A Behavior Model for Persuasive Design (original) (raw)
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Considering user attitude and behaviour in persuasive systems design
European Conference on Information Systems, Helsinki, Finland, 2011
As in any technology systems, analysis and design issues are among the fundamental challenges in persuasive technology. Currently, the Persuasive Systems Development (PSD) framework is considered to be the most comprehensive framework for designing and evaluation of persuasive systems. However, the framework is limited in terms of providing detailed information which can lead to selection of appropriate techniques depending on the variable nature of users or use over time.
A Unified Framework For Analysing, Designing And Evaluating Persuasive Technologies
Methods for designing persuasive systems continue to be a challenge and although some frameworks have been proposed to remedy this, they are all characterised with limitations that impedes their effective usage. In light of this, we propose the Unified Framework for Analysing, Developing and Evaluating persuasive technologies (U-FADE), which integrates key concepts in the Persuasive Systems Development model, the 3-Dimensional Relationship between Attitude and Behaviour model, Persuasive Pathway Model and Persuasive Technology Onion to address this limitation by providing a stepwise approach to facilitate persuasive technology design. The proposed integrated framework is conceptual and thus there is the need for further studies to investigate and demonstrate how it can be put to use.
Persuasive design, technology and
IRISH , 2021
Humans are predominantly driven by intrinsic or extrinsic motivations. These motivations could be a blend of varying subtleties ranging from living a healthy life, financial stability, having social connections and so forth. As humans we have different attitudes and beliefs that gradually develop our characters. Intriguingly, not all of us act in accordance with our beliefs (Langrial, 2012). For instance, we all are aware that smoking is injurious to our health, but people follow smoking. Humans have a natural tendency to behave in contradiction to their beliefs. In other words, there is a gap between what an individual believes and what she/he essentially does. This varying behaviour gives rise to a distinctive state of cognitive unease (Festinger, 1962). The system based persuasive technology and the persuasive design are highly influenced these logic.
A Framework for Analysing, Designing and Evaluating Persuasive Technologies
The use of interactive technology for changing, shaping or reinforcing attitude or behaviour which is commonly known as persuasive technology is currently attracting attention in information systems research. Persuasive technology combines the positive attributes of interpersonal interaction and mass communication to achieve optimal persuasion. It aims to accommodate individual difference during persuasion: a situation which is not commonly characterised with mass media persuasion. Amidst the benefits it brings to behavioural and attitudinal change interventions, current research have demonstrated that there is a lack of methods for its design. Consequently, most of the existing persuasive technology applications do not follow systematic processes during the design phases. As an attempt to remedy this situation, the Persuasive Systems Design (PSD) model has been introduced. However, although the PSD model provides a guide on what should be considered during analysis, design and evaluation, it fails to provide adequate information on how it should be done. Thus designers know what to do but not how to do it. To address this limitation, this study presents the 3-Dimensional Relationship between Attitude and Behaviour (3D-RAB) model and the Unified Framework for Analysing, Designing and Evaluating persuasive technology (U-FADE). The 3D-RAB argues that by analysing and identifying the various levels of cognitive dissonance of users before and during behaviour interventions, designers can craft persuasive messages to enhance persuasion. The U-FADE on the other hand expands the PSD model to include the 3D-RAB model and provide steps that can be followed to develop persuasive technology applications. The model and the framework were validated and it was observed that the U-FADE and the 3D-RAB are both effective for persuasive technology design.
Persuasive system design: state of the art and future directions
Persuasive Technology, 2009
This paper provides an overview of the current state of the art in persuasive systems design. All peer-reviewed full papers published at the first three International Conferences on Persuasive Technology were analyzed employing a literature review framework. Results from this analysis are discussed and directions for future research are suggested. Most research papers so far have been experimental. Five out
Proceedings of the 4th International Conference on Persuasive Technology - Persuasive '09, 2009
This paper provides an overview of the current state of the art in persuasive systems design. All peer-reviewed full papers published at the first three International Conferences on Persuasive Technology were analyzed employing a literature review framework. Results from this analysis are discussed and directions for future research are suggested. Most research papers so far have been experimental. Five out of six of these papers (84.4%) have addressed behavioral change rather than an attitude change. Tailoring, tunneling, reduction and social comparison have been the most studied methods for persuasion. Quite, surprisingly ethical considerations have remained largely unaddressed in these papers. In general, many of the research papers seem to describe the investigated persuasive systems in a relatively vague manner leaving room for some improvement.
(2011) Considering user attitude and behavior in persuasive systems design: The 3D-RAB model
As in any technology systems, analysis and design issues are among the fundamental challenges in persuasive technology. Currently, the Persuasive Systems Development (PSD) framework is considered to be the most comprehensive framework for designing and evaluation of persuasive systems. However, the framework is limited in terms of providing detailed information which can lead to selection of appropriate techniques depending on the variable nature of users or use over time. In light of this, we propose a model which is intended for analysing and implementing behavioural change in persuasive technology called the 3D-RAB model. The 3D-RAB model represents the three dimensional relationships between attitude towards behaviour, attitude towards change or maintaining a change, and current behaviour, and distinguishes variable levels in a user’s cognitive state. As such it provides a framework which could be used to select appropriate techniques for persuasive technology. The paper also explains how the understanding of external environment within which a persuasive technology will operate could help in the design and evaluation of persuasive technologies.
Persuasive Technology: Introduction to the Special Section
Communications of the Association for Information Systems, 2009
Whether we want it or not, information systems and technologies always have an effect on our behavior. Moreover, there are situations in which the goal of an information system is to influence end-users' behaviors. This special section of Communications of the AIS is devoted to persuasive technology, i.e., interactive computing systems designed to change people's attitudes or behaviors. The guest editorial introduces the topic to CAIS readers and provides both conceptual tools for obtaining a deeper understanding about persuasive technology and practical applications to demonstrate its potential for research and development in the future.
CONSIDERING USER ATTITUDE AND BEHAVIOUR IN PERSUASIVE SYSTEMS DESIGN: THE 3D-RAB MODEL
As in any technology systems, analysis and design issues are among the fundamental challenges in persuasive technology. Currently, the Persuasive Systems Development (PSD) framework is considered to be the most comprehensive framework for designing and evaluation of persuasive systems. However, the framework is limited in terms of providing detailed information which can lead to selection of appropriate techniques depending on the variable nature of users or use over time. In light of this, we propose a model which is intended for analysing and implementing behavioural change in persuasive technology called the 3D-RAB model. The 3D-RAB model represents the three dimensional relationships between attitude towards behaviour, attitude towards change or maintaining a change, and current behaviour, and distinguishes variable levels in a user’s cognitive state. As such it provides a framework which could be used to select appropriate techniques for persuasive technology.