nurhayani saragih - Academia.edu (original) (raw)
Papers by nurhayani saragih
Journal of Environmental Management and Tourism, Jun 30, 2021
This study aimed to understand the influence of consumer-brand engagement and brand communication... more This study aimed to understand the influence of consumer-brand engagement and brand communication on destination brand equity, survey to maritime tourism of Ujung Kulon and Anak Krakatau, Banten. The population chosen in this study is the Instagram followers of Ujung Kulon and Krakatau Banten.The total of the samples are 96 respondents chosen using purposive sampling. This study used inferential statistic tests, which were divided into two: The correlation Test and Linear Regression Test. This study used a correlational survey method Approach. This research used a quantitative approach and a positivist paradigm. The results showed that the use of Instagram is successful in creating destination brand equity because the entertainment and interaction dimension provided a strong effect on the loyalty dimension of the destination brand equity variable. People who are online and following the Instagram account became loyal because the pictures posted gave entertainment value, joy, and relaxation effect. The interaction between the followers and admin of the account of Maritime Tourism of Ujung Kulon and Anak Krakatau, Banten also added the entertainment value. This study provides new contributions regarding the promotion of maritime tourism destinations through theories about brand engagement, brand equity, and brand communication.
Informasi, Jul 4, 2022
The Kemang Palang Pintu Festival is an annual event. The purpose of this event is to preserve cul... more The Kemang Palang Pintu Festival is an annual event. The purpose of this event is to preserve culture and celebrate the anniversary of the city of Jakarta. The organizers display many Betawi cultural arts while visitors who come are not 98
The research aims are to identify and to analyze the activity of political consultant. Unit analy... more The research aims are to identify and to analyze the activity of political consultant. Unit analysis of this research is the media news concerning the activities of Lingkaran Survey Indonesia (LSI) political consultant during presidential election campaign on the first round on 2009. The research shows: LSI published 3 researches. LSI target are: 1) demography are grassroots. 2) geography are located in DKI Jakarta, Jawa Barat, Banten, Jawa Tengah, Jawa Timur, Sumatera Utara, Sulawesi Selatan. 3) the psychographys are: silent majority and swing voter (they did not know who will be elected as president yet). Marketing mix: 1) pull marketing strategy through Perhimpunan Peduli Indonesia (PPI) with 2.800 volunteer. 2) push marketing strategy by advertising and press conference. Conclusion: 1) Campaign the political processes ethically are not allowed. 2) LSI not informed from the beginning that they were SBY-Boediono political consultant. 3) Presidential election campaign on the first round are the consultant strategy to win their client on campaign. Not civil society movement, as they campaigned.
Jurnal Aspikom, Jan 31, 2023
This research examines the impacts of "A Plastic Ocean" film on the environmental care attitudes ... more This research examines the impacts of "A Plastic Ocean" film on the environmental care attitudes of Senior High School students at SMAN 2 Tangerang. This research proves that the social learning theory is effective to promote a campaign with film, which results in behavioral changes in society. The theory used in this research is Albert Bandura's social learning theory. This research utilized the positivistic paradigm. This research employed a survey explanatory method and quantitative approach. The population was Senior High school Students at SMAN 2 Tangerang. The sampling utilize a purposive sampling technique to 100 respondents, with a sampling error of 5%. The technique of data analysis utilized a simple regression analysis. The hypothesis how that there is no influence between the content of the "A Plastic Ocean" film on environmental care attitudes on students. High school students are interested in the film, while the attitude of caring for the environment is not influenced by the film.
International journal of data and network science, 2022
This study is to analyze the influence of the quality of information on the decision to choose CN... more This study is to analyze the influence of the quality of information on the decision to choose CNNIndonesia.com media either directly or through the mediation of trust variables. The tremendous growth of cyber media in Indonesia, followed by the development of online media, has made people more careful in choosing online media. Meanwhile, the use and gratification theory states that the most important role of media is to meet people's needs and motivations, how certain media are sought and selected to meet their needs. This study uses a survey method through a quantitative approach positivistic. The sample was determined by an accidental sampling technique with a sample of 115 respondents. Data analysis was performed using Partial Least Square analysis with the SmartPLS version 3 program. The data analysis shows that the quality of information has a significant effect on increasing trust in CNNIndonesia.com media, the quality of information has a significant effect in increasing the decision to choose CNNIndonesia.com media, and trust has a significant effect in increasing the decision to choose CNNIndonesia.com media. This study also found that the trust variable was able to mediate the effect of information quality on the decision to choose CNNIndonesia.com media.
Jurnal Aspikom, Jan 19, 2021
This research aims to determine the extent to which teenagers distinguish true news from fake new... more This research aims to determine the extent to which teenagers distinguish true news from fake news and how these fake news affect adolescents'cognition. A lot of hoax information has sprung up on social media, especially during the 2019 Indonesian presidential election. The ability to check on the information spread in online media is influenced by each individual's cognitive abilities. A person's cognitive ability is to think rationally, including aspects of knowledge, understanding, application, analysis, synthesis, and evaluation. This study used an explanative survey method with a quantitative positivistic paradigm. The results showed that the most influencing X variable to the Y variable was the Satire variable, which is positive and unidirectional. The Hoax variable has the most influence on cognitive abilities, even though the value is negative and not unidirectional. This means, the lower the understanding of Hoax, the higher the level of cognitive abilities.
Jurnal ASPIKOM
This research examines the impacts of “A Plastic Ocean” film on the environmental care attitudes ... more This research examines the impacts of “A Plastic Ocean” film on the environmental care attitudes of Senior High School students at SMAN 2 Tangerang. This research proves that the social learning theory is effective to promote a campaign with film, which results in behavioral changes in society. The theory used in this research is Albert Bandura's social learning theory. This research utilized the positivistic paradigm. This research employed a survey explanatory method and quantitative approach. The population was Senior High school Students at SMAN 2 Tangerang. The sampling utilize a purposive sampling technique to 100 respondents, with a sampling error of 5%. The technique of data analysis utilized a simple regression analysis. The hypothesis how that there is no influence between the content of the “A Plastic Ocean” film on environmental care attitudes on students. High school students are interested in the film, while the attitude of caring for the environment is not influen...
Indonesian Journal of Digital Public Relations (IJDPR)
The issue that has been developing in recent times is the issue of the policy of the minister of ... more The issue that has been developing in recent times is the issue of the policy of the minister of finance who wants to issue a policy that the rich must pay higher than before, this policy is taken in a step to deal with Indonesia's economic recovery which was previously sluggish due to Covid-19 pandemic. The purpose of this study is to analyze Positive public opinion, negative public opinion, and neutral on the post 'Sri Mulyani Mau Orang Kaya Bayar Pajak Lebih Banyak' in Instagram Media @narasinewsroom Period July 2, 2021 In this study, researchers used the concept of public opinion which has been categorized into opinion positive, negative, and neutral.In this study, the study population took all comments on the post "Sri Mulyani Wants Rich People to Pay More Taxes" on @narasinewsroom Instagram account as many as 526 and the sample in this study was 228 comments. The data collection technique uses random sampling techniques. in testing validity and reliabilit...
European Proceedings of Social and Behavioural Sciences, 2022
This is an Open Access article distributed under the terms of the Creative Commons Attribution-No... more This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
MIMBAR : Jurnal Sosial dan Pembangunan, 2021
This study aims to examine the impact of students’ understanding of anti-corruption values on ant... more This study aims to examine the impact of students’ understanding of anti-corruption values on anti-corruption behavior. A quantitative exploratory survey with the positivist paradigm is employed in this study. Data are collected by distributing a questionnaire to 100 Public Relations students as the sample chosen by the purposive sample technique. Then, data are analyzed using simple linear regression. The results show that all respondents are in the category of having high anti-corruption values behavior. However, the correlation between their understanding and anti-corruption values is moderate, while the correlation between their understanding and corruptive behavior is low. Based on the data above, this study concludes that the impact of understanding the anti-corruption values on anti-corruption and corruptive behavior is not significant and categorized as weak. Therefore, anti-corruption values should be strengthened not only through the courses at university but also in the f...
The focus of this research is to determine the effect of social media contents on the image of "A... more The focus of this research is to determine the effect of social media contents on the image of "Aksi Cepat Tanggap" (ACT) by using uses and effect theory. The method use is a quantitative survey with questionnaire data collection to followers of ACT's Facebook and Instagram accounts, also supported with related literature. The number of respondents were 100 people each representatively. Research Results: the majority of followers of ACT social media accounts are in the productive age group. The message on ACT's Facebook account is known to affect the image in the public eye by 76.7%, whereas in Instagram's account, the message content affects the image by 83.7%. The rest, the variables that influence are not examined. In a Facebook account, the message format does not significantly affect ACT's image, while on Instagram, the overall dimensions of the message content affect ACT's image in the public eye.
Jurnal ASPIKOM, 2021
This research aims to determine the extent to which teenagers distinguish true news from fake new... more This research aims to determine the extent to which teenagers distinguish true news from fake news and how these fake news affect adolescents’cognition. A lot of hoax information has sprung up on social media, especially during the 2019 Indonesian presidential election. The ability to check on the information spread in online media is influenced by each individual’s cognitive abilities. A person’s cognitive ability is to think rationally, including aspects of knowledge, understanding, application, analysis, synthesis, and evaluation. This study used an explanative survey method with a quantitative positivistic paradigm. The results showed that the most influencing X variable to the Y variable was the Satire variable, which is positive and unidirectional. The Hoax variable has the most influence on cognitive abilities, even though the value is negative and not unidirectional. This means, the lower the understanding of Hoax, the higher the level of cognitive abilities.
Communication, 2018
Almost all countries are trying to launch tourism as a source of foreign exchange earners for the... more Almost all countries are trying to launch tourism as a source of foreign exchange earners for their countries. Many efforts have been made to increase the number of tourists visiting. One of the tourist destinations that once entered the 7 (seven) wonders of the world is Taj-Mahal. The palace was made for 22 years by Mughal Emperor Shah Jahan for his empress. With such conditions, India is one of the tourist destinations that are worth visiting. In addition to the king's palace, India has a different culture from Indonesia. Meanwhile, along with the development of communication technology, the number of YouTube content containing documentation about culture is increasing. YouTube viewers are also increasing in number dayly. One YouTube video of documentation of Indian culture, is entitled Rape is consensual: Inside Haryana's Rape Culture, which will be an instrument as a treatment to see if there is a difference in interest in visiting India before and after watching the YouTube video. This study uses quantitative research methods by distributing questionnaires to 58 Mercu Buana University students who were selected purposively. That study aims to find out whether there are differences in interests between before and after watching YouTube content. The results showed that even though there was a decrease in the mean value from 12.121 (before treatment) to 10.345 (after treatment), the calculation of the t value calculated was 5.092 while the t-table value for the two-tailed test (Two Tail) was 2.002. The t value calculated is greater than the t-table value, so it can be concluded that there is no difference in traveling interest to India before and after watching the YouTube video.
Informasi
The Kemang Palang Pintu Festival is an annual event. The purpose of this event is to preserve cul... more The Kemang Palang Pintu Festival is an annual event. The purpose of this event is to preserve culture and celebrate the anniversary of the city of Jakarta. The organizers display many Betawi cultural arts while visitors who come are not only Betawi residents. This study uses a constructivist qualitative approach. The research method used is a case study by conducting interviews direct observation to make observations. The technique of checking the validity of the data is using the source triangulation technique. The results of this study indicate that the Kemang Palang Pintu Festival has carried out good planning. Starting from selection of participants, the technical meeting of event agenda, to the mechanism of the event rundown. Have conducted a visitor satisfaction survey but have not processed the data as a reference for the next implementation. The technique of compiling messages has been well designed in order to attract visitors and convey the meaning of the message that is t...
El Madani : Jurnal Dakwah dan Komunikasi Islam
The purpose of the study was to describe the opinions of influencers in netizen conversations on ... more The purpose of the study was to describe the opinions of influencers in netizen conversations on Twitter regarding religious moderation. The research uses public opinion, agenda setting models, and the spiral of silence to analyze opinions and topics discussed by Mega influencers, Macro influencers, Micro influencers, and Nano influencers. This study uses a qualitative approach with a descriptive content analysis method. Research data obtained using NVivo with the keyword religious moderation. Research results: Most of the public opinion of influencers on twitter are positive. In the account of the nano-influencer, 11 accounts have a negative tone, and 1 account has a neutral tone regarding religious moderation. This study concludes that religious moderation is a government agenda that is socialized through the Ministry of Religion of the Republic of Indonesia and all its staff. The parties who have different opinions, only a small part express their disapproval of the religious mod...
Indonesian Journal of Dialectics, 2012
The research aims are to identify and to analyze the activity of political consultant. Unit analy... more The research aims are to identify and to analyze the activity of political consultant. Unit analysis of this research is the media news concerning the activities of Lingkaran Survey Indonesia (LSI) political consultant during presidential election campaign on the first round on 2009. The research shows: LSI published 3 researches. LSI target are: 1) demography are grassroots. 2) geography are located in DKI Jakarta, Jawa Barat, Banten, Jawa Tengah, Jawa Timur, Sumatera Utara, Sulawesi Selatan. 3) the psychographys are: silent majority and swing voter (they did not know who will be elected as president yet). Marketing mix: 1) pull marketing strategy through Perhimpunan Peduli Indonesia (PPI) with 2.800 volunteer. 2) push marketing strategy by advertising and press conference. Conclusion: 1) Campaign the political processes ethically are not allowed. 2) LSI not informed from the beginning that they were SBY-Boediono political consultant. 3) Presidential election campaign on the first round are the consultant strategy to win their client on campaign. Not civil society movement, as they campaigned.
Tujuan penelitian ini adalah untuk mengetahui: 1) aktivitas bisnis konsultan politik, 2) komodifi... more Tujuan penelitian ini adalah untuk mengetahui: 1) aktivitas bisnis konsultan politik, 2) komodifikasi komunikasi politik, 3) siapa saja yang berkonspirasi, dan 4) apa tujuan mereka berkonspirasi memenangkan SBY-Boediono dalam Pilpres satu putaran. Ekplorasi penelitian menggunakan studi kritis ekonomi politik komunikasi (Mosco, 2009), melalui entry point komodifikasi. Unit analisis penelitian adalah berita media massa seputar aktivitas konsultan politik Lingkaran Survei Indonesia (LSI) dalam kampanye Pemilihan Presiden Satu Putaran pada tahun 2009. Hasil penelitian: 1) Pada kampanye pilpres satu putaran, aktivitas komunikasi politik LSI, berupa: a) riset politik menunjukkan elektabilitas SBY-Boediono selalu pada posisi tertinggi. Personality menjadi kunci kemenangan SBY. Pemilih menganggap SBY pantas menjadi presiden. b) kampanye media, dan c) kampanye grassroots. Ketiga aktivitas ini, menjadi komoditas bisnis konsultan politik. 2) Riset politik adalah komoditas utama konsultan polit...
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 2021
This research concerns the health communication campaign for Clean and Healthy Lifestyle (PHBS) d... more This research concerns the health communication campaign for Clean and Healthy Lifestyle (PHBS) during the Covid-19 pandemic among students of the graduate school of the University of Mercu Buana. This research found that the social learning theory proves effective in the campaign which leads to a change in society’s behaviour. The theory used in this research is Albert Bandura's social learning theory. This research used positivistic paradigm. The method used in this research is a survey explanatory method and quantitative approach. The population is students of the graduate school at the University of Mercu Buana Jakarta. The sampling is conducted using purposive sampling techniques to 100 respondents, with a sampling error of 5%. The technique of data analysis used in this research is simple regression analysis. The result shows that PHBS Campaign has no significant effect on Anxiety Level. PHBS Campaign has a significant effect on Compliance Level. Anxiety Level has no sig...
Journal of Environmental Management and Tourism, Jun 30, 2021
This study aimed to understand the influence of consumer-brand engagement and brand communication... more This study aimed to understand the influence of consumer-brand engagement and brand communication on destination brand equity, survey to maritime tourism of Ujung Kulon and Anak Krakatau, Banten. The population chosen in this study is the Instagram followers of Ujung Kulon and Krakatau Banten.The total of the samples are 96 respondents chosen using purposive sampling. This study used inferential statistic tests, which were divided into two: The correlation Test and Linear Regression Test. This study used a correlational survey method Approach. This research used a quantitative approach and a positivist paradigm. The results showed that the use of Instagram is successful in creating destination brand equity because the entertainment and interaction dimension provided a strong effect on the loyalty dimension of the destination brand equity variable. People who are online and following the Instagram account became loyal because the pictures posted gave entertainment value, joy, and relaxation effect. The interaction between the followers and admin of the account of Maritime Tourism of Ujung Kulon and Anak Krakatau, Banten also added the entertainment value. This study provides new contributions regarding the promotion of maritime tourism destinations through theories about brand engagement, brand equity, and brand communication.
Informasi, Jul 4, 2022
The Kemang Palang Pintu Festival is an annual event. The purpose of this event is to preserve cul... more The Kemang Palang Pintu Festival is an annual event. The purpose of this event is to preserve culture and celebrate the anniversary of the city of Jakarta. The organizers display many Betawi cultural arts while visitors who come are not 98
The research aims are to identify and to analyze the activity of political consultant. Unit analy... more The research aims are to identify and to analyze the activity of political consultant. Unit analysis of this research is the media news concerning the activities of Lingkaran Survey Indonesia (LSI) political consultant during presidential election campaign on the first round on 2009. The research shows: LSI published 3 researches. LSI target are: 1) demography are grassroots. 2) geography are located in DKI Jakarta, Jawa Barat, Banten, Jawa Tengah, Jawa Timur, Sumatera Utara, Sulawesi Selatan. 3) the psychographys are: silent majority and swing voter (they did not know who will be elected as president yet). Marketing mix: 1) pull marketing strategy through Perhimpunan Peduli Indonesia (PPI) with 2.800 volunteer. 2) push marketing strategy by advertising and press conference. Conclusion: 1) Campaign the political processes ethically are not allowed. 2) LSI not informed from the beginning that they were SBY-Boediono political consultant. 3) Presidential election campaign on the first round are the consultant strategy to win their client on campaign. Not civil society movement, as they campaigned.
Jurnal Aspikom, Jan 31, 2023
This research examines the impacts of "A Plastic Ocean" film on the environmental care attitudes ... more This research examines the impacts of "A Plastic Ocean" film on the environmental care attitudes of Senior High School students at SMAN 2 Tangerang. This research proves that the social learning theory is effective to promote a campaign with film, which results in behavioral changes in society. The theory used in this research is Albert Bandura's social learning theory. This research utilized the positivistic paradigm. This research employed a survey explanatory method and quantitative approach. The population was Senior High school Students at SMAN 2 Tangerang. The sampling utilize a purposive sampling technique to 100 respondents, with a sampling error of 5%. The technique of data analysis utilized a simple regression analysis. The hypothesis how that there is no influence between the content of the "A Plastic Ocean" film on environmental care attitudes on students. High school students are interested in the film, while the attitude of caring for the environment is not influenced by the film.
International journal of data and network science, 2022
This study is to analyze the influence of the quality of information on the decision to choose CN... more This study is to analyze the influence of the quality of information on the decision to choose CNNIndonesia.com media either directly or through the mediation of trust variables. The tremendous growth of cyber media in Indonesia, followed by the development of online media, has made people more careful in choosing online media. Meanwhile, the use and gratification theory states that the most important role of media is to meet people's needs and motivations, how certain media are sought and selected to meet their needs. This study uses a survey method through a quantitative approach positivistic. The sample was determined by an accidental sampling technique with a sample of 115 respondents. Data analysis was performed using Partial Least Square analysis with the SmartPLS version 3 program. The data analysis shows that the quality of information has a significant effect on increasing trust in CNNIndonesia.com media, the quality of information has a significant effect in increasing the decision to choose CNNIndonesia.com media, and trust has a significant effect in increasing the decision to choose CNNIndonesia.com media. This study also found that the trust variable was able to mediate the effect of information quality on the decision to choose CNNIndonesia.com media.
Jurnal Aspikom, Jan 19, 2021
This research aims to determine the extent to which teenagers distinguish true news from fake new... more This research aims to determine the extent to which teenagers distinguish true news from fake news and how these fake news affect adolescents'cognition. A lot of hoax information has sprung up on social media, especially during the 2019 Indonesian presidential election. The ability to check on the information spread in online media is influenced by each individual's cognitive abilities. A person's cognitive ability is to think rationally, including aspects of knowledge, understanding, application, analysis, synthesis, and evaluation. This study used an explanative survey method with a quantitative positivistic paradigm. The results showed that the most influencing X variable to the Y variable was the Satire variable, which is positive and unidirectional. The Hoax variable has the most influence on cognitive abilities, even though the value is negative and not unidirectional. This means, the lower the understanding of Hoax, the higher the level of cognitive abilities.
Jurnal ASPIKOM
This research examines the impacts of “A Plastic Ocean” film on the environmental care attitudes ... more This research examines the impacts of “A Plastic Ocean” film on the environmental care attitudes of Senior High School students at SMAN 2 Tangerang. This research proves that the social learning theory is effective to promote a campaign with film, which results in behavioral changes in society. The theory used in this research is Albert Bandura's social learning theory. This research utilized the positivistic paradigm. This research employed a survey explanatory method and quantitative approach. The population was Senior High school Students at SMAN 2 Tangerang. The sampling utilize a purposive sampling technique to 100 respondents, with a sampling error of 5%. The technique of data analysis utilized a simple regression analysis. The hypothesis how that there is no influence between the content of the “A Plastic Ocean” film on environmental care attitudes on students. High school students are interested in the film, while the attitude of caring for the environment is not influen...
Indonesian Journal of Digital Public Relations (IJDPR)
The issue that has been developing in recent times is the issue of the policy of the minister of ... more The issue that has been developing in recent times is the issue of the policy of the minister of finance who wants to issue a policy that the rich must pay higher than before, this policy is taken in a step to deal with Indonesia's economic recovery which was previously sluggish due to Covid-19 pandemic. The purpose of this study is to analyze Positive public opinion, negative public opinion, and neutral on the post 'Sri Mulyani Mau Orang Kaya Bayar Pajak Lebih Banyak' in Instagram Media @narasinewsroom Period July 2, 2021 In this study, researchers used the concept of public opinion which has been categorized into opinion positive, negative, and neutral.In this study, the study population took all comments on the post "Sri Mulyani Wants Rich People to Pay More Taxes" on @narasinewsroom Instagram account as many as 526 and the sample in this study was 228 comments. The data collection technique uses random sampling techniques. in testing validity and reliabilit...
European Proceedings of Social and Behavioural Sciences, 2022
This is an Open Access article distributed under the terms of the Creative Commons Attribution-No... more This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
MIMBAR : Jurnal Sosial dan Pembangunan, 2021
This study aims to examine the impact of students’ understanding of anti-corruption values on ant... more This study aims to examine the impact of students’ understanding of anti-corruption values on anti-corruption behavior. A quantitative exploratory survey with the positivist paradigm is employed in this study. Data are collected by distributing a questionnaire to 100 Public Relations students as the sample chosen by the purposive sample technique. Then, data are analyzed using simple linear regression. The results show that all respondents are in the category of having high anti-corruption values behavior. However, the correlation between their understanding and anti-corruption values is moderate, while the correlation between their understanding and corruptive behavior is low. Based on the data above, this study concludes that the impact of understanding the anti-corruption values on anti-corruption and corruptive behavior is not significant and categorized as weak. Therefore, anti-corruption values should be strengthened not only through the courses at university but also in the f...
The focus of this research is to determine the effect of social media contents on the image of "A... more The focus of this research is to determine the effect of social media contents on the image of "Aksi Cepat Tanggap" (ACT) by using uses and effect theory. The method use is a quantitative survey with questionnaire data collection to followers of ACT's Facebook and Instagram accounts, also supported with related literature. The number of respondents were 100 people each representatively. Research Results: the majority of followers of ACT social media accounts are in the productive age group. The message on ACT's Facebook account is known to affect the image in the public eye by 76.7%, whereas in Instagram's account, the message content affects the image by 83.7%. The rest, the variables that influence are not examined. In a Facebook account, the message format does not significantly affect ACT's image, while on Instagram, the overall dimensions of the message content affect ACT's image in the public eye.
Jurnal ASPIKOM, 2021
This research aims to determine the extent to which teenagers distinguish true news from fake new... more This research aims to determine the extent to which teenagers distinguish true news from fake news and how these fake news affect adolescents’cognition. A lot of hoax information has sprung up on social media, especially during the 2019 Indonesian presidential election. The ability to check on the information spread in online media is influenced by each individual’s cognitive abilities. A person’s cognitive ability is to think rationally, including aspects of knowledge, understanding, application, analysis, synthesis, and evaluation. This study used an explanative survey method with a quantitative positivistic paradigm. The results showed that the most influencing X variable to the Y variable was the Satire variable, which is positive and unidirectional. The Hoax variable has the most influence on cognitive abilities, even though the value is negative and not unidirectional. This means, the lower the understanding of Hoax, the higher the level of cognitive abilities.
Communication, 2018
Almost all countries are trying to launch tourism as a source of foreign exchange earners for the... more Almost all countries are trying to launch tourism as a source of foreign exchange earners for their countries. Many efforts have been made to increase the number of tourists visiting. One of the tourist destinations that once entered the 7 (seven) wonders of the world is Taj-Mahal. The palace was made for 22 years by Mughal Emperor Shah Jahan for his empress. With such conditions, India is one of the tourist destinations that are worth visiting. In addition to the king's palace, India has a different culture from Indonesia. Meanwhile, along with the development of communication technology, the number of YouTube content containing documentation about culture is increasing. YouTube viewers are also increasing in number dayly. One YouTube video of documentation of Indian culture, is entitled Rape is consensual: Inside Haryana's Rape Culture, which will be an instrument as a treatment to see if there is a difference in interest in visiting India before and after watching the YouTube video. This study uses quantitative research methods by distributing questionnaires to 58 Mercu Buana University students who were selected purposively. That study aims to find out whether there are differences in interests between before and after watching YouTube content. The results showed that even though there was a decrease in the mean value from 12.121 (before treatment) to 10.345 (after treatment), the calculation of the t value calculated was 5.092 while the t-table value for the two-tailed test (Two Tail) was 2.002. The t value calculated is greater than the t-table value, so it can be concluded that there is no difference in traveling interest to India before and after watching the YouTube video.
Informasi
The Kemang Palang Pintu Festival is an annual event. The purpose of this event is to preserve cul... more The Kemang Palang Pintu Festival is an annual event. The purpose of this event is to preserve culture and celebrate the anniversary of the city of Jakarta. The organizers display many Betawi cultural arts while visitors who come are not only Betawi residents. This study uses a constructivist qualitative approach. The research method used is a case study by conducting interviews direct observation to make observations. The technique of checking the validity of the data is using the source triangulation technique. The results of this study indicate that the Kemang Palang Pintu Festival has carried out good planning. Starting from selection of participants, the technical meeting of event agenda, to the mechanism of the event rundown. Have conducted a visitor satisfaction survey but have not processed the data as a reference for the next implementation. The technique of compiling messages has been well designed in order to attract visitors and convey the meaning of the message that is t...
El Madani : Jurnal Dakwah dan Komunikasi Islam
The purpose of the study was to describe the opinions of influencers in netizen conversations on ... more The purpose of the study was to describe the opinions of influencers in netizen conversations on Twitter regarding religious moderation. The research uses public opinion, agenda setting models, and the spiral of silence to analyze opinions and topics discussed by Mega influencers, Macro influencers, Micro influencers, and Nano influencers. This study uses a qualitative approach with a descriptive content analysis method. Research data obtained using NVivo with the keyword religious moderation. Research results: Most of the public opinion of influencers on twitter are positive. In the account of the nano-influencer, 11 accounts have a negative tone, and 1 account has a neutral tone regarding religious moderation. This study concludes that religious moderation is a government agenda that is socialized through the Ministry of Religion of the Republic of Indonesia and all its staff. The parties who have different opinions, only a small part express their disapproval of the religious mod...
Indonesian Journal of Dialectics, 2012
The research aims are to identify and to analyze the activity of political consultant. Unit analy... more The research aims are to identify and to analyze the activity of political consultant. Unit analysis of this research is the media news concerning the activities of Lingkaran Survey Indonesia (LSI) political consultant during presidential election campaign on the first round on 2009. The research shows: LSI published 3 researches. LSI target are: 1) demography are grassroots. 2) geography are located in DKI Jakarta, Jawa Barat, Banten, Jawa Tengah, Jawa Timur, Sumatera Utara, Sulawesi Selatan. 3) the psychographys are: silent majority and swing voter (they did not know who will be elected as president yet). Marketing mix: 1) pull marketing strategy through Perhimpunan Peduli Indonesia (PPI) with 2.800 volunteer. 2) push marketing strategy by advertising and press conference. Conclusion: 1) Campaign the political processes ethically are not allowed. 2) LSI not informed from the beginning that they were SBY-Boediono political consultant. 3) Presidential election campaign on the first round are the consultant strategy to win their client on campaign. Not civil society movement, as they campaigned.
Tujuan penelitian ini adalah untuk mengetahui: 1) aktivitas bisnis konsultan politik, 2) komodifi... more Tujuan penelitian ini adalah untuk mengetahui: 1) aktivitas bisnis konsultan politik, 2) komodifikasi komunikasi politik, 3) siapa saja yang berkonspirasi, dan 4) apa tujuan mereka berkonspirasi memenangkan SBY-Boediono dalam Pilpres satu putaran. Ekplorasi penelitian menggunakan studi kritis ekonomi politik komunikasi (Mosco, 2009), melalui entry point komodifikasi. Unit analisis penelitian adalah berita media massa seputar aktivitas konsultan politik Lingkaran Survei Indonesia (LSI) dalam kampanye Pemilihan Presiden Satu Putaran pada tahun 2009. Hasil penelitian: 1) Pada kampanye pilpres satu putaran, aktivitas komunikasi politik LSI, berupa: a) riset politik menunjukkan elektabilitas SBY-Boediono selalu pada posisi tertinggi. Personality menjadi kunci kemenangan SBY. Pemilih menganggap SBY pantas menjadi presiden. b) kampanye media, dan c) kampanye grassroots. Ketiga aktivitas ini, menjadi komoditas bisnis konsultan politik. 2) Riset politik adalah komoditas utama konsultan polit...
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 2021
This research concerns the health communication campaign for Clean and Healthy Lifestyle (PHBS) d... more This research concerns the health communication campaign for Clean and Healthy Lifestyle (PHBS) during the Covid-19 pandemic among students of the graduate school of the University of Mercu Buana. This research found that the social learning theory proves effective in the campaign which leads to a change in society’s behaviour. The theory used in this research is Albert Bandura's social learning theory. This research used positivistic paradigm. The method used in this research is a survey explanatory method and quantitative approach. The population is students of the graduate school at the University of Mercu Buana Jakarta. The sampling is conducted using purposive sampling techniques to 100 respondents, with a sampling error of 5%. The technique of data analysis used in this research is simple regression analysis. The result shows that PHBS Campaign has no significant effect on Anxiety Level. PHBS Campaign has a significant effect on Compliance Level. Anxiety Level has no sig...