Sponsored post (original) (raw)
Sponsored post, also known as a promoted post, is a post to any community-driven notification-oriented website which is explicitly sponsored as an advertisement by a particular company in order to draw a large amount of popularity through user promotion and moderation to the most active or most viewed page on the website. The model has become adopted by various ad-supported but community-driven websites as an addition, substitute or replacement of other pay-per-click advertisement formats, such as web banners, text and rich media. Sites and services which utilize sponsored posts include Digg, Reddit, Twitter, and Instagram.
| Property | Value |
|---|---|
| dbo:abstract | Sponsored post, also known as a promoted post, is a post to any community-driven notification-oriented website which is explicitly sponsored as an advertisement by a particular company in order to draw a large amount of popularity through user promotion and moderation to the most active or most viewed page on the website. The model has become adopted by various ad-supported but community-driven websites as an addition, substitute or replacement of other pay-per-click advertisement formats, such as web banners, text and rich media. Sites and services which utilize sponsored posts include Digg, Reddit, Twitter, and Instagram. Specifically referring to context of blogs, "sponsored posts" were defined by Mutum and Wang (2010) as "promoted blog entries or posts that contain links that point to the home page or specific product pages of the website of the sponsor for which the blogger receives compensation in the form of money, products, services or in other ways". They are also known as paid posts or sponsored reviews. Sponsored posts can also serve as a means of curtailing the possibility of companies paying individuals to moderate a submitted link or media to the front page of the website, which often violates the spirit or letter of a site's Terms of Service. (en) |
| dbo:wikiPageID | 28089015 (xsd:integer) |
| dbo:wikiPageLength | 5403 (xsd:nonNegativeInteger) |
| dbo:wikiPageRevisionID | 1115625856 (xsd:integer) |
| dbo:wikiPageWikiLink | dbr:Pay-per-click dbr:Gray_propaganda dbr:Moderation_system dbr:Web_banner dbc:Online_advertising_methods dbr:Twitter dbr:Hypertargeting dbr:Digg dbr:Instagram dbr:Native_advertising dbr:Reddit dbr:Terms_of_Service dbr:Rich_media |
| dbp:wikiPageUsesTemplate | dbt:Reflist dbt:Short_description |
| dcterms:subject | dbc:Online_advertising_methods |
| gold:hypernym | dbr:Post |
| rdf:type | dbo:MilitaryStructure |
| rdfs:comment | Sponsored post, also known as a promoted post, is a post to any community-driven notification-oriented website which is explicitly sponsored as an advertisement by a particular company in order to draw a large amount of popularity through user promotion and moderation to the most active or most viewed page on the website. The model has become adopted by various ad-supported but community-driven websites as an addition, substitute or replacement of other pay-per-click advertisement formats, such as web banners, text and rich media. Sites and services which utilize sponsored posts include Digg, Reddit, Twitter, and Instagram. (en) |
| rdfs:label | Sponsored post (en) |
| owl:sameAs | freebase:Sponsored post wikidata:Sponsored post dbpedia-fa:Sponsored post https://global.dbpedia.org/id/4vtQu |
| prov:wasDerivedFrom | wikipedia-en:Sponsored_post?oldid=1115625856&ns=0 |
| foaf:isPrimaryTopicOf | wikipedia-en:Sponsored_post |
| is dbo:wikiPageRedirects of | dbr:Promoted_post |
| is dbo:wikiPageWikiLink of | dbr:Annoyance_factor dbr:Interactive_advertising dbr:Weekend_markets_in_Hong_Kong dbr:Timeline_of_Instagram dbr:Chris_Harris_(journalist) dbr:Mobli dbr:Jerry_Media dbr:Fashion_influencer dbr:Kim_Kardashian dbr:Blog dbr:Pomato_(company) dbr:Social_media dbr:Social_media_marketing dbr:Promoted_post |
| is foaf:primaryTopic of | wikipedia-en:Sponsored_post |