Identifying Factors that Affect Consumer Satisfaction of Parklatz Café in Ponorogo City, East Java, Indonesia: An Application of Exploratory Factor Analysis (original) (raw)
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International Journal of Multicultural and Multireligious Understanding, 2021
This study aimed to analyze the effect of experiential marketing on customer satisfaction and loyalty of traditional concept restaurants in Sleman Regency. The variables of this study included free variables or independent variables which consisted of sense experience, feel experience, think experience, act experience and relate experience; and the dependent variables namely satisfaction and loyalty. This research was a survey research that used questionnaires to collect primary data of 261 respondents. The respondents’ determination as the research samples was carried out by using a non-probability method with a convenience sampling technique. The data analysis used the Structural Equation Modeling (SEM) method which aimed to examine the relationships between variables in the research model. The results of the data analysis had shown that the variables of feel experience and think experience have a significant effect on the customer satisfaction, while the variables of sense experi...
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This research aims to establish: (1) Impacts of pricing at Fast Food Restaurants in Bandung on the customer’s satisfaction (2) Impact of service quality improvement on customer satisfaction. This research used random sampling methods with pricing (X1) and service quality (X2) as the independent variable and customer satisfaction as dependent variable. The population of this research is the customers and prospective customers who were visiting Fast Food Restaurants in Bandung which was located in South Bandung on June 2015. Methods of data collection include questionnaire, observation, and interview. The data analysis used was multiple linier regression, F test and t Test. The Multiple Regression Analysis results in Y = 11,207 + 0,311X1 + 0,157X2 + e. The above equation shows: (1) There is a positive impact between pricing and customer satisfaction, proven by the analysis from regression coefficients value of 0,311 and service quality impacts positively to customer satisfaction, prov...
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This study aims to determine the effect of Store Atmosphere, Product Innovation and Customer Experience on Cafe Warunk UpNormal Customer Satisfaction in Banajarmasin. This research uses a quantitative approach in the form of explanatory . The sample in this study is Warunk UpNormal customers with 155 respondents with the sampling technique using simple random sampling. Data collection techniques using questionnaires and data analysis using multiple linear regression analysis. The test results prove that there is no partial significant effect of Store Atmosphere (X1) on Customer Satisfaction sig value of ≥ 0.05 and calculated t value of 0.920 and There is a significant effect partially Product Innovation (X2) on Customer Satisfaction because the sig value is 0,000 <0 , 05 and the value of t count 3.131 and also there is a partially significant effect of Customer Experience (X3) on Customer Satisfaction because the sig value is 0,000 <0,05 and the value of t is 4,791. The test t...
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