Critical Discourse Studies and Branding (original) (raw)
Advances in Brand Semiotics and Discourse Analysis 2023 TOC and Intro
george rossolatos
Advances in Brand Semiotics and Discourse Analysis , 2023
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3rd International Conference & Exhibition on Semiotics and Visual Communication 2017>branded. the semiotics of branding – culture + context
Evripides Zantides
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Branding, forthcoming in the Routledge Companion to Philosophy in Organisation Studies
Adam Arvidsson
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3rd International Conference on Semiotics and Visual Communication: branded – the semiotics of branding in culture and context at the Cyprus University of Technology, Lemesos: Visual Person Branding
Prof. Dr. Nicholas Qyll
2017
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Visual representations of goods and services through their brandings: The semiotic foundations of a language of brands
François BOBRIE
Recherche et Applications en Marketing (English Edition), 2018
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The semiotics of modernist space in the branding of corporations : A multimodal critical discourse analytic approach
Per Ledin
2015
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Ng, C.J.W. (2018). Performing brand identity: Situating branding in discursive-ideological landscapes. Consumption Markets & Culture, 21(2), 147-170.
Carl Jon Way Ng
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A critical account of the process of branding: towards a synthesis
Ayman Amir
The Marketing Review, 2010
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Spatial mediation for the Tory Burch brand: a semiotic approach to branding
Vera Pereira-Barretto
CIMODE 2016 - 3o Congresso Internacional de Moda e Design | ISBN 978-972-8692-93-3 2752
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The Semiotics of Brand (Annual Review Article)
Paul Manning
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Branding and contemporary cognition: a semiotic approach to communication e ectiveness
Patricia Dias
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Social Constructionism and the Corporate Brand: Semiotic Analyses of Print Adverts
Olutayo Otubanjo
Business Management and Strategy, 2013
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Applied Brand Semiotics
Jamin Pelkey
The American Journal of Semiotics 34(3-4), 2018
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Semiotics of Brand
Paul Manning
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The liminality of branding
Bernadette Loacker
Marketing Theory, 2016
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How Brands (Don’t) Do Things: Corporate Branding as Practices of Imagining “Commens”
Kyung-Nan Koh
Semiotica, 2015
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Allegories of Branding
Gaston Franssen
2021
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Why do brands cause trouble? A dialectical theory of consumer culture and branding
Joydip Gupta
The Journal of Consumer Research, 2002
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Negotiating the Meaning of Artefacts: Branding In a Semeiotic Perspective
Torkild Thellefsen, Bent Sørensen
Semiotica, 2006
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Semiotics of Brand Building
Sudio Sudarsan
Cases on Branding Strategies and Product Development: Successes and Pitfalls
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Seminar on building strong brands with structuralist rhetorical semiotics, New Bulgarian University, Sofia September 19th 2014
george rossolatos
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Brand in Semiotic Perspective (Eng.)
Dimitar Trendafilov
2012
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Toward a Sociology of Branding
Douglas Holt
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Branding and contemporary cognition: a semiotic approach to communication effectiveness
Patricia Dias
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Author Meets Critics—: The Language of Branding: Theory, Strategies, and Tactics
Robert Morais
Advertising & Society Quarterly, 2019
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The Semiotic Universes of Brands
Maria Isabel Aldinhas Ferreira
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Branding: the soul of things
Robert Cluley
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“‘The world in one city’: Semiotic and cognitive aspects of city branding”
Veronika Koller
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Machin, D. and Thornborrow, J, (2003) ‘Branding and Discourse: the case of Cosmopolitan’. Discourse and Society, 14/4
David Machin
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CRITICAL BRANDING POSTCOLONIAL STUDIES AND THE MARKET Routledge Research in Postcolonial Literatures
Caroline Koegler
2018
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Brand Texts and Meaning
Chris Hackley
AM Journal of Art and Media Studies, 2020
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Emotion, Advertising and Branding: the Identity of Brands Built by Advertising Discourse
Sandra Regina Ramalho e Oliveira
Senses & Sensibility in Florianópolis: Advertising, Design, Fashion, Marketing, Photography and Visual Culture in the Right, 2013
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An anatomy of the verbo-visual rhetorical landscape of the world’s most valuable brands, International Journal of Marketing Semiotics Vol.I, pp.73-125
george rossolatos
International Journal of Marketing Semiotics Vol.I, pp.73-125, 2013
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Blowing Up the Brand: Critical Perspectives on Promotional Culture
Devon Powers
2010
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Towards a Semiotics of Brand Equity: On the Interdependency of Meaning Surplus and Surplus Value in a Political Economy of Brands (August 2011), Chinese Semiotic Studies Vol.7
george rossolatos
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