ANOVA, Mann-Whitneyev U-test i Kruskal-Wallisov test). Rezultati i implikacije-Većina ispitanika vino doživljava kao užitak. Međutim, potrošači s više subjektivnog znanja vino doživljavaju prije svega kao proizvod s potencijalnom zdravstvenom dobrobiti. Učestalost konzumiranja općenito raste s godinama. Deklarirana sorta vinove loze i tradicionalni izrazi najvažniji su atributi u izboru vina. Ženama i potrošačima s više subjektivnog znanja tradicionalni izrazi su važniji od ostalih čimbenika. Važnost zemlje podrijetla, sorte vinove loze i berbe raste sa životnom dobi, dok se važnost cijene i dizajna boce/etikete smanjuje. Potrošači su još uvijek zbunjeni EU oznakom zaštićene oznake izvornosti (ZOI), iako se
Foods
Wine, one of the world’s oldest and most popular beverages, has a distinct variety matching a diverse base of consumers worldwide. The study was conducted in two counties of Romania in order to identify consumers’ perception towards wine consumption, as well as the driving factors behind wine consumption and the decision process of choosing a certain type of wine. Thus, four factors were identified through principal component analysis: intrinsic cues and consumers’ experience, extrinsic cues and origin, notoriety and the label and package of the wine, correlating them with the socio-demographic characteristics of our respondents. It might be concluded that the intrinsic cues and consumer experience ranked highest among the priorities of the participants between 35 and 45 years old when choosing a certain type of wine. Additionally, notoriety was more valued by people with higher income, and people with experience in the domain inclined to pay more for a bottle of wine.
Dimensions of the perceived value for wine from the perspective of Slovenian wine consumers
Acta agriculturae Slovenica, 2020
Perceived value is a subjective impression of the consumer about the value of a product or a service. There is a lack of research and understanding of Slovenian wine consumers preferences, while at the same time the importance of the Slovenian wine sector is increasing. 221 adults from the two biggest Slovenian winegrowing regions who at least occasionally consume and purchase wine were interviewed with a structured questionnaire. The Perval scale was used to measure and identify the factors (dimensions) of the perceived value for wine. Further, the relation between Slovenian winegrowing regions and the perceived value dimensions was investigated. It was shown that respondents from the two largest Slovenian winegrowing regions perceive three different dimensions of value for wine: quality-price, emotional-social, and a dimension where indicators for humane, environmental and region of origin factors highly correlated, and were therefore named terroir. We also found that respondents ...
Marketing research on wine consumers preferences in Romania
2014
The paper is based on a research that aimed to make some assumptions regarding wine consumer preferences in Romania. The research method was survey made through questionnaires administered to a relevant number of respondents. In order to establish the main goals of this research, we considered aspects as: identification of purchase and consume frequency of wine, the preferred consumer’s places for serving or buying wine, the average quantity of wine that is usually bought, the level of price accepted by the consumer, the type of wine preferred by consumer in relation with wine color and taste, the preferred package, time spent for wine shopping, preferred producers, brands, grape variety, quality influence in choosing wine categories, identifying wine consumers profile. The analysis and interpretation of results revealed that decision factors in buying wine are the type of the wine, the price, followed by color, packaging and advertisement.