Empirical study of E-Travel Adoption among Small Enterprises in Developing Country (original) (raw)
Related papers
E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia
ASEAN Marketing Journal, 2015
Small and medium businesses also suffer from a lack of information technology (IT) skills and IT infrastructures and limitations of educational levels (Pimchangthong, Plaisent, and Bernard, 2003). Overall, the literature suggests that internet use is not prevalent among small enterprises (Karanasios, 2007), especially in developing countries. Indonesia is an Asian country with developing economies having a population of around 254 million people in 2014 and the dissemination of internet use is supported by internet cafes throughout the entire country (Internet World Stats, 2015; Wahid, Furuholt, & Kristiansen 2004). Again, Indonesia is categorized as an early adopter for ecommerce, where internet users are as fairly educated people and level of company's readiness is pretty high (Asia Foundation 2002). Nevertheless, some indicators of information communication technology (ICT) in Indonesia have shown a significant improvement. There is the total number of Indonesian internet domains grow
Factors Adopting E-Travel Website: The Case of Indonesia
World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 2012
E-travel is travel agency’s companies employing internet and website as e-commerce context. This study presents numerous initial key factors of electronic travel model based on small travel agencies perspectives. Browsing previous studies related to website travel activities are conducted. Five small travel agencies in Indonesia has been deeply interviewed in case studies. The finding of this research is identifying numerous characteristics and dimension factors and travel website operations including ownermanager roles, business experiences, characteristically business, and technological aspects. This study is the preliminary research related to travel website adoption in Indonesia. The further study would be conducted in questionnaires of the quantitative research in Indonesia contexts as a developing country. Keywords—Tourism, travel agency, e-commerce, website, developing country, small business, case study.
E-travel Adoption based on Manager's Perspectives in Indonesia
E-travel is travel agency's companies employing internet and website as e-commerce context. This study presents numerous initial key factors of electronic travel model based on small travel agencies perspectives. Browsing previous studies related to website travel activities are conducted. Five small travel agencies in Indonesia has been deeply interviewed in case studies. The finding of this research is identifying numerous characteristics and dimension factors and travel website operations including ownermanager roles, business experiences, characteristically business, and technological aspects. This study is the preliminary research related to travel website adoption in Indonesia. The further study would be conducted in questionnaires of the quantitative research in Indonesia contexts as a developing country.
E-Travel Model: An Emprical Study of Technology Acceptance Model and Self Efficacy
2014
The purpose of today business is not only the national business, but also the international business through e-business concept in particular e-travel contexts. E-travel is a tourism activity that done automatically through electronic technology and can be accessed from anywhere via its websites. The current paper presents to develop the conceptual framework of e-travel adoption model. Self-efficacy, ease of use and usefulness are identified as influencing factors of e-travel model. In this study, e-travel users as the research object. Most of research that has studied about e-travel shows that it gets influence from customer perspective. This theoretical framework explains how self-efficacy, ease of use and usefulness, that are the part of customer perspectives, affect the actual use of travel website. The finding of this theoretical framework is self-efficacy, ease of use and usefulness give positive impact to actual use. The afterward research would exanimated empirically using a survey method which employing PLS as a SEM software of analysis technique.
E-Travel use in Padang : The Role of Enjoyment , Perceived Ease of Use , and Perceived Usefulness
E-travel is believed as the considerable tool to expand the market with cheaper cost. Since the advance of technology, etravel becomes one of potential activities in conducting business transactions especially in tourism industries. This study aims to identify the key success factors that influence the use of e-travel website in Padang based on users' point of view. There are some variables as influencing factors of e-travel website adoption including enjoyment, usefulness, ease of use, and the use of e-travel website. The findings of the current conceptual study build the theoritical framework of e-travel model success according to e-travel user's perspectives in Indonesia. The study is analyzed emperically using SEM technique. The finding of this study is all of the factors (enjoyment, perceived ease of use, and perceived usefulness) significantly affect the use of e-travel website.
E-Tourism Adoption of the Travel Agencies in Cebu City, Philippines
Asian Institute of Research, 2019
Information Communication Technology (ICT) plays an active role in the tourism industry. The application and integration of ICT are essential for the success of a tourism enterprise. ICT assists the individual in an enterprise to access information on the World Wide Web in a single click which changes the traditional brick and mortar travel agency operations. Even with the emergence of Technology 50 years ago, Small Medium Enterprises are reluctant to operate and adopt Technology Applications for Technological and Non-Technological Reasons. The study used an adapted research instrument from Davis (1989) and Turban et al. (2008). Principal respondents are the accredited travel agencies in Cebu City as of 2017. Using Technology Acceptance Model (TAM) of Davis (1989), respondents perceived that ICT is useful regarding accomplishing the task quickly, increase productivity and effectiveness and it is easy to use regarding operating and interacting ICT. Respondents would probably use the technology in the workplace for sales and marketing and to recommend the technology to others for Business Operations. However, there is no significant relationship on the ease of use (PEOU) and usefulness to the in the Intention to use. This means that the respondents may or may not adopt ICT because of Non Technological and Technological Reasons.
Sains Humanika A Study on Loyalty using E-Travel based on Use, Satisfaction and Trust
E-travel (electronic travel) is form of business operation by used internet connection to run the business. Business of travel industry do service oriented that extremely diverse and complex, it potentially to support activities of tourism industry. Travel industry offers dozen related industries then it will be more potential because supported by technology. The development to become e-travel is as the tool to expand market with relative cheap and competitive cost by offers flexible transactions activity. This study tests empirically the factors that influence the loyalty to e-travel website in Malaysia based on student's experiences. There are some variables that influence loyalty to e-travel website, contained with the use of e-travel website, trust and satisfaction. This research study supported by reviews of several theories from predecessor researchers related to this study. The interconnection variables set the conceptual study to build the theoretical framework. The current research was undertaken on 105-respondents who were selected using accidental sample technique in Malaysia. The data obtained was analyzed using SEM employing SmartPLS software in testing 5 hypotheses. The result of this study presents that all hypothesis have significantly impact on user loyalty which was determined by use, satisfaction and trust of e-travel uses.
Determinant of Web-Technology and e-Business adoption among SMEs Travel Agencies in Malaysia
2019
This empirical study investigated the relationship between Innovational, Organizational and Environmental (IOE) with web technology & e-business adoption among small and medium (SMEs) travel agencies in Malaysia. This paper presents a conceptual consideration on the role of Malaysia SMEs travel agencies internal and external SMEs characteristics in encouraging the adoption of web technology & e-business adoption. This study is an ongoing research which a theoretical argument was developed, and research methodology has been tested through regression analysis. We introduce e-resources, data secrecy & confidentiality and training & human capital investment as the predicting variables that influence the web technology & e-business adoption. A structured questionnaire was distributed to the owner/s-managers of travel agencies listed in the Ministry of Tourism and Culture of Malaysia (MOTAC) webpage from five regions throughout Malaysia. 341 respondents have been selected as the sample of...
2018
As the backbone of the economic contributor to the Gross National Profit (GNP), tourism sector plays a vital role in creating employment opportunities. For that reason, attention is given to the travel agencies’ operators to improve productivity and to be competitive in the travel and tour markets. However, in reality, not all companies adopt and use effectively, or even use, information technology. The gap lies between the realities of the actual usage of information technology. A deeper understanding of the current demographic profile and web technologies and e-business adoption practice is vital to know the current trends and practices are implemented among SME entrepreneurs. This study provides a general description of SME’s travel agencies background and web-technology and e-business adoption profile in Malaysia. A total of 313 respondents from SMEs owners/managers has been selected using multistage cluster sampling method to answer the open ended questionnaire. A descriptive a...
Proceedings of the 2nd International Conference on Applied Economics and Social Science, 2020
This study is aimed to determine the Acceptance of E-Ticketing on TripAdvisor in Solid Travel Batam. The respondents of this research were Solid Travel consumers who have made transactions using the e -ticketing system on TripAdvisor. The sample size for this study was 260 respondents. The sampling technique using the purposive sampling method with the Slovin formula. In this research, data were collected through questionnaires given to respondents through the google form link. This research used the descriptive method. This method is done by using the Validity Test, Reliability Test, Linearity Test, and SEM (Structural Equation Model) Test. The results of this study are all variables in the TAM 2 (Technolog y Acceptance Model 2) model correlate with each other.