605 | an iSpot company | LinkedIn (original) (raw)
Advertising Services
New York , New York 13,625 followers
Delivering the Most Advanced TV Viewership Insights and Industry Expertise.
About us
605 is a next generation measurement and attribution company focused on driving innovation in the utilization of data to create, execute and measure advanced advertising campaigns. Our unbiased, neutral measurement and insights solutions meet unique requirements for advertisers looking to maximize efficiency and effectiveness of their marketing dollars. Reliable. Accurate. Objective.
Industry
Advertising Services
Company size
51-200 employees
Headquarters
New York , New York
Type
Privately Held
Founded
2016
Specialties
Audience Measurement and Media Analytics
Locations
Employees at 605 | an iSpot company
Updates
- We’re excited to announce 605 | an iSpot company has been acquired by iSpot.tv! iSpot and 605 combine best-in-class technology and services designed with a similar mission and singular focus: to help buy and sell side prove effectiveness of TV advertising. The deal creates incredible synergies that will help advance the entire TV advertising ecosystem. Read all about this news here:https://lnkd.in/gs_zzXRx
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13,625 followers
10mo Edited
Last week, we joined #ARF's 2023 #Analytics & #Attribution Accelerator where our GVP of Client Data Science, Lindsey Woodland, PhD, shared the stage with our client and dear friend from General Motors, Juan Solana, discussing "Modern Attribution: Necessity Is The Mother Of Invention." When every KPI is important, where do we focus? During this panel discussion, #605 and General Motors discussed how our attribution solutions inform decisions & quantify investment for GM's campaign planning strategies and which KPI to focus on when quantifying ROI. Learn more about these solutions here: https://lnkd.in/ez-wbZhH
13,725 followers
10mo Edited
Thrilled to have returned to ARF's Attribution & Analytics Accelerator, where Lindsey Woodland, PhD, Group VP of Client Data Science at iSpot, shared the stage with General Motors' Juan Solana, Global Director, Measurement, Advanced Analytics and Automation, Performance Driven Marketing Team. The two shared how General Motors harnesses modern attribution to quantify what matters most for the brand and business. Big thanks to Advertising Research Foundation (ARF) for having us!
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