Asking for less to obtain more (original) (raw)

Improving Campaign Success Rate by Tailoring Donation Requests along the Donor Lifecycle

Dirk Van Den Poel

2011

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Ask and ye shall receive: The effect of the appeals scale on consumers’ donation behavior

P. Desmet

Journal of Economic Psychology, 2003

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Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount

Claudia Townsend

Journal of Marketing, 2018

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When Should the Ask Be a Nudge? The Effect of Default Amounts on Charitable Donations

Indranil Goswami

Journal of Marketing Research, 2016

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Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints

Paul Sauer

Journal of Consumer Research, 1988

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Unit Asking — a method for increasing donations: A replication and extension

Hulda Karlsson

2020

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Unit Asking: A Method to Boost Donations and Beyond

Zoe Lu

Psychological Science, 2013

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Do Charities Get More when They Ask More Often?: Evidence from a Unique Field Experiment

Bas Donkers

2010

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The Influence of Proportion Dominance and Global Need Perception on Donations

Danit Ein-Gar

Frontiers in Psychology

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The Common Donor's Motive: An Online Field Experiment

Vineha Tatkar

International Journal of Indian Psychology, 2021

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The size and distribution of donations: Effects of numbers of potential recipients

Anna Gi

2010

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How Much to Donate: The Effect of Donors' Nature on Attitude Toward Donations and Donation Value

Botshabelo Kealesitse

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The Impact of Anchors on Donors’ Behavior: a Field Experiment

Sonja PROKOPEC

ACR North American Advances, 2010

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Do I Care If You Are Paid? A Field Experiment on Charitable Donations

Lilia Zhurakhovska

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Checking out checkout charity: A study of point-of-sale donation campaigns

Adrienne Sudbury

Journal of Economic Behavior & Organization

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The effect of social information on charitable donations: Evidence from the (running) field1

Frank Windmeijer

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Mixed reasons, missed givings: The costs of blending egoistic and altruistic reasons in donation requests

Daniel Feiler

Journal of Experimental Social Psychology, 2012

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Narrow framing in charitable giving: Results from a two-period field experiment

Maja Adena

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When​ ​does​ ​effectiveness​ ​matter?​ ​An​ ​experimental​ ​investigation​ ​of donors’​ ​response​ ​to​ ​effectiveness​ ​information

Jonas Vollmer

2017

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Charitable Giving and "Excessive" Fundraising

Susan Rose-Ackerman

The Quarterly Journal of Economics, 1982

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To retain? To upgrade? The effects of direct mail on regular donation behavior

Trichy Krishnan

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Does Heart or Head Rule Donor Behaviors in Charitable Crowdfunding Markets?

Joseph Feller

International Journal of Electronic Commerce, 2016

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From Social Information to Social Norms: Evidence from Two Experiments on Donation Behaviour

christiane schwieren

Games

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Request Framing Moderates Affective Preferences in Charitable Giving

Alexander Genevsky

2016

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Do Sympathy Biases Induce Charitable Giving? The Persuasive Effects of Advertising Content

Mathew Cherian

SSRN Electronic Journal, 2014

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Intrinsic or Extrinsic? Determinants Affecting Donation Behaviors

Yu-Kang Lee

International Journal of Educational Advancement, 2008

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A literature review of experimental studies in fundraising

Abhishek Bhati

Journal of Behavioral Public Administration, 2020

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Giving to the Giver: Can Charities Use Premium Incentives to Stimulate Donations?

Roger Bennett

Journal of Promotion Management, 2007

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Acts of Benevolence: A Limited‐Resource Account of Compliance with Charitable Requests

Loes Janssen

Journal of Consumer Research, 2009

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Substitution Between (and Motivations for) Charitable Contributions: An Experimental Study

David Reinstein

Economics Discussion Papers, 2007

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Keeping up with the Joneses: the relationship between norms, social information and subsequent charitable giving

F. Handy

2009

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How Sunday, price, and social norms influence donation behaviour

R. Martin

The Journal of Socio-Economics, 2009

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Informative Fundraising: The Signaling Value of Seed Money and Matching Gifts

Piruz Saboury

SSRN Electronic Journal

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When does it matter how you ask? Cross-subject heterogeneity in framing effects in a charitable donation experiment

Kirsten Robertson

2017

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Charity Begins at Home: A Lab-in-the-Field Experiment on Charitable Giving

Catherine Eckel

Games, 2018

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