Who makes the (juridically) valid digital commercial advertising (original) (raw)

REFLECTIONS ON THE LEGAL EFFECTIVENESS OF CONSUMER RIGHTS FACE TO ADVERTISING IN ELECTRONIC COMMERCE

Digital advertising in consumption relations must have validity. Preventive law is the way to get it. This essays analyses the formal and material variables of consumer rights in the field of digital advertising and explains that companies that applies self-regulation based in the preventive law theory (created by the author) ensures the effectiveness of their rights and the freedom to create and communicate digital advertising properly.

How legal and regulatory mechanisms affect advertising

Advertising is any non-personal presentation and promotion of ideas, goods, and services, usually paid for by an individual sponsor (Dominic, 2005). Advertising serves four basic functions in society: Serves marketing function by helping companies that provide products or services sell their products. Second, it is educational. Through advertising, people learn about products and services, or improvements in existing ones. Third, it plays an economic role. Advertising enables new products to enter the market. Finally, it performs a definite social function. By vividly displaying their material and cultural opportunities, available in a free-enterprise society, advertising helps increase productivity and raises the standard of living (Dominic, 2005)

Today's Advertising Laws: Will They Survive the Digital Revolution?

Journal of Advertising Research, 2009

Even advertising has scientific laws, empirical patterns that generalize across a wide range of known conditions. These empirical generalizations provide us with benchmarks, predictions, and valuable insights into how the digital revolution may affect advertising. More than ever we need systematic research to understand the generalizability of our research findings.

Power and responsibility: Advertising self‐regulation and consumer protection in a digital world

Journal of Consumer Affairs, 2020

While advertising self-regulation is generally considered effective in a closed, largely countrybased system, the digital world in which we now live is an open and global system. This raises challenges for consumer protection from national regulators trying to enforce compliance from global media platforms, advertisers and consumers. Applying the Power-Responsibility Equilibrium, this study explores who has the power and who has the responsibility for advertising self-regulation in a digital world. In doing so, it takes an ethnographic approach, eliciting insights from 18 key stakeholders in the self-regulatory process, across the three geographical areas of Europe, US and Asia-Pacific. The findings highlight the need for more collaboration and alignment of self-regulatory systems and build a framework for action through embedding responsibility, aligning standards, initiating processes and improving outcomes. Six recommendations are offered to restore the balance of power and responsibility.

Evaluation of Digital Advertising Products and Services from the Perspective of Islamic Law

Book of Abstracts 6th International Symposium on Human, Social and Sustainable Development Research, 2023

Although it has only been a quarter-century journey, it has become almost impossible to talk about the existence of a sector that has not been influenced, changed, and transformed by the digitalization that has made its mark on the age we live in today. The digital transformation evident in almost every field, particularly in economic, cultural, and social life, has led to a fundamental paradigm shift in the advertising industry, one of the significant indicators of commercial vitality.