Online viewers' choices over advertisement number and duration (original) (raw)
Be careful what you wish for: The impact of advertisement choice on viewers’ expectations
Stephen Nettelhorst
Computers in Human Behavior, 2014
View PDFchevron_right
The Effect of Ad Content and Ad Lengthon Consumer Response towards Online Video Advertisement
Jonathan Albertus Rawung
The Winners, 2020
View PDFchevron_right
Can there be too much of a good thing? The effect of option number on cognitive effort toward online advertisements
Stephen Nettelhorst
Computers in Human Behavior, 2017
View PDFchevron_right
Limited-Interruption Advertising In Digital-Video Content: An Analysis Compares the Effects of "Midroll" Versus "Preroll" Spots and Clutter Advertising
Duane Varan
Journal of Advertising Research, 2016
View PDFchevron_right
The Impact of Banner Advertisemnet Frequency on Consumers' Attitudinal, Behavioural, and Cognitive Responses Moderated by Banner Advertisement Type and Appeal
Rahim Hussain
2018
View PDFchevron_right
Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online
Virginia Beal
Journal of Business Research, 2020
View PDFchevron_right
User adaptation to interactive advertising formats: The effect of previous exposure, habit and time urgency on ad skipping behaviors
Carlos Flavian
View PDFchevron_right
The effect of advertisement choice on attention
Stephen Nettelhorst
Computers in Human Behavior, 2012
View PDFchevron_right
A Comparison of Three Interactive Television AD Formats
Duane Varan
Journal of Interactive Advertising, 2009
View PDFchevron_right
Interactive Television Advertising: A Research Agenda
Duane Varan
acid.net.au
View PDFchevron_right
An Examination of Factors Influencing Effectiveness of 15-Second Advertisements
Debby Willar
International Journal of Advertising, 1990
View PDFchevron_right
Factors Influencing the Intention to Watch Online Video Advertising
Joonghwa Lee
Cyberpsychology, Behavior, and Social Networking, 2011
View PDFchevron_right
And now a word from our sponsor: Do consumers perceive advertising on traditional television and online streaming video differently?
Kelty Logan
Journal of Marketing Communications, 2013
View PDFchevron_right
What Makes People Watch Online In-Stream Video Advertisements?
Louisa Ha
Journal of Interactive Advertising, 2018
View PDFchevron_right
Norris, C. E., Colman, A. M., & Aleixo, P. A. (2001). Context effects of cognitively involving, entertaining and enjoyable television programmes on two types of advertisements. Social Psychological Review, 3(1), 4-32.
Andrew M Colman
View PDFchevron_right
Cognitive Impact of Banner Ad Characteristics: An Experimental Study
jan phelps
Journalism & Mass Communication Quarterly, 1999
View PDFchevron_right
Empowering Online Advertisements by Empowering Viewers with the Right to Choose The Relative Effectiveness of Skippable Video Advertisements on YouTube
Dan Zigmond
2012
View PDFchevron_right
Financial services ads and viewer response profiles: Psychometric properties of a shortened scale
Peter Steyn
Journal of Financial Services Marketing, 2012
View PDFchevron_right
Effects of online advertising format and persuasion knowledge on audience reactions
Eva Van Reijmersdal
Journal of Marketing Communications, 2012
View PDFchevron_right
Multiple banner advertisements: A proposed model of consumers' behavioural responses
Rahim Hussain
View PDFchevron_right
The Effects of Animation and Format on the Perception and Memory of Online Advertising
Anssi Oorni, Jaana Simola
2010
View PDFchevron_right
How Advertising Works: What Do We Really Know
Tú Huyên Bùi
View PDFchevron_right
Empirical Aspects of Advertiser Preferences and Program
Roberto Cavazos
2003
View PDFchevron_right
Norris, C. E., Colman, A. M., & Aleixo, P. A. (2003). Selective exposure to television programmes and advertising effectiveness. Applied Cognitive Psychology, 17, 596-606.
Andrew M Colman
View PDFchevron_right
Research for Advertising Decision
Tuhin Chattopadhyay
View PDFchevron_right
What Consumers Think, Feel, and Do Toward Digital Ads: A Multi-Phase Study
Ping Zhang
2011
View PDFchevron_right
An Explorative Study of Testing the Effectiveness of Product Placement compared to 30-second TV-Commercials for the 6th International Marketing …
Irene Roozen
2007
View PDFchevron_right
Do bumper ads bump consumers?: An empirical research on YouTube video viewers
Göker Gülay
El Profesional de la Información
View PDFchevron_right
Effects of online Advertising on Consumers
Gitanjali Kalia
IOSR Journal of Humanities and Social Science, 2016
View PDFchevron_right
Brand recall of skippable vs non-skippable ads in YouTube Readapting information and arousal to active audiences
Carlos Flavián
View PDFchevron_right
An Empirical Approach on Pre-roll Advertising through Narrative Ads and FoMO
Mehmet Safa Çam
Akdeniz üniversitesi iletişim fakültesi dergisi, 2020
View PDFchevron_right
Audience Behaviour towards Television Advertisements: An Empirical Study in Ahmedabad
Publishing India Group
View PDFchevron_right