Анна Сумская | Ural Federal University (original) (raw)

Papers by Анна Сумская

"Lost" Russian Media Generations in a Changing Social and Digital Environment, 2023

This study investigates the concept of "digital" media generations, their formation, and the phen... more This study investigates the concept of "digital" media generations, their formation, and the phenomenon of "lost" generations from the perspective of media-focused and anthropological approaches. The restrictions on social media and some media access following the beginning of Russia's special military operation in Ukraine in 2022 has resulted in a turbulent media environment detrimental to the subjective well-being of Russian "digital" media generations, especially young adults. Analysis of the reasons behind the emergence of "lost" generations in the history of Russia and other countries allows us to conclude that geopolitical factors such as wars, economic shocks, and major epidemics can lead to generational "loss". From the perspective of digital divide theory, it may be said that we are now dealing with a new kind of digital inequality. The discreteness of the media flow, whose continuity is crucial primarily for "digital" media generations and their media identity, has created a unique combination of factors contributing to further exacerbation of the digital divide. To minimize the destructive consequences of emerging media transformations, it is important to ensure comprehensive media and information support for Russian "digital natives", along with socio-political and psychological assistance.

SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS Proceedings

The study of media content and its impact on the audience is topical for modern Russian informati... more The study of media content and its impact on the audience is topical for modern Russian information and communication resources. 33 media threats concerning unmanaged development of media space and 9 methods to minimize harm from the negative influence of media, including social media, on audience were identified by researchers of the Faculty of Communications, Media and Design (Higher School of Economics, Moscow, Russia). These media threats and methods of neutralizing them were tested on a group of respondents of different ages in 10 Russian cities. We hypothesized that these threats and methods of their minimization can be perceived in different ways by representatives of the media and consumers who are not professionally linked with the media. For this purpose, two groups of respondents from Chelyabinsk and Yekaterinburg were tested in 2016-2017. These groups consisted of students of journalism departments and students of specialties not related to media. The sample group consisted of 300 people the representatives of the digital generation, the Millennials. In the course of the study, we found that media threats for future media specialists and future specialists in other fields are different, and the ways to minimize them also vary considerably. Therefore, to ensure the productive and safe use of communication resources and to analyze their impact, it is important to study the opinion not only of information and communication specialists but of other young citizens as well.

SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS Proceedings

In Russia, the quality and quantity of multimedia components used in content production vary acro... more In Russia, the quality and quantity of multimedia components used in content production vary across the regions. According to Friedmans core-periphery model, these differences are caused by the discrepancies in regional development. The purpose of this study was to assess the quality and quantity of multimedia materials produced by the regional mass media in the Ural Federal District. In this paper, multimedia production is understood as content creation by using texts, photos, video and audio materials, graphics and hyperlinks. We developed a five-point scale for assessment of multimedia materials and analyzed the publications of eighteen media holdings operating within the Ural Federal District. We also conducted structured interviews with regional journalists. In total, we analyzed more than a thousand media texts produced in 2017 and the same number in 2018. It was found that in 2017, only 5% and in 2018, 7% of texts could qualify as multimedia products (each received 2-3 points out of 5). Interestingly enough, most multimedia texts were created by private media while state-owned and state-controlled media seemed reluctant to do so. According to our interviewees, the regional state media are more focused on delivering the 'message from the government to the people rather than developing new technologies in journalism.

Признается важная роль трансмедиа storytelling в совершенствовании аудиовизуальных PR-коммуникаци... more Признается важная роль трансмедиа storytelling в совершенствовании аудиовизуальных PR-коммуникаций, обосновывается актуальность трансмедийного повествования в современной экранной культуре, цифровом медиаискусстве актуальными практиками медиапотребления. В работе описан опыт применения форматной трансмедийной истории в продвижении образова-тельных услуг кафедры творческого вуза. Текстоформирование истории реализовано на основе синтеза форматов longrеad и landing page, повествование базируется на трех платформах, «интерпретативные» сообщества развиваются в четырех социальных сетях. Ключевые слова: маркетинговые коммуникации, современная экранная культура, медиаискусство, текстоформирование в конвергентной среде, мультимедийная история, трансмедиа и кроссплатформенное повествование, формат, лонгрид, лендинг, лендингрид, технологи-чески модифицированный медиатекст, интерактивное повествование с игровыми элементами.

This is an Open Access article distributed under the terms of the Creative Commons Attribution-No... more This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism As Preconditions for New Creativity, 2020

One of the signs of the post-literacy era is the emergence of a communication gap between people ... more One of the signs of the post-literacy era is the emergence of a communication gap between people with a limited set of forms of literacy, which often complicates intercultural and intergenerational dialogue. This allows us to single out holistic media generations, the distinctive features of which are not only different generational media practices, often in mismatched media environments, but also different thematic vectors of interests, which generally characterize generational media subcultures. Based on the author's sociocultural concept of media generations and the use of the Sketch Engine, a modern cloud tool for studying large text collections, arrays of frequency vocabulary of text media corpora were formed, thematic repertoires of media intentions focused on the typically "analogue" and typically "digital" media generations are revealed. The comparative analysis made it possible to identify the dominant vocabulary groups that we identify as markers of generations that complement the characteristics of generational media subcultures. The markers of the typically "analogue" media generation are the topics of family, person in work, state and power, history of the country, and the typically "digital" one is the topics of business, labor, state and public order, family, entertainment.

Theoretical and Practical Issues of Journalism, 2018

TV viewers build relationships with the outside world, focusing on the news, which is a televisio... more TV viewers build relationships with the outside world, focusing on the news, which is a television interpretation of reality. Media reality is created on the basis of the information policy of TV channels and determines the agenda of the audience. This paper uses M. McCombs' agenda-setting theory, N. Luhmann's cognitive system communication, W. Lippmann's public opinion concept, J. Baudrillard's simulacrum, J. Fiske's code structure, G. Deborah's Performance Society to study television news of Russian TV channels. Based on the systemic, structural-functional, and semiotic approaches, the application of models of communication, information, the cognitive model of the impact of the media on the mass audience and the model of Russian journalism, a TV news projection model was developed in the context of a television channel's information policy. The model was tested on the basis of analysis of 130 news stories of the final weekly news releases of two federal...

The European Proceedings of Social and Behavioural Sciences, 2019

World of Media. Journal of Russian Media and Journalism Studies, 2021

In this paper, the concept of studying the specifics of digital communication between the older (... more In this paper, the concept of studying the specifics of digital communication between the older (analogue) and younger (digital) generations in Russia is proposed. The process of communication opens up the possibility of a perception of communicative and cultural memory by the digital generation, which is in the process of socialization and awareness of cultural identity. We suggest methodological development and the testing of research methods into the transformation of communicative and cultural memory and ways of its transmission from the analogue to the digital generation of Russians. The proposed scientific and practical concept assumes the development of three basic directions. The first is related to the study of the general process of transformation of syncretic communicative and cultural memory in the digital environment. The second involves the study and modelling of media texts. Addressing the strategies of organizing multimedia narration and linguistic and statistical pe...

Izvestia Ural Federal University Journal Series 1. Issues in Education, Science and Culture, 2021

One of the characteristics of the post-literacy era is the emergence of the communication gap bet... more One of the characteristics of the post-literacy era is the emergence of the communication gap between “analogue” and “digital” media generations. Among their distinctive features are not only different media practices, often in mismatched media environments, but also various thematic orientations of generational media communications. Based on the author’s socio-cultural concept of media generations and the use of the Sketch Engine, a modern cloud tool for studying large text collections, thematic generational dominants in the media were identified and the perspectives for intergenerational media communication are formulated.

COMMUNICATION TRENDS IN THE POST-LITERACY ERA: POLYLINGUALISM, MULTIMODALITY AND MULTICULTURALISM AS PRECONDITIONS FOR NEW CREATIVITY, 2020

World of Media. Journal of Russian Media and Journalism Studies, 2021

European Proceedings of Social and Behavioural Sciences EpSBS, 2021

The work is devoted to the influence of intercultural sensitivity and communicative-cultural memo... more The work is devoted to the influence of intercultural sensitivity and communicative-cultural memory on the development of media communications and involves identification of a repertoire of identifications, building Russians' discursive identity in the English-language media space. In this study, communities are representatives of the institutional environment − official media journalists and non-institutional environments - bloggers and writers. The stories' analysis results show that Russian and non-Russian communicators use similar facts in stories about Russians, but appraisal positions are often the opposite. In Russian journalists' discourse, one can see a characteristic feature of Russians, which probably does not fit into the framework of thought of the rest of communicators - a manifestation of the Russian duality "in almost all aspects of behavior." Non-Russian cultures representatives mostly broadcast the presumption of a negative assessment. We believe that such dissimilarity in the construction of identity reflects the insufficient level of intercultural sensitivity and the previously formed cultural and historical memory and is explained by an attempt to apply the experience of the cultural memory, the "recreated past" to the interpretation of the "other". These differences are now being used by political actors to support specially organized "informational confrontations" and popularize "threats". Since all communicators belong to "hot" societies (according to A. Assman), this probably requires a constant search for dialogue, striving for constructive communication, development of media communications in the modern information space.

ЦИФРОВИЗАЦИЯ КОММУНИКАТИВНО-КУЛЬТУРНОЙ ПАМЯТИ И ПРОБЛЕМЫ ЕЕ МЕЖПОКОЛЕНЧЕСКОЙ ТРАНСЛЯЦИИ: МЕТОДИКА МЕЖДИСЦИПЛИНАРНОГО ИССЛЕДОВАНИЯ, 2019

В настоящее время явно выражена общественная потребность в ор-ганизации межпоколенческой коммуни... more В настоящее время явно выражена общественная потребность в ор-ганизации межпоколенческой коммуникации в цифровой среде с целью трансляции культурной памяти, которой оперирует старшее («аналоговое») поколение. Эта трансляция обусловливает возможность восприятия памяти «цифровым» поколением в процессе своей социализации и осознания куль-турной идентичности. Цель работы, связанная с разработкой методологии и частных методик исследования трансформации коммуникативно-культур-ной памяти и способов ее трансляции от «аналогового» к «цифровому» по-колению россиян, обусловила обращение к трем концептуально-значимым для исследования тематическим блокам. В результате, во-первых, на осно-вании осмысления теории памяти Я. и А. Ассман авторы пришли к выводу, что в каждый момент коммуникации в цифровой среде используется не ина-че как коммуникативно-культурная память, которая обладает свойствами синкретизма, обеспечивает как целостность восприятия, так и трансформи-руется, в отличие от «застывших форм» культурной памяти. Во-вторых, изу-чение теорий моделирования медиатекстов, стратегий организации мульти-медийного повествования позволило оценить целесообразность применения мультимедийного сторителлинга как основной коммуникационной техно-логии, потенциально востребованной для межпоколенческой / социальной медиакоммуникации. В-третьих, на основе специфики медиапотребления поколений выявлены отличительные особенности «аналогового» и «циф-рового» медиапоколений, определена значимость трансформации компе-тенций журналистов для работы в цифровой среде в контексте визуализа-ции.

5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018, 2018

III PMMIS 2019 Post mass media in the modern informational society "Journalistic text in a new technological environment: achievements and problems" , 2019

The development of screen technologies has the most significant impact on the evolution of modern... more The development of screen technologies has the most significant impact on the evolution of modern media, the expansion and improvement of the quality of communication practices. The organization of a broadcast of the symbolic capital of the Urals can be released through the use of technologies that allow the screen language to be reproduced as a complex sign system. The authors attempt to identify a symbolic capital of the Urals territory by analyzing its coding in particular video materials. In addition, the study shows the results of young Russians (the "digital" generation) and mature (the "analogue" generation) identifying significant places, people and events based on the method of mental maps. The results show that the short videos perception of the "digital" generation of Russians is holistic and stable, in contrast to the "long format" of a documentary. This reduces the possibility of comprehending the message. The symbolic capital of the territories, which is constructed using traditional television technologies, is understood only by the "analogue" generation. New screen technologies (Time-lapse, aerial photography, video graphics) affect the symbolic capital assignment of the "digital" generation. The place identification codes of the "analogue" and the "digital" generations in Russia are different. The attachment to the territory is formed in the minds of young Russians, but not as a "land of severe culture". The members of the regional "digital community" share identification codes of the development scale, production power in the Soviet era, and participation in the achievements of culture and art nowadays.

MULTIMEDIA AND TRANSMEDIA STORYTELLING FORMING "SPIRITUAL TIES" BETWEEN RUSSIAN GENERATIONS, 2019

Technological innovations in the modern media industry have led to the emergence of the risk of i... more Technological innovations in the modern media industry have led to the emergence of the risk of insufficiently effective communication between "the analogue" and "the digital" generations of the Russians. Storytelling as a genre of narrative journalism has the potential of involvement, it facilitates the perception and holds the attention of "the digital youth". The organization of multimedia and transmedia narratives is considered as the basis for possibly effective intergenerational communication and the forming of "spiritual ties" (as said by the President of Russia V. Putin). The work reveals the values and constructed meanings in storytelling projects like "1917. Free history"and"1968.Digital", as well as the differences in their perception by the "analogue" and the "digital" generations. The results of the study show that representatives of both generations seem interested in the technological side of a storytelling called "1968". However, the younger generation demonstrates less interest towards another storytelling, "1917". Nevertheless, the projects' messages are mostly not read by the "digital" generation. The values broadcasted in "1968" are not accepted by the "analogue" generation. In addition, the constructed values in the mentioned storytelling do not comply with the political demands of Russia, which makes it doubtful that they are used to form "spiritual ties" between the Russians.