Marketing and sustainability (original) (raw)

SUSTAINABLE MARKETING: A PROVEN WAY FORWARD

International Res Jour Managt Socio Human

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Sustainability marketing research: past, present and future

Pierre McDonagh

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Readings and cases in sustainable marketing: a strategic approach to social responsibility

José-Carlos García-Rosell

2011

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A framework for sustainable marketing

Indiphile Nongogo

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Sustainability in Marketing

Teresa Heath

Incorporating Sustainability in Management Education, 2019

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Sustainable Marketing – a new era in the face of social, economic and environmental change

Marek Seretny, PhD

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Sustainable Marketing MIX – the Basic Assumptions

Edyta Rudawska

Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing

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Sustainable Marketing: Market-Driving, Not Market-Driven

Atul Parvatiyar

Journal of Macromarketing, 2020

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Marketing and sustainability from the perspective of future decision makers

Darko Pantelic

South African Journal of Business Management

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Challenges for Marketing Research in the Concept of Sustainable Development

Jorge Remondes

International journal of marketing, communication and new media, 2021

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Evolution of sustainability as marketing strategy: Beginning of new era

Vinod Mehta

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Strategic marketing sustainability: from a marketing mix to a marketing matrix

Alan Pomering

2014

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Sustainability Marketing Impact on the Environment, Social and Economic Sectors

Charmayne Das

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Sustainable Marketing - a new Era in the Responsible Marketing Development

Marek Seretny, PhD

Foundations of Management, 2012

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Sustainable Marketing: Philosophies, Economies and Strategies for a New Consumer Metabolism

Dr. IYIOLA OLUWOLE

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A Guiding Framework for Levels of Sustainability in Marketing

Oğuz Yıldız, Alpaslan Kelleci

Sustainability, 2021

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Evolution of sustainability marketing

lahiru ashan

Our Assignment , 2023

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Sustainability: Economic, Environmental and Public Issues. Marketing Possibilities

Santa Bormane

Regional Formation and Development Studies

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CALL FOR BOOK CHAPTERS & CASE STUDIES | SOCIAL AND SUSTAINABILITY MARKETING | A Routledge Publication

Jishnu Bhattacharyya, Manoj Dash

Routledge, Taylor & Francis, 2020

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Sustainable marketing strategies: Creating business value by meeting consumer expectation

pooja trivedi

2018

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Green Marketing and Sustainability: Opportunities and Challenges

IJRASET Publication

IJRASET, 2021

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Marketing’s Quest for Environmental Sustainability: Persistent Challenges and New Perspectives

Jakki Mohr

Review of Marketing Research: Marketing in and for a Sustainable Society, N. Malhotra, Ed; Volume 13 (pp. 29-59), 2016

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Characterising marketing paradigms for sustainable marketing management

Victoria Hurth, Emma Whittlesea

Social Business, 2017

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Marketing Strategies for Sustainability

Liselore Crul

2006

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Green Marketing To Meet Consumer Demands And Sustainable Development-Challenges And Opportunities

PRADEEP MULLEKYAL DEVADASAN

2016

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HOLISTIC MANAGEMENT OF MARKETING SUSTAINABILITY IN THE PROCESS OF SUSTAINABLE DEVELOPMENT

Beba Rakic, Mira Rakic

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EXPLORING GREEN MARKETING PRACTICES: INSIGHTS FROM MARKETING MANAGERS ON ENVIRONMENTAL SUSTAINABILITY

Shodh Kosh

Granthaalayah Publications and Printers, 2023

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Green marketing strategies, sustainable development, benefits and challenges and constraints

Yee Voon Teo Yvonne

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A Multi-Stakeholder Perspective on Sustainable Marketing: Promoting Sustainability through Action and Research

José-Carlos García-Rosell

2013

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Seeking sustainable futures in marketing and consumer research

Pierre McDonagh, Maria Lichrou

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Conventional to Sustainable Marketing: A Review on Transitional Impediments

Ravula Ramanjaneyulu

Shanlax international journal of management, 2022

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