Involvement: Travel motivation and destination selection (original) (raw)

Role of involvement in the travel decision

Journal of Vacation Marketing, 1995

and Tourism. He teaches hospitality marketing and management-related courses. His area of research emphasises marketing, consumer behaviour and training and development.

The influence of motivations in tourists’ involvement

Anatolia, 2015

One of the main aspects in the consumer behavior is the concept of involvement because it influences the decision rules used by tourists to reach the final decision. An empirical study of 600 international tourists reveals that motivation to relax, influences tourists' involvement with the trip. A structural model shows that when tourists are motivated to relax they get directly more involved with their trip (pleasure and information seeking). The motivation to relax also influences indirectly the tourist involvement with the evaluation and quality perception of the trip through its influence on involvement with the trip planning. Discussion centers on the implications of this model to theory and management specifically to the development of tourism and services strategies.

Motivation and involvement in international tourism

One of the main aspects in the consumer behavior is the concept of involvement because it influences the decision rules used by tourists to reach the final decision. An empirical study of 600 international tourists reveals that motivation to relax, influences tourists' involvement with the trip. A structural model shows that when tourists are motivated to relax they get directly more involved with their trip (pleasure and information seeking). The motivation to relax also influences indirectly the tourist involvement with the evaluation and quality perception of the trip through its influence on involvement with the trip planning. Discussion centers on the implications of this model to theory and management specifically to the development of tourism and services strategies.

TRAVEL MOTIVATIONS AND DESTINATION SELECTION: A CRITIQUE

Tourists’ motivation is studied by researchers to understand their behavior and the decision-making process. It is noted that behavior of tourists is mainly influenced by various factors such as cultural backgrounds, social influences, perception, personality, economic situations, education etc. Travel motive is the starting points of the decision making process (Crompton and McKay, 1997). When planning a trip, it is necessary to answer the questions such as “why do we/they travel?”, “where to go?”, “which is the most suitable…? “when to go?, and “how?” etc. Various theories and concepts have been developed and tested to reveal the travel motives, but yet there are contradictions. Objective of this study is to critically review and discuss the theories and concepts in general and tourist motivations in particular. Further, this study develops a research framework for Sri Lanka on tourist motivation and elaborates implication on future researches on consumer motivation in tourism and hospitality. The study categorized the theories found on tourism motivation into push and pull motives, escaping and seeking and need theories etc. Finally, the emphasis placed on fundamental facts behind behavior and decision making in line with assessment of perception and satisfaction aspects on post purchasing and potential behavior.

Recreational Travel Decisions: Push-Pull Dynamics on College Students

International Education Studies, 2020

The purpose of this study is to examine the recreational tourism preferences of university students within the framework of their push and pull travel motivations. In addition, it was aimed to highlight how some variables and motivations affect tourism preferences in mutual interaction. Validity and reliability were obtained by “Scale of Recreational Activities in Destination Choices” (SRADC), “Scale of Intrinsic Travel Motivations” (SITM) and “Scale of Extrinsic Travel Motivations” (SETM) conducted by Özdemir, Karaküçük, and Büyüköztürk (2013). Descriptive statistics, independent sample t test, one way ANOVA and Univariate test were used for data analysis, for in-group comparisons Tukey (HSD-LSD) and Pearson Correlation test were used. In this study, it was determined that .85 for recreational activities in destination choices scale, .90 for SITM and .91 for SETM. While the push and pull travel motivation of the participants was above the mean values (123.96 ± 15.65; 121.35 ± 16.81...

Motivation and involvement as antecedents of the perceived value of the destination experience

Research acknowledges the tourist as imperative in creating experience value. Building on this premise, the present study offers an integrated approach to understanding tourists' experience values and attempts to extend the theoretical and empirical evidence of causal relationships between the motivation, involvement, and the experience value of the destination, hereafter called experience value. Using a sample drawn from tourists in Norway, the research model investigates relationships between the three constructs, using a structural equation modeling approach. The results indicate that motivation and involvement are linked to tourists' experience value and motivation affects the level of involvement. In order to facilitate for tourists to cocreate experience value then, not only should the industry recognize experiences that tourists value but should also acknowledge motivation and involvement as essential in value creation for tourist experiences.

TRAVEL MOTIVATIONS AND BEHAVIOUR

Travel behaviour refers to the way in which tourists behave according to their attitudes before, during and after travelling. Knowledge regarding travel behaviour can assist in marketing and product planning and development which can increase the number of visitors to tourism products such as resorts. However it was found that very little research has been conducted regarding the travel behaviour of tourists visiting South African resorts. The purpose of this study was to determine the travel behaviour and more specifically the travel motivations of tourists visiting resorts. Research was conducted by means of the distribution of questionnaires. The results indicated that the main travel motivations are resting and relaxation, enriching and learning experiences, participation in recreational activities, personal values and social experiences. These results indicated similarities with the findings of previous research studies.

TOURISTS' MOTIVATIONS TO TRAVEL: A THEORETICAL PERSPECTIVE ON THE EXISTING LITERATURE

Purpose -Current study is an attempt to look into the various theoretical concepts/ theories that help to understand what motivates individuals, especially young people, to travel and which are the practical implications of the analysed theories. In particular, we chose Maslow's Theory of Needs to analyse youth travel motivations. Research Design -The study draws its base from two streams of literature, one being associated with motivations and the other dealing with the question of how motivations can influence travelling patterns of an individual. The literature review was done extensively and articles published in the domain of tourist motivations and related areas were traced and reviewed. Findings -Our analysis of youth tourism centred on Maslow's hierarchy of needs and confirmed its validity as an explanation of the most important youth travellers' motivations. The results also indicate that, due to recent technological developments affecting societies and young tourists' behavioursespecially those of Millennialsnew needs have emerged, which are discussed in detail. Research Limitations -The research has been carried out in light of the available literature and it fails to address empirical evidence. Also, the analysis of youth tourism needs to be extended to other motivation theories as those which are presented in this work.

The role of push and pull factors in the way tourists choose their destination

The current research aims at examining the difference between the trip-related motivations held by those tourists who choose recreational destinations and those who choose cultural ones. To do so, in August 2013, 401 questionnaires were handed to Iranian tourists planning to take a trip to Istanbul and Antalya, Turkey. The results of the t-tests demonstrated that those tourists considering escape to be their major motivation for the trip tended to travel to tourist resorts more, and the recreational goal of the destination played the most significant role for them. On the other hand, those who travel for ego-enhancement try to practice more cultural destinations and place great value on tourist attractions.

The effect of prior experience on vacation behavior

Annals of Tourism Research, 2004

This research applied consumer involvement theory to describe, interrelate, and explain the repeat visit phenomenon and empirically tested the effect of past experience on tourists' vacation behaviors. The results indicated that prior experience influenced current trips in terms of activity participation and expenditure patterns. These changes in behavior invoke different demands and requirements unique to the repeat vacation market. Since the quality of experience is central in destination loyalty management, knowledge about changes in behavior associated with this accumulation can be instrumental for destinations seeking to provide creative, relevant, and meaningful experiences to their different market segments.