Leading Us Not Unto Temptation: Momentary Allurements Elicit Overriding Goal Activation (original) (raw)

Leading us not into temptation: Momentary allurements elicit overriding goal activation

Ayelet Fishbach, arie kruglanski

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Fishbach, A., Friedman, R., and Kruglanski, A. W. (2003). Leading us not unto temptation- Momentary allurements elicit automatic goal activation

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