Myth and Storytelling (original) (raw)
Related papers
2008
Stories of the storytelling organization: a postmodern analysis of Disney as" Tamara-Land"
The Academy of Management Journal, 1995
Organizational Storytelling Translated to Successful Business
Asian Journal of Business and Management, 2021
Corporate Storytelling as an Effective Communication Tool
2019
Conceptual Model of Corporate Storytelling for Branding
Communicare: Journal for Communication Studies in Africa
A conceptual model of corporate storytelling for branding
Brighton Nyagadza, Brighton Nyagadza
Communicare: Journal for Communication Sciences in Southern Africa (University of Johannesburg), 2020
51 | P a g e Storytelling: An Integral Facet in Organizations
2015
RESEARCH PAPER REVIEW STORYTELLING IN ORGANISATIONS: SUPPORTING OR SUBVERTING CORPORATE STRATEGY
Carr-The use and abuse of storytelling in organizations
… and analysis in organizational research: A …, 1998
The power of organizational storytelling: The story of a company in times of transformation
Corporate Governance and Organizational Behavior Review
Special issue on storytelling and information systems
Information Systems Journal, 2019
“Once upon a brand”: Storytelling practices by Spanish brands
Spanish Journal of Marketing - ESIC, 2016
International Journal of Strategic Communication, 2012
Global Business and Organizational Excellence, 2007
International journal of scientific and research publications, 2020
Content Marketing and the Future of Storytelling
The importance of storytelling in organisations
The importance of storytelling in organisations, 2020
The History of Branding Narratives
Handbook of Research on Transmedia Storytelling and Narrative Strategies
Echoing the golden legends: storytelling archetypes and their impact on brand perceived value
Journal of Marketing Management, 2020
Myths and Narratives for Management
International Business Research, 2015
Organizational Storytelling: Metaphors for Relational Power and Identity Struggles
Management Communication Quarterly, 2001
The Impact of Storytelling on Innovation: a Multi Case Study
Academy of Management Proceedings, 2015
The Marketing Review, 2012
Animating leadership: Crisis and renewal of governance in 4 mythic narratives
The Leadership Quarterly, 2009
The Key Role of Storytelling in the Branding Process
Journal of Media Research
2021
Myth Theory: A Study towards Mythic Tale and It's Reach in Today's Life
Asst. Prof. Dr. Anila A . Pillai
International Journal of English Language, Literature in Humanities, 2021