E-travel Adoption based on Manager's Perspectives in Indonesia (original) (raw)
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Factors Adopting E-Travel Website: The Case of Indonesia
World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 2012
E-travel is travel agency’s companies employing internet and website as e-commerce context. This study presents numerous initial key factors of electronic travel model based on small travel agencies perspectives. Browsing previous studies related to website travel activities are conducted. Five small travel agencies in Indonesia has been deeply interviewed in case studies. The finding of this research is identifying numerous characteristics and dimension factors and travel website operations including ownermanager roles, business experiences, characteristically business, and technological aspects. This study is the preliminary research related to travel website adoption in Indonesia. The further study would be conducted in questionnaires of the quantitative research in Indonesia contexts as a developing country. Keywords—Tourism, travel agency, e-commerce, website, developing country, small business, case study.
E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia
ASEAN Marketing Journal, 2015
Small and medium businesses also suffer from a lack of information technology (IT) skills and IT infrastructures and limitations of educational levels (Pimchangthong, Plaisent, and Bernard, 2003). Overall, the literature suggests that internet use is not prevalent among small enterprises (Karanasios, 2007), especially in developing countries. Indonesia is an Asian country with developing economies having a population of around 254 million people in 2014 and the dissemination of internet use is supported by internet cafes throughout the entire country (Internet World Stats, 2015; Wahid, Furuholt, & Kristiansen 2004). Again, Indonesia is categorized as an early adopter for ecommerce, where internet users are as fairly educated people and level of company's readiness is pretty high (Asia Foundation 2002). Nevertheless, some indicators of information communication technology (ICT) in Indonesia have shown a significant improvement. There is the total number of Indonesian internet domains grow
Empirical study of E-Travel Adoption among Small Enterprises in Developing Country
The International Technology Management Review, 2015
The objective of this paper is to test the success factor of e-travel model among small travel enterprises (STEs) in Indonesia. The data was collected by e-survey via My3q free online survey. Respondents were 145-users of travel websites chosen employing purposive sampling technique. Research variables measured were factors of Enjoyment, Usefulness, Ease of use, Self Efficacy, Use, Satisfaction, Trust and Loyalty. These variables were tested in 11 hypothesis. The structural equation modelling (SEM) using SmartPLS 2.0 in data analysis was worked. The result of this study illustrated that nine of eleven hypothesis have contribution significantly and the rest conversely. However, perceive of usefulness did not influence to e-travel adoption and trust to loyalty during browsing travel websites. Finally, examining the success model of e-travel adoption in different provinces and travel websites is as the suggestion of further research.
E-Travel use in Padang : The Role of Enjoyment , Perceived Ease of Use , and Perceived Usefulness
E-travel is believed as the considerable tool to expand the market with cheaper cost. Since the advance of technology, etravel becomes one of potential activities in conducting business transactions especially in tourism industries. This study aims to identify the key success factors that influence the use of e-travel website in Padang based on users' point of view. There are some variables as influencing factors of e-travel website adoption including enjoyment, usefulness, ease of use, and the use of e-travel website. The findings of the current conceptual study build the theoritical framework of e-travel model success according to e-travel user's perspectives in Indonesia. The study is analyzed emperically using SEM technique. The finding of this study is all of the factors (enjoyment, perceived ease of use, and perceived usefulness) significantly affect the use of e-travel website.
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E-Tourism Adoption of the Travel Agencies in Cebu City, Philippines
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Information Communication Technology (ICT) plays an active role in the tourism industry. The application and integration of ICT are essential for the success of a tourism enterprise. ICT assists the individual in an enterprise to access information on the World Wide Web in a single click which changes the traditional brick and mortar travel agency operations. Even with the emergence of Technology 50 years ago, Small Medium Enterprises are reluctant to operate and adopt Technology Applications for Technological and Non-Technological Reasons. The study used an adapted research instrument from Davis (1989) and Turban et al. (2008). Principal respondents are the accredited travel agencies in Cebu City as of 2017. Using Technology Acceptance Model (TAM) of Davis (1989), respondents perceived that ICT is useful regarding accomplishing the task quickly, increase productivity and effectiveness and it is easy to use regarding operating and interacting ICT. Respondents would probably use the technology in the workplace for sales and marketing and to recommend the technology to others for Business Operations. However, there is no significant relationship on the ease of use (PEOU) and usefulness to the in the Intention to use. This means that the respondents may or may not adopt ICT because of Non Technological and Technological Reasons.
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This empirical study investigated the relationship between Innovational, Organizational and Environmental (IOE) with web technology & e-business adoption among small and medium (SMEs) travel agencies in Malaysia. This paper presents a conceptual consideration on the role of Malaysia SMEs travel agencies internal and external SMEs characteristics in encouraging the adoption of web technology & e-business adoption. This study is an ongoing research which a theoretical argument was developed, and research methodology has been tested through regression analysis. We introduce e-resources, data secrecy & confidentiality and training & human capital investment as the predicting variables that influence the web technology & e-business adoption. A structured questionnaire was distributed to the owner/s-managers of travel agencies listed in the Ministry of Tourism and Culture of Malaysia (MOTAC) webpage from five regions throughout Malaysia. 341 respondents have been selected as the sample of...
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E-Tourism business along with the growing speed of the internet access and supported by the use of a website is more effective way to improve communication and engagement between customers and this business. Online travel agents (OTA) are one of the services that are gaining popularity in Indonesia lately which has changed the buying behavior of tourists, especially 'open trip' tour package. 'Open trip' provides trip that can be adjusted or customized for tourists according to the flexible budget, schedule and destination choices for private, joint, or group travelers to accommodate millennial travelers' preferences. This study used the extended Model of Internet Commerce Adoption (eMICA) in evaluating and analyzing the level of website development in Indonesian OTAs and propose a new e-commerce evaluation model to assess how effective online marketing strategies are. From the keyword 'open trip Indonesia' on Google search, 57 relevant open trip websites have been found. The findings from the eMICA model analysis shown that evaluations on the open trip website are not fully developed. The results showed that websites that reached Stage 3 and had a secure online payment system were only 28%. There are 3 key success factors to reach a fully functional website at Stage 3 of eMICA i.e. functionality, usability, and security. The higher the functionality of a website leads to the better usability and enhances the trusted perception of security among its users.