Attribute Framing in Former Price Comparison Advertisements (original) (raw)
Related papers
Comparative Price Advertising: Believe It or Not
Journal of Consumer Affairs, 2002
Effects of discount framing in comparative price advertising
European Journal of Marketing, 2012
Consumer Perceptions of Comparative Price Advertisements
Albert Della Bitta, Kent Monroe
Journal of Marketing Research, 1981
Effects of shopping information on consumers’ responses to comparative price claims
Journal of Retailing, 2002
Comparative Price Advertising: An Integrative Review
Journal of Public Policy & Marketing
Believability and consumer perceptions of implausible reference prices in retail advertisements
Psychology and Marketing, 1996
Message framing and buying behavior: A field experiment
Journal of Business Research, 1995
Message framing effects on price discounting
Journal of Product & Brand Management, 2006
Journal of Applied Social Psychology, 1993
Promotional Frames’ Influence on Price Perceptions of Two Apparel Products
Family and Consumer Sciences Research Journal, 2001
Message Framing Effects on Product Judgments
ACR North American Advances, 1990
Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements
Journal of Consumer Affairs, 2004
An Alternate Paradigm for the Examination of Semantic Cues in Advertisements
Journal of Promotion Management, 1997
The effects of framing price promotion messages on consumers' perceptions and purchase intentions
Journal of Retailing, 1998
Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals
Journal of Promotion Management
Journal of Consumer Research, 1988
Discounts and Consumer Search Behavior: The Role of Framing
Working Papers, 2010
Journal of Business Research, 2006
Message framing and buying behavior: On the difference between artificial and natural environment
Journal of Business Research, 1997
Framing effects with differential impact: The role of attribute salience
Framing Influence on Fairness Perceptions of Differential Prices
2010
Effects of price reframing tactics on consumer perceptions
Journal of Retailing and Consumer Services, 2017
Journal of the Academy of Marketing Science, 1993
A meta-analysis of the impact of price presentation on perceived savings
Journal of Retailing, 2002
Frames of Reference and Buyers' Perception of Price and Value
California Management Review, 1995
MARKETING IMPLICATIONS OF FRAMING IN THE DECISION-MAKING
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis , 2018
Journal of Interactive Marketing, 2003
The indirect effects of advertisements designed to change product attribute beliefs
Psychology and Marketing, 1990
The Contingent Effects of Semantic Price Cues
Joan Lindsey-Mullikin, Anne Roggeveen
Journal of Retailing, 2014
Journal of Marketing Development and Competitiveness, 2020
The Effectiveness of Advertising Matching Purchase Motivation: An Experimental Test
2001
Journal of Marketing Research, 2011
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?
Journal of Consumer Research, 2006
The piecemeal approach to comparative advertising
Marketing Letters, 2001