2. -THE CULTURAL CONTENT OF GREEK ADVERTIZING DISCOURSE: CONTEXT -REORGANIZING THE PRODUCTION PROCESS, 1950's
Nikos Vlachos
Greek Social and Literary Review, 2018
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1. AMALIA ELEFTHERIADOU, AND THE QUESTION OF ADVERTIZING, 1950s -1970s
Nikos Vlachos
Greek Social and Literary Review, 2018
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Introduction ('Erôs in Ancient Greece')
Ed Sanders
Erôs in Ancient Greece (eds. Ed Sanders, Chiara Thumiger, Chris Carey & Nick Lowe), 2013
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3. -THE CULTURAL CONTENT OF GREEK ADVERTIZING DISCOURSE: CONTEXT -REORGANIZING COMPANY HEADQUARTERS, 1950's
Nikos Vlachos
Greek Social and Literary Review, 2018
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Myths in advertising: current interpretations of ancient tales
María del Mar Rubio-Hernández
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Pastiche and Parody in Greek Radio Advertisements
Periklis Politis
Journal of Modern Greek Studies, 2010
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“Narratives of Heritage and Modernity: National Production and Consumption in Greek Advertising”, in: Oliver Kühschelm, Franz X. Eder and Hannes Siegrist (eds), Konsum und Nation, Bielefeld: transcript Verlag, 2012, 109-134.
Artemis Yagou
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Marketing Magicians of the Shopocalypse: Eros, Advertising, and... the End of the World?
Ian Ford-Terry
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Advertising In Translation: English Vs. Greek
Maria Sidiropoulou
META-MONTREAL-, 1998
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The Seduction of the Dialect in Visual Communication: Greek Cypriot Dialect in Print Advertisements
Evripides Zantides, Aspasia Papadima, Evangelos Kourdis
In E. Zantides (ed.), Semiotics and Visual Communication II: Culture of Seduction. Newcastle upon Tyne: Cambridge Scholars Publishing,166-181, 2017
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.examining propaganda techniques in the context of the greekcrisis
Stamatis Poulakidakos
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Volioti, K. 2017. On show and on the go: The advertising language of Athenian pottery, in Filippo Carlà-Uhink, Marta García Morcillo, and Christine Walde (eds.) Advertising Antiquity, thersites – Journal for Transcultural Presences and Diachronic Identities from Antiquity to Date, vol. 6: 3–42
Katerina Volioti
2017
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The Semiotics of Subtitling of Language Variations in Television Advertisements in Greece
Evangelos Kourdis
In L. Yoka and G. Paschalidis (eds.), Semiotics and Hermeneutics of the Everyday. Cambridge: Cambridge Scholars Publishing, 279-289, 2015
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The Role of Aristotelian Appeals in Influencing Consumer Behavior
Yog Raj Lamichhane
Journal of Development and Social Engineering, 2017
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Taste in Greek advertising after 1945: traditional and contemporary modes of distinction and intimacy
Vassilis Vamvakas
The Fugue of the Five Senses and the Semiotics of the Shifting Sensorium. Selected Proceedings from the 11 th International Conference of the Hellenic Semiotics Society, pp.234-253, 2019
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Oksana Nika. Ancient Greek Philosophers and Preaching Discourse Practices of Early Modern Age. Logos. A Journal of Religion, Philosophy, Comparative Cultural Studies and Art. 2022. Issue No. 111. Рр. 66-75. https://doi.org/10.24101/logos.2022.28.
Nika Oksana Ніка Оксана
Logos. A Journal of Religion, Philosophy, Comparative Cultural Studies and Art. 2022. Issue No. 111. Рр. 66-75. https://doi.org/10.24101/logos.2022.28., 2022
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From the gymnasium to the wedding: Erôs in Athenian art and cult
Emma Stafford
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The Greek middlebrow magazine "Μπουκέτο" (1924‒46) and its supplements
Despoina Gkogkou
Journal of European Periodical Studies, 2020
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Eros Underground: Greece and Rome in Gay Print Culture, 1953-65
Amy Richlin
Journal of Homosexuality, 2005
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Myth and Advertising summary
Madalina Moraru
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The Iconography of Eros and the Politics of Desire in Komnenian Byzantium
Christina Christoforatou
2007
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Greek Illustrated Journals and the ‘Popular’ (1912‒24): In Quest for a New Research Approach
Nicole Immig
Journal of European Periodical Studies
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The Captor's Image: Greek Culture in Roman Ecphrasis, Introduction
Basil Dufallo
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The mithycal dimension of the advertising discourse-thesis abstract
Madalina Moraru
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PUBLICITY AND ADVERTISING TOPICS APPLIED TO MEDIEVAL OBJECTS: EXAMPLES FROM GIRONA
Léa Friis Alsinger
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‘Worlds of erôs in Ibycus fr. 286 PMGF’, in Eros in Ancient Greece, edited by E. Sanders, C. Thumiger, C. Carey, and N. Lowe, Oxford University Press, 2013.
Vanessa Cazzato
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The Three Faces of Greek and Aristotelian Rhetoric
'Goke Akinboye
European Journal of Humanities and Social Sciences, 2017
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The role of Sound in Greek Epideictic rhetoric: from Gorgias to Academia Gustavo-Carolina (Dorpatensis). in: Rumniece, I.; Lams, O. (eds.). Hellenum mantojums. Latvijas Universitāte. Filoloģijas fakultāte. Baltu valodu katedra, 108 - 114.
Janika Päll
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When the Advertised Product Is Not the Target: Multimodal Metaphor in Greek TV Commercials
Angeliki Tzanne
Brno Studies in English, 2013
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European Journal of Literature, Language and Linguistics Studies-ISSN 2559-7914
aisyah wadzir
2019
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Serafim, Andreas. “Making the audience: ekphrasis and rhetorical strategy in Demosthenes 18 and 19”, Classical Quarterly 65 (2015) 96-108
Andreas Serafim
Classical Quarterly, 2015
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Eros and Life-Values in Plato’s Symposium: in M. Tulli and M. Erler (eds.), Plato’s Symposium: Selected Papers from the 10th Symposium Platonicum (Academia Verlag, Sankt Augustin, 2015), 3-13
Stephen Halliwell
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Advertising as Rhetorical Genre. From a Rhetoric of Persuasion to a Rhetoric of Seduction
Ivone Ferreira
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Eros and Praise in early Greek Lyric
Richard Rawles
L. Athanassaki and E.L. Bowie (eds): Archaic and Classical Choral Song. Politics, Performance and Dissemination (Berlin, 2011), 139-59., 2011
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Panos Eliopoulos, “The Political Dimension of Eros in Plato’s Philosophy”. In Phillip Mitsis- Heather Reid (eds.), The Poetry in Philosophy: Essays in Honor of Christos C. Evangeliou, Parnassus Press (Fonte di Aretusa), Sioux City- Iowa 2021, pp. 99-116.
Panos Eliopoulos
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