Open Exchange / Programmatic Buying | Gourmet Ads (original) (raw)
-
- Audiences
- Advertiser Reporting Dashboard
- Always On Deals
- Curated Deals
- If you Bid you Win
- Managed Services
- Managed Supply vs Curated Supply
- Open Exchange
- Private Marketplace Deals
- Private Marketplace Pricing
- Programmatic Glossary
- Programmatic Guaranteed
- Programmatic Reports
- Programmatic vs Managed Service
- Prospecting Campaigns
- Self Service DSP vs Managed Services
- Smart Deals
- Viewability
- What Is Programmatic Advertising?
-
- Alcohol Targeting
- Audience Targeting
- Behavioral Targeting
- Best Performing Placements
- Beverage Targeting
- Campaign Targeting
- Contextual Targeting
- Coupon Targeting
- Cuisine Targeting
- Demographic Targeting
- Diet Targeting
- Food Delivery Targeting
- GeoTargeting
- Grocery Delivery Targeting
- IAB Categories – Food & Drink
- Ingredient Targeting
- Kitchen Targeting
- Language Targeting
- Latitude & Longitude Targeting
- Non Endemic Targeting
- Publisher Targeting
- Recipe Targeting
- Retargeting
- Universal Pixel
- URL Targeting
-
- Ad Specs
- Advertising Acronyms
- Advertising Calendar
- Advertising Case Studies
- Advertising Jobs
- Advertising Solutions
- Advertising We Can’t Run
- Articles
- Brand Safety & Transparency
- Directly Managed Publishers
- FAQs
- Global Ad Operations
- Media Types
- Our Advertisers
- Our Food Websites
- Our Team
- Our Tech Stack
- Partnerships & Integrations
- Scale & Reach
- Terms & Conditions
- Why Gourmet Ads?
-
- Audiences
- Advertiser Reporting Dashboard
- Always On Deals
- Curated Deals
- If you Bid you Win
- Managed Services
- Managed Supply vs Curated Supply
- Open Exchange
- Private Marketplace Deals
- Private Marketplace Pricing
- Programmatic Glossary
- Programmatic Guaranteed
- Programmatic Reports
- Programmatic vs Managed Service
- Prospecting Campaigns
- Self Service DSP vs Managed Services
- Smart Deals
- Viewability
- What Is Programmatic Advertising?
-
- Alcohol Targeting
- Audience Targeting
- Behavioral Targeting
- Best Performing Placements
- Beverage Targeting
- Campaign Targeting
- Contextual Targeting
- Coupon Targeting
- Cuisine Targeting
- Demographic Targeting
- Diet Targeting
- Food Delivery Targeting
- GeoTargeting
- Grocery Delivery Targeting
- IAB Categories – Food & Drink
- Ingredient Targeting
- Kitchen Targeting
- Language Targeting
- Latitude & Longitude Targeting
- Non Endemic Targeting
- Publisher Targeting
- Recipe Targeting
- Retargeting
- Universal Pixel
- URL Targeting
-
- Ad Specs
- Advertising Acronyms
- Advertising Calendar
- Advertising Case Studies
- Advertising Jobs
- Advertising Solutions
- Advertising We Can’t Run
- Articles
- Brand Safety & Transparency
- Directly Managed Publishers
- FAQs
- Global Ad Operations
- Media Types
- Our Advertisers
- Our Food Websites
- Our Team
- Our Tech Stack
- Partnerships & Integrations
- Scale & Reach
- Terms & Conditions
- Why Gourmet Ads?
Open Exchange
Gourmet Ads offers an Open Exchange Marketplace (via Appnexus Member ID 1792) allowing programmatic buyers direct access to our inventory via Open Auction which runs behind our PMPs / Deal IDs. Our Open Exchange in Xandr is pricing model is a 2nd Price Auction.
Open Exchange buying typically suits buyers who tend to only buy standard IAB sizes like 728×90, 300×250, 320×50 or 160×600 and rely on their own data for Ad Exchange or don’t require any additional targeting in the ad server like Viewability. This article discusses programmatic advertising pros and cons and why this technique emerged for online ad trading.
With thousands of approved buyers, our Open Exchange Marketplace is highlight competitive and, in some cases, CPMs will be higher than pre-negotiated PMPs or Deals IDs.
We always recommend Open Exchange buyers contact us to make sure that they have our latest Whitelist and are not blocked from either a Buyer or Brand perspective.
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Advertising Agencies, Retargeters or Independent Trading Desk, Gourmet Ads is built upon the Xandr tech stack and fully integrated Programmatically with the following Demand Side Platform Companies (DSP) enabling streamlined, transparent connections between Advertisers through to end-user Consumers.
Last Updated: 02-Jan-2026
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
© Copyright 2008 – 2026 | Gourmet Ads Pty Ltd Company | All Rights Reserved
Before You Go: See How We Drive Food Brand Growth
Receive a detailed blueprint for media planning & buying in 2026.
✅ Reach Grocery Buyers at scale
✅ Activate on premium Food & Recipe Publishers
✅ Review 200+ food-based Contextual Targeting options
✅ Influence audiences where meal decisions are made
✅ Access Food CTV channels & cooking content
✅ Ecommerce Campaign activation on Amazon.com.
Download Our Media Kit Instantly
Trusted by Supermarkets, Food Brands & Ad Agencies Worldwide
