Strategy and Communication for Innovation (original) (raw)

Product Innovation

Sara Beckman

The Palgrave Encyclopedia of Strategic Management

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Innovative and Integrated Strategies: Case Studies

Rosa Chisesi

Biotechnology and Conservation of Cultural Heritage, 2017

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Strategic Marketing

Sven Reinecke

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Marketing Communication Policies

Rainer Busch

2007

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Competition, Innovation and Antitrust

Kresimir Zigic

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Creativity and Strategy

chetan walia

2021

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Entrepreneurial Innovation

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Studies on Entrepreneurship, Structural Change and Industrial Dynamics, 2022

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Trademarks

Nicholas Economides

1998

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Strategic Innovative Marketing

Petros Tomaras

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Innovation and Entrepreneurship

michael busler

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Commercialisation and Innovation Strategy in Small Firms

Tim Mazzarol

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A Comparative Analysis Regarding Brand Name Strategies

Oana Gica, Ovidiu I Moisescu

2007

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The importance of Trademarks and a review of empirical studies

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European Journal of Sustainable Development , 2015

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Editorial: why and when do firms trademark? Bridging perspectives from industrial organisation, innovation and entrepreneurship

Meindert Flikkema

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Business Model, the

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Trademarks in branding: Legal issues and commercial practices

rafael castro balaguer

Business History, 2018

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Introduction to Product Development and Market Entry

ali baig

Marketing Cases from Emerging Markets, 2013

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The timing of trademark application in innovation processes

Meindert Flikkema

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Non Conventional Trade Mark: A Legal Analysis

Kritarth Pandey

SSRN Electronic Journal, 2014

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Place attributes and company names: an empirical and conceptual study into public branding and business strategies

Narcís Bassols Gardella

Journal of Place Management and Development, 2023

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Journal of Business Strategy Beyond good: great innovations through design Article information

misbaahussalam zakaria

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Strategic International Marketing

Suraksha Gupta

2012

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Strategic Marketing: Market-Oriented Corporate and Business Unit Planning

Sven Reinecke

2017

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International Marketing Strategy

Giovanna Pegan

International series in advanced management studies, 2020

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The National Innovation System of Belgium

Henri Capron

2000

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Organizational Innovation and Change

Cecilia Rossignoli

Springer eBooks, 2016

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Innovation Policy and Governance in High-Tech Industries

Volker Schneider

2012

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Intellectual Property Protection

Amy Trappey

Concurrent Engineering in the 21st Century, 2015

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Innovation profile and marketing strategies

JEHIEL ZIF

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Branding a business name

Vladimir Jovanovic, Marag Sanja

Ekonomika poljoprivrede, 2016

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Strategic Planning Revisited: Acquisition and Exploitation of Information on Foreign Markets

Myropi Garri

Palgrave Macmillan US eBooks, 2017

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Advertising and the Transformation of Trademark Law for SSRN

Mark Bartholomew

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Systemic Aspects of Innovation and Design

Marzia Mortati

SpringerBriefs in Applied Sciences and Technology, 2013

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Why European Innovation Policy?

Arjan Lejour

Subsidiarity and Economic Reform in Europe, 2008

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Education in the Marketplace

Kevin Currie-Knight

2019

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