Factors Influencing Passenger Car Consumer Behavior and their Use in the Environmental Public Policy (original) (raw)
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This study examined purchase intention of environment-friendly automobile by investigating the interrelationships between the consumers' environment responsibility feeling, values, knowledge, perceptions of environmental advertisement and environment-friendly automobile. The results showed that, environmental knowledge has no significant influence on consumers' perception of the environmental advertisement. However, it has a significant influence on the perception of the environment-friendly automobile. Consumers' environment responsibility feeling and values have significant influence on perception of the environmental advertisement and product. Finally, the perception of the environmental advertisement has no effect on purchase intention of environment-friendly automobile, but the perception of environment-friendly automobile can affect purchase intention.
Objective-This research seeks to examine the purchase behaviour of environment-friendly automobiles. It also identifies the key factors affecting the purchase intention of green vehicles. The study adopted a quantitative approach, and primary data was analysed on Smart PLS3. The researcher utilised a non-probability sampling technique to select the most appropriate sample for this study. This type of sampling is also known as purposive sampling, deliberate sampling, and or judgement sampling. Independent variables of this study include environmental attitudes such as; environmental knowledge, environmental values and responsibility feeling. These variables were tested against purchase intention, which is regarded as a dependent construct of this study. Finding-Based on the findings, all the proposed hypotheses of this study are proven significant. Environmental knowledge has a positive effect on environmental values. Environmental values have a significant effect on the formation of a responsibility feeling. Responsibility feeling has a significant effect on the purchase intention of green vehicles. Novelty-Individuals who possess adequate knowledge about their environment are likely to develop environmental values, which then transforms into a responsibility feeling towards the environment and then predict the purchase intention of environment-friendly automobiles. Citizens should thus be equipped with adequate knowledge about environmental issues, through formal and informal education, and through socialization agencies and awareness campaigns, as this will help in boosting pro-environmental and sustainable human behaviours. Type of Paper: Empirical. JEL Classification: O31, O32, O33.
PURCHASE BEHAVIOUR OF INDIAN CUSTOMERS TOWARDS ENVIRONMENT FRIENDLY MOTOR VEHICLES
At the present time lot of customers in India are buying environment friendly motor vehicles like hybrid and electric vehicles. Therefore, this study was performed to recognize the factors that influence the purchase intention of buying environment friendly motor vehicles among Indian customers. Information is collected from 125 vehicle owners using a structured questionnaire. According to regression analysis, awareness of environment friendly motor vehicles, environmental familiarity and subjective norms has a considerable influence on purchase intention of environment friendly motor vehicles in India.
International Journal of Advance Engineering and Research Development, 2019
Today there is a widespread of apprehension on protecting the environment all over the world. The danger to the environmental balance and ecology has made marketers think about the new role that marketing firms need to play. There is a widely identified view that human's consumption and production activities already beaten the limits of the ecology. Humans' activities and their negative impacts have already reached the limits that lead to serious of constraints of future ability to meet fundamentals of human needs. Since unplanned buying of goods is able to damage the environment, environmentally responsible purchasing is very important. The single biggest challenge at present is extensive humans' dependability on carbonbased energy sources. High dependency on carbon-based technologies and the fossil fuels burning created in vehicles make greenhouse gases at a rate that leads to severe climate change. Therefore, it is recommended that the consumption of environmental friendly or green cars, the negative impacts on the environment can be reduced. Scholars have been studying the factors which are associated to the adoption of green products from the 1970s. Before 30 years back, marketing programs were focusing on enhancing the adoption of green products. However, those programs have not reached the mass of consumers and at the turn of the century they remained around 5%.Hence studying of the factors that motivate consumers to purchase green cars are very vital. Theory of Planned Behavior will be used to test the factors influence on consumer adoption to green cars. The model of this study will be tested with sample of 383 green car owners. The results of the study will lead to imperial knowledge on the future consumers and how to motivate potential consumers to become environmental friendly consumers.
2014
Successfully marketing new, clean, car technologies to consumers requires an advertising strategy that fits consumers' priorities and attitudes towards cars. We created a survey to study how attitudes towards cars are associated with demographics and environmental views. Our study examined car preferences and environmental concerns of a sample of Gettysburg College students in comparison to a national sample obtained from Amazon's Mechanical Turk. Overall, we concluded that environmental beliefs are a significantly better prediction of car behaviors than demographics. We found that on average people would pay more for a car with a higher fuel economy, but not enough to cover the higher price of newer, cleaner technologies, such as hybrid cars. Gettysburg College students' environmental concern scores were significantly higher on average than that of the general American population. Survey respondents from both samples supported devoting more research and resources to hybrid, electric, and biofuel technologies. However, in regards to their personal purchases they ranked safety and other qualities of the car as higher priorities than greenhouse gas emissions or fuel economy. According to our results, marketing electric cars as safe and reliable is a better strategy than marketing their high fuel economy.
A Study on the Environmental Concern of the Passenger Car User in Chennai
International Research Journal of Business and Management, 2015
Global and Indian auto industry has grown tremendously. This has lead to various environmental issues and health disorders of the society. The responsibility to save the environment lies in the hands of manufactures and the users. Therefore this study focuses on the user’s responsibility and also to identify the relationship between the eco-friendly driving behaviour and environmental concern based on their driving style and speed of the passenger car users at Chennai. Around 400 passenger car users were surveyed with a questionnaire and the data were analyzed with the help of simple statistical tools. It is found that the environmental concern of the drivers had positive impact on their eco-driving behavior.
Determinant Factors of Environmental Responsibility for the Passenger Car Users
International Journal of Innovative Technology and Exploring Engineering, 2019
The main aim of this study is to find out the demographic variables and their driving factors influencing the environmental responsibility of passenger car users. There are around 73.85 million passenger car was produced (OICA, 2018), and it is forecasted that 2 billion of car expected on the road before the end of 2040. Vehicles are the primary generator of emission per liter of fuel exhausts around 140-210 Co2 /km released in the air. The people who are using the vehicles are to be held responsible for the vulnerability which is resulted because of emission from the tailpipe. According to the Japan Automobile Manufacturer Association (JAMA), 80% of tailpipe emission was released by the vehicle users and the remaining 20% by the vehicle manufacturers. Therefore this paper understands the factors influencing the environmental responsibility of the passenger car users.
Demand for environmentally friendly vehicles: A review and new evidence
International Journal of Sustainable Transportation
Although the need for more environmentally friendly vehicles was recognised some decades ago, this new market has yet not established itself. It is necessary to study consumer behaviour to ascertain when people would purchase hybrid or electric vehicles rather than conventional ones. An in-depth review of the state-of-the-art has identified existing deficiencies and these are addressed in this paper, proposing a new approach that is applied to the case of Santander in Spain. Emphasis is placed on the role of citizens in researching the local market and their requirements with respect to such vehicles; our model assumes variability in user preferences, an utmost requirement as concluded from the literature review. Results suggest that the highest demand for cleaner vehicles would be achieved in two ways: firstly, by penalizing conventional vehicles in terms of costs/km; secondly, by providing incentives directed to lower the purchasing price of hybrid and electric vehicles. Finally, as demand becomes more elastic, the preferred strategy should firstly focus on hybrid vehicles.
Transportation Research Part D: Transport and Environment, 2018
A constantly changing environment and global warming are issues that are recognized at all global forums. One of the major reasons for global warming is the emission of greenhouse gasses which is primarily caused by use of personal cars as means of transport. This study reports on the development of an eco-socially conscious consumer behavior (ESCCB) scale specific to purchase and use of personal cars, based on samples of actual automobile customers in Pakistan. Using mixed method approaches, the results of 3 studies yield a 9-item three-dimensional scale (ecosocial conservation, eco-social use, and eco-social purchase) with satisfactory reliability, construct validity and nomological validity. Second-order factor analysis revealed that eco-social purchase was the most important dimension, followed by eco-conservation and eco-social use. A test of nomological behavior shows that the scale is positively associated with a related construct: environmental concern. This study advances the literature on pro-environmental behaviors by introducing a conceptual definition of ESCCB related to personal car purchase and use, developing a measure for the ESCCB concept and validating the scale in the context of an emerging economy, Pakistan. The scale provides important insights for marketers in the automobile industry for remodelling marketing plans, as well as for environmentalists focusing on strategies to bring change in consumer behavior.
2018
As the globe is experiencing a rise in new technology of transportation so are customers’ expectations from the new transportation modes. Indian auto industry is not different. Government of India have already asked automobile industry to abide by stringent pollution norms and work on offering future products which are environment friendly, mainly hybrid and electric vehicles. Auto manufacturers are experiencing towering demand from customers, competitors and government. Indian auto industry contributes 15 percent of GDP in 2016 is expected to inflate to 22 percent of GDP by 2022. The Indian auto industry which was of US$7 billion in 2016 is expected to reach US$17 billion by 2022 at 10-15 percent annually (IBEF). Meanwhile, Indian environment friendly technology is vey new when compared to other international market such as US, Europe & China. In 2016, Indian account very minimum global share of HEVs. China at the same time holds nearly 50 percent of global share in electric and en...