Challenges and Opportunities of E-Tailing in Emerging Economies (original) (raw)
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E-tailing is gaining momentum in Australia as traditional retailers are moving towards the adoption of a clicks and bricks strategy. Electronic retailing or E-tailing can be described as selling goods to customers directly through electronic means. Although this Business-to-Consumer phenomenon is not new, it is helping retailers to conduct business online with virtual storefronts and to reach local and global customers who are disadvantaged by geographical and other distinct barriers. This chapter starts by detailing the current state of e-tailing with supporting statistical figures from recent research with a specific emphasis on Australia. Overall growth in Internet accessibility rates across Australia clearly demonstrate e-tailing's importance to online customers. Literature review once again proves the fact that Internet not only creates opportunities for retailers but also poses many challenges. Further discussion provides an understanding of the suitability of the retailing channel for different products and services. This study then analyses the usability of Australia's top twenty-five retailers' websites focussing on website usability factors, such as navigation, searchability, purchasing, layout and clarity, information content, and web browser compatibility. Australia's e-tailing initiatives might be lagging behind most developed markets, however recent research indicates that there is a significant growth in this online activity and it will continue to attract more and more online customers in the coming years as retailers jump on the e-tailing bandwagon.
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Survival of fittest and fastest is the mantra of today's business game. In the modern e-Business era, the retailer must focus on the customer's e-Tailing experience to survive in the e-World. To focus an e-Customer's experience towards e-Tailing, the retailers should understand what “e-Tailing” actually means. e-Retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. e-Tailing can be referred as e-web store, e-Shop, e-Store, Internet shop, web-shop, web-store, online store, and virtual store. On the other hand, e-Customer Experience Management is a strategy that focuses the operations and processes of an e-Business around the needs of the individual e-Customer. It represents a strategy that results in a win–win value exchange between the e-Tailer and their e-Customers. The goal of e-Customer experience management is to move customers from satisfied to loyal and then from loya...
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E-tailing: A Snapshot of Australia’s Top 25 Retailers
Strategic and Pragmatic E-Business: Implications for Future Business Practices, 2012
E-tailing is gaining momentum in Australia as traditional retailers are moving towards the adoption of a clicks and bricks strategy. Electronic retailing or E-tailing can be described as selling goods to customers directly through electronic means. Although this Business-to-Consumer phenomenon is not new, it is helping retailers to conduct business online with virtual storefronts and to reach local and global customers who are disadvantaged by geographical and other distinct barriers. This chapter starts by detailing the current state of e-tailing with supporting statistical figures from recent research with a specific emphasis on Australia. Overall growth in Internet accessibility rates across Australia clearly demonstrate e-tailing's importance to online customers. Literature review once again proves the fact that Internet not only creates opportunities for retailers but also poses many challenges. Further discussion provides an understanding of the suitability of the retailing channel for different products and services. This study then analyses the usability of Australia's top twenty-five retailers' websites focussing on website usability factors, such as navigation, searchability, purchasing, layout and clarity, information content, and web browser compatibility. Australia's e-tailing initiatives might be lagging behind most developed markets, however recent research indicates that there is a significant growth in this online activity and it will continue to attract more and more online customers in the coming years as retailers jump on the e-tailing bandwagon.