Moudi Almousa - Academia.edu (original) (raw)

Papers by Moudi Almousa

American journal of health behavior, 2024

International Journal of Marketing Studies, Nov 21, 2023

The purpose of this research study is to develop profiles of adopters and non-adopters of interne... more The purpose of this research study is to develop profiles of adopters and non-adopters of internet shopping in Saudi Arabia based on their demographic variables and internet usage patrons and to investigate consumers' attitude towards online shopping and perception and formation of attitude by using Fishbein and Ajzin (1980) Theory of Reasoned Action (TRA). A profile of internet shopping adopter and non-adapters was drawn. Among the investigated demographic variablesand internet usage patterns, only educational level and previous experience on online purchase were found to differ significantly among consumers. Therefore, demographic variables and internet usage patterns are of limited use to profile Saudi Arabian consumers in terms of attitude towards internet shopping.

Understanding what motivates and impedes shoppers from either purchasing or not purchasing throug... more Understanding what motivates and impedes shoppers from either purchasing or not purchasing through the Internet will become increasingly important as more and more consumers around the world gain access to and experience on the Internet. Showing the strongest sales growth of any country in the Middle East, Saudi Arabia (S.A.) is on the cusp of the Internet revolution. Using the Extended E-Commerce Technology Acceptance model, this research investigated what consumers from both Saudi Arabia and the United States (U.S.) perceive about using technology for online shopping as well as their perceptions of risk. U.S. consumers had a more positive attitude toward online shopping as well as a greater intention to shop online. These consumers also perceived technology for online shopping more useful and easier to use than S.A. consumers. In all cases, U.S. consumers perceived less overall risk to online shopping and less perceived risk on 6 different risk dimensions than did S.A. consumers. ...

The United States (U.S.) has one of the highest e-tailing rates in the world accounting for 79 % ... more The United States (U.S.) has one of the highest e-tailing rates in the world accounting for 79 % of total global e-tail sales, with the largest retail merchandise category of clothing and clothing accessories accounting for approximately $27 billion of all e-tailing sales (U.S. Census Bureau, 2013), and while still garnering a small percentage of total retail sales, e-tailing in the Kingdom of Saudi Arabia (K.S.A.) is an attractive frontier for retailers who want to expand into global retailing. The purpose of this research was to investigate the differences and similarities of S.A. and U.S. consumers and their online shopping behaviors, their attitudes toward e-tailing, and their perceptions of online shopping risk as it relates to apparel products. Results show a 31.3 % of Saudi Arabian (S.A.) consumers have purchased a product online compared to 99.2% of U.S. consumers. Nearly 68 % of U.S. consumers reported purchasing an apparel product online compared to only 16 % of Saudi cons...

International Review of Management and Business Research, 2014

IntroductionThe introduction of the internet as a shopping channel offered a new opportunity for ... more IntroductionThe introduction of the internet as a shopping channel offered a new opportunity for both manufacturers and retailers to reach potential consumers in a more efficient way. Yet, it represents a challenge for retailers to understand online consumer behavior and adjust marketing strategies accordingly. Using the internet as a shopping channel has witnessed a rapid growth during the past decade. Despite this steady growth, online sales are still accounts for a small percentage (7%) of total consumer sales (Forrester report, 2010).Previous literature indicated that consumers' perceived risk during online purchasing influences their intention of doing so (O'cass, 2001; Shih, 2004; Salisburry et al., 2001; O'cass and Fenech, 2003; Park, Lee, and Ahn, 2004; Pavlou, 2003; and Van der Heijden, Verhagen, and Creemer, 2003). Before purchasing a product, a consumer typically considers the various risks associated with the purchase. In this perspective, this study will att...

The purpose of this exploratory cross-sectional study was to investigate the effect of social m... more The purpose of this exploratory cross-sectional study was to investigate the effect of social media on dietary behavior, and to identify motivations and behavioral outcomes of peers and influencers communication in social media regarding food purchase behavior. The theory of consumer socialization was used as the theoretical framework for this study. Data was collected from 462 social media Saudi millennials through an online survey. Results showed that when Millennials communicate with peers or influencers in social media, the main motivations appeared to be similar for both socialization agents. Both interaction and social integration and remuneration motivations appeared to have significant impact with the greatest impact for influencers. The increasing popularity of social media as a new form of communication especially among young consumers should be taken into consideration. The power of peers and influencers in consumers purchase decisions implies that managers should con...

Abstract: The purpose of this study, drawing on marketing and psychometric paradigms, is to inves... more Abstract: The purpose of this study, drawing on marketing and psychometric paradigms, is to investigate the effect of risk perception dimensions on apparel internet purchase intention among Saudi consumers. A web-based survey was conducted to measure consumers ’ perception of the six types of risk associated with apparel online shopping and their influence on purchase intention. Three hundred responses were collected. Results showed that not all the considered risk constructs have the same influences on apparel internet purchasing intention. Specifically, time and performance risks have the most significant influence followed by privacy and social risks.

Purpose The purpose of this paper was to develop the first standard apparel sizing system for Sau... more Purpose The purpose of this paper was to develop the first standard apparel sizing system for Saudi adult female population originating from anthropometric study using three-dimensional (3D) body scanner. Design/methodology/approach An anthropometric survey was conducted in four regions of the country where 1,074 participants between the ages of 18 and 63 were scanned using white light 3D body scanner. K-means cluster analysis using stature and hip girth as control variables produced the proposed sizing system, whereas regression equations were used to determine the parameters between measurements of different sizes. Findings Three sizing groups with 12 size designations in each totalling 36 size designations were identified. The sizing charts developed in this study show that key girth measurement ranges of chest, waist and hips are comparable to that of ISO standard and (ASTM D5585-11), while the Saudi female population falls into shorter height brackets than ISO and ASTM standard...

The Journal of The Textile Institute

International Journal of Market Research

Although it is well accepted that country image plays a major role in product evaluation and purc... more Although it is well accepted that country image plays a major role in product evaluation and purchase intention in the literature, there is insufficient evidence regarding the effects of country image dimensionality on purchase intentions by product category (handbags and cell phones) and country (the United States, Korea, Italy, and Malaysia). The current research investigates the mediating effects of micro country image on the relationship between macro country image and consumers’ purchase intentions. Moreover, it highlights how this mediated relationship differs by product category and country. Based on research findings for symbolic products (i.e., handbags), both macro and micro country image should be managed and communicated to consumers. However, for functional products (i.e., cell phones), only micro country image needs to be actively communicated to consumers because it has a direct influence on purchase intentions. Additionally, micro country image was found to play a fu...

International Business Research

Although apparel fit and size has been investigated in previous research, it is yet to be test to... more Although apparel fit and size has been investigated in previous research, it is yet to be test to understand apparel consumer behavior in ecommerce and their concern with being unable to try on clothing or imagine fit/size before making purchase decision. Therefore, the purpose of this exploratory study was to examine the relationship between concern with inability to try on clothing and imagining size/fit in online context and their relationship with demographic variables and previous experience. While these study findings indicated no significant relationship between demographic variables and apparel online shopping orientation, other psychographic variable should be explored.

International Review of Management and Business Research

Proceedings of the 7th International Conference on 3D Body Scanning Technologies, Lugano, Switzerland, 30 Nov.-1 Dec. 2016, 2016

International Journal of Consumer Studies, 2011