Purchase Decision in View of Brand Image, Product Quality, and Promotion
fithri marwati
Almana : Jurnal Manajemen dan Bisnis
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The Influence Of Brand Image And Atmosphere Store On Purchase Decision For Samsung Brand Smartphone With Buying Intervention As Intervening Variables (Study on Samsung Experience Store Karawaci Customers)
dede solihin
International Journal of Social Science and Business, 2021
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The Influence of Brand Image and Service Quality towards Purchase Intention and Its Impact on the Purchase Decision of Samsung Smartphone
Andrian Haro
KnE Social Sciences, 2020
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Decision to Purchase an Iphone Mobile Phones Which Influenced by Brand Images, Product Quality, and Price Perception (A Case Study on Students of Faculty of Economic, State University of Gorontalo, The Class of 2019)
Agus Supandi Soegoto
Journal of Marketing and Consumer Research, 2021
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The Influence of Product Quality, Price and Promotion on the Purchase Decision of VIVO Smartphones in Kecamatan Tungkal Jaya
Yoga Saputra
Proceedings International Conference on Business, Economics & Management
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The Impact Analysis of Features and Perceived Quality on Consumer Satisfaction of Samsung Mobile Phones in Makassar City
Yoyok Cahyono
2021
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The Influence of Product Quality, Product Design, Brand Image on Realme Smartphone Purchase Decisions
Qristin Violinda
Journal of Digital Marketing and Halal Industry
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THE INFLUENCE OF BRAND IMAGE, PRICE, AND PRODUCT QUALITY ON PURCHASE DECISIONS (Empirical Study on Students of SMK Muhammadiyah 5 Kisaran)
Bakti Bakti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES)
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Determinants of Samsung Mobile Purchase Decisions in the City Of Jemberbased on Brand Equity
IOSR Journals
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Effects of Brand Image on Consumer Buying Behavior on Mobile Phones
Lorenz Patrick D . Carido, MM, CLSSYB
Effects of Brand Image on Consumer Buying Behavior on Mobile Phones, 2017
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The Effect of Advertising Through Television and Internet Media on the Decision of Purchase of the Smartphone Samsung Brand with Consumer Attitudes as Intervening Variables (Study on Students of Universitas Harapan Medan)
International Journal of Research & Review (IJRR)
https://www.ijrrjournal.com/IJRR\_Vol.6\_Issue.10\_Oct2019/Abstract\_IJRR0031.html, 2019
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Pengaruh Product Perceived Quality Dan Citra Toko Terhadap Minat Beli Produk Label Pribadi Indomaret Tanah Grogot
Jumai Latte
At-Tadbir : jurnal ilmiah manajemen
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The Influence of Brand Equity Toward Consumer Purchase Decision (A Study Case of Samsung Smartphone in Bekasi)
Kevin Pratama
2019
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Does the Brand Name Matter to Purchase Decision? The Case of Mobile Phone
Nasibu Rajabu
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THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND SERVICE QUALITY TOWARDS CUSTOMER'S PURCHASE DECISIONS (A Research on Kopi Studio 24 Malang
Andre Pasaribu
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The Effect of Product Difference and Prices on Purchase Decision Through Brand Image on Product Indihome Region Telecommunication Business Medan
International Journal of Research & Review (IJRR)
https://www.ijrrjournal.com/IJRR\_Vol.9\_Issue.12\_Dec2022/IJRR-Abstract71.html, 2022
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Impact of Brand Image Customer’s smartphone buying decision
AASIM IMTIAZ
Turkish Online Journal of Qualitative Inquiry, 2021
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The Influence of Brand Awareness, Brand Association, Brand Image, and Word of Mouth on Samsung Smartphone Purchase Decisions
Arienda Gitty Ramadani
JBMP (Jurnal Bisnis, Manajemen dan Perbankan)
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The Effect of Brand Image and Product Quality on Purchase Decision with Lifestyle as Mediating Variables
Ijbmm Journal
International Journal of Business Marketing and Management (IJBMM), 2022
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Determinants of Oppo Smartphone Purchase Decision Making Among Students (Case Study of Gunadarma Karawaci Students)
rizki muti Agustiani
2023
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The Influence of Product Quality, Brand Image, and Promotion on Product Purchase Decisions
Khalid Moenardy
Journal of Digitainability Realism & Mastery (DREAM), 2023
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The Impact of the First Media Product Purchase Decision on Brand Image and Product Quality (First Media Customer Survey in DKI Jakarta
AJHSSR Journal
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The Effect of Brand Image, Brand Experience and Brand Loyalty towards Purchase IntentionOn Apple Smartphone in Makassar
Abdul Razak Munir
Hasanuddin Journal of Business Strategy, 2020
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The Influence of Product Innovation and Brand Image on Customer Purchase Decision on Oppo Smartphone Products in South Tangerang City
Ade Yusuf
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 2021
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The Effect of Price and Brand Image of Smartphone Toward Purchasing Decision of Muslim Consumers (Case Study Student University of Darussalam Gontor Campus 6 Magelang)
Fadly Arif
Islamic Economics Journal, 2018
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The Effects of Brand Image and Product Quality on Purchase Decisions
Novita Rosanti
2021
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A comparison of factors influencing special value in Samsung and Nokia Mobile based on customers’ approach
seyed fazel Hosseini
European Online Journal of Natural and Social Sciences, 2014
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Analysis of Product Quality, Brand Image and after Sales Services toward Purchase Decisions and Customer Satisfaction (Case Study of Indramayu Marketplace)
ACHMAD FACHRODJI
Zenodo (CERN European Organization for Nuclear Research), 2022
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BRAND INFLUENCE ON CONSUMERS' BEHAVIOR TOWARDS PURCHASING MOBILE PHONE
Saba Khurshid
Sci.Int.(Lahore), 2018
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The INFLUENCE OF COUNTRY-OF-ORIGIN AND BRAND IMAGE ON PURCHASE INTENTION OF OPPO SMARTPHONE WITH PERCEIVED QUALITY AS INTERVENING VARIABLES
Mohamad Rizan
2021
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The Identification of Purchase Intention Among Iphone Customers in Depok Viewed from Ewom, Brand Image, Brand Trust, Perceived Value, and Brand Preference
TOMMY SETIAWAN RUSLIM
International Journal of Application on Economics and Business, 2023
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Factors of Consumer Choice of SmartPhones – A Study on Brand Image and Brand Features
Marium Mateen Khan
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The Influence of Brand Image, Product Innovation and Social Media Marketing on Samsung Smartphone‘s Buying Interest: Case Study on Narotama University Students
Sengguruh Nilowardono
IJEBD (International Journal Of Entrepreneurship And Business Development)
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