TOURISTS'PERCEPTIONS OF MALAYSIA AS A TRAVEL DESTINATION AND THEIR SATISFACTION (original) (raw)

Examining the Influence of International Tourists' Destination Image and Satisfaction on Their Behavioral Intention in Penang, Malaysia

This study contributes to tourism and marketing literature by examining the relationships among tourist destination image, satisfaction, and behavioral intention through structural equation modeling. Data were obtained from a survey of 420 foreign tourists visiting Penang, Malaysia, which is a UNESCO World Heritage Site. The findings supported the revisiting behavioral intention model, which indicated that overall satisfaction of a tourist is reflected on the image of the tourist destination. A significant relationship was observed between overall satisfaction and loyalty. Furthermore, destination satisfaction indirectly affected tourist loyalty through overall satisfaction. The tourist destination image increases the perceived satisfaction and fosters the behavioral intentions of tourists. The study developed and empirically tested a conceptual model how overall image and overall satisfaction affect the willingness of tourists to revisit and to recommend a specific destination to other potential visitors. The theoretical and practical implications of this study are discussed in the conclusion.

Effects of the Malaysian Travel Destination Brand Image on Tourist Satisfaction and Destination Loyalty

2015

The main aim of this research was to ascertain the image of Malaysia as a travel destination among European Tourists. The approach used in the study was to develop destination loyalty, satisfaction and destination image structural models for first-time and repeat-visit tourists. Tourist satisfaction was treated as the mediating construct. The data was collected using survey method. Structural equation modelling (SEM) technique was employed to investigate the relationships amongst the constructs in the proposed theoretical framework. The findings of the study suggested that destination image and tourist satisfaction influenced destination loyalty for both first-time and repeat-visit tourists. Tourist satisfaction was empirically proven to have a full mediating effect on the relationship between destination image and loyalty for the both groups of tourists. The study proposed that the image of nature-based tourism should become the major selling point of Malaysia as a travel destination.

Malaysia’s Perceived Image as a Tourism Destination for Gulf Countries Potential Tourists

European Journal of Business and Management, 2015

As tourism is a fickle industry, it is very important for a destination to have a strong and positive destination image from the consumer perspective, particularly the potential consumers who have no past experience with the destination. The challenge of providing high-quality tourist experiences as well as promoting tourism destination effectively becomes less difficult when managers know what their prospects think of their specific destination. Thus, this paper looks at the perceived image of Malaysia as a tourism destination from the perspective of two out of six Gulf Countries. Factors were adapted from previous literature about Malaysia image as a tourism destination and from previous studies about similar countries. Data collection was conducted from 19 February till 26 March 2010 on Saudi Arabian and Emirati potential tourists using mall intercept survey method. A total of 995 respondents were approached in both cities of Dubai in United Arab Emirates (UAE) and Jeddah in king...

Positioning Malaysia as a Tourist Destination Based on Destination Loyalty

Asian Social Science, 2012

This study was conducted to ascertain the image of Malaysia as a tourist destination and examines the construct's influence on tourists' destination loyalty. Questionnaires were distributed to the departing foreign tourists at two of Malaysia's international airports. The collected data was analyzed using Structural Equation Modeling (SEM). The findings of the study indicate that Malaysia was perceived as providing an adventurous holiday with the chance to see wildlife, nice beaches and offering a lot in terms of natural scenic beauty with good amenities. The study also suggests that there is a positive significant relationship between destination image and destination loyalty.

Antecedents and outcomes of destination image of Malaysia

The main objective of this paper is to analyse the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values and destination source credibility; the outcomes considered are destination attachment, destination satisfaction, and revisit intention. This paper also investigates the moderating role of perceived risk between destination image and revisit intention. A questionnaire-based survey was conducted on international tourists from five countries of West Asia. The key findings of this study are the mediating roles of destination image, destination attachment, and destination satisfaction and moderating role of perceived risk. The results provide evidence concerning the role of mediators and moderators of the study. Theoretical contributions are discussed, with future research suggested.

An Empirical Study of Tourist Satisfaction in Malaysia

Mediterranean Journal of Social Sciences, 2015

Tourism is a fast-growing business that receives global attentions. A successful tourism business brings huge benefits to host countries. In Malaysia, the study on tourism satisfaction context is still limited although Malaysian tourism industry grows rapidly. Hence, conducting more research focusing on tourist satisfaction in the Malaysian context is essential. In order to understand tourist satisfaction better, three factors, that is, experience, service quality and value that are related to satisfaction were examined in this paper. The population of the study was all tourists travelling to Malaysia. A sample was drawn using a multi-stage sampling method. A total of 301 completed and useful questionnaires were used for data analysis. The statistical analyses carried out include Pearson Correlation test and Multiple Regression analysis. The findings showed that value, experience and service quality were the three important variables that collectively contributed to tourist satisfaction level in the Malaysian context. In addition, the contribution of each individual factor on satisfaction revealed that the most influential factor is value, followed by experience. However, the service quality as an individual factor was not considered significant unless it was packed together with value and experience. Therefore, this study suggests that these three factors must be considered and the combination of all three factors must be offered as a complete package to attract many more tourists to visit Malaysia.

Tourists’ Perceptions of Destination Travel Attributes: An Application to International Tourists to Kuala Lumpur

Procedia - Social and Behavioral Sciences, 2014

This paper seeks to contribute to the literature on tourists' perception by evaluating the relationship between destination travel attributes and tourist satisfaction. Using a sample of 140 international tourists exiting Kuala Lumpur Malaysia, the influence of travel attributes on satisfaction and the moderating effect of demographic factors in the relationship between travel attributes and tourist satisfaction were investigated. Partial Least Square (PLS), a variance based structural equation model was employed to analyse the data. The travel attributes had satisfactory predictive relevance and explained the changes in the variance of the endogenous variable tourist satisfaction. All the demographic factors considered moderated the relationship between at least one of the travel dimensions and tourist satisfaction. This study is limited with cross-sectional data.

Tourism Images and the International Tourists Response Behaviour: A Case of Langkawi Island, Malaysia

2019

Image of a destination is one of the important determinants that influence tourists in making decision to choose a specific holiday destination. The most positive image a destination has the highest chances for it to be chosen by the tourists. This paper empirically investigates the investigates the causal relationship between Tourism Images and the international tourists’ response behaviour using Langkawi Island, Malaysia as study contextual setting. The insight of this study is obtained through questionnaire surveyed with 384 the international tourists. Through the Partial Least Square (PLS-SEM) a strong relationship between tourism images and response behaviour appeared. A country, destination and hotel image have strong impacts on international tourists’ response behaviour which relate to word of mouth, recommendation and revisit intention. The good feedback and the promising insights from the viewpoint of the international tourists is giving varying consequences, repercussion a...